An odd characteristic that almost all advertising geniuses share…

…is a deep appreciation for the work of the great marketing masters, especially those of the early 20th century.

Your typical average marketer or marketing-wanna-be has little interest in people like Claude Hopkins, John Caples and David Ogilvy… but almost invariably, if you're at a seminar and you find the very best copywriters in the room huddled together on a break, they're probably talking about their swipe files of cool OLD stuff.

One such marketing maven tipped me off last week about Lawrence Bernstein's Info Marketing Blog – "Where the old school rules." It not only features people from the days of yore, it features modern marketing legends who sell millions and billions of dollars of product via "old school" rules.

It's at http://www.infomarketingblog.com/ and it's totally free. Have a good time looking around.

Perry Marshall

About the Author

Entrepreneur Magazine says: "Perry Marshall is the #1 author and world's most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in Adwords stupidity tax."

He is referenced across the Internet and by The Washington Post, USA Today, and the Chicago Tribune.

Last 5 Posts by Perry

• 11 realities of marketing in 2010. Ignore them at your peril.
• It's NEVER too late for a comeback
• Want Free clips of my "Tsunami Seminar" this week?
• PJ Eby: The Leverage Point & the Million-Dollar Question
• Affiliate Keyword Matchmaking: CashKeywords

Bookmark, Share, and Receive Updates...

Bookmark this post, or send it to a friend by clicking the social bookmarking icons below. You may also post this article to your website, blog or web 2.0 property - as long as you leave the content, links and the "About the Author" intact. Get notified of new posts by RSS or email, below.

• 
• 
• 
• 
• 
• 
•