Thanks for the kudos on our pre-mailer package. As you can see we work very hard at Perma-Seal to not only attract our customers but also to provide top-quality customer service, which we have found to be an anomaly in our industry. The book that you are referring to was customized by Perma-Seal, which makes it specific to our geographic area and our customer's needs. We have taken advantage of what Basement Systems' network provides and enhanced it to fit our our market. If I can be of assistance to you, or your members, please feel free to contact me. Hope we were able to help with the basement!

The key point here is the age old practice of distancing yourself from your competition. What better place is there to do that than the Internet? "Do Not Hire Your Next House Painter Unless She Can Answer These Ten Questions", "What Five Questions Must You Ask A Plumber About Your Clogged Drain?" Often times just pointing out what a consumer should know to protect themselves from the 'foolish factor' can narrow their decision to a field of one, you.

If you Google 'Miracle of Dental Implants' you will find the clients of a service that practices Perry's lesson here to a high degree of efficiency using a booklet, CD and walk-on spokes person on the websites.

Happy birthday Perry! Dang, I have twenty years on you. Hope you get here too.

Best wishes for your success,

Dave

I work at Basement Systems Inc. and it's great to see a marketer as yourself talk about our book and information packet that we send out.

As a fellow marketer I just want to inform your customers that we are a national network of the best basement waterproofing, crawl space, basement finishing and foundation repair contractors. Visit us at http://www.basementsystems.com.

Thanks,
Richard

However, it is possible to do a shorter book, in color on a smaller print run/print-on-demand basis. So for anyone who might have looked at these books and thought "no way", know you do have options within the realm of digital printing.

And btw, Happy Birthday Perry & welcome to the 40 & Fabulous Club!

Cheryl Pickett