Get Tom Hoobyar's
Word Magic "Cram Course" -
Instant Sales Boost in 1 Hour
Here's an email I got from a customer shortly after my teleseminar with
Tom Hoobyar:Hi Perry,
I picked up a copy of Tom Hoobyar's course Word Magic as soon as you gave the website on the call. It was a no-brainer for me, I knew I'd be buying the course from the way the call summary was written (I added it to my swipe file at the time).
This is what makes copy fun. I love to play with words and phrases and make suggestive implications--it's kind of sexy.
So, of course, I was over the moon to hear that I could be reading these secrets within seconds of submitting payment. And that's what I did, I devoured the whole course right away. I just put it aside now so I can write to you about how thrilled I am about what I read.
I wanted to tell you thank you for introducing me to Word Magic. The way it's been written is breath-taking! As I went through it, I was fascinated with the way Tom uses language and how he teaches in stories rather than lecturing. I've bought a lot of really good courses and books on copy--this one was by far the most fun to read!
Thanks again Perry and Tom.
Jim Yaghi
New South Wales, Australia
Beyond Copywriting
to "Word Magic"
Perry Marshall Interviews Tom Hoobyar
Tom Hoobyar's Word Magic teleseminar draws from 5 different professions where if you need someone to do something and they don't do it, something BAD happens. Word Magic works even with hostile audiences.... and works even better with customers who know you, like you and trust you.
-->> HYPNOTHERAPISTS understand the balance between what a person can consciously understand and what that same person's unconscious may pay attention to. And it's all about word choice. The Medical Hypnotherapist I studied with could move a screaming un-medicated patient from the Emergency Room to X-ray and have them calm and breathing normally within 90 seconds.
-->> The best TRIAL LAWYERS study the use of language to persuade the jury to their point of view. They can't afford to get it wrong. Their cases may be about someone's life or liberty, or there may be millions of dollars at stake.
-->> At most trade shows and county fairs, there are PROFESSIONAL "PITCHMEN" who make their livings by persuading people who don't want to be persuaded to buy the products they were hired to sell. They make a living at this, year in and year out. They get it right consistently, and I've studied their literature.
-->> NLP (neuro linguistic programming) techniques are currently being tested in government facilities for use in trauma treatment for returning combat veterans. I've studied NLP for fifteen years and have been credentialed as a Health-Certified Master Practitioner and Training Coach. I'm also the spokesman for an NLP research group doing the trauma work. There are very important language principles in this field.
-->> Law Enforcement officials deal with the most dangerous of people, with complications like alcohol, domestic fights and drugs.
The trade secrets of successful professionals in these fields have never been blended before. They will teach you to create these shifts in your reader's mind:
- How to move a reader's sense of time so that a desired future (helped by your product) can be installed in their minds to draw them forward toward a sale.
- How to make a feared choice move farther away and a desired choice move closer.
- How to create sensory experiences in the reader's mind. Make it real, and they can picture themselves, actually FEEL themselves, enjoying your offering.
- How the shift of a single word can shrink or enlarge any idea in a reader's mind.
- How to make suggestions so that a large portion of your readers will sell themselves on your offering.
- The two words that kill more sales writing than any others in the English language.
- Why it's impossible to sell anyone anything with information alone, no matter how appealing and logical.
- How to leave a lasting impression with your readers that will stick in their minds for months or even years.
- Special graphic tricks that can actually change the tone of voice in the reader's mind.
- Finally, a way to build a powerful motivation to take action in the reader's mind.
The three things that are necessary for a customer to feel before they do business with you - you MUST be known as Caring, Likable, and Trustworthy.
Word Magic skills will help you show your best self to your customers.
Get Tom Hoobyar's Word Magic "Cram Course" - Instant Sales Boost in 1 Hour
(c)2008 Perry S. Marshall & Associates and Tom Hoobyar
