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If You’re Like 90% of Online Marketers Today, The Good News Is, One Simple, Low-Cost, Low-Effort Technique Could Instantly Turn On the Cash Spigot And Jump Your Income by Half or Even 2X. I’m about to show you the one secret that virtually all online marketers fail to use. Why? Not because it’s complicated, expensive, or torture to implement… but simply because of ignorance. They don’t know. It may be the most overlooked strategy in marketing. They’re leaving money on the table…. maybe even 300%. But YOU don’t have to. |
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Yeah, I know, it doesn’t quite make sense when I say you’re “losing 300% of your money.” How can you lose 300%? Without a court and a judge, you can’t. But “losing 300%” is still what it feels like when you suddenly experience a sales boost and understand how much money you’d been leaving money on the table all along. It’s exhilarating. And maddening. When it hits you, you may feel like smashing your fist through your car roof. In 1850 a farmer in Northwest Pennsylvania gave up farming and moved to Canada to work for his cousin who was prospecting for oil. His farm sold for $833, not really a great price, even in those days. The new owner walked out to water his cattle one morning and found that the creek had a big board running across it to channel away black scum that was floating on the top of the water. The previous owner had discovered that his cattle wouldn’t drink the black scum, but with board in place, it easily flowed off to one side, leaving the water clear for the cows. Turns out, the black scum was really “black gold”. Oil. (Or, as the guy sings on the Beverly Hillbillies, “Texas Tea.”) The farm That lowly farm produced hundreds of millions of dollars in crude oil. The kicker: His cousin in Canada, the first owner, never did find much oil. The man went to his grave poor and ignorant, as the first major US oil rig happily pumped millions of dollars of oil a day right from his old backyard. The cause of poverty and misfortune? Ignorance. Not knowing how much wealth he was already sitting on. What’s Your “Drake’s Well”? If you’re like most of my clients and most of the online marketers that I consult with every month, then you could very well be like this farmer… rising early and going to bed late, managing myriad difficulties, juggling bills, pushing yourself harder, harder, harder…. and sitting on a colossal amount of wealth and not even knowing it. What a shame to get sucker punched by the economy, all the while not knowing you could easily increase your profits by 50% – 300% just by tweaking a few things here or there and throwing the switch? If you so desire, you can unlock these profits and experience more rewards for the efforts you are investing in your business. I’ve created a powerful new special report that…
This is the strategy that separates the men from the boys in email marketing. Proof That 50%-300% is Not Only Possible, But Probable In a world of Bernie Madoffs, Bailouts for incompetent corporations, and Get Rich On The Internet Pitchmen, a promise like 50-300% increase in revenue sounds kind of ho-hum. Most of those other guys were promising more like 1000%. As you are calibrating your BS detector, permit me to outline why this kind of growth is possible. Fundamentally, the secret lies within the 80/20 principle. I know of one marketer that has a list of 12,300, but really he sees them all as one person. Because of that, he emails them all about the same, talks to them the same, and offers them the same solutions. Now think about that for a minute… is it really possible that 12,300 people, from all different walks of life that have stumbled on his list from dozens of sources… is it really possible that all of these people have the same aspirations, the same interests, the same dreams, the same core buying motivations? Not likely. Even a husband and wife celebrating their 50 year anniversary doesn’t always share the same aspirations, interests, dreams or buying motivations. Why in the world would you talk to all the people on your email list the same? What I am saying is this: When your email messages nail your customers’ sweet spot 2X more often, and the number of irrelevant messages from you drops in half, it becomes surprisingly easy to make 50% to 300% more money. That’s why my 50% promise is believable, even while Bernie Madoff’s customers’ money is all gone. Why Most of the “Real People” on Even experienced marketers talk and think about their list as “the list” – as a single block of people who they are trying to coax into buying. 80/20 says: Treating everyone alike is always a mistake. In fact, it is a pretty good guess that about 80% of those people read your first… maybe second email… and then got distracted and would be OK if they never heard from you again. And you know what? It is actually OK if you never contact them again. But what if you found out what they REALLY were looking for when they signed up for your free report or newsletter or bought that widget from you? If you could find out what their sweet spot really is, you could offer them something else to meet that need and lock them in for a longer and more profitable relationship. That is the key. Not all people on your list are created equal. They don’t want to be treated equally. They are, in fact, real human beings in flesh and blood. Treating them the same, like some massive block of compressed humanity, is not only rude and offensive, but it’s disastrously unprofitable. Inexpensive Technology + My Segmenting System = I can hear you thinking now, “Yeah, but there is no way to treat all of them as individuals. I mean that is a lot of emails to send out one-on-one.” And you’re right – there is no way you could sit down and manually send out 12,300 emails every week. So, you do have to divide your list to some degree. But the key is segmenting the list in a way that the groups self-select. In other words, you never have to manually assign them to a group… you just let them pick. When allowed to do so, they will naturally create and reveal their own demographics. They self-select, identifying their similar needs, wants, and core desires for you. Back to my friend with the list of 12,300 people. He employs the secrets I’m giving you in this new special report and discovers that within his list there was actually 5 different groups of people, each having surprisingly similar wants, needs, and desires. Prior to discovering this fact, he treated them all as one… and consequently he only had one profit center. My system begins to address each of these people according to their unique needs and desires. So, now what does he have? Not one profit center but five. What just happened to his revenues and income? 5 New Profit Centers, Now, here’s the kicker: To do this, he didn’t even need to create a new product. Most every product or service out there has a few key benefits that it can offer. But most of us only focus on 1 or 2 of them, assuming that we are motivating our “target audience”. But what if you saw the needs of another “target audience” and could change the focus of existing products and services to make those people happy too? If you did that, you’d jack up your revenues, with very little effort on your part. But, that is just one aspect of my system. With this report, you will also discover how to…
The new report, “Invisible Streams: Segmenting Your List for Greater Profits”, is not only a summary of some of my most powerful profit uncovering strategies, it also includes key content taken directly from my one and only AutoResponder Seminar. People from all over the world (literally… Netherlands, England, Australia…) paid upwards of $4,000 just to get in the door, not including flight, hotel, and food expenses, to get this information. In this exclusive new report, I’m giving you the top 20% of this landmark event – the practical stuff that you can instantly use to discover where your extra 50%-300% in profits is lurking. Fortunately, the Standard Edition of “Invisible Streams: Segmenting Your List for Greater Profits” will not cost you $4,000… just a couple of “Jacksons” – that only $39.95 and you can instantly download your ticket to greater profits. The report includes…
Plus, if you are ready to get rolling immediately and seriously maximize the potential profits from your list, the Gold Edition is only $99.95 and includes…
Why so cheap? This is one of the least expensive products I have ever introduced. Why am I selling this so inexpensively – especially when this material has so much power to effect your business? Three reasons: 1) I believe that if you buy this product and implement it, you really will get a 50% to 300% business boost, and if you do, so you’ll be a customer for life. It’s an investment in our relationship. The worst thing that can happen is, if your business has been sliding backwards because of the teetering economy, this will reverse that slide. 2) I am frankly offended at the lack of skill that most people employ in email marketing. But I realize, the reason is, they’ve rarely seen it done properly. It’s time someone showed them. This course will show you how to do email marketing correctly. 3) I constantly get emails and blog comments that say things like, “You’re the only marketing coach whose emails I ALWAYS read. I even have a special folder where I store the emails I get from you. How do you do it?” It’s time I told the secret. Also… when the economy jackknifed in October ‘08, the level of desperation on the Internet shot up drastically. The quality of content online has dropped as tens of thousands of brand new people swarm onto the Internet in droves, seeking fast fortunes (and trying to save their homes from foreclosure). Your Voice Needs to be Heard Above the Din.
I guess you’d better choose the right 1%. In terms of solid ROI and bang for your buck, I really believe that segmenting your lists and following the proven steps I’m about to give you is one of the fastest, most productive things you can do. That is, if you do it right. This report will show you exactly how to do it right. I’ll make you an audacious promise… My Personal 3-Part Promise 1. Let “Segment Your List for Greater Profits” go to work for you and if you don’t immediately increase your profits by 10% or more, I’ll give you a refund. If your business is teeny-tiny and sells just $10,000 a year, then a 10% increase will bring you over $1,000… is $39.95 worth that kind of return? 2. After reading this report, I promise you will never see your customer list the same way again. You will have a new picture in your mind, one that enables you to see exactly where the profit and leverage is. 3. I promise that everything you find in this condensed report will be crystal clear, easy to follow, and instantly applicable to your business. How’s that for a ballsy promise? So my guarantee is: If every single one of those promises doesn’t turn out to be true, then open a support ticket, tell my staff you’re not pleased, and they’ll issue a prompt and courteous refund. 80/20 Nearly Guarantees Your Real Prosperity Is Probably Untapped As Yet… You Can Discover It Today Now’s your chance to discover the ocean of “black gold” you’re probably sitting on right now. Wouldn’t it be a shame to let the rotten economy and some competition choke you out of business just because you were unaware of the marketing strategies I outline in this condensed report? Don’t let that happen to you. Here’s the link to wipe out your ignorance… click on it now and start enjoying greater profits:
To Your Success,
Perry Marshall P.S. As the old saying goes, “You don’t know what you don’t know.” History is riddled with guys like the farmer with oil on his land… hard-working, well-meaning people who had their hands on massive fortunes but never knew it. What a shame. I can’t give those poor boys their missed fortunes back, but I can give you the knowledge you need to uncover yours. Here’s the link again… click on it now and let the treasure hunt begin…
Frequently Asked Questions Q: I don’t have an email list yet. Will this report be valuable to me? A: Yes. If you are even considering putting a serious online business together, your “river of gold” is your email list. Why not start off building your list using the most profitable techniques available today? It just makes sense to maximize your time and resources right off the bat. Q: What technology do I need to do this? Am I going to have to shell out more money for that too? A: Segmenting your list can be done with just about any autoresponder software or system. So, yeah, you’ll need to get an AR system if you don’t have one… but you’re going to need that no matter how you segment your lists. The good news is a basic AR system is only around $19 a month. I personally use Infusionsoft, which is 20X that amount… but then again, I’m not just starting out. As you grow, your needs will demand a system like Infusionsoft and your revenues will justify it a thousand times over. If you are not there yet, get something like AWeber or 1ShoppingCart – they’ll work just fine for now. Q: What if I only have a few hundred names on my list? A: Well, I don’t know what revenues a few hundred names produces for you, but I’m willing to bet you wouldn’t be mad if that figured doubled or tripled in just a few months. I’ve never seen a business list that’s not organized according to my system that doesn’t have real money lurking inside of it. Plus, by segmenting your list appropriately, you are actually treating people better. The result is that you’ll be able to grow your list faster and more profitably. Q: What if I haven’t emailed my list in a year? A: If you are not actively growing your business right now and don’t plan on beginning, then don’t waste your money on this report. It’s not the magic bullet that will take your inert business and instantly make it profitable. However, if you are ready to start creating consistent income streams than the smartest thing you can do is effectively segment your list, sent them a painfully apologetic note for ignoring them over the past 12 months, and let them choose in or out. Then, using the principles I’ll outline in this report, get to work building your list and making serious, maximized profits.
Success Stories
** “Perry Marshall is the best kept secret in marketing today.” -Alex Mandossian, Heritage House Publishing, San Rafael, CA – Sales psychologist for Internet and Television advertising – consultant to QVC, Time/Life, Home Shopping Network & Rodale Press www.alexmandossian.com
** “Perry Marshall is a nationally recognized expert on using the Internet to sell computer networking products.” -Ken McCarthy, Amacord, Tivoli NY – Internet marketing specialist, held the world’s first Web Marketing seminar in 1994 with Marc Andreeson of Netscape www.amacord.com
** From 3 Million to 10 Million Dollars In One Year… Being involved with Perry Marshall has generated terrific returns for the businesses that I help with AdWords and other web marketing aspects. We have built one business from being worth a couple of million dollars, maybe 3 million tops, to being a 10 million dollar enterprise. And it ensures I can keep racing cars! -Jim McKinnon, Victoria Australia
*My clickthrough rate went from 0.9% to 2.1% from using a simple strategy I learned in the AdWords seminar. You saved me from throwing in the towel. I can’t thank you enough!” -Steve Coggerwww.ReadinStyle.com
** These are my results, they speak for themselves – here’s what happened since I started working with you at the end of December: Dec: $5,000 online Jan: $10,000 online Feb: $15,000 online Mar: $21,000 online April: $25,000 online And in October I crossed the $100,000 mark. I’ve made so many optimization changes based on your recommendation it’s hard to keep track. Each piece of advice made a positive difference, from something as simple as reducing the size of my site masthead and improving the download speed, to dissecting my conversion process in detail and then reconstructing it. -Ari Galper, www.UnlockTheGame.com Sydney, Australia
**I ‘Bobsledded’ my business and made $19,346.54 in 12 weeks… and I have $10,020 more in pending sales that should go through in the next 16 days. -Lucas Rockwood Koh Samui, Thailand www.yogabodynaturals.com
**Baby on the way, wife wants to come home from work… Scrapping entrepreneur enters Bobsled Run & ratchets his sales from $25,600/month to over $42,000/month in two months… When I came on board and signed up for the Bobsled Run, it was just like you say, “your wife thinks your crazy for spending “that kind of money” on a dream.” However, I already knew that online business works great. Previously, November was our biggest month ever at over $24,000. That was a good month. However, January topped it at $25,600. Feb: over $30,000 (we finally broke the $30,000 a month level!!! My wife and I knew that once we broke this level, we could do some serious things for our lifestyle, and not just reinvest a lot back into the business.) March: $42,000. This was huge and about doubled what we were making before. We did it in only 2 real months of work. April: At the point of this writing, it is Apr 23,07 and we have a whole week left in the month and we will break the March record of $42,000. Over this past weekend, we took in $3000 in new orders. We have projections to be over $60,000 to $70,000 a month in under 5 months as our Conversion Rate keeps going up and we are spending the same amount on PPC. Needless to say, my wife is not going back to work in the fall. Which is a good thing. James Prout www.Document-Do-It-Yourself-Service.com> www.RapidAdoption.com Holt, Michigan
**”On February 23 I changed the landing page according to your instructions. Before, my average conversion rate was almost 3.5%. Since that date, it’s a crazy 10.7%! Thanks again!” - Rob van Andel, Appeldoorn, The Netherlands
** $18,000 in 4 Days Bryan, that advice that you gave me was probably some of the best marketing advice that I received all year. I promoted an affiliate product last month and made about $18,000 in 4 days. Thanks!” -Patrick Jackson New Rochelle, NY
** 32 of my text Ads have now hit 3% or higher, with 13 of them now pulling better than 9%. Before the Bobsled run i was lucky to have 2 or 3 over 3%. This change in my campaigns will pay for the Bobsled course ten times over. I have significantly increased my clicks and lowered my costs. This i am sure is a direct result of the efforts over the past 12 weeks. With my clicks increasing my spend dropped just over $500 this week. A potential annual saving of $26,000, which also almost pays for the Bobsled course ten times over!” Peter Morrissey Annagrove, Australia
**From Feb 1st to April 30th, our ROI for all the campaigns have been about 411%. Prior to the Bobsled run, we made zero sales from Google AdWords. From Feb to the end of April, we generated 433 sales for a total value of a little over $34,000 all via AdWords. **In terms of sales growth, compared to our sales in January 2008, our sales in April increased by $38,158.63 over January! Jason and David Chung www.Baghaus.com Pico Rivera, CA
** Even by the most absolutely conservative estimate, skewing the numbers the worst possible way, my numbers still come out more than 1200% better than my very best prior month. My net profit for every click increased 50X. I’ve grown my numbers and cut my ad cost, by doing a whole lot less selling and a whole lot more relationship building. -Sunny Hills, Maui, Hawaii
**One idea Perry gave me to add to our hurricane promotion resulted in the single largest sales day ever – over $1,100 for one product in one day. Another copywriting idea he gave me shot response over 35% on a one page sales letter. The concepts he teaches go far beyond Google and AdWords. Russ Benefield, Key West, Florida (formerly Hillsboro Beach, FL).
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What Others “Value I’ve Never Questioned” I will attest to the the high value of all the free stuff you provide, as well as all the benefit I receive for the small price I pay you each month. I’ve spent a lot of money with gurus in 2008, and you’re one of the few whose value I’ve never questioned -Dave Vranicar “You Are Worth Every Cent” If you’re ever in Amsterdam I’ll pay you $725 for one hour, buy your lunch and won’t even ask you for advice. It will simply be a thank you for cutting my advertising costs in half and providing me with endless streams of extremely precise, relevant and entertaining information. You are worth every cent. -Melody Rocca
“I Have Been Using It” Perry is a great example of the old quote: “Find a way to serve many. Because service to many leads to greatness.” For years you have been sending me good information. I have been using it and I make well over 6 figures a year. -Jay F Grissom “One Of The Nicest, Most Generous People I’ve Ever Met” I am one of the few that have known Perry from the bad old days when he was a very poor, struggling Sales Rep. I can honestly say that he hasn’t changed a bit in those 15 years. He’s still one of the nicest, most generous people I’ve ever met. He is someone we’d all do well to pattern ourselves after. -John Rinaldi “I Am Sincerely Grateful” I’ve been on your list for nearly 3 and 1/2 years, and that’s the longest period of time I’ve been on any list. -Randy Hogan “Nothing Short Of An Inspiration” Thanks Perry for all the insightful tips you provide. You are nothing short of an inspiration, as you emails are both compelling and well spoken. As I mentioned before, when I can afford it, you are my “Go To Guy”. -Jill McGoldrick “You Rock!” As someone who has been one of your subscribers for over two years, and having purchased one of your $1,000 consulting packages, YOU ROCK! -Ramon E. Dees “Continually Astounds Me” Frankly, the value you provide in your emails and newsletters continually astounds me. -David Gruttadaurio “Better Than Some Of The $5000 Coaching Programs” All I ever bought from you was your original Adwords ebook. I found it to be better than some of the $5000 dollar coaching programs floating around. -Elisha Goodman “Results From Adwords Increased Four Fold” Hi Perry, Thanks for sharing your insights with small business guys like me. When I first implemented your suggestions, my results from Adwords increased four fold and my monthly bill from Google dropped by 50%. I think I owe you a free lunch. -Jim Dalton “My Kids Read it Too – Good Education.” Certainly anything from Planet Perry is located, bought read, absorbed and tested by me . . my kids read it too – good education. I did your “blue” course and got a lot of good stuff straight from you (and your merry men) while trying not to hog the phone line! -Mark Baker “It Was Worth More Than We Paid” I have had the pleasure to meet you once and attend your Autoresponder seminar. The fee for the seminar was more than my brother and I had ever paid for a seminar and you know it was worth more than what we paid. In fact as a result of the level of your training and coaching I judge others by the standard you have set and most fall extremely short. -Joseph B. “Enormous Value” I consistently received good FREE information which I valued enormously. I therefore came to realise how much more I could be getting by taking my involvement with you a step further and I joined your Renaissance Club. I am amazed at the enormous value you offer for such a small price per month. I am actually struggling to read, listen, absorb and put into action all of what you have offered. -Maree Harris “Saved Me $1,000″ “Wonderful and absolutely fascinating! You have already saved me $1,000 in advertising for my domain registration service in just two days!” -Guy Edrington
“Within 20 Minutes, I Got A 1,000%+ ROI” “The teleseminar was superb! Within just the first 20 minutes, I got a 1,000%+ ROI of my registration fee because after hearing Perry and Don’s advice on the most profitable bidding strategies, I immediately went into my AdWords account and adjusted my bids accordingly. That’s just one of the many ideas I got from the call. Bravo!” -Bill Harrison “You Just Saved Me 57%” “All I can say is WOW – you guys just saved me packet on AdWords costs! “By sharing your analysis with us on the best position to be in, you just saved me 57% of my monthly PPC advertising budget. That’s 5 times more than my investment for the webinar just for this week – that’s what I call excellent value for money. “You guys seriously over-delivered. Many, many thanks.” -Mike Spencer “Real Deal” Perry, thank you for your insights, lessons and information, that given freely as lead generation as well as by purchase. You don’t need me to tell you that you are a “Real Deal,”but it is recognized by others. -Kevin Halloran “Clickthrough Rate Went From 0.9% to 2.1%” “My clickthrough rate went from 0.9% to 2.1% from using a simple strategy I learned in the AdWords seminar. You saved me from throwing in the towel. I can’t thank you enough!” -Steve Cogger “Knowing The ‘Sweet Spot’ In Adwords” “What you have shared in the Advanced Google AdWords Webinar has saved me $174.75! “The tool you recommended for DNS redirects and multiple URL testing just floored me. Building and linking 5 sites at a time I was using a service that charged me $34.95 per domain so this one advanced tactic saved me a bundle. “The other piece that was extremely helpful was the AdWords Bid Price Comparison Chart. Knowing the ‘sweet spot’ in AdWords and why you need to be there was an eye-opening key.” -Rodney Boettger “32% Increase In Clickthrough Rates Over The Last 48 Hours” “I thought I was fairly proficient with Google AdWords. But the secrets Dan Crowther revealed leave me stunned and excited. I implemented just one of the secrets, and have already seen a 32% increase in clickthrough rates over the last 48 hours alone. Once I get to work implementing everything I’ve learned, my AdWords results are set to take a Quantum Leap for sure!” -Asoka Selvarajah “Make More Money, While Spending Less” “I can’t remember the last time I received so much incredible and actionable information, in such a short period of time. Already, I’ve applied some of Perry and Don’s strategies to my Google AdWords campaign and have seen immediate, amazing improvements in my CTR, with LOWER click costs. You guys gave me the best of both worlds… a way to make MORE money, while spending LESS on advertising. AWESOME!” -C.J. Dougan “Saved Me Several Hundred Dollars” “Thanks for the great webinar – ‘Bombshell #3′ saved me several hundred dollars in web-site programming and hosting fees.” -Robert Jennings
“Practical, Easy-to-Implement Strategies That Work” I’ve invested tens of thousands of dollars in marketing books, home-study courses, teleseminar series and seminars. Perry’s Google AdWords guide is easily in the top 5 in terms of products that deliver practical, easy-to-implement strategies that WORK. I wouldn’t even think of trying to set up an AdWords campaign without it. -Jenny Hamby, SeminarMarketingPro.com “Master of the Content Mix” You are a master of the content mix, giving away enough to help people make some money to afford to spend some 1-1 time with you. Congrats on what you’ve accomplished. -John H,
“You Deliver The Goods.” I really appreciate all of the free stuff you’ve always given away AND for all the stuff I purchase from you. I’ve spent thousands on you and couldn’t be happier about it. Really! And I’m not just trying to be an ass-kisser here. You deliver the goods. -Susan Ohtake “Truly It Was Eye Opening” The great part about your seminars and live groups are not only do you realize that you aren’t alone but not everyone is doing your business. My brother and I were amazed at how many didderby kinds of business models thrived on the internet with your help. Truly it was eye opening. -Joseph Bridges “You Over-Deliver On The Products” I’m continually amazed at the quality and quantity of information you freely give away as well as with how you over-deliver on the products that I’ve purchased from you. And very grateful that you’ve chosen to deliver much of it “in bulk” rather than as one-to-one because if it were only available on an individual basis, I never would have been exposed to it. -Joyce Zborower
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Dear Online Marketer,
became known as “Drake’s Well” and later, the town of Titusville was build around it.
