Keyword Research on Facebook

Im just starting to advertise on facebook Very cool info .
Thanks
David

This is every bit as good as I remember it being at Maui at the Advanced Adwords Bootcamp.

This takes demographic marketing to a whole new level, we implemented this immediately after Maui and had great success with getting awesome psychographic info about our customers…. very useful thanks for making this available Perry.

Neil

I tried Facebook and it didn’t fly.
Wondering if there is a different approach for my product:
Texas Reverse Mortgage

Wonder if there is a Program to do it for me?

Thanks for sending me this great little Facebook Keyword video.

That’s a great search tip to see which keyword terms are recognized by Facebook. This opens up lots more possibilities.

Thanks again – Dave

We at http://mp3travelclub.com are certainly interested in learning more about this

BWs
James

We are a restaurant just entering the social media sphere and trying to determine how to best utilize all SM, Facebook in particular. This information is very helpful.

Thank you!
Evelyn

learned something new… great stuff…

Hi Perry, I’ve always wanted to come to one of your events to learn some more about the kind of marketing you do and I might be “forced” to leave my industry! I’ve been an insurance & securities agent with a spotless record for over 25 years in the state of Ohio. But, from 2001 to 2004 I worked for a company, “American Family Pre-Paid Legal”, who recently, Nov. 09′, was adjudicated for the unauthorized practice of law from the Columbus Bar Association. They added all 23 of the sales reps as respondents and now it’s just getting worse. I won’t go into any more of the details but I’m being shaken-down by the ODI and feel like just hanging it up. Only problem with that is, at age 45, I don’t know anything else! BUT…there’s one service I’ve got exceptional knowledge of but I’m just not sure if it’s too niche. I’ll just give you my web-site although it hasn’t been updated in quite a while. The good thing is that I can service the enitre US although I’d like to create a strong local market (just used to the insurance mind-frame it guess). Okay, here it is: http://www.iraheaven.com If this is something you think would work on facebook or whatever else you think, I’d like your professional experienced opionion if you’d be so generous as to look it over for me. Sorry for the lenghty note…

Jeff Alten

Thanks for sharing this with us, but so far my experience is that for my business pay-per-click is expensive and I am very quickly outbid by big companies with big budgets.

I am certainly going to investigate Facebook, but I hold no hopes that it will be within my budget.

Look forward to hearing the secrets to marketing on FACEBOOK.I have a product that 70% of America can use. FACEBOOK’S audience is so HUGE, I need to target it for my first level of success.

Thanks for showing this video.

It was interesting to see the way Facebook works is different than Google Adwords. I’m sure Facebook has to blaze their own trails, but their keywords technique appears to be easier and faster.

Debra

This was a good, basic intro on doing keyword research on Facebook. Based on the statement that no one has an easier app (yet) I’m guessing that you’re going to announce you have one.

What tools/sites do you recommend to determine the demographics and geographic area of a market? With 10 different targeting options, how many of these should I use in my campaign?

Facebook is great to get a gazillion impressions in a day – literally in one state I have received over 100k impressions on the first day of the ad.

Ad copy that works in PPC does not seam to work there. And soon after you run your ad, it stops running because of low CTR’s. Then you have to increase your click cost to three times your original bid to continue to run your ad.

How the heck to you write ad copy on facebook that actually gets clicks?

I’ve tried my best ads in Google, copying ads I see a lot of in facebook, etc.

Maybe its just that health insurance does not work there…???

Super information that the majority of Internet marketers do not know. Looking forward to more great videos.

This was clear and makes sence. I’m checking it out. Thank You

Thanks for the tips. Simple and straight forward. Looking forward to learning more.

Perry I’ve been applying your advice to my venture into my online business and just started some advertising on Facebook. I’m working on a very low budget, just starting to get the hang of things. Thank you for the information given. It’s a big help.
Brian S. Hampton

I am brand new to Facebook and Internet marketing. Will Network Marketing work to build a team and sell weight loss/cleansing products?

Each video taught. However, I have translated.
OK, though.

Thanks Perry! I love it that you are always right on target riding the evolutionary vibration wave, sharing your thoroughly dedicated hawk watch heart with the present moment, blueprinting the opportunity. Making history. Thank you for your contribution.

Hey Perry,

Both my wife and I found the mining for keywords update quite informative. We have been implementing many of the techniques we learned watching your facebook ad video series.
We have been busy using the info for the niche we are building and have had some good tests. We hope to get at it again and the mining tip will benefit us greatly.
It is not my intention to self promote but I want to say that I am seriously looking for assistance at the moment. While things are set to take off with our monthly service, I find myself in foreclosure. With only days to go before the sheriff comes. While an online business can run regardless of whether I have a home, part of the appeal with my products & services is the green product aspect. I am working out of an earthship in Ontario Canada. I built this house with a crew, my wife and i have put everything we have into the place.
I have been working hard to learn online marketing, while also writing/recording music (the product). I wonder if you would have any time to look at my site, and offer any type of suggestion you might have.
Again I am so sure that my wife and I are going to start mining keywords to optimize our chances to reach our target audience.
Peace
Errol

Thanks for the info. Perry! I am trying to create that ads that will get accepted (not easy!!). Especially for the hombe business industry. I understand the advertising opportunity with Facebook and am looking forward to your future vids.

Steve Hawk

Hey hey,

That was coool. This is what internet is all about. Its all in there but u still didnt know it. One just had to try it to stumble upon it. I just paused all three of my FB campaigns.
But now I think I can start once again with precission targeting.
Thanks
Arun

Your right, to date this is the best way, but the only thing shown here was the door to that pathway. So, this is the right direction, but there is so much more that was not revealed here. It is possible to go many levels further with more exacting results.

When I create/edit an advert in Facebook, I don’t have the keyword field. I’m in the UK – does that make a difference? There is a ‘Likes and Interests’ field that operates in a similar way to the keyword field in your video (with a drop down list of suggested terms) but if I enter any of the suggestions, the number of people in the ads target group drops below 20 (from 16K+ without anything entered in this box).

I already posted this on your Facebook page, but you guys deserve to hear this twice:

I have to sincerely say ‘Thank You’ to you and your team, Perry.

This is exactly the kind of stuff I was waiting for from you guys. Before going crazy and diving into the Facebook PPC pool, I wanted some expert advice from someone who has tested it thoroughly.

Again, thank you.

Great tip, Perry! Thanks and I look forward to hearing more of what you have discovered in your 18 months of research.

Hi Perry,

Back again. I just printed out my results from your self-evaluation quiz. Very nicely done! It definitely helped clarify some things I have been wondering about. This quick quiz is a must for anyone interested in PPC. Thanks so much for putting this together for us.

Very interesting… seems, based on the lack of tools comment, that Facebook marketing is still in its infancy.

Great opportunities often arise in early stages of game-changers.

I have attempted to promote my company as a business opportunity but I have been slapped down immediately without even the possibility to rewrite my ad.
I guess I can only promote either the end product or the training to market it. Any thought on that?

Best regards,
Michel

Perry,

Thanks for the Facebook Keywords video. I’ve followed you on Google Adwords and now I’ll be following you on Facebook keywords/ads.

Very good information on Facebook as we are looking into it as another advertising channel.

Love your book on Google AdWords as well!

Thankyou for Is Facebook For Me
Greatly appreciated the video on Keyword Research on Facebook look forward to more videos in the future

Perry, thanks for that. The bit about adding in the additional letter to trigger more keywords has been really helpful.

Facebook ads have already helped me kick off a successful pre-launch of my coaching program. It was easier to find the correct demographic on facebook than find the money keywords on google.

The difference is thinking about the ‘who’ on FB rather than the ‘what’ on Google.

Cheers – Andy

Great info! Thanks for sharing!

5 days ago I placed an Ad. on FaceBook, selling iPad multimedia downloads.
My results: 786,000 impressions, 91 clicks and no sale. Is this normal? I later had to reduce my bid price below what was recommended by FB and have not had an impression since.
http://tinyurl.com/iPadMultimedia

Very interesting. Thanks for the info – particularly the keyword research tip and the pdf analysis of my quiz results.
Cheers

It seems like facebook does not like creative advertising. They will accept my ads if very boring and plain – really hurts CTR and frustrating. Other networks – including google take without issue. Kind of makes you wonder who is running the dept. I would love to know what they know or don’t know. My guess is it is some inexperienced college grad. corporate lackey with no business experience. I’d bet large on it.

Hey Perry,

Thanks for the quick vid, I’ve been considering trying out FB for a while now but haven’t signed up. Now that I know how to properly choose the keywords I’ll dip my toe in and see it works for me.

I am new to advertising on Facebook and trialling one website that I am not making any money on google. Hoping this info will help my campaign.

A very valuable information.
Thank you!

Great stuff!

Do you have any insight / knowledge about someone from the ‘how to play guitar’ market using facebook advertizing?

I run such a site in Germany and was wondering if someone else already went through all the thinking, trial and error that I see ahead of me in terms of facebook advertizing (sorry for my english, it’s a foreign language to me).

Thank you for this content!

I wish you lots of success with your facebook advertizing launch, it looks promising!

All the best,

- David

Great stuff! Thank you for sharing this!

All the best,

- David

It seems that in Australia there also is no keyword option to enter – but a likes and dislikes – and anything I enter there reduces the number of people to a very small group. I thnk this is possibly based on likes and interests in your profile?? anyway the first day of running my ad has been about the same price as my adwords campaign. so I am looking for more advice around reducing the cost.

Hi Perry,

So enjoyed your sales funnel, perfectly marvelous, the survey, the personalized responses, the video, excellent example of personalization.

Curious as to know whether you’re available for consultation. I’m the Founder and Publisher of the first and only PAID FOR LIFE Publishing Partnership Company – the new business model that has spread fear among publishers and put an end to the starving authors/fat cat publishers era.

If you’d like, you can contact me directly at 888-574-8257 Ext. 77 and we can chat about publishing your next book.

Hope to talk to you soon,

Ron Schmidt

Thanks for this. I wasted a load of money on Google a while back and it scared me off. This is encouraging me to have another go.I have a great product which would make such a difference to families and their kids and I now see a way forward to getting it out there.
Charlotte

Wow! What a GREAT tip (and trick) for acquiring some ‘search’ and keyword demographic info for FaceBoook Ads.

Thanks for this Perry & friends!

Martin Wales

This is a nice tip and it shows how differently you need to work with Facebook as compared to Google. Thanks.

It’s amazing how valuable these little tips can be for any system like adwords and fb. Thanks!

-Benjamin

Great tidbit of information.

Perry,
Thanks for the informative personalized facebook analysis.
It is going to be very helpful.
I look forward to learning more from you.
Do you conduct local trainings Perry? I ask because I live next door(River Forest) to your Oakpark, Illinois Office.
Barbara J.

I think you need to be far more open, intuative and honest these days. Clever doesn’t work. Most sales copy has become tired, familiar and old looking. No one wants the hard sell on a social network site. Free gifts need to be worth having and commissions need to be high. I’m a sponge for new information and this is pretty good ya know. Thanks.

Thank you for sharing this useful info with us!

Perry – great information and thanks for sharing the reason for us to use facebook more effectively.

Perry has been known for a long time as having the best cutting-edge information about pay-for-click advertising and transferring this to Facebook Marketing is great.

We know we can trust Perry’s experience and knowledge. Now we need to rush to put all of this to work for us!

Best,

Charlie Seymour Jr

I will be lookingfrward t studying your information. My ads to very well,inviting guest to my free seminar but the guest didn’t show. about an 80% drop off. that was very surprising.

would love to learn because i really get the traffic and need to convert.

Sounds interesting. Can’t wait to hear more!

We are members of The ZamZuu Nation. We use FB for contacting and Inviting prospects in each others “warm markets” and peeking interest in our Network Marketing opportunity. To my Knowledge, I am the only members who has experimented with FB Ad’s. to the Tune of just less than $200 USD. Lots of clicks, but am I targeting tight enough? My survey score was 4.8; sending link out to The Team for a different opinion. How can YOU help us, WIN-WIN?

well, perry i loved your adword guide. It was terrific. I am just desperately waiting for you to launch facebook advertising guide and i will be the first one to buy. Infact, my camp is ready

Perry great info. Thank you. Internet business is new to my wife and I, we are about to dip our toe into this ocean of opportunity. I am interested in learning which of your google product(s) for seo you would recommend I purchase first?

Sorry, but there is no video or audio on this clip

I’m interested in doing affiliate marketing through FB using the strategies you have mentioned, especially having a landing page within FB to connect with clients in a personal way and offering them some value before sending them outside FB to buy a product. Internet advertising is a new field for me and I have a lot of ideas and see a lot of possibility with FB, but I’m on the fence whether or not to spend the money on your fast track course. I’m very tempted, but I’m not sure if my ideas are developed enough to take part in a “fast track” course like this (i.e. I don’t have a website or a FB landing page set up yet). Will I be able to keep up with what is being taught if I can’t implement it all right away? Will I be able to come back and view the sessions as I get things set up? How long will I have access to these sessions? I guess I’m not sure if it would be worth it for someone like me who has not yet “set up shop.” Like I said, though, I’m tempted. Any thoughts to get me off the fence?

I just put up a Facebook ad for a client. What you’ve just shown me is valuable. Thanks! I’m going to pause the ad and mine for more keywords.

Sounds intriguing, but I need to know more.

Hi Perry,

I have a personal page on FaceBook. Since there is no charge for what I offer (Free Discount Drug Cards)would advertising on FaceBook work for me?

Thanks,

Sue

beginning to develop a website , was headed down the google path , but would like more on facebook as that seems to be the trend.

thanks,

val

Hi Perry,

Thanks for the valuable keyword tip. I’ve been running ads for my business coaching services with some success. I’ve been targeting business owners and entrepreneurs as my main keywords, and was wondering if you have any other suggestions for optimizing my campaign?

Thanks,

John Curran
http://www.coachcurran.com

Thanks for the video.

I’m working on a local campaign for a furniture store I work at, and your material was quite helpful.

I’ve been trying facebook ads for 6 months, and nothing happens. No one is clicking. It seems to me that the media – Facebook – is not the right one for advertising? I have fantastic results with Google.

This a great resourceful tool. I will be glad to share with my team!

Thanks Again

cool man.. thanks.

sounds interesting. i would like to know what
will it cost me.

Hi Perry, I’ve been wondering if I could do some marketing on Facebook and how to do it.

Thanks for sharing your keyword research info. I’m looking forward to the next videos.

Thanks Perry for all your assistance.

For others, I just started listing ads on Face Books promoting e-books. I’m an affiliate with a promotion service. I’m working with very small budget and willing to loose a little in the process of learning. In two days I’ve just about broken even. My question is, does anyone know someone who has some success as an affiliate using FB? If I could net $600 a week, I would consider that a success. Heck, I could make a down payment of a skimmer and move to Louisiana. Get me a piece of oily hope and change.

Thanks
Billy Barton

hi
how do I know this really works and if it is a scam
there are so many scams out there I have to be sure
sounds to good to be true I use facebook daily
need more info on this

Thank you
Have a Nic Day

Very interesting-thanks for flagging it for me

Facebook ads is great. But why it is so hard to get approved? One more thing, should i use the ‘facebook ad tracking? or just stick with google analytic?

It is something very new to me.
I hardly haven’t a tiny ideal about what
facebook is, I found my frinds in email invited me getting into his facebooks, I ignored them.
Thank your video talks about it and reminders it may be important in near future.

Yah guys, Its really important to know how to use facebook in a way going good to what ever business you have.I would like to say hope perry marshall go more for its im sure i like to be notify about there studies about facebook.I have started posting my events and tried some advertisement in facebook, its good but i guess it will soon go more about it.I have driven most of my traffic for now in free facebook.I’ll wait till i will serious here and pay if this good traffic continue.

I love that trick of adding a letter. Knew there had to be a way of finding more keywords. Excellent!!! Thanks so much.

Thanks for sharing.
I was working on starting a fanpage, so this is valuable info for us.

This is nice, I’m planning to run an ad campaign and hopefully I can test this out.

Seems facebook has changed “keywords” to “interests” – this seems to change what is shown on this video.

Thanks Perry. Our team has been advertising in Facebook for some time now, and it is BY FAR the best source of leads vs google adwords (but then again, I have yet to implement your technics on google ads). I have been able to obtain CPC as little as GBP0.02 and opt in rate of about 10% – which I know can be improved, becoz we did this without specialised knowledge whatsoever. However, the only thing which frustrated me is that the ads would take some time to get approved, and sometimes, may not even be approved (I had 6 rejected, out of 10 ads that I’ve tried to place) and they always give you the same reason, which is really not relevant.

Hey, nice advice!

Thanks!

Facebook PPC has many miracles in it and it is changing daily.

But I already got good leads from it.

I listened to the video and have no idea what he was talking about. I am a computer dummy and do not buy software for that reason. The language they speak makes no sense to me and I cannot follow the instructions. I need someone who will set up a program and I only have one or 2 things to change every so often. Don’t make it subjective. Make it one of those multiple choice things that even a dummy can follow.
My book is sold world wide as is my newsletter. My book is considered a classic by experts in the field. Novice traders love it because of its simplicity. The title tells the story, “If It Doesn’t Go Up, Don’t Buy It!”
I need help.
Al

Very good info to have when searhing interests on FB. Prior to this video it seemed that the interest choices that Fb gave you were a little sparse at times.

Thanks for sharing, I be testing this soon.

dalbe2

Very nice and helpful video but like some of the others Facebook produced only clicks for me. I also found their system not the best nor instructions.

I thank you for the work you are doing.

If I were to have it my way I would prefer a video showing the written word.

Thanks,
Stephen

I have a facebook fan page for my reptile business and feel that I have achieved some level of success in building my business brand. However, the facebook ads that I created hardly ever result in any serious level of clicks. I would like to learn more so as to maximize the full potential of facebook.

Weird for sure, but a great tip non the less.

I am really looking forward to Firestorm.

Reece

Great tip guys.
Thanks

Paul
London UK

Great video and great info, as usual, Perry!

I love your emails- I actually look forward to reading them as opposed to all of the spam I get in my inbox. Keep up the great work.

Kevin O’Neill

Excuse me, are there any videos in Spanish?

Perry, I am absolutely thrilled by your online advise generator on http://www.isfbforme.com/. This kind of things make the internet so valuable: Detect patterns, automate processes and thereby create value for others.
This is exactly what Daniel Pink describes as the success formula in his book “A Whole New Mind”.
Now I can check out several of our projects and see whether or not we should get into FB.
Thanks from the Online Gitarrekurs Team!