Give me $1,500 and 6 to 18 months, and I’ll give you a
more thorough online marketing, Pay-Per-Click,
copywriting, traffic conversion and entrepreneurship
education than you can buy anywhere else for less than
$15,000.

It’s like getting an MBA in Hand-To-Hand Marketing
Combat. More powerful, more practical than anything you
could ever get from Harvard, Stanford or MIT Business
School for any price.

And if you take the “Full Ride”, you can get your Ph.D.
in street-level, brass-knuckles online marketing.

If You’ve Ever Thought “Perry, Stop with the Drip-Drip-Drip and Just Tell Me Everything You Know NOW!…then I’ve Finally Got an Offer that’s Perfect for You.

Dear Marketing Maniac:

What if there were ONE Place to get everything Planet Perry?

What’s My Worst Kept Marketing Secret?: I follow the 80/20 Rule. Rather than offer a single product to everyone, I’ve built my online empire by segmenting my lists, offering multiple “levels of engagement” and repackaging content into emails, teleseminars, videos, live events and coaching programs.

I slice up my advice and insights into varying sizes of content in order to maximize revenue for Planet Perry…

• I have over 40 autoresponder series in place, some of which have more than 30 messages and last up to 2 ¹/₂ years.
• I’ve parceled out my information into literally thousands of different packages and repackages: live seminars, ebooks, videos, hardcover books, teleseminars, CD’s, mp3′s and, of course, email sequences.
• I teach marketers how to excel in several crucial areas: email marketing, copywriting, sales & marketing, lead generation and, as you know, AdWords.
• I have products ranging from a book on Amazon for $16.47 to coaching programs costing $15,000+ per year. 1000:1 range of prices.

All that slicing and dicing is a GREAT way to build a virtually impenetrable business fortress. It has served me very well, thank you. My recommendation to you: go and do likewise in your business.

But as I sit at my desk and twirl between my fingers this shiny new iPod Touch, which contains my entire warehouse of weapons…nearly a complete consulting career, and my entire info marketing career…nearly every single synaptic firing of my marketing brain…I’ve decided to break one of my Golden Rules…and give it ALL away at one time in one tidy little package.

To just 99 of you.

Why? Well, First Because:

I Would Buy This Myself.

When I was a budding marketer, nothing like this was available. Didn’t exist.

My team came up with this idea. It’s a “bootleg version” of my entire marketing career: Virtually every scrap of audio and video from the last 8 years, on a single iPod.

While the thought of having my entire career digitized and compressed onto a device that weighs less than 5 ounces is a bit humbling, it’s also an offering I’ve often dreamed about.

Here’s why.

I look around my own office and I see…

• Binders from John Carlton
• CDs from Ken McCarthy
• Newsletters from Dan Kennedy
• Videos from Gary Bencivenga
• My hard drive has untold Gigs of emails and videos and mp3s from Glenn Livingston, Jonathan Mizel, Alex Mandossian, Bill Glazer and dozens of others.

It’s all great stuff.

And it’s all scattered throughout my office and on hard drives. Through no fault of theirs, I often find it difficult to lay my hands (fleshy or digital) on the information I need from these guys.

Your office probably looks the same. In fact, you may have…

• One of my AdWords books
• A few binders from ME
• Some CDs from ME.
• Some newsletters from ME.
• MP3s, emails, white papers and reports from ME.

All great stuff. Scattered everywhere and hard to lay your hands on.

If any of my great mentors (Carlton, Kennedy, McCarthy) said “here’s everything I’ve ever done…and you can fit it in your pocket”…I’d instinctively reach for my credit card.

Long-Time Citizen or New to Our Fair Planet?

Now, I’m a HUGE RAVING FAN of Dan Kennedy, et al. I’m not an average customer for any of those guys I mentioned. I’m a top 20% of the top 20% of the top 20% customer for all three.

And if you fit that profile for Planet Perry, you’ll want one of these 99 iPods.

But, let’s say you’ve only been with me a few months. You’ve read my Ultimate Guide to Adwords and implemented my teachings. Or maybe you’ve been on my Renaissance Club Newsletter list for a few months and have seen how it’s crammed with timely and timeless marketing advice.

Whatever your experience, you’ve know that when you implement my advice, it returns to you with dollars bills attached. And you want more.

Well, this is the least expensive per-pound price for the Planet Perry education you’ll ever see.

You Could Spend $10,000 on your Marketing Education, or…

It seems that every week there is another product launch, another teleseminar or summit, another newsletter from another guru to sign up for.

You can easily spend $10,000 to $50,000 on your marketing education by crawling down every rabbit hole that appears in your inbox in the next 3-6 months. (And to be completely honest with you, most of the people I know who make six figure incomes as online marketers have spent five figures on their marketing education. I’m not aware of many exceptions.)

In fact, Planet Perry folks have already spent well in excess of $5,000 to get the information represented on these 99 iPod Touches.

But what if you could have EVERYTHING, ALL AT ONCE, from a marketing advisor you trust…for only $1500.00?

PLUS, you’ll even get FUTURE CONTENT pushed out to you as well as long as you are a Renaissance or Mastermind member. That’s right, you not only get PAST content, but FUTURE content as well. Keep reading for more about this.

And as a Double Bonus, I’ll include ALL BACK ISSUES of my Renaissance Newsletters. Over 70 issues and $2600 worth of rock-solid advice and marketing principles covering 7 years of marketing insights. See offer below.

What Do You Get?
Pretty much everything.

The base unit contains:

• Every Mastermind call I’ve done since 2003. More than 70 total, each one is 2 information-packed hours of solid content and fascinating Q&A. It’s a snapshot of 6 years of Internet evolution. You’re able to see what’s stayed the same while everything else has changed. That alone is priceless.
• Virtually every interview I’ve done with other gurus - usually including the pre-call banter between me and them
• Most of my live seminar presentations I’ve made at other peoples’ conferences
• Every Renaissance Club audio CD interview
• All the audios from the “Marketing System in a Box”
• All the audios from the White Paper’s course
• Every audio that’s ever been included with the Definitive Guide to Google AdWords
• A collection of my “Perry Marshall Armchair Philosopher” recordings, including talks about science, religion, philosophy, biology and engineering

And it’s simple, organized and indexed for easy listening. The base unit is $1,500.

Plus for $500 each, you get all the live seminars I’ve ever done. If you buy all of the modules you get…

• Every Live Seminar (Yes, 80/20 is included - never before released!)
• Every Bootcamp (Yes, the Autoresponder templates are here!)
• Every Bob Sled Run (with all the handouts and homework!)
• Every Instructional Course (Even the White Paper Course)
• Every Expert Interview (raw and unedited, even the ever-dangerous John Paul Mendocha!)
• Every teleclinic, every video, every mp3…

Everything.

All on one iPod Touch, personally inscribed with your name, hand-signed and numbered by yours truly. A Planet Perry collector’s item.

To Appreciate the “iPod Vault”, you must believe in Serendipity

If you insist on perfectly coifed, edited Power Point Slides and polished-presentation quality, this is NOT for you. If you want everything condensed into one package with glitz and no repetition, this is not for you.

However if you like the idea of getting in your car, locating some random track and seeing what there is to discover in, say, a Mastermind call I did in 2006 or an interview I did in 2002 (pre-AdWords) - if you enjoy getting lost in Marketing Mania as your subconscious mind drives your car to your destination – if you appreciate information that tends to be timeless rather than bowing to fads - then you’ll like this a lot.

Because if you like getting your education that way you’ll learn all kinds of things you’d never learn any other way. Stories, case studies, anecdotes. “Throwaway comments” that enlighten you to some otherwise dark and mysterious corner of the world.

A $15,000 Marketing Education You Can Take to the Gym

$15,000? That might be a bit conservative.

My Live Seminars have all cost between $2000 and $4000. But you get all of them…all the videos, all the mp3s, and access to the handouts from most of them.

• You get the “crown jewel” 80/20 seminar ($3000 to attend)
• The legendary Autoresponder seminar ($4000 to attend)
• The Google AdWords / Traffic Conversion seminar ($1500 to attend even if you didn’t take the 'Macbook Pro’ option)
• The Adwords Bootcamp ($1000)
• The Bobsled Run ($2500 - and this module includes three of them, from 2005, 2007 and 2009)
• Gladiator Club Seminar ($2700)
• The Autoresponder Boot Camp ($1800)

And, of course, you get the White Papers Course and the Deluxe Definitive Guide to Google Adwords….that’s $300 right there.

That’s over $17,000 it would have cost you to attend these events, and we’ve just scratched the surface.

You also get…

All the interviews…

John Carlton on Bobsled Run
Copywriter Lorrie Morgan-Ferrero on Bobsled Run
Jonathan Mizel on Bobsled Run
Ken Giddens on Bobsled Run
The heckler at the 2006 seminar (people are still talking about this)
A sizeable chunk of Jonathan Mizel’s Coaching Club calls

Some of the Gems You Get On this “Vault” iPod

• An unusual interview with Glenn Livingston on how to market a professional practice. This interview was prepared for psychologists and psychotherapists who want to grow their business. This one will permanently kill any resistance you have to collecting money for whatever good things you do in the world.
• Me and copywriter Dr. Harlan Kilstein in conversation: The one tool that will reveal to you the secret ways of the Google AdWords Content Network.
• Harris Fellman: Multiple successful Business Models, with and without partnerships, customer service, affiliates THESE FILES ARE IN THE WRONG ORDER
• Heather Vale interviews me about online entrepreneurship and AdWords for beginner marketers
• Me with SEO Genius Aaron Wall: He interviews me, I interview him (there’s copy on the website or in Gmail for this)
• Joel Comm interviews me privately, for his bestselling book “Click Here To Order” - he gets my whole rags to riches story. Hear the pre-interview banter, which we didn’t edit out before dumping this on the ipod. All kinds of stuff you probably haven’t heard. NOT the usual AdWords routine. Very casual. Wide ranging conversation about all manner of assorted topics.
• “Marketer of the Year” Interview with Russell Brunson
• Matt Gillogly and his interview about the heckler at my Conversion Seminar spiritual talk and the role of faith and spirituality in business. And the power of faith to conquer FEAR.

You get everything on every topic…

All the Copywriting Stuff

• John Carlton critiques my 4 Man Intensive Sales Latter. RIPS it to shreds. Finds, to his surprise, that it works anyway. Why? Who knows. But we theorize, and John offers his best advice.
• There’s a certain kind of offer where there’s almost no resistance to price increases. Why? Where? How? Carlton explains when you can get away with this
• Bob Bly on copywriting and AdWords for Business-to-Business Marketing
• I interview Dan Kennedy about Sales Letters and deep copywriting secrets of classified ads
• Interview with David Garfinkel - his copywriting templates bonus session, where we talk about my surprise, post-vasectomy baby boy Zander; when “Chihuahua” is profitable and “Chihuahuas” are not.
• Late-nite Pajama Jams on all kinds of crazy topics, from persuasion to human beings’ capacity for self-deception
• A 2005 series of teleseminars presented to 3,000 lucky people across the globe featuring David Garfinkel and John Carlton. They teach me how to sell to “left-handed bandminton players in Wyoming”. And a whole BUNCH of actionable, nitty-gritty, street-savvy, immediately useful direct marketing tips and techniques.

All the Email Marketing Stuff

• The Autoresponder Seminar
• The Autoresponder Bootcamp
• Invisible Streams download

All the Sales & Marketing Stuff

• The Historic Guerilla Sales & Marketing CD.

Hey, I’ve got a cool story for you. It’s late 2001, just a couple months after my Dilbert Cube escape. I’m working on a “lead generation magnet” - a manifesto on how marketing should be done. I write this report called “21 Secrets of High Impact Low Cost Marketing” which eventually comes to be called “Guerilla Marketing for Hi-Tech Sales People.”

I need some help editing it and cleaning up the script before I record the CD. So I send it to Bryan Todd, who is basically an academically educated guy who’s teaching English in southern China. “Bryan, can you edit this?”

Bryan had never had the slightest interest in sales and marketing before that. But suddenly this manuscript sets his imagination on fire.

He becomes captivated with the idea that he can do selling in print. That he can be an influential person, that he can get people to do his bidding, without getting in someone’s face. That the printed word can alter the world around you.

Bryan becomes a marketing maniac.

He’s been bitten with that bug ever since. He went on to become one of the world’s top AdWords experts.

There’s something magical about that CD. Since then well over 10,000 people have listened to it, many of them 3, 4, 5 times. For many of them it’s fundamentally altered their beliefs about what’s possible.

It may transform your life, too.

Only from the Mind of Mendocha. Wisdom from the devilishly insightful mind of John Paul Mendocha, former professional poker player and Vegas gambler, and expert at sales team transformation…

• Why you want to walk into a sales meeting disheveled, like you just got out of a brawl, and how it advances the sale in a most gratifying way
• When the guy is laying on the ground after 5-6 shots and Dirty Harry says, “CLICK” the guy nearly dies of fright. What this tells you about sales guys who splatter into the wall.
• How to use Non-Disclosure Agreements as a marketing weapon - and the cocky bastard that submitted to my NDA, thank you very much. Perry’s rules, not his.
• 80% of American women think their ass is too big. How to productively employ this knowledge in your next sales call. (Don’t say I didn’t tell you this was going to be edgy.)
• Beware the man with the pencils and pens perfectly arranged on his desk. He’s the most dangerous guy of all in a complex sale. Here’s how you get around him.
• No matter how luxurious the cruise line, they’re always spitting something out of the bilge pump. Use this to your advantage.
• Why Jesus didn’t apologize before he turned Western Civilization upside down
• How bureaucracies stamp out passion with a stick and a hot poker - and what they always forget about their passionate opponent
• How to act on hunches (rather than contemplate them) while your house is burning down
• Neural Networks and the #1 thinking skill for entrepreneurs
• Cheating the polygraph
• The five questions that empower the newbie sales guy - the principles that get deals DONE.
• “In three months can take a person who knows nothing about sales and teach them how to beat an old pro.” Mendocha explains how.
• Are you a psycho-dysfunctional sales guy? Here’s how to get your dysfunctionality working for you…to crush your sales goals. “Trust me, this doesn’t fail.”
• “If you don’t have a bullet in your gun when this guy is charging at you with his bayonet, your lungs are going to be shredded cheese.” John’s life work. His unifying theory of everything. You must hear this.

All the Adwords Stuff

• The original landmark teleseminar with Jonathan Mizel that went viral and made me famous
• Bob Serling: When AdWords is a BAD idea
• Mike Mindel, founder of Wordtracker, discloses his own inner secrets of Keyword Research.
• Epiar, the Negative Keyword Geniuses. How they saved a guy $30,000 per month in ad spend with no loss in sales
• Paul Myers and the power of local Google advertising. What inflation in the price of corn tortillas in Mexico has to do with you and me right now
• Jeff Hughes on Google’s domain name policy, Google targeting specific industries for destruction, and a highly unusual perspective on it. Jeff’s story of ascension from $200,000 in debt to a business selling over $10 million per year [please omit the "uned" version of this recording]
• Perry and Glenn Livingston in conversation about building on rock vs. building on sand in PPC: You gotta engineer a revolution. Glenn asks me about MY mission, my purpose in writing and being a guru and the emotions I felt early on.
• The files that start with “AdWords Frustration” are from the System Seminar, December 2003, San Francisco
• How a guy selling only in Atlanta expanded his business nationwide in 3 months and gave a six-figure business a 500% income boost.
• AdWords Gold Rush guest Jim Edwards on why the best advertising isn’t really advertising.
• The chance opportunity that caused me to go supernova in the early days of AdWords

Jonathan Mizel’s Coaching Club

The other day one of my customers asked me who I pay attention to. It’s not a very long list, really.

One of the first names out of my mouth was Jonathan Mizel. Jonathan has been one of the most influential people in my own online education. I’ll never forget one day driving through Cleveland Ohio listening to a cassette tape. Ken McCarthy was interviewing him and Jonathan was explaining “The Unlimited Traffic Technique.” This became the foundation of my entire approach to online marketing. It’s the very first thing we teach in the Bobsled Run. It’s no coincidence that Jonathan came up with it.

Jonathan organized what to my knowledge is the first full-tilt renegade Internet marketing seminar ever, in Boulder Colorado in 1999. He was the head of the pack in terms of taking classical Direct Response Marketing principles and applying them to the web.

Jonathan is a recluse, living on his comfortable estate in Maui Hawaii (he’s the only speaker who can just get in his car and drive over to the seminar.) Jonathan has barely even played the “guru game” at all during the last 3-4 years, because he makes more money doing marketing than teaching marketing.

In the early 2000′s Jonathan had a private, invitation-only coaching club. This was truly an elite group. You were required to be making more than some amount of money, I think it was $100,000 per year but the number might have actually been higher than that. Maybe $250,000. But anyway, his club met on a conference line once a month on Saturday afternoons. The people on Jonathan’s calls were people like John Reese, Glenn Livingston, Marlon Sanders, and a whole collection of people you’ve never heard of who built invisible, multi-million dollar online businesses.

At the end of 2005 Jonathan closed down his coaching club and went on to other things. But these calls were fascinating and on every one of them you got a slice of Jonathan’s incisive thinking and common sense. And his DEEP knowledge of the industry.

I have included two years of those calls - 2004 and 2005 - in the Ipod Vault. Some of this information is just as applicable as it was then. What’s obsolete is highly instructive in regards to the way the Internet has evolved and will teach you the difference between timeless principles and finite-shelf-life techniques.

You cannot buy this information ANYWHERE else. It’s never been for sale at any price. It is totally unique.

And the Eternal Principles of Planet Perry.

Plus you get my core philosophies. The Principles of Planet Perry that underlie everything I teach. My musings on faith, family and entrepreneurism.

As you know, I believe in eternal principals. I don’t follow trends and flashy techniques unless they are steeped in deep, unchanging truths.

I do this in my personal life and my business life.

That’s why, even though some of this material is 7 years old, I can look you in the eye and say that the majority of it is as relevant today as it was the day I created it.

It’s why I can cram my entire library onto an iPod Touch and feel confident that I’m not just hawking “yesterday’s news”.

How many gurus can say that? Carlton? McCarthy? Kennedy?

Yup. For the most part they can say that.

And me…

Planet Perry Philosophies and Musings…

• All the 80/20 stuff. The lens through which I break down every aspect of my business. (Hint: If you want to be an extraordinarily effective business consultant, march in and start identifying dimensions of 80/20 your client isn’t implementing. You’ll never run out of ways to make money.)
• Where the word “individualism” comes from and why it has everything to do with the Internet Marketing Dream
• The opposing force to “Individualism” that balances it. Where this force comes from, and who invented it. And what the Internet has to do with all this. (Ultimately it’s probably why we have the Internet at all - or even the printing press!) This is “Perry Marshall Armchair Philosopher” at its finest
• What happens when you go from dictatorship to democracy.
• The secret reason men buy Viagara that nobody EVER tells you, and it’s not the least bit obvious… I can’t prove it, but I’m CERTAIN I’m right.
• Big decisions, God and hot sex: The meaning of total silence

A Short Trip to China and Back

When I was a kid, the church I grew up in broadcast programs on the radio. The material on these programs was “hard core” – meaning, the preacher didn’t start every sermon with an entertaining story about the Boston Red Sox. Instead he rolled up his sleeves and got right to the point. Very scholarly stuff, actually.

Eventually they started translating his messages into Chinese. The translator told us his sermons were easy to translate because the content was so direct; he didn’t have to “un-Americanize” them.

For some reason, that story stuck with me. What sank in was the fact that some content is perishable and only useful to certain people.

Other content is “evergreen” and applicable to everyone, no matter where they live.

Ever since, I’ve tried to produce content that would stand the test of time. I hate things that are here today, gone tomorrow. What’s the point of learning anything that’s going to be obsolete 2 months from now?

I want you to know that my material is not like that. You can listen to coaching calls from 2004 and know you’ll get insights that you can apply TODAY in your business.

And if you’d like to get the most Bang for your Perry Marshall buck, then pick up one of the 99 Planet Perry iPods today. It’s my commitment to “evergreen knowledge” and core principles that makes it possible to sell a product like this and for it to be as valuable as it is.

Customize Your Personalized Planet Perry iPod

The Base iPod is $1500.00 and includes everything listed above except the seminars, bootcamps and bobsleds.

Add one, or all 6 of those, for $500 each.

• 80/20 Seminar…$500
• Conversion Seminar …$500
• Adwords Bootcamp…$500
• Autoresponder Seminar and Boot Camp…$500
• Gladiator Seminar…$500
• Bobsled Run…$500

IF YOU WANT, YOU CAN ALSO GET ALL BACK ISSUES OF THE
RENAISSANCE CLUB NEWSLETTER…

• If you subscribed to the newsletter continuously since it’s inception, it would cost you more than $2600. Worth every penny, too.
• With the base package, you can get all of these newsletters for only $1000
• Load up at least 3 seminars modules and get the newsletters for only $500
• Load up all 6 seminars and get the newsletters at NO CHARGE.

In other words, if you buy the “full ride” you get more than
$19,000 worth of audios, coaching programs, videos and
seminars for only $4500.

AND DON’T FORGET YOU WILL GET FUTURE CONTENT AS WELL: With your purchase of the iPod, and continuing membership in either the Renaissance Club or MasterMind Club, you’ll get all club content pushed out to you in the future as well. As well as bootlegs and special recordings and videos that hardly anyone else will never see.

This is pound-for-pound the best way to invest in Planet Perry that I’ve ever devised. This is a product that I would buy. I think it’s a bargain at twice the price. Heck, at $1,500 you should just completely ignore every product launch that comes your way for the next six months - maybe even unsubscribe from all the emails - and listen to nothing but this iPod.

You’ll get your MBA or even Ph.D. in street-savvy, brass-knuckles marketing education.

Customize your iPod Touch and we’ll load it up and ship it out to you as soon as it’s ready.

MY 30-DAY GUARANTEE: While I can’t guarantee that you will benefit from every single file packed onto your iPod Touch, I can guarantee the following…

• If there is a business problem you’re trying to solve, you’ll find TONS of advice here on how to crack the code.
• If you want to sharpen your skills in a particular online marketing arena, you’ll find POUNDS of black-belt-level advice here.

Tons and pounds…all on a little 5 oz device. At your fingertips. Searchable and clickable.

If, before 30 days, you don’t find TONS of implementable, actionable advice for your issue or arena, just send it back and get a full refund.

The Power of Tribal Knowledge

There’s a super-powerful question that hardly anybody ever asks me. (Frankly it puzzles me why I almost never get asked this.)

The question hardly anybody ever asks me is, “Where did you get your vast mental catalog of marketing information anyway? How do you know what you know?”

(Before I go on to tell you…. Where do you think I got it? What would you assume the answer is?)

Well the answer is, less than half of it came from my own direct experience. Offhand I’d say the answer is this:

1. ¹/₄ is from my own personal experiments, my own marketing and my own career
2. ¹/₄ comes from what I’ve just simply “figured out” from observation, detective work and calculation
3. ¹/₄ comes from my students, roundtable members, and many hundreds of consultations
4. ¹/₄ is “tribal knowledge” that I’ve gleaned from years of being a Marketing Maniac: Mastermind groups, late-nite conversations, seminars, coaches and mentors.

Of those four sources, item #4 is the most cutting edge and hardest to come by. It’s the “X Factor” that enables successful marketers to pull the rabbit out of the hat month after month and year after year and stay maddeningly ahead of the pack.

I have been doing telephone consultations for many years and I can only think of one or two times that I’ve been completely stumped. (One of these was a guy who was trying to sell his grandfather’s oil paintings via Pay Per Click. I simply could not figure out a reliable way for him to get this done.)

The reason I know how to approach these problems literally 99% of the time is because I’ve had my ear to the ground for 12 years, tapping into the experience of hundreds of other people during that entire time. Inside my head is a vast library of case studies, successes, failures, and bizarre anecdotes of human psychology.

If you make human beings your object of study, you’ll never run out of interesting things to talk about and think about.

If you want to dip into my encyclopedia of marketing wisdom, there are two ways to do it:

1. Join Roundtable, my highest-level coaching group, and you’ll get eight days of that in one year, live, in person. That will set you back about $15,000 but if you can afford it, it’s well worth the money.
2. Buy the Ipod Vault. It’s a lot less money and it has a lot more than eight days worth of listening material. You’ll get stories, case studies and fascinating answers to tough questions for weeks and months.

If you want both - Roundtable membership AND the iPod Vault - buy the iPod Vault and apply for Roundtable membership. If you’re accepted, I’ll give you one month free Roundtable membership ($990).

If you’re already a Roundtable member, in exchange for a verbal commitment to extend your RT membership 1 year, I’ll give you $990 off the iPod Vault. Whichever version you want.

This is a product that I would buy. 8 years of my marketing consulting career and tribal knowledge in your pocket.

I think this is the best $1500 you’ll ever spend on your marketing education.

Get it now while this lasts. I’m only selling 99 of them so act fast.

Perry Marshall