Masters of Online Marketing Expert Series: Perry Marshall Interviews Top Strategists

Ken McCarthy – Download MP3 File Here

The principle of the slight edge – how Google used it to shove Overture out of the way, almost effortlessly – and how you MUST use it too (this is not optional!)

Perry’s technique for “bare bones” Google campaigns for fast market research (he’s using it right now to accelerate a startup company he invested in)

Traffic CONVERSION (the only thing that really matters) – A synthesis of three geniuses: Ari Galper, Glenn Livingston and David Bullock – how Perry blends the art of three of his top students

Jim Edwards – Download MP3 File Here

AdWords tips for beginners – how to get started right; How to use Google to sell information products; Google Slap and building relevant landing pages; How to use email to transform expensive clicks into profitable customers

Paul Myers – Download MP3 File Here

Ad strategies for local businesses and regional websites; testing concepts locally before rolling them out nationally; insights from a salty copywriter who’s been around the block not once but many times; sneaky ways to not be seen by your competitors

Mark Hendricks – Download MP3

How to match your ads, landing pages and offers to the unique visitor who just came to your website

The difference between maximizing Click Thru Rates and maximizing Sales

Testing and tracking tools for helping you “see through the haze”

Techno-obsession vs. savvy selling psychology: Guess which one wins every time?  How to make technology your slave, not the other way around

Bob Serling – Download MP3

When Search Engine Marketing is NOT the way to go – case studies of flamboyant failures, and alternate marketing channels that worked far better, thank you very much

Bill Glazer – Download MP3

AdWords strategies for Renegade Marketers – and especially those who sell information.

How to use Google AdWords as your “Traffic Anvil” so that sales letter is perfected for Affiliates, Joint Venture Parners and Offline advertising

Jason Potash – Download MP3

How Google Slap works – what quality scores are composed of, what kinds of keywords are most affected, difference between Quality Score and Click Thru Rate; Quick fixes and long-term fixes for Google Slap; Recent Google quality score changes – especially since November 2006; Where and how to get articles and content for your site; How articles and peripheral content affect conversion rates; The convergence of Pay Per Click and Search Engine Optimization

Bob Bly - Download MP3

Selling to skeptics, technical specialists, and people who generally resent marketers and marketing techniques; how to use White Papers and a “consumer advocate” strategy to generate sales leads and earn trust

Yanik Silver - Download MP3

Google Slap and the fear of Big Brother: How to get your site back in Google’s good graces (Even Yanik’s wife wants to know about this one)
Here is the promised handout for help with Google Slap

How to steal killer headline ideas from the best marketing geniuses in the world

10 Tips for Better Landing Pages

Out-of-the-Box Copywriting ideas for Google Ads

Teeny, tiny ad changes that make a HUGE difference 

Two different kinds of Google ads, and how the copy is different for each

Exactly what to do before you sit down to write one word of your promotion! (Just about everyone tries to skip this first step … but … it’s critical if you want to craft sales messages that produce jaw-dropping results!) 

The best way ever discovered to induce people to take immediate action! Yanik discusses a simple psychological secret (proven by scientific studies) to get anyone to do almost anything you ask! 
Big, big split-testing pitfalls that will lead you astray in Google, and how to avoid them

The Trafficology Boys / Nitro Marketing – The Free-For-All Call
Download MP3 and read Q&A here

90 Minutes of Open Q&A!

Harlan Kilstein – Download MP3

Why the old formulas for success on Adwords don’t work anymore – how it’s changed and the reasons behind it – and what the NEW formula is

Perry Reverse-Engineers the AdSense system via Gmail – How Google’s relevancy formulas work and how your ads can enter the Jet Stream, based on studying Google’s beta email service

John Carlton – Download MP3

Conquering the Somnambulent Sloth – the one outside, and the one inside

Building blogs with a Cult Following

How Proven World-Class Copywriters Really Use Hooks, Killer Salesmanship, And ‘Operation Moneysuck’