The Masters Of Online Marketing Expert-Series:
“Perry Marshall Interviews Top Strategists…”
With Ken McCarthy, Jim Edwards, Yanik Silver, Jason Potash,
Paul Myers, Bob Serling, Bob Bly, Harlan Kilstein, John Carlton,
Bill Glazer, Mark Hendricks, and Trafficology…
“A Family Of Quick & Dirty 60-Minute Teleseminars
Combining The Many Facets Of Google AdWords
With The Specialties Of My Esteemed-Guests”:
- Jason Potash: How Google Slap works – what quality scores are composed of, what kinds of keywords are most affected, difference between Quality Score and Click Thru Rate; Quick fixes and long-term fixes for Google Slap; Recent Google quality score changes – especially since November 2006; Where and how to get articles and content for your site; How articles and peripheral content affect conversion rates; The convergence of Pay Per Click and Search Engine Optimization
- Robert Bly: Selling to skeptics, technical specialists, and people who generally resent marketers and marketing techniques; how to use White Papers and a “consumer advocate” strategy to generate sales leads and earn trust
- Yanik Silver: Strategies for copywriting on the web, with new ideas for persuasion and instant bonding with skeptical prospects
- Jim Edwards: Selling e-books and membership sites online
- Paul Myers: Ad strategies for local businesses and regional websites; testing concepts locally before rolling them out nationally
- Bill Glazer: How to sell information products; how to use Google as your ‘traffic anvil’ to perfect your sales letters
- Ken McCarthy: A synthesis of discoveries for State-Of-The-Art sales conversion; enduring principles vs. flash in the pan
- Bob Serling: When Search Engine Marketing is NOT the way to go – case studies of flamboyant failures, and alternate marketing channels that worked far better, thank you very much
- Mark Hendricks: How to make the entire sales process smooth as silk; the dangers of techno-addiction, how to make the tools serve you & not the other way around
- The Trafficology Boys: 75 Minutes of Open Q&A
- Harlan Kilstein: The constantly changing AdWords mosh pit; insights gleaned by everse-engineering the Content network via Gmail
- John Carlton: Content for magnetic blogs, copywriting for Tangled Web 2.0, and the psychology of selling to the perpetually insecure
And MANY more. Register here to get the FREE MP3 files:
