My Dream Team will rebuild your Google campaigns, set up Conversion Tracking, perform Market Research and Split Tests for you, install Autoresponders and Google Site Optimizer.
A professional copywriter will help and guide you every step of the way, making your web pages ultra-persuasive, seductive, and most of all, EFFECTIVE.
In just 90 days we will transform your website into a high velocity sales and marketing engine.
That’s why I call this Jet Propulsion.
But first you must qualify. By application only. Capacity is 35. First come, first served.
Launch Date: Tuesday, February 3.
My 'secret' goal this past quarter was really to get PPC to such an extreme level that they'd finally have to say "Greg, that's enough, ("she canna' take anymore capt'n!") we need to start looking at something else to do with all these visitors! That day has finally arrived… Yesterday I spent $24,495 on Google Adwords. The call center is overloaded, product is out of stock… MISSION ACCOMPLISHED! "Greg, we need to change our focus" our company president (now partner!) finally said. Now my boss finally listens to me when I say things like "So I hear some companies use this email list thing I've heard so much about to actually make money too!" or "Ever heard of something called a social network?" To be fair, he's known where were going with all this too but the quick fix from those big PPC profits is a tough habit to kick. It was just a matter of reaching that "close enough to the edge" point to finally turn around and see what else we could do (besides go off the deep end) On to phase 2 then… and back to the "Dream Team" of Internet Marketing for some more heaping helpings of wisdom and advice. You are all true Geniuses in the really down to earth true kind of way. The people I work with think I'm kind of a genius too, but the only real genius I needed to be successful in internet marketing was knowing who to listen to and what ideas of their's to fuse together for my needs. That, I learned from my old Jazz Sax teacher when I was just 17! I haven't needed much else when I just do that." -Greg Marsden
Baby on the way, wife wants to come home from work… Scrapping entrepreneur ratchets his sales from $25,600/month to over $42,000/month in two months When I came on board and signed up, it was just like you say, "your wife thinks your crazy for spending "that kind of money" on a dream." However, I already knew that online business works great. We had pretty good limited success in the past and I just needed the "meat" instead of the "milk" that I had been reading and learning about for so long. Well, Perry, you definitely delivered the goods in my book. I went into this with high hopes and expectations because of some of the other testimonies in the previous Runs. They stated 5X increases and so forth. I was pretty skeptical about our business making a 5X increase in so short a time. But, I could live with a 2X increase. I actually said to my Wife, "If we can get a 2X increase in the next few months, then keep growing it from there, you wouldn’t have to go back to work in the Fall." (background: my wife is a school teacher). Talk about pressure.
We have projections to be over $60,000 to $70,000 a month in under 5 months as our Conversion Rate keeps going up and we are spending the same amount on PPC. Needless to say, my wife is not going back to work in the fall. Which is a good thing. I took a breather these last few weeks. Just this last week Apr 19, 07 my wife gave birth to our third child. A little baby girl. Her older siblings greeted her into the family with love. My wife won’t have to work outside the house anymore. This was a major 5 year goal for us. In the end, it came down to good knowledge put into practice and 2-3 months of implementing the systems in our business. James Prout I set up my web site about 15 months ago. We implemented your changes and now get about 20-25 sign ups – over 100% increase for no extra costs We have started to improve the sales process and have sold approximately 50% more properties than before. We currently convert about 1 in 20 to a sale whereas in the past it was 1 in 30. - An increase of £15k per month ($27,600) due to increase in traffic - Conversion increase due to telesales £10k ($18,400) per month - Platinum Membership £15000 ($27,600) per month That's a total of £40k ($73,600) per month. In our first month of implementing changes, our sales have doubled and we expect increase as outlined above. All in all this should translate into a further £25k ($46,000) per month profits. You have taught me to think outside the box, and we are now using new methods in our marketing mix to really make a difference to our business. Thanks, Perry! -Mr. X, Manchester, England These are my results, they speak for themselves – here's what happened since I started working with you at the end of December: Dec: $5,000 online And in October I crossed the $100,000 mark. I've made so many optimization changes based on your recommendation it's hard to keep track. Each piece of advice made a positive difference, from something as simple as reducing the size of my site masthead and improving the download speed, to dissecting my conversion process in detail and then reconstructing it. -Ari Galper, 3X newsletter signups & 15 minute change earns extra $39,745 in ONE promotion: We already tripled our newsletter leads with AdWords, and another tip on your private call will help us grab another 1/3. We launched a new 17-DVD video program smack in the middle of your course. Talk about bad timing…or so I thought. We put up a long-copy sales letter. But listening to you harp on a call about "nobody tests even when I tell them to", I go, "Oops, that's me." So I take 15 minutes and create a totally different combo. Next day… both versions are neck-and-neck. By day two, new one's ahead by 21%. Day 3 the new version's converting 37.5% better than original. After more than 450 visitors ‘vote', we pull the plug on the old version. It loses by 58.4%! The dollars: At the $616 average sale price, that's $107,800 total sales. We'd have gotten only $68,055 had we stuck with the first version, something that would have happened before your AdWords course. That's $39,745 we scooped up by implementing a simple, 15-minute change! Pays for the course… like, 10 times over. Plus roll the numbers forward as we sell the next 250 sets… we're easily looking at a +$100k impact this year for this one product. You, Howie and Bryan hammer it on the calls…we all too easily forget the power of the simple stuff. - Ralph Charlton
A lot of hard work in a lot of areas has lead to those results, but with some razor sharp focused Adwords and web marketing targeted by Perry Marshall principles providing a massive edge, and adding a significant percentage of the extra value. Even more so recently – the gains during the extra boost the Bobsled program has provided look something like this in percentage terms. 1st Month Coaching 2nd Month Coaching So at the two month mark, the real increase to this site from the application of the bobsled principles is a massive 41.6% increase in site usage, and a 14.5% increase in total signups. These are our key benchmark numbers, and these are coming off very strong base results, so we are very happy campers! Driving fast around a race track is much like the Bobsled Program and all Perry teaches: incremental improvement rules. You take each corner and divide it into three sections, entry, apex and exit, and you look at how you can maximize your speed in the exit phase so you going quicker all the way down the straight bit of track that follows. The entire circuit is actually hundreds of little sections strung together. The exit phase is like ROI it¹s the key to making this thing work. You can go into the entry of a corner real fast and this is kinda like buying clicks on Google – but if you then have to be on the brakes all the way through, you're going to be crawling down the next bit of road, watching your competition blow right past you! Setting up for the corner right is like getting your system into place with your business. A traffic tap on Adwords, a targeted and tested landing page, and an auto- responder sequence or membership offering is the equivalent of taking the perfect line through turn one at Phillip Island. It¹s a top gear corner, at 220 km/h (that¹s 140 mph), you just lean into it, hold you breath, and sweep through. That's one corner down. You incrementally improve your speed in every corner of the track, and you¹ve put together a very fast lap time. You incrementally and systematically improve your business, with measurability and ROI foremost in your mind, and you¹ve put together a rocking business. I won on Saturday, for the fastest lap. It was my first race in this class, and I knocked off the previously unbeaten reigning champion. A couple of other guys came up to me afterwards looking to get some tips. How did you do that time? Did you brake really late for turn 3? Or did you take a special line around Siberia Corner? I couldn't help but chuckle at the similarities to the Bobsled Run. So yeah, I won, but the reason I was even out there in the first place is the "pro team" quality education I¹ve soaked up from Perry Marshall. And way more important than winning is knowing why and how to repeat it again and again. The lessons learned via Perry Marshall, Howie, Bryan and the whole Bobsled program are ensuring I can virtually pick and choose the markets I want to build businesses in. And it ensures I can keep racing cars! -Jim McKinnon, Victoria Australia Here are some basic dollar growth numbers for our business in 2008:
Grand Total: 2484 orders; $185,607.57. So, February as the baseline, our growth looks something like $72,069.52. Now, these following numbers are even more exciting to me. Look at the average amount our customers spend, per order: January: $64.24 Not only did our orders go up, but their average value increased as well. How cool is that? We added one quick upsell and that made the difference. Oh, and did I mention that we are only just starting? This pansy business currently, all told, is around $150,000. It will be at least $500,000 a month by this time next year or I'll eat crow!" Joshua Boswell |
Dear Online Entrepreneur,
Have you ever said to yourself:
“If I get one more email with a list of things I ought to be doing, I think I’m going to pick up my computer and hurl the whole !@#$% thing through a plate glass window.”
And it’s not like your list of things ever gets smaller. ‘Cuz now there’s not only the core marketing elements like pay per click and email and web pages, split testing, market research, USP’s and guarantees.
Not to mention the fabulous parade you’re afraid you’ll miss if you’re not also up on power video posting, podcasting, Kaboodle, Slashdot, Wordpress [hey that reminds me, aren’t you falling behind on your blogging???], product launch formulas and the latest affiliate crusher software.
Oh yeah, and the new world-beating Internet Riches system that’s being taken down at 4pm today and will never be seen again. Oops, their website just “crashed” which means – lucky you – you’ll get another email tomorrow letting you know that they’ve opened the doors again for a few precious hours. (One last time before it vanishes forever.)
Yeah. Uh-huh. Whatever.
Most of that is crap and will get you nowhere. If you look carefully you’ll see the dead bodies strewn by the side of the road.
But anyway – between the stuff you know you "should be” doing and all the other stuff you’re afraid you might need to do, it’s hard to stare at the whole list without slipping into a state of paralysis. You say to yourself, “My head hurts. I think I’m just going to go check my email again.”
A new email comes in with some new proclamation and the cycle begins anew.
Today all that is going to change.
I’m going to greatly simplify all that and lift a big burden from your shoulders.
First thing you need to know:
Most of the list of things you’re “supposed to do” is just distractions. You can run a multi-million dollar business without most of it. I know I have. (I can count the number of marketing newsletters I allow into my email box on ONE HAND. If you’re getting more than that, you need to unsubscribe from a bunch of people who are wasting your precious time.)
Second thing you need to know:
The core elements of direct marketing have not changed and will never change.
In my experience, the foundation of a powerful online business has six systems in place. Just six:
- Market Research
- Expert Pay Per Click campaign
- Conversion Tracking
- Split testing system for sales and opt-in pages
- Seductive copy
- Email follow-up (Autoresponders)
That’s it. Just six. You can build a $1 million business, or in some markets, a $10 million business, with just those six things. All else is bells and whistles. The other sources of traffic are gravy and serve to expand your empire beyond its foundations.
You might already have good SEO, a blog, banner ads and whatever else, and that’s fine. But if you are absent any of these six things you’re leaving all kinds of money – LOTS of money – on the table. If you’re futzing around with anything else before the SIX are in place, you’re squandering precious time. Competitors are breathing down your neck and all the DIGG bookmarks in the world won’t save you.
There’s just one problem with the six essentials:
They’re all friggin’ complicated and every single one is harder than it sounds.
If you don’t have all this put together, don’t punish yourself. It’s technical and there’s always some unexpected hang-up when you try to set it up.
(Less than 1% of my customers, let alone everybody else, actually has all six in place.)
But let me tell you, the ones that do have the six… they kick ass. They dominate markets. No, let me put it differently: They rule entire online kingdoms. They’re feared by their competitors, they make serious dough, and they’re doggedly difficult to displace. If the creek rises, everyone else drowns, and then when the water goes back down, they’re the ones left standing.
Did you know that being #1 in your market is vastly easier than being #5? As well as being about 20 times more profitable?
They say it’s lonely at the top….
…and for the most part it’s a good kind of lonely. Pushing past your competitors and breaking into the jet stream of your market is like leaving a cold city neighborhood where police sirens wail and neighbors argue all the time… then finding yourself at a restful acreage in the country where the sun is warm and the wind gently blows and everyone who drops by is a friend.
That’s what it’s like when the Six Essentials are working for you. Why is it so hard to get six simple things done?
Let’s take them in turn:
- Market research is tedious. Most people know they should do it but don’t have the patience for it.
- Pay Per Click is deceptively simple and devilishly complicated. It’s a whole world unto itself in 2010. If you’re a little unclear what Google’s up to this week, it’s, uh, not your fault.
- Conversion Tracking: It’s amazing how many people still don’t have it working right.
- Everyone talks about split testing. But outside of Google ads, precious few people actually do it.
- Autoresponders: Only a tiny handful of people have a proper follow-up campaign in place. The ones that do, prevail.
- Copywriting is Art. A lot of people say that you can just swipe a few headlines from other peoples’ sales letters and make millions, but you’ll never hear me saying that. Still, copy is where the money is made.
The fact that so few people have all these things in place is precisely why having them is so liberating. You get all this locked in, you’re propelled to the Top 1%.
I am offering a world-class team to help you with ALL of this – in fact, build most of it FOR YOU.
Turn-key. Systems in place. With a ribbon on top. In 90 days. Jet Propulsion.
This is exactly what you’ve been yearning for, isn’t it?
And by the way, the Jet Propulsion team is not a collection of propeller-heads from Pakistan that I hired on Elance last week. (Ever been through that quagmire?) Oh no, far from it. These expertly trained professionals manage millions of dollars per year of their OWN money (NOT including their clients.) All work is overseen by Dr. Glenn Livingston and master organizer Jeff Hughes.
I’ve been working with Glenn and Jeff personally for more than four years. The Jet Propulsion team in Milwaukee, Wisconsin is a company of straight-shooting, industrious Midwestern men and women who approach their work with conscience and pride. They all work together in the same physical office and they challenge each other to higher levels of performance. This is what they do and they are wicked good at it.
Even if you yourself are a Google AdWords prodigy with years of experience, if you’ve been on every one of my Mastermind calls and been through my Bobsled Run and manage tens of thousands of dollars of your own clicks per month, you may be as good as these guys – but you’re not better.
Get Your Life Back!!
Even if you know and love Google like the back of your hand, you may still want to stop worrying about Google and put the whole PPC department in their capable hands.
Imagine this: You want to test a new product guarantee, picture or headline. You make a phone call and it’s all set up and running the next day. A week later, you get a call back with the results: “Congratulations, our new changes increased sales by 12%. What would you like to try this week?”
Imagine this: One month from today you receive a properly scored and prioritized market research report. It tells you exactly what emotional hot buttons and desires your Google visitors have. It identifies holes in your marketing with 80% accuracy, which are immediately plugged.
Imagine this: You show the market research data to your Copywriting Coach, who then creates a dozen headlines, sub-heads and hooks for you, and a skeleton of a new sales letter. All you have to do is flesh it out… then he or she helps you with the final edits. With you, watches the results come in with eager anticipation.
Imagine this: You’ve known for a long time that you need to go into your Google campaigns and do Peel and Stick, separate Search from Content, add more Negative Keywords, incorporate conversion tracking, eliminate bad sites on the Content Network, and do a fresh round of keyword research. THE PROBLEM IS, YOU’RE JUST TOO DANG BUSY. Imagine that you can now fill out a 30-minute questionnaire and have a team of Jet Propulsion PPC experts who know far more than you, do it for you from now on.
Imagine this: You no longer look at your bank statement and say, “We did eat this month, which is better than some people… I have no idea which ads made or lost money but I guess this is just going to have to be good enough.” You don’t guess anymore. You KNOW. Jet Propulsion.
Imagine this: You don’t need to remember passwords for sixteen different 3rd party services so you can then login to all of them and dredge out a bunch of disconnected bits of data that you then paste into a giant Excel spreadsheet to somehow figure out whether you made money last month or not. You get a report from your team of crackerjack experts on how well the split tests, ads and campaigns are doing.
Yesterday, all of these visions were merely imaginary. They did not exist in reality. Finally, a dream has come to fruition. It is the realization of four years of iron-sharpens-iron with my Roundtable members, of hard-won lessons and hard-earned trust.
I have never seen anyone else offer this at any price.
And while I don’t believe in “Magic Pills”, it is the closest thing to a magic pill that I’ve ever seen at any price.
Marketing may be the #1 priority in your business, but it’s not your only job, is it? You juggle dozens of things: inventory, subcontractors, employees, cash flow, credit cards, lines of credit, Google and Yahoo PPC, Search Engine Optimization, copywriting, video, blogging and sixteen versions of Web 2.0. Arguments with your spouse; kids and church and basketball games; not enough autoresponders; technical issues; offline marketing; quarterly taxes and insurance.
We won’t manage your inventory or cash flow, and unfortunately you cannot outsource arguments with your spouse to Jeff and Glenn. But they can take over the most tedious aspects of your marketing and lift a huge burden from your shoulders.
There is a reason why you’ve never seen anything like this before – even though this is what you really wanted all along.
It hasn't existed because before now it was impossible.
- Outsourcing your Google campaigns is a dangerous proposition. Before late last year, I refused to publicly endorse any 3rd party consultant. The only team I have ever endorsed is Jeff Hughes and Glenn Livingston, who spend as much as $20,000 PER DAY of their own money on Google campaigns. They have developed an in-house crackerjack team, home grown in Planet Perry, who have cracked the code on Pay Per Click.
- No ad agency would ever come up with this. Too easy to give smoke and mirrors presentations with brie and crackers to corporate drones whose #1 priority is to look and smell good and preen with their degrees from Stanford and Wharton. (Q: How do you know when an MBA is about to lose an argument? A: When he starts warning you about which school he came from.)
- The genius of Jeff Hughes was finding a way to make this possible. The brains behind this operation are not far-flung part-timers who read an e-book last week and are trying their newfound wisdom on your dime this week. This whole endeavor stands in the rarified space between the entrepreneurial world (where creativity is rewarded, where people always find a way to make things work – but where people can, um, over-promise and under-deliver) and the corporate world (where stability and reliability are essential and systems ensure consistency, but where the dumbness can be crushing at times). Jeff has struck a balance between these two worlds.
- Our team members are well compensated. They like feeding their families. Their job provides them with health benefits. They're not going to disappear next week … so in all likelihood you'll be building the basis for a long term success team. (In fact, Jeff and Glenn haven't lost even ONE employee since their incorporation. How many other PPC companies can say that?)
- They’ve got all the best tools and shortcuts – which are already solidly under their belts. As opposed to some new software tool or shortcut that you might have bought yesterday, which you now have to spend hours trying to master. They’re lightning fast, which is why they’re able to accomplish so much in so little time.
- The Jet Propulsion team has been vigorously split testing (A/B) and multivariate (Taguchi) testing for over four years and are extremely effective at it. Very experienced at landing page optimization for conversion, as well as quality scores. We understand how to build a profitable Internet sales system because we have done it numerous times. We have also worked intimately with dozens of other Internet sales "funnels," besides your own.
How our team manages YOUR Pay Per Click campaigns with care:
1. When we take over your AdWords campaigns, we do it tenderly with the least disruption and pain to your account and quality score. We DO NOT interfere with your current campaigns. We create competing campaigns that very soon start to beat yours.
2. We restructure your campaigns for maximum efficiency with a theme of granularity and hyper-targeting. We are zealots about the 80/20 rule and know how to employ the principles for the greatest amount of leverage. WE can look at an account and from an intuition standpoint know exactly where to apply immediate pressure to get results.
3. An example of granularity is that ALL traffic is broken out by source: Google, Partner and Content. WE break out countries. We have different bidding strategies for all three and for different countries. Each source deserves and gets its own ad copy (evolves over time). We organize tight ad groups with the highest trafficked terms (single match type) in their own ad groups for specific ad copy.
4. We have a very systematized list of best practices that we implement at the restructure stage.
5. We LOVE negative Keywords and start to build that list immediately.
6. Jeff has never yet seen an account that is built to his level of granularity and focus on the small leverage points that provide huge returns.
What We Will Do and When It Will Be Done
We implement a Glenn Livingston “80/20” Express Survey. BTW this is not his full PhD-level version that requires a math major and months of analysis; it’s a streamlined implementation that provides about half the market intelligence of the full version, for a small fraction of the price and time window.
I cannot overstate the insights it gives you into your market and its ability to plug holes in your USP. Originally this was going to be an option but I bit the bullet, bumped up the price a bit, and made it mandatory. It cuts the risk of your online endeavor by up to 85%. In the current economic climate I believe my students should ruthlessly eliminate unnecessary risk.)
My expert team builds and rebuilds your Google AdWords campaigns.
We install conversion tracking, split testing and Google Site Optimizer for you.
We install and integrate Autoresponder systems if you don’t already have them (Aweber and Infusion are our preferred vendors but others are fine).
We appoint a professional copywriter to be your “Copy Chief” – he or she refines every element and guides you every step of the way.
All this is done in 12 weeks. By April 30, running a web-based business will be an entirely different experience for you.
After the 12 weeks is over, you transition into a maintenance program where the Jet Propulsion team continues to watch over your marketing at a reduced rate. During the next six months you can expect a dramatic strengthening of your traffic, your conversions, your sales and your reach into your market. This is the path to total market domination.
A Word about Search Engine Optimization
One more thing … I used to insist SEO only be undertaken AFTER people systematically identified their 'money keywords' … the ones on which they turned visitors into dollars best. Because why waste SEO dollars optimizing for the rest of them right? Well, … as things have evolved in Adwords, Google seems to be evaluating a site's overall level of authoritativeness within a market niche.
Which means that to get the best quality scores in Adwords, you now need to be seen as an authority across all the vocabulary in your market, not just your money words. SEO & PPC are merging closer and closer together … and all indications are things will keep moving in this direction.
That's why the Jet Propulsion team's finishing touch on your project is an "SEO for PPC" market blueprint … a detailed plan which illustrates exactly what you need to do in SEO, step by step, to turn your site into the dominant force in its internet neighboorhood. Of course, Jeff & Glenn's team can implement it FOR you after the event, or you can choose to do it yourself, or even turn it over to your favorite alternative vendor.
But you won't want to ignore it, because very soon people will be speaking of SEARCH ENGINE MARKETING (SEM) as a whole, not PPC vs. SEO … and the companies which understand how they function together in their markets will be the only ones left standing.
Jet Propulsion is based on my renowned “Bobsled Run”
Four years ago this month I launched my first personal AdWords coaching “Bobsled Run”, the fabled 12-week intensive in which we re-work your entire sales funnel and teach you how to implement these same Six Essential Elements.
Jeff Hughes participated in that very first semester of my advanced marketing school, and I’ll never forget: During our final coaching call in the spring of 2005, instead of discussing his marketing Jeff asked if we could talk about the pros and cons of quitting his job as a litigation attorney.
He quit that job six months later and joined Roundtable a week later. He’s never looked back. Now he manages the Jet Propulsion team and nearly $3 million of clicks per year just for his own businesses.
The Bobsled Run has seen refinements but the core has remained exactly the same – because it is fundamentally correct. It is the tap root of online marketing success.
Jet Propulsion is a built-for-you Bobsled Run with responsible, capable experts at your side. You get to participate in the coaching calls and learn every step of the way, but you do it from the vantage point of a high level executive overseer, not as a “marketing worker drone.” It’s so much easier and so liberating.
I’m betting you’ll never want to take that job back. (In fact many of the first customers of Jet Propulsion will be former Bobsledders, who enjoy a 15% discount on the 12 week course. Jeff and Glenn and I already know, past Bobsledders make great clients because they know exactly what we’re doing and why.)
I Will Assign You Your Own Personal Copy Chief!
Copywriting is the most unpredictable variable of all. It makes or breaks your marketing. Nothing is more important. But it’s an art form and it cannot be reduced to a color-by-numbers system.
So I decided to assign every Jet Propulsion student a dedicated copywriter, from a hand-picked group of pros who helped students at my September 2008 Autoresponder Seminar. They’ve been trained by some of the best copywriters in the world (myself, Michel Fortin, Harlan Kilstein or Scott Haines). I got fabulous reviews for these men and women at the seminar and I am appointing some of them a second time to help you perfect your sales message and skills.
Let me state what your Copy Chief will and won’t do:
- He or she will not just go away and write your sales letter and autoresponders for you. Let me be very clear about that. The Google campaigns, the split testing and all that stuff is built for you. The copy, though, is still primarily your job. Your copywriter helps you.
- What your copywriter will do is contribute headlines and bullets and important pieces of copy. And most of all: Strategy. Give your USP a makeover. He’ll recognize angles you’ve never considered, ask you questions you’d never ask yourself. He or she will massage your copy and make sure it flows as smooth as honey.
- Having a copy coach looking over your shoulder is the fastest and most effective way to hone your copywriting chops. I’ve never met anyone who regretted taking the effort to become a great copywriter.
- You are welcome to hire your copy chief to write all the copy turn key, at some price you both deem appropriate. That option will be attractive to some people.
If you choose to join the Platinum option of Jet Propulsion, your Copy Chief will be ME, Perry Marshall. I will take a maximum of 10 students. I personally oversee your entire project and guide you every step of the way. And yes, I’ll submit generous portions of persuasive copy to your project.
You’ll visit my home office for a 2-Day Intensive and you and I work together the rest of the 12 weeks.
Freedom, Peace of Mind, and…
Release from Guilt!
Yes, we deliver better CTR, more traffic, more clients, better Quality Scores, lower costs, better Cost Per Acquisition and more sales.
But most important, we free your time up so you can do what YOU want to do.
How much is that worth?
You get FREEDOM by knowing your PPC is going to be expertly managed in a way better than your time or expertise allows. We give you the FREEDOM to build and optimize other areas of your business (typically areas that you can never outsource).
We give you Peace of Mind so you can sleep at night. We give this to you gradually, of course, because it takes us awhile to win your full confidence. We’re OK with that; we know what we’re capable of.
We grant you Release from Internet Marketing Entrepreneur Guilt. You have one million things to implement. We start on that list for you, doing things that have often been on your list for years. We get those things done, which you have not had the time to do but KNOW you should have done.
You: "Father forgive me for I have sinned."
Jeff: "Child, you are absolved. Go in peace. Why don't you go ahead and take the rest of the day off."
(Do you realize that, as an entrepreneur, the thing of yours that people most often exploit is your sense of responsibility? What if it finally started working FOR you, instead of against you?)
Eventually, spending 8 hours a day in Google is not the highest and best use of your time in your business, no matter how good you’ve become at AdWords, and no matter how much you enjoy it.
In fact, BECOMING great at AdWords has a built in wall which all entrepreneurs will hit … as you get more immersed in your market, and you become more and more authoritative with more and more solid connections and business deals brewing, you’ll need to break free of PPC to be able to attend to such things.
I must admit that Even Perry Marshall’s coaching will inevitably create a point of diminishing returns for your time in Google. (That’s not a damning admission, by the way. It’s just a recognition that as you climb the ladder of success, all ladders have a top rung and at some point you are able to move to a different, higher ladder.)
My best Bobsled students have one complaint… being so successful at Adwords created all these opportunities … they ask, “how do I break free of AdWords to take advantage of them?” Jet Propulsion provides a solution to that problem before it starts.
The GAP between "knowing what to do and actually doing what you know" grows wider every day, doesn’t it?
Our job is to help ELIMINATE that gap for you, in PPC and beyond.
All of us business owners tend to become extremely stuck in our own heads … that's why we ALWAYS get to the point where they can no longer improve our PPC results. (People tend to only THINK they're split testing dozens of ads … most people get to the point where they're really testing the same ad dozens of times!)
The benefit of the Jet Propulsion team is that they sit in ONE OFFICE, working together to spot opportunities, beat your controls, and overcome any problems… you actually get a WHOLE BRAIN TRUST. We don't outsource to hacks in some foreign country that don't speak your language, where people don’t make enough money to care about your results!
Is This Really For You?
While we're open to reviewing applications from smaller businesses, Jet Propulsion makes most sense for advertisers spending $5K+/mo. That's because they're more likely to see the ROI quickly. (For $10K+/mo. advertisers, we think it's a NO-BRAINER).
No matter how much you spend, however, Jeff and Glenn say 2 things are ESSENTIAL for success with their done-for-you process:
First, are you in the black, … even by one dollar a month?
It's much easier to take something already working and make it scream, than take start-up businesses with no proven history and get them over that "first dollar hump". We're working on a program more appropriately geared to start ups … but this isn't the one.
Even more important … do you have the "cojones" to let go?
Clients watching every penny don't let go and prevent the team from doing their job. They micromanage and set their budgets too low. We understand … it's not their fault … when money is tight and returns seem far out in the future, it's rational to behave like this.
The problem is, there are three reasons it just doesn't work:
(a) there's usually a period of worsened performance in the beginning due to restructuring and rebuilding quality score history in new campaigns; (b) Google favors advertisers with large budgets these days, … it's much harder to inch your way into their major traffic streams; (c) smaller spend clients push to have tests completed before there's enough data.
And I could go on.
Even for high-spend clients who KNOW it makes sense to let go of their PPC so they can get more involved in more profitable aspects of their business, you really need to be WILLING AND READY to let go.
So is this really for you? Ask yourself two questions …
1) What are the odds this will make economic sense? ($5K+/mo = Probably. $10K+/mo = Almost Definitely)
2) As much as I want this … do I really have the cojones to let go and let it happen?
Admission guidelines:
In order to be accepted to the program, we expect most of the following to be true of you:
- You have a real business. You’re not a wannabe. It’s up and running, you’re sales are at least several thousand dollars per month, you know your customers, your niche and your place in your market are defined.
- You spend at least $3,000 per month on advertising and marketing. The higher your number, the faster this program will pay for itself.
- You’ve own one or more of my books and you need to have developed your skills in online advertising.
- You understand that you must actively participate in this and the copywriter is there as your copy chief and editor and sounding board – still you do the bulk of the writing, not him or her. (Your own copywriting skills will improve dramatically. I’ve never met a single person who regretted becoming a better copywriter.)
- You’re welcome to hire your copy chief to write all of your copy for you for whatever fees you agree on, and in fact we encourage you to do so. You are not welcome to go around us hire our in-house PPC and tech geniuses away from us, and you will sign an agreement stating that you will not attempt to.
- You will be expected to fill out an extensive questionnaire promptly after you are accepted so we can do a good job for you.
The Built For You Guarantee:
We guarantee that the Milwaukee team will respond to your reasonable communications within 5 business hours.
We also guarantee to dedicate the time required to individually customize your account.
This is not cookie-cutter templated work handled by hacks in a 3rd world country, but skilled labor handled by highly competent and attentive individuals who take the time to internalize your market and your personal business goals.
We guarantee to treat you with the respect, attention, honesty, and forethought you deserve, and we guarantee to work with your account carefully and methodically, to help you achieve maximum return.
Because of the amount of full time, dedicated in-house labor involved in executing your built-for-you work (and because you will be taking one of a very limited number of built-for-you slots available) all built-for-you purchases are final and non-refundable. Jet Propulsion employees are professionals sitting in one physical office in Milwaukee, receiving excellent full time salaries, performance related bonuses, benefits, etc. Thus it is a team you can rely on.
This is the only way to provide the level of quality attention I'm willing to endorse… and it's the only group fully trained in the methods I teach.
The Bobsled Run (we coach, you execute) also starts February 3, runs parallel, is less expensive and does have two very aggressive money-back guarantees:
1. If your application is accepted, I'm confident that you'll get the results you're after. If you follow the instructions we provide and you don't recoup the cost of your coaching by the end of the course (through increased sales on your website and reduced traffic expenses) I'll refund your tuition.
2. If you implement our specific personal recommendations and document your progress, then one year from today, if you don't believe you've made a bare minimum of $25,000 more than you would have made without the coaching (you being the sole judge and jury), I'll refund your tuition. The guarantee is $100,000 for Accelerated Gold.
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FOUR OPTIONS – Pick the one that fits you best:
Two Jet Propulsion Options – Built For You:
Jet Propulsion: PPC campaigns built for you, conversion tracking, Google site optimizer, split testing, express survey, a personal copywriting coach assigned to you and Autoresponders set up. 4 payments of $2995. (In other words, for less than a thousand bucks a week you get the world’s most astute PPC team working on your side. In twelve weeks your life is transformed. This is CHEAP.) Capacity: 25 clients. 15% discount for Bobsled Run Alumni and Roundtable Members. Click here to apply for Jet Propulsion.
Jet Propulsion Platinum Elite: All of the above but I’m your personal copywriting coach, I carefully edit your copy for sales pages and autoresponders and refine your USP. You’ll also attend a 2-day kickoff Intensive at my home office here in Chicago. 4 payments of $5995. Capacity: 10 clients. 15% discount for Bobsled Run Alumni and Roundtable Members. Click here to apply for Jet Propulsion Platinum Elite with 4-Man Intensive.
And two Bobsled Run Options – We Coach, You Implement:
Personal AdWords Coaching / Accelerated Gold: We show you how to do all of this for yourself and coach you through the 12 week process, with Perry Marshall as your personal guide. You come to Chicago for a 2-day, 4-man Intensive in Perry’s home office. 4 payments of $1944. Guarantee: If 12 months from today you haven’t made $100,000 more, I’ll refund your money. Click here to apply for Bobsled Run Accelerated Gold and 4-Man Intensive.
Personal AdWords Coaching / Blue: We show you how to do all of this for yourself and coach you through the 12 week process. 3 payments of $944. Guarantee: If 12 months from today you haven’t made $25,000 more, I’ll refund your money. Click here to apply for Bobsled Run Blue Team.
Apply today, and by April 30 we’ll transform your entire experience as a marketer and business owner.
What are you waiting for? It’s time to set you free.
Perry Marshall
