Five Days to Success with Google AdWords. In the End, It's All About The Keywords

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Perry Marshall's Definitive Guide to Google AdWords

Use Google AdWords and the Power of Guerilla Marketing to
Attract New Customers 24/7/365

Google AdWords Strategies - Advertise with Google AdWords: The Definitive Guide to Google AdWords

Perry Marshall's Definitive Guide to Google AdWords

Five Days to Success with Google AdWords - with Perry Marshall
Day 3: Keywords

"In the End, It's All About The Keywords!"

   I got an email the other day from a customer who had just read my Definitive Guide to Google AdWords. He said, "It came to me that everything revolves around keywords. It is the basis not only for ad campaigns, but for website development."

   That is absolutely right. The success of your campaigns depends on keywords you bid on, specifically:

1) Choosing the right ones
2) Choosing enough of them
3) Bidding wisely.

   Mistake #1 that most people make is bidding on too few. If you're only bidding on a 10 or 20 keywords, you'll have a very hard time making it work. That's because the 10 or 20 that you're bidding on are the same ones everyone else is bidding on.

   You need at least 100 or 200. As a matter of fact, a thoroughly designed campaign for most products or services will have as many as 1000.

   Why would you possibly need to bid on 1000 words and phrases?

   Because if you sell, say, Digital Cameras, there are probably 30 or 40 other bidders for "digital camera." But if you bid on "Sony Mavica MVCCD400" there will only be a handful of other bidders and you can get those coveted 5 Cent Clicks.

   How do you come up with hundreds of words and phrases?

   Hint: You don't have to come up with them yourself. You use keyword research tools.

   One tool that I've found quite useful is WordTracker. WordTracker is a company that keeps records of millions of internet searches. You can type in a keyword and they'll give you lists of hundreds of variations on that keyword that have recently been searched on the Internet.

   Good keyword tools can make your job much, much easier - and also cut your bid prices substantially. Give WordTracker a try - they even have a 1-day trial version so you can give it a test drive.

   Tomorrow's tip is called:

"The Fastest, Easiest, Least Expensive Way
to Test New Ideas."

Talk to you then.

Sincerely,

Perry Marshall

Perry Marshall's Definitive Guide to Google AdWords

Five Days to Success with Google AdWords - Day 1
Five Days to Success with Google AdWords - Day 2
Five Days to Success with Google AdWords - Day 3
Five Days to Success with Google AdWords- Keywords- Day 3
Five Days to Success with Google AdWords - Day 4
Five Days to Success with Google AdWords - Day 5

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Five Days to Success with Google AdWords - with Perry MarshallDay 3: Keywords

Five Days to Success with Google AdWords - with Perry Marshall
Day 3: Keywords