Comments on: Fighting With My Boss About Direct Marketing http://www.perrymarshall.com/fighting-with-my-boss-about-direct-marketing/ Use Google AdWords and the Power of Guerilla Marketing to Attract New Customers 24/7/365 Fri, 12 Mar 2010 08:12:29 -0600 hourly 1 By: DrHowell http://www.perrymarshall.com/fighting-with-my-boss-about-direct-marketing/comment-page-1/#comment-1364 DrHowell Fri, 06 Feb 2009 14:44:56 +0000 http://www.perrymarshall.com/?p=927#comment-1364 This is my favorite email Perry! I liked it the first time I read it and I like it again. "Testing settles ALL arguments". I love it. This is my favorite email Perry! I liked it the first time I read it and I like it again.

"Testing settles ALL arguments". I love it.

]]> By: Kevin http://www.perrymarshall.com/fighting-with-my-boss-about-direct-marketing/comment-page-1/#comment-721 Kevin Sat, 27 Dec 2008 20:12:07 +0000 http://www.perrymarshall.com/?p=927#comment-721 Once I worked for a restaurant in Chicagoland as their promo guy before I started my own company. I helped the owner creating marketing campaigns and designed newspaper ads. I kept telling him to polish his message and focus on his mailing list instead of blowing money on huge ads in the newspaper, but he was always 'smarter'. He definitely had an ego problem besides being cheap. I kept telling him to track and measure the effectiveness of the ads, find out the ROIs for each marketing channel he uses and stick with the best one, but he never got around doing it. He always thought his buddies would eventually take care of him as he was always able to raise 'venture capital' from them. In my experience, small business owners tend to be more flexible, but most of them have huge egos and many of them are very emotional about their business. Once I worked for a restaurant in Chicagoland as their promo guy before I started my own company. I helped the owner creating marketing campaigns and designed newspaper ads. I kept telling him to polish his message and focus on his mailing list instead of blowing money on huge ads in the newspaper, but he was always 'smarter'. He definitely had an ego problem besides being cheap. I kept telling him to track and measure the effectiveness of the ads, find out the ROIs for each marketing channel he uses and stick with the best one, but he never got around doing it. He always thought his buddies would eventually take care of him as he was always able to raise 'venture capital' from them. In my experience, small business owners tend to be more flexible, but most of them have huge egos and many of them are very emotional about their business.

]]> By: adamka http://www.perrymarshall.com/fighting-with-my-boss-about-direct-marketing/comment-page-1/#comment-357 adamka Mon, 01 Dec 2008 08:32:19 +0000 http://www.perrymarshall.com/?p=927#comment-357 hehe, the thing that I wonder is how they become nr3 in the industry with such a strategy or rather such a lack of strategy:) hehe, the thing that I wonder is how they become nr3 in the industry with such a strategy or rather such a lack of strategy:)

]]> By: Jennifer http://www.perrymarshall.com/fighting-with-my-boss-about-direct-marketing/comment-page-1/#comment-355 Jennifer Mon, 01 Dec 2008 01:22:59 +0000 http://www.perrymarshall.com/?p=927#comment-355 They are the "third biggest"? If they had listened to you and followed your advice... they would be #1 ... It doesn't take Socrates to come to that conclusion! ;) I'll stick with my initial statement... just because I'm being self righteous and anal today. HAAAAAAAAAAAAAAAAAAAAA HAAAAAAAAAAAAAAAA HAAAAAAAAAAAAAAAAA HAAAAAAAAAAAAAAAAAA!!! :D Have a great day! :) They are the "third biggest"?

If they had listened to you and followed your advice… they would be #1 …

It doesn't take Socrates to come to that conclusion! ;)

I'll stick with my initial statement… just because I'm being self righteous and anal today.

HAAAAAAAAAAAAAAAAAAAAA HAAAAAAAAAAAAAAAA HAAAAAAAAAAAAAAAAA HAAAAAAAAAAAAAAAAAA!!! :D

Have a great day! :)

]]> By: adamka http://www.perrymarshall.com/fighting-with-my-boss-about-direct-marketing/comment-page-1/#comment-349 adamka Sun, 30 Nov 2008 09:48:38 +0000 http://www.perrymarshall.com/?p=927#comment-349 Actually it was not my direct boss. I was asked for making some analysis of a company's maketing activity. I tried to be as short as possible so it ended as a 12 page document since they are lack of marketing strategy at all. When I asked what their plan is to approach target market the marketing director told me "we check in newspaper where the main competitors are present and we put a bigger ad there" So I consulted the executive that it is not okay, he liked my ideas and offered me a position immediately. However he always consults his management before making such decisions. You can imagine that the local "Nicks" convinced him of "im to skilled (= expensive) and they have to cut costs in the recession (they are cutting marketing cost first)". Just an example: They wanted to force internet marketing, in their language "we want to spend 20.000 USD on our website". When I asked them about the possible return, they had no idea, and the marketing director told me that actually their client (in his opinion) rarely use Internet. I asked him then why you want to spend thousends on it? The answer was because the main competior just created a new look on their website. :) This is the 3rd biggest tool dealer in the country and the main competitor is the 4th with about a half of "my company"'s turnover. This example is from Hungary, European Union. :) Actually it was not my direct boss. I was asked for making some analysis of a company's maketing activity. I tried to be as short as possible so it ended as a 12 page document since they are lack of marketing strategy at all. When I asked what their plan is to approach target market the marketing director told me "we check in newspaper where the main competitors are present and we put a bigger ad there" So I consulted the executive that it is not okay, he liked my ideas and offered me a position immediately. However he always consults his management before making such decisions. You can imagine that the local "Nicks" convinced him of "im to skilled (= expensive) and they have to cut costs in the recession (they are cutting marketing cost first)".

Just an example: They wanted to force internet marketing, in their language "we want to spend 20.000 USD on our website". When I asked them about the possible return, they had no idea, and the marketing director told me that actually their client (in his opinion) rarely use Internet. I asked him then why you want to spend thousends on it? The answer was because the main competior just created a new look on their website. :)

This is the 3rd biggest tool dealer in the country and the main competitor is the 4th with about a half of "my company"'s turnover.
This example is from Hungary, European Union. :)

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