.Dear Online Marketing Professional:

24 hours.

Rich or poor, young or old – every day all of us have the same 24 hours. It’s what we do with our time that determines our outcome.

Every minute you spend crunching numbers in your Adwords account is a minute you can’t spend on anything else…

… finding a strategic referral partner
… improving your sales funnel and conversion rates with split testing
… learning new marketing strategies and tactics

… or relaxing over beers with your spouse or friends.

Whether you love digging through the data in your Adwords account or whether you think it’s mind-numbing busy work you’d do anything to hand off to someone else, you should ask yourself these questions

3 Questions About Time Consuming Adwords Management

1. “Is this the best use of my time?”
2. “Is this where my next business breakthrough will come from?”
3. “Is there any other way to manage and grow my campaigns?”

If you’ve been following my methodology and philosophy for any length of time you know that 80/20 is core to how I tackle any problem. I’m constantly looking for the “tiny hinges” that swing the big door and give you oversize results for comparatively small investments of time.

Compared to keyword research or micro managing your Cost Per Click down to the penny, focusing on your sales process is 10x or 100x more powerful.

Improving your sales process ripples out through every corner of your business because it’s not limited to just one traffic source. A better converting sales funnel squeezes more revenue from search engine traffic, affiliate traffic, and every other kind of traffic source you can imagine.

Adwords Autopilot: Google Conversion Optimizer

Google released a tool called Google Conversion Optimizer and it’s been in beta for a long time.

It’s a free bid management tool that allows you to tell Google exactly how much you are willing to pay for a lead or even a sale.

After all, that’s what you’re after: Results.

I call it Adwords Autopilot because like a jetliner cruising at 29,000 feet, there’s no point in the pilot keeping an iron grip on the controls. The engineers developed an autopilot mechanism that can be engaged… so the pilot and co-pilot can focus their attention on higher value tasks for completing the trip.

Here’s What Google Conversion Optimizer Will Do For You…

If You Apply It Correctly

Under the right conditions you can reduce the time involved with managing a campaign or account by 50-80%. If you’re a consultant that manages several Adwords accounts, just imagine the time savings.

Beyond the time savings, Conversion Optimizer tells Google to start testing your ads in nooks and crannies of the various networks to see where else they might work. So there’s great potential for you to get your ads in front of potential buyers you weren’t reaching before.

WARNING:

“Autopilot” Is NOT a Magic Pill

Going back to the 747 jetliner analogy – the pilot needs to do the preflight check, taxi down the runway carefully and slowly, and then get the plane up off the tarmac. It must be in the air and safely out of busy airspace before pressing the autopilot button. You can’t replace the pilot, the pilot’s training, or the pilot’s critical thinking skills with a robot!

The cruise control in your car is no excuse to fall asleep at the wheel.

Google Conversion Optimizer is a tool that has great potential… if you know why, when, and how to use it to your benefit. It’s especially good when you break your sales funnel into pieces and make the pieces work.

But it doesn’t absolve you from practicing the strategies and techniques I teach in my Definitive Guide to Google Adwords.

Announcing: “Adwords Autopilot” – Takes Flight June 1st

Adwords Autopilot is a live training course led by my good friend and fellow marketer David Rothwell (more on him in just a bit).

There will be 3 trainings delivered in 8 days:

• June 1st is the first training webinar.
• June 3rd is the second training webinar.
• And the final webinar on June 8th is a Q&A call designed for you to ask David any question you can think of about Google Conversion Optimizer.

Plus the webinars will be recorded and uploaded to the members area so you can review the material any time. And you’ll get MP3 files of the trainings so you can listen to the audio while you’re on the road or in your office.

Who Can Benefit From “Adwords Autopilot” Mastery of Google Conversion Optimizer?

• Any marketer that does lead generation online to build a list
• Any marketer that does “my” kind of drip marketing through optin forms, autoresponder sequences, and relationship building
• Any marketer that sells products online
• Any marketer that currently buys Adwords traffic to generate leads

But as they say, the “devil’s in the details.” If you’re interested in cutting your time devoted to campaign management so you can devote more attention to improving your sales process then Adwords Autopilot will be extremely important in helping you know exactly how.

Here’s a taste of what you’ll learn from Adwords Autopilot

• A huge mental “shift” you’ll need to get past to get the most out of Google Conversion Optimizer
• How Google Conversion Optimizer works across Google’s networks: Search, Content, Partners and even Mobile
• The exact campaign settings you need to use for top performance with Google Conversion Optimizer
• Exactly how and when to adjust your bids to improve your results without sacrificing traffic

Why Did I Choose David Rothwell to Lead this Training?

Reason #1: No theory – no bull
David’s knowledge comes from years of real world “tested in the trenches” experience working day in and day out managing large client accounts. The methods David will share with you are the most up to date strategies and tactics for optimizing your campaigns for what you really want anyhow… results.

Whether you’re targeting leads or sales, what you really want are conversions, not clicks, and David’s an expert at using the Google Conversion Optimizer to let Google’s “fuzzy logic” algorithm uncover new sources for your ads to deliver results.

As you may know, Google is very picky about who gets a rep, and David has had a Google rep for many years. That’s one of many reasons why he’s on my short list of people to call when I get a hunch about what Google’s planning next and I want an educated opinion on my hypothesis.

Reason #2: Great teacher
David wowed the attendees who packed the room at the recent Adwords Elite Master’s Summit in Maui. Everyone in the room was furiously taking notes and he was mobbed with questions at the end. I’ve seen the thoroughness of his training and the depth of his knowledge about Google Conversion Optimizer. For that reason alone he has my complete faith and stamp of approval.

Ken McKarthy flew him in from the UK to speak at his 2010 System Seminar in Chicago.

Reason #3: Trust
I’ve known David for about 4 years. I trust him and I know he delivers results for his clients. He’s one of Bryan Todd’s and my ‘secret weapons’ and Google lab testing partners. When we’re stuck on stuff, when we’re racking our brains to figure out what Google’s up to (which happens a lot), he’s on our “A” list of people to call.

I’m not the only one who endorses David. Howie Jacobson wrote about David in his book “Google Adwords for Dummies”.

And speaking of authors, here’s my co-author Bryan Todd:

Guarantee

My Simple, No-Hassle, Guarantee:

Apply the strategies and workflow from the world's #1 Google Conversion Optimizer expert and if you can't slash your adwords management time by 50% - and spike your traffic by at least 10% - in 30 days or less then you'll get a prompt refund of every penny you paid for the training.

 

If You’re Serious About Improving Your Marketing and You Value Your Time Then “Adwords Autopilot” Is a Smart Investment

As soon as you reserve your spot for the first training on June 1st you’ll get a welcome email and my team will send out the private webinar link and login id.

8 days later you’ll have an insider’s knowledge of the levers and dials that really make Google Conversion Optimizer deliver the goods so you can shift your focus towards your sales process, your strategy, and those critical “small hinges” that swing the big doors… high leverage tweaks that pay multiple dividends across all traffic sources.

“Adwords Autopilot” Lifts Off Tuesday June 1st – Reserve Your Spot Now

It’s very rare that an international Adwords consultant of David Rothwell’s caliber willingly “opens the kimono” to the inner workings of his Adwords methodology – the same methodology that helps him get clients and keep clients.

The live format means of this training means you’ll get a virtual seat in a private setting to ask David your most pressing questions about using Google Conversion Optimizer in your business or how to use it to manage client accounts.

But the other side of that coin is that the doors close when training starts – Tuesday June 1st.

So if you’re at all intrigued about the potential of Google Conversion Optimizer…
If you value your time and want that value to grow…
If focusing on results could have a powerful impact on your business…

(and you could use a little extra traffic from Google)

Then you’ll be kicking yourself if you miss this training.

One More Thing – I’m Experimenting With a New Pricing Format

For 4 days in Chicago I have been in high level meetings with my top RoundTable clients. During the intense insider marketing hotseats I had a brainstorm… and here’s what I’m trying for the first time ever.

Typically I charge more for the live training than for the recorded digital version because I believe so much in the value of live interaction even in a virtual training room, aka webinar. Plus, it takes time to format, upload and deliver the recorded version of the training so live attendees get a big head start.

You can see my logic… but this time I’m throwing something new into the mix.

Here’s What’s New:
Live Attendees Get Interaction, Headstart… and Now A Lower Price

If you sit on the sidelines in the hopes of saving a few bucks by waiting a few weeks, it’s only fair for me to tell you that this time you’ll actually pay MORE. That’s right, the value proposition is shifted FAR in the favor of the live training.

Sure, the virtual training is going to deliver the same powerful information, but you’ll pay more and wait longer to get it.

One Last Thing – Invest in Both “Adwords Autopilot Core” and “Adwords Autopilot Advanced” and You’ll Save An Additional $250

Like so many marketing concepts, there are several levels of mastery. And if you’re competing in a relatively unsophisticated market then you can get by with knowing more than 80-85% of your competition. But a lot of my clients operate on the philosophy of the “slight edge” – if something’s worth knowing, it’s worth mastering 100% .

If you’re “all in” and fully committed to mastering Google Conversion Optimizer then upgrading your investment with the Advanced Adwords Autopilot course will save you $250. The advanced training will begin shortly after the Core Adwords Autopilot course – but the $250 discount will be long gone by then.

And adding the Advanced Adwords Autopilot course will give you 12 months access to any updates, and refined tactics David releases for the ever changing Conversion Optimizer landscape.

My parting thought is that David is a true professional, a great teacher, and a great friend. I know you’ll enjoy his material and benefit greatly from it.

Sincerely,