Google AdWords and the Power of Guerilla Marketing to Attract New Customers - Perry Marshall.com
     Google Adwords  |  Guerilla Marketing  |  Marketing Tools  |  Articles & Editorials  |  Contact Us  | Home    
 Perry's 80/20 Seminar for Direct Marketers: Chicago, May 17-18
 
Perry Marshall Services & Products
To order a product or service now
call (800) 567-4154

Click to read about a product:
The Definitive Guide to Google AdWords
1-on-1 Consultation with Bryan Todd
Ultra-Advanced Google AdWords Strategies
Perry Marshall's Renaissance Club
Perry Marshall's AdWords Mastermind Club
Google AdWords Traffic Conversion Seminar, on DVD
Perry Marshall's Marketing System for B2B & Hi-Tech Sales
1-on-1 Consultation with Perry Marshall
The Definitive Guide to Writing & Promoting Your White Paper

Perry Marshall's Renaissance Club
Click here to learn more


Test-drive the Perry Marshall Marketing Letter (print newsletter 6 times/year; audio interview 6 times/year), plus the Quicksilver Package: 5 audio CD's including Jay Abraham's Power to Profit Seminar, 5 special marketing reports, and occasional consulting call-in days several times per year. Plus you get the New Definitive Guide to Google AdWords, downloadable immediately.
Price: $29.95/month  Click here to order now

Renaissance Club or Mastermind Club? Click Here to see a side-by-side comparison.


The Definitive Guide to Google AdWords
Click here to learn more

Google AdWords - Perry Marshall's Definitive Guide
Perry Marshall & Bryan Todd's immensely popular guide to buying highly targeted Google AdWords traffic, lowering your cost per click, and gaining an unfair advantage over your competitors.


Digital Basic:  Instant download in Adobe Acrobat PDF, with 40+ case studies from 10 different industries, real screen shots and exhaustive Q&A on dozens of topics. It's easy to use and will help you win the game - even when you're up against stiff competition.
Price: $49   Click here to order now

Expanded, with Bonus Audio Seminars:  The full course in downloadable 
Adobe Acrobat PDF, plus:
- Full MP3 recording of the Internet Traffic Stampede teleseminar, where veteran marketers Yanik Silver & Jim Edwards hammer Perry Marshall for 2 hard-hitting hours, digging for every possible trick and shortcut
- Eavesdrop in MP3 on two extended sessions of advanced coaching with Perry Marshall's students as he "tears apart" Google campaigns and entire web strategies
- "Advanced Strategies for Making Your Website Pay" where Perry Marshall and Ken McCarthy disclose the latest and most advanced strategies on Internet traffic conversion.
- Also Includes: "Jet Fuel for Google Cash"
Price: $97    Click here to order now

Deluxe, Hard Copy shipped to you:  Same content as Enhanced version, including instant online PDF access, but we will also ship the complete manual and 7 audio CD's via US Mail. Plus:
- Bonus audio: "Advanced Strategies for making your website pay" with Ken McCarthy and
- Perry's "How to Profit with Google AdWords" Teleclinic with legendary marketing coach Jonathan Mizel, on CD.
- If you're spending more than $500 per month on web traffic, the additional investment will easily pay for itself in just a few weeks. Also includes "Jet Fuel for Google Cash"
Price: $197   Click here to order now


1-on-1 Google AdWords Consultation with Bryan Todd

Bryan Todd
Bryan is Perry's secret weapon. He is co-author both of the
Definitive Guide to Google AdWords and of The Ultimate Guide to Google AdWords, and has Perry's
highest endorsement as an AdWords Expert. His consultations provide a warp-speed turbocharge of your AdWords campaigns where both of you log into your Google account and make immediate, actionable improvements in your strategy, live over the phone.

(Note:  We do not do consultations for online businesses associated with adult content or products, gambling sites, or any other markets that we're personally uncomfortable with.)

30 minutes with Bryan Todd: The call is digitally recorded and sent to you in MP3 afterward.
Price: $199 for 30 minutes   Click here to order now

An hour with Bryan Todd:  Recorded and sent to you after the call.
$399 per hour   Click here to order now


Ultra-Advanced Google AdWords Strategies
Click here to learn more

Ultra-advanced AdWords
If you have extensive AdWords experience and are already adept at boosting your response rates, split testing and keyword research - and even if you have several years under your belt - you will now discover an entirely new level at which you can play this game.



Basic version:  The full Ultra-Advanced seminar in a clear, high-quality MP3 with all handouts, exhibits and a complete 87-page transcript, available right now. And to get up to speed, you get Perry Marshall's “How to Profit with Google AdWords” covering the most important basic-to-intermediate AdWords strategies. Price: $99.95   Click here to order now

Full Hardcopy version:  The instant download, but also with the Ultra-Advanced Google AdWords Strategies Seminar on Audio CD to listen to in your car, while you exercise or work around the house. You also get all exhibits and the transcript in a durable binder, shipped to you via UPS.
Price: $199.95  Click here to order now



Perry Marshall's AdWords Mastermind Club
Click here to learn more

mastermind
Perry and fellow expert Bryan Todd personally take you by the hand and guide you through the Google AdWords minefield – so you can steal more customers from your competition, put more profit in your pocket, and totally dominate your market.



Mastermind Basic:
 You get The Google AdWords Black Belt Course, downloadable as soon as you order; 2 DVD's of David Bullock on Advanced Testing, Tracking and Taguchi; Jonathan Mizel on Asset-Building Strategies for Direct Marketers, on 2 CDs; Mr. X on Search Engine Optimization, AdSense, Arbitrage and Salesmanship, on 2 CDs; Perry's "Massive Leverage" Special Report; access to Perry's Mastermind Discussion Forum; access to Perry's Live Mastermind Conference Calls; membership in Perry's Renaissance Club, including the Perry Marshall Marketing Letter.
Price: $99/month   Click here to order now

Mastermind Intermediate: Everything from Mastermind Basic, plus two 30-minute AdWords consultations with Bryan Todd, including a digital recording of the call, so you don't have to take notes, made available for download within just hours of your conversation.
Price: $399, $99/month thereafter    Click here to order now

Mastermind Advanced:  Everything in Mastermind Basic, plus Perry's Google AdWords Conversion Seminar DVD's, and
two 30-minute AdWords consultations with Bryan Todd, including a digital recording of the call, so you don't have to take notes, made available for download within just hours of your conversation.
Price:  $999 for the 1st month, $99/month thereafter   Click here to order now

Renaissance Club or Mastermind Club? Click Here to see a side-by-side comparison.


Google AdWords Traffic Conversion Seminar, on DVD
Click here to learn more

Perry Marshall Traffic Conversion Seminar
Watch as Perry Marshall's top students share their techniques for squeezing every penny from Google clicks - AdSense Arbitrage, Market Intelligence, Taguchi, Testing & Tracking, Internet Video, Copywriting, and a slew of AdWords-specific strategies.



The Seminar on Audio CD:  
Includes a comprehensive manual; plus 3 months of Mastermind Club free, after that membership is only $99 per month. And to get you started immediately, you'll be taken to an MP3 download page after submitting your order. Price: 3 payments of $249  Click here to order now

The Seminar on DVD:  The seminar DVDs with selected audio-only segments on CD,
plus 3 months of Mastermind Club free, after that membership is only $99 per month. And to get you started immediately, you'll be taken to an MP3 download page after submitting your order.
Price: 3 payments of $249   Click here to order now


The Seminar on DVD and Audio CD:  The entire seminar, both on DVD and on CD. Includes 3 months of Mastermind Club free, after that membership is only $99 per month. Includes a comprehensive manual. To help you get started faster, you'll be taken to an MP3 download page immediately after submitting your order.
Price: 3 Payments of $349   Click here to order now

The Go-Getter Package:  The seminar on both audio CD and DVD, with handouts and manual, plus (1) a 30-minute phone consultation with me, (2) a 30-minute phone consultation with Howard Jacobson, an astute marketer who's been coaching my students with me and Bryan for two years now, and (3) a 30-minute phone consultation with Bryan Todd, co-author of The Definitive Guide and the forthcoming Ultimate Guide to Google AdWords. Plus you get a consultation certificate which you can redeem for review of any web page, sales letter or marketing document. I do these reviews personally.
Price: 3 payments of $579  Click here to order now


Perry Marshall's Marketing System for B2B and Hi-Tech Sales
The Lead Generation System for Business-to-Business Marketers

Click here to learn more

Marketing System for B2BDo you sell a sophisticated product, service or expertise, and are tired of being perceived as "just another peddler"? Perry's flagship marketing system shows you, step by step, how to position your expertise and make them call you.

You get a system of 10 audio CDs, a "quick start CD," two notebooks of detailed guidance, wizards and templates, web access to instant "turn key" forms and sales letters, and the five bonuses. CD's are track indexed by subject for easy reference and fast review of important sections. You also get membership to Perry's Renaissance Club, a conduit of state-of-the-art information on the latest marketing methods and ideas. This includes a subscription to the monthly Perry Marshall Marketing Letter. Membership is $29.95 per month, billed automatically until you instruct otherwise.

The Platinum Marketing System:  The binders & CDs plus an exhaustive telephone consultation for your business, a thorough review of your marketing materials, and detailed written report of recommendations and strategies. Also includes private e-mail access to Perry Marshall for Inner Circle members, and special consulting credits.
Price: $1490   Click here to order now

The Gold Marketing System:  The binders & CDs, plus private e-mail access for Inner Circle members and consulting credits. The consulting services would cost $3164 if purchased separately. Platinum and Gold memberships come with a smashing audio interview with Tom Hoobyar, former President & CEO of ASEPCO. Tom explains how he generates $52 of sales for every $1 he invests in marketing - and how he has decimated his competition. Plus: "How to Match Your Unique Talents to a Complex Marketplace" audio interview with executive coach Lee Milteer.
Price $997    Click here to order now

The Basic Marketing System:  Includes the CD's, templates and manuals, the five bonuses and all membership privileges, including the fast start telephone session.
Price $697   Click here to order now


1-on-1 Consultation with Perry Marshall

Perry Marshall When you need top-level professional input on your sales strategy, your offers, your marketplace and how intricately the pieces fit together, this is your best choice, especially when your questions stretch far beyond AdWords. Perry is available via telephone or at his offices in Chicago:

30 Minutes with Perry Marshall:  
The call is digitally recorded and sent to you in MP3 afterward.
$363 for 30 minutes   Click here to order now


Per Hour: Recorded and sent to you after the call. $725 per hour   Click here to order now

Per Day: 9am-5pm, including working lunch: $6500 per day   Click here to order now

At your location:  $9250 per day + business class air fare   Click here to order now

Note:  We do not do consultations for online businesses associated with adult content or products, gambling sites, or for any other markets that we're personally uncomfortable with.



The Definitive Guide to Writing & Promoting Your White Paper
Click here to learn more

Whitepapers - Perry Marshall's Definitive Guide
Perry Marshall's comprehensive course on generating opt-ins, sales leads, publicity and new business using white papers, guides and reports.



Deluxe, with Assistance from Perry Marshall:  The full guide shipped to you hardcopy with 2 audio CD's: "How to use Information Marketing to Obtain Publicity in Trade Magazines" and an illuminating collection of example reference tools, problem solvers and cost calculators. Also includes a 20-minute phone consultation certificate and two "make my white paper better" critique certificates. Plus two hard-copy bonuses: "Former Magazine Editor Tells All" interview with C. Kenna Amos, and "Advanced Strategies for Making Your Website Pay" on Audio CD. 4 CD's in all.
Price: $297   Click here to order now

NOTE:  After placing your order you can download the course instantly in Adobe Acrobat PDF.

Premium:  The full hard copy shipped to you, with 2 audio CD's: "How to use Information Marketing to Obtain Publicity in Trade Magazines" and an illuminating collection of example reference tools, problem solvers and cost calculators. Plus special hard-copy bonus: "Former Magazine Editor Tells All" audio interview with C. Kenna Amos on CD. You also get instant download in PDF and RealAudio so you have access right now.
Price: $177  Click here to order now

Digital Basic: "The Definitive Guide to Writing and Promoting Your White Paper" - Instant digital download of the entire course in Adobe PDF and the audio program "How to use Information Marketing to Obtain Publicity in Trade Magazines" in streaming RealAudio.
Price: $99   Click here to order now



To order a product or service now
call (800) 567-4154

     "Books I Have Loved" - Perry's list of most-influential books, both business and non-business.


Learn About
"The Nine Great Lies of Sales and Marketing" via email:
Your Name:
Your Email:

The Rules of Selling Have Changed!
Positioning vs. Prospecting Next
Sales Leads on Auto Pilot Next
Your Marketing Message
Your Sales Message
Marketing Magnetism = Sales Negotiation Power
Marketing is Systematic
Advertising is “selling in print.”
Advertising vs. Publicity
Know Your Numbers
Emotion vs. Logic in Sales, Marketing and Advertising
A Guaranteed Way to Capture the Attention of Prospects
Speak Your Customer's Language
Make it Specific and Concrete
The Wrong Way to Impress a Customer
Your Greatest Business Asset
Getting and Keeping Customers
Getting Out of the Commodity Business
People are Cynical!
Play the Publicity Game by Publishing
Market Information, Not Products