The secret power of FEEDBACK in marketing, and Google's Content Network
The following 6 things are all driven by ONE powerful force:
-A howling sound system
-Malcolm Gladwell's concept of "The Tipping Point"
-A sparring match in Tae Kwon Do
-Apple's runaway success with the iPod
-The leverage of the 80/20 Principle
-Whether your Google Content Network ads show up all over the Internet, or not at all
On this video, I explain:
Discover how to achieve resonance – and that elusive Tipping Point – on Google's Content Network here
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About the Author
Perry Marshall's books on Google Advertising are the most popular in the world. He is referenced across the Internet and by The Washington Post, USA Today, and Entrepreneur Magazine.
He has helped over 100,000 Google Advertisers save billions of dollars in Adwords stupidity tax.
Last 5 Posts by Perry
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Perry,
A self-reinforcing feedback loop appears to be more available to net-centric businesses than anybody else.
Your post reminds me of Col. John Boyd's OODA loop (Observe-Orient-Decide-Act), and how businesses should always be looking for how to leverage close and continuous market contact, combined with fast action.
Very thought-provoking post.
Thanks.
Gogo
The Physicist in me really appreciates the language of resonance and feedback. Thanks for a better appreciation of the 80 20 rule too.
Great post Perry!
Positive or negative Feedback, reactions, comments or suggestions are important to any business and are also very beneficial for customers.
Looking forward for more posts from you.
Perry,
I've understood these ideas independently, but have never connected them like this. Now I fully appreciate your rabid interest in the 80/20 concept. It's finally sunk in. Great video.
@ GOGO
I had a look at OODA loop:
http://en.wikipedia.org/wiki/OODA_loop
It was damn interesting. Thanks.
@ Perry
Great video! I loved the usage of MP3/Ipod analogy, it really illustrated the concept.