NOTE: Enrollment for Facebook Fire Storm II closed at Noon Central time on Tuesday, November 22nd, 2011. Register below to be notified when Facebook coaching is offered again!
The Facebook marketing landscape is about to evolve more
in the next 6 months than in the previous 6 years.
Here’s how to cash in.
Dear Marketing Professional,
George Thorogood sings in Move It On Over: “Move over nice dog, mean old dog is moving in.”
Just the other day I was at a comedy club with my 13 year old son, and the comedian made a joke about “some dweeb with an AOL account.” He leaned over and said, “Dad, what’s AOL?”
Comcast ravaged AOL. Google destroyed AltaVista and a dozen other “search engines.” Yahoo and MSN are reeling like drunken sailors.
Nokia is a shadow of its former self, bloodied and battered by iPhone and Droid.
Facebook buried MySpace in the Dust. And Libya finally got Gaddafi’s boot off his neck.
Time flies. And I’m here to tell you: Like old regimes being swept away, the incessantly bubbly, “I wish they would just shut up” socialites are about to be swept out by calculated planners and strategists and who understand the reality of social media.
Facebook is growing up. It’s not just for chatty socialites anymore.
If you wanna make money…
Geeks, engineers and analytical types have the edge.
All those talking heads were just gathering herds for YOU and ME to sell to. You’re about to take full advantage of it.
Like a snake slithering out of its old outdated skin, Facebook is moving forward in ways that make old techniques obsolete and “easy money” a thing of the past.
Personally… I don’t think Facebook ever was “just for liking stuff” and chatting with your fans. But even if it was… those days are gone, amigo.
The Facebook today is way different.
The Facebook of today is the most incredible treasure trove of demographic and psychographic information the world has ever seen.
By the way…
Psychographics is a term used by the geeky/savvy online marketers that dominated Google Adwords, Google’s Display Network, and now are peeling off the biggest slices of traffic from Facebook and changing the game forever.
This is what separates the big online winners from the whiners.
When a typical marketer loses money on a new campaign they leave with their tail between their legs.
They go in search of “easy money” and often never find it.
When a smart marketer… a savvy or even geeky marketer… loses money on a campaign they don’t give up.
They know something the average guy doesn’t…
A losing campaign is really just buying data.
And if you know what to do with data you can make a LOT of money.
And Facebook is the ultimate “mind meld” for peeking into the habits and trends in your market… the psychographics.
But what if you’re NOT a geek?
What if you’re not quite sure what “psychographics” are about?
Normally I’d say you’d be in trouble. The walking dead.
But you’re reading this and I’ve got a trick up my sleeve.
You see, we’ve made the “geeky stuff” more accessible for everyone because we’ve come out with a new software tool that automates what we used to do with spreadsheets.
Facebook’s tools are crude and clunky.
So we built our own high octane software.
Facebook’s management is only minimally concerned with advertisers and they’re frankly more interested in overthrowing regimes in the Middle East than helping you get customers.
But buried underneath the duct tape and bailing wire of Facebook sleeps a powerful wellspring of customer and prospect information that a savvy direct marketer would die for.
Our tool pulls that information out.
We call this new Facebook tool: Fanalytix™
Here’s what it does:
When you get fans – aka “likes” on Facebook – you have the opportunity to tap into a rich collection of information about your prospects and customers.
What that means is that you potentially could improve ALL of your marketing… not just your Facebook campaigns.
…If you know how to get at the information…
…and if you are patient enough to sift and sort manually to get at the good stuff…
…and if you know what to do with that information…
Facebook data can lead you to new veins of gold you never would have found otherwise. Powerful stuff.
But here’s the problem: Before now the only way to get that data was to painstakingly page through your fans one at a time. Which means that even if you were told step by step exactly what to do – chances are that you probably wouldn’t do it.
And if you don’t have access to the psychographics of your market… then you’ll be slugging it out with everyone else on a level playing field.
I don’t like fair fights
So we built a tool that makes the game completely unfair… for us.
Fanalytix™ turns Facebook into a Direct Marketer’s dream. Makes it far easier to advertise. You can collect huge amounts of information and pinpoint what it means quickly and easily.
Fanalytix™ works with our Handshake™ tool to make a Facebook opt-in simple and easy – twice as easy as a Google opt-in or regular squeeze page.
It will immediately spike your opt-ins and sales by 5-15%, even if you never buy a single click from Facebook.
That’s because your existing customers have biases and passions you’d never notice or discover without Facebook’s data. Before today you couldn’t get at the data quickly. But Fanalytix™ makes it child’s play.
And now for the first time ever you can get your hands on Fanalytix™ by joining our re-engineered and updated Facebook Firestorm training course.
Introducing The First Step-By-Step Facebook Marketing Course So Simple That A Complete Beginner Can Learn – Yet Powerful Enough To Generate Leads, Sales And ROI.
Earlier this year we began our first Facebook Firestorm training class.
We held a contest and asked them to document their results and here are some of their case studies:
If you’re hoping for tremendous traffic from Facebook you must realize:
1) Facebook has radically changed in the past 6 months
2) Fanalytix™ makes any training or tactics older than 4 months outdated, misguided and factually inaccurate.
Introducing The First Step-by-Step Facebook Marketing Course
So Simple That A Complete Beginner Can Learn -
yet powerful enough to generate leads,sales and ROI.
I’ve spoken with a lot of frustrated Facebook advertisers. You’ve been asking questions like…
“My FB landing pages usually bomb! I embed video, and no one watches it. I get tons of clicks, but no likes…”
“I’ve tried twice to figure out the Facebook advertising system, and it’s so confusing I’ve just given up and moved on to other things. I don’t want to hire someone else to manage it, and I’m frustrated that it’s so complex/confusing that I can’t figure it out.”
“I’m a marketing and PPC consultant. With on Facebook, sometimes I feel dumber than my client.”
“Is anyone really getting .10-.15 clicks on Facebook ads? With a good target market?”
“Do I send people to Facebook, or my website? Do I ask for Likes, or Emails, or what? Then what do I do? What about the fact that old people and new people see all the same Fan Page posts?”
“I just cannot see the 5000ft view of how it all hangs together.”
“Most of my ads just bomb. If this is direct marketing, it’s the weirdest kind I’ve ever seen.”
“How do I develop an effective FB Fan Page?”
“I can get this to work for ‘fun’ businesses. But what about not-so-fun businesses like Dentists? I can’t imagine my kids having a playful chat with their dentist. Don’t know any dentists who are into that either.”
“We have generated a crap load of clicks, but no conversions.”
“I do not have my own website as yet, but would like to build an EFFECTIVE FB fan page to generate traffic to…”
“Frankly I can’t get this to work at all.”
“I have no idea how to track the results my ads generate.”
“The interface flat out sucked. Then they killed the accounts of people who used the software I bought.”
“I need someone to walk me step by step and teach me Facebook advertising.”
Lots Of Folks Have Tried Facebook And Failed.
A Tiny Few Have Made Megabucks.
I have a client who made $200,000 in one year with $5,000 of clicks. Another client turned $12,000 of clicks into $48,000 of business in 2 months. Don Crowther has a client who made $5.6 million in six months. Tom Meloche built an entire software company almost exclusively on Facebook clicks. What’s the difference?
The difference between winners and losers on Facebook is much bigger than it is on Google. This time around, the people who’ve cracked the code are not volunteering to show you how they did it. Until now.
Bryan Todd, Thomas Meloche and I have experimented with Facebook ads for three years and we’ve nailed this. Just as we did with Google AdWords 8 years ago, we’ve broken this down to its most basic parts. (Payment plans available.)
Here’s My Promise To You:
I am asking you to sign a Non Disclosure Agreement. You may not turn around and teach this material after you have learned it. You can physically implement it for clients, but you cannot publicize it. You will need to keep your clients dark as to how this works. Frankly if you’re a PPC consultant it’s to your advantage to do that anyway. You need to be the tail that wags the dog.
Five-Point Satisfaction Guarantee
- By the end of week 1 (November 18th, 2011) you’ll have a solid grasp of the basics and your ads will be running.
- By the end of week 2 (November 25th, 2011) you’ll start to feel competent. “Hey, I’m getting the hang of this!”
- By the end of week 3 (December 2nd, 2011) you’ll be happy you signed up.
- If your score at IsFBforMe.com is 6 or more, by week 4 (December 9th, 2011) Facebook will be one of your three most economical advertising channels.
- If you complete & document Tom’s step-by-step assignments, by April 30, 2012, you’ll be one of the best 3 advertisers in your marketplace on Facebook, if you so choose.
To Your Success!
Facebook Firestorm students succeed with their first assignment, right out of the gate. Here’s a conversation from our private discussion group, just a week or two into the previous Firestorm course:
Students are getting “likes” for a few cents. Mostly these are “training wheels” exercises right now but that will quickly change. You gotta crawl before you can walk, right? Here’s another report: