To download the mp3 to your IPod or computer, right click here and choose “Save Target As”

Here’s a taste of what Shelley and Perry will cover:

• A trend in content network keyword grouping you need to get in front of now (what worked even 6 months ago isn’t your best bet any more)
• A key ingredient missing from most content network text ads – get this wrong and you hurt your ad distribution – get it right and you’re one step closer to your ad entering the fabled Google “jetstream” toward large scale exposure
• The future of contextual advertising – where the content network is headed – Shelley will give you the latest on YouTube, Google Product Search, and the Display Ad Builder

As a recognized leader in contextual advertising, Shelley was recently named to the advisory panel for Content Revenue Strategies (CRS). She spoke last week at the CRS in NY on the topic “Contextual Advertising Case Studies: How Top Experts Drive Top Performance”

As a DFWSEM board representative, just this week, Shelley was invited to moderate a panel that included Google, Yahoo and Bing on the topic “The State of Search”.

To your success,

Perry Marshall