Comments on: Federal Regulations and Full Disclosure about Advertising http://www.perrymarshall.com/federal-trade-commission-testimonials/ Use Google AdWords and the Power of Guerilla Marketing to Attract New Customers 24/7/365 Fri, 12 Mar 2010 16:24:53 -0600 hourly 1 By: Larry http://www.perrymarshall.com/federal-trade-commission-testimonials/comment-page-1/#comment-23301 Larry Thu, 11 Feb 2010 17:27:54 +0000 http://www.perrymarshall.com/?p=1528#comment-23301 Perry, 2 comments. The 80/20 rule is definitely at work for success, as well as why the FTC had to bear down. There are so many hooligans online, that decent small businesses have a tremendously difficult time standing out. The quit smoking niche is a good example of some really horrible charlitans in the niche. The busines opportunities market, however, is what really promted the FTC to draw the line. Incredible claims, hype and mediocre results. Testemonials are a murky subject. I've been in sales over 20 years, and very few people will just send you a glowing testimonial, even if you are excellent. So there's a little assistance required. I noticed you top internet marketers would shill for each other, didn't bother me to see you testimonialing on Joe Vitale's site and Joe Vitale on your site. Even if you do have an affiliate partnership, the bottom line is, you are each staking your reputations on each other. So there is still a lot of credibility. As usual, you are ahead of the curve with your candid full disclosure here. Many of us who don't YET have your good reputation can't be so ballsy, but it is what makes you garner so much respect and trust. Perry, 2 comments.
The 80/20 rule is definitely at work for success, as well as why the FTC had to bear down. There are so many hooligans online, that decent small businesses have a tremendously difficult time standing out. The quit smoking niche is a good example of some really horrible charlitans in the niche. The busines opportunities market, however, is what really promted the FTC to draw the line. Incredible claims, hype and mediocre results.

Testemonials are a murky subject. I've been in sales over 20 years, and very few people will just send you a glowing testimonial, even if you are excellent. So there's a little assistance required.

I noticed you top internet marketers would shill for each other, didn't bother me to see you testimonialing on Joe Vitale's site and Joe Vitale on your site. Even if you do have an affiliate partnership, the bottom line is, you are each staking your reputations on each other. So there is still a lot of credibility.

As usual, you are ahead of the curve with your candid full disclosure here. Many of us who don't YET have your good reputation can't be so ballsy, but it is what makes you garner so much respect and trust.

]]> By: Phoenix http://www.perrymarshall.com/federal-trade-commission-testimonials/comment-page-1/#comment-16026 Phoenix Mon, 02 Nov 2009 19:38:32 +0000 http://www.perrymarshall.com/?p=1528#comment-16026 Perry, it is possible the FTC issue is more vast than one might at first notice. It smacks of what is coming down Dec, 09. Big and small businesses are an enormous threat to changes being forced upon all of us. It's a sidebar to the 'dumbing down of America.' Listen to http://www.youtube.com/watch?v=PMe5dOgbu40 for a larger picture. Perry, it is possible the FTC issue is more vast than one might at first notice. It smacks of what is coming down Dec, 09. Big and small businesses are an enormous threat to changes being forced upon all of us. It's a sidebar to the 'dumbing down of America.' Listen to http://www.youtube.com/watch?v=PMe5dOgbu40
for a larger picture.

]]> By: Dave Doolin | Website In A Weekend http://www.perrymarshall.com/federal-trade-commission-testimonials/comment-page-1/#comment-15151 Dave Doolin | Website In A Weekend Tue, 20 Oct 2009 05:51:32 +0000 http://www.perrymarshall.com/?p=1528#comment-15151 I'm loving this. I know exactly where I'm at: right at the bottom of the top 20%. To be fair to myself, I'm chewing away at various skills one at a time. Currently mastering daily blog posting, can get a weeks worth out in about a day and half. Leaves the rest of the week for creating product. Watching WP stats right instead of analytics... probably should change that habit. I'm loving this.

I know exactly where I'm at: right at the bottom of the top 20%. To be fair to myself, I'm chewing away at various skills one at a time. Currently mastering daily blog posting, can get a weeks worth out in about a day and half. Leaves the rest of the week for creating product. Watching WP stats right instead of analytics… probably should change that habit.

]]> By: Perry http://www.perrymarshall.com/federal-trade-commission-testimonials/comment-page-1/#comment-15040 Perry Fri, 16 Oct 2009 11:36:46 +0000 http://www.perrymarshall.com/?p=1528#comment-15040 Yes, for now anyway. Yes, for now anyway.

]]> By: Gogo | Small Business Digital Coach http://www.perrymarshall.com/federal-trade-commission-testimonials/comment-page-1/#comment-15035 Gogo | Small Business Digital Coach Fri, 16 Oct 2009 03:53:57 +0000 http://www.perrymarshall.com/?p=1528#comment-15035 Well said, 'Nuff said. Some will, some won't, so what... Great post, Perry. Gogo P.s. Is this your new standard disclosure? Well said,

'Nuff said.

Some will, some won't, so what…

Great post, Perry.

Gogo
P.s. Is this your new standard disclosure?

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