Perry’s Work Is Referenced
In Dozens Of Books Like These…
Facebook Marketing: An Hour A Day
by Chris Treadway and Mari Smith
Chapter 11: Facebook in the Future
“Perry Marshall’s Crystal Ball for Facebook and Social Media
Perry Marshall is author of The Ultimate Guide to Facebook Advertising, published by Entrepreneur Press. He weighs in:
The immediate future of Facebook can be summarized in four words: social media grows up.
The Internet as we know it caught fire in 1997, and it took about four years for the chaos to give way to actual, sensible business models. In 1998 I had a profitable website, making me perhaps one of the 1,000 most profitable people on the entire Internet. The rest of the world was cluelessly kiting stock prices.
Social media during the last three to four years has been no different, and that’s about to change. There was a dot-com bubble, and there’s been a social media bubble.”
Mastering Search Advertising
by Richard Stokes
“Perry Marshall and Brian Teasley have created a free Web site, http://www.splittester.com, which you can use to determine how ads will perform differently in the end. Just enter the number of clicks and the clickthrough rate for each ad, and you’ll receive an instant diagnosis. This tool saves me hours of number crunching every month.”
Gravitational Marketing: The Science of Attracting Customers
by Jimmy Vee, Travis Miller and Joel Bauer
“Although he doesn’t know it, Perry Marshall was one of the very first people to influence the way we thing about marketing. Perry is the de facto expert on the topic of Google AdWords. One of our favorite things about Perry is that his content stays current and fresh, and he stays on the bleeding edge of pay-per-click marketing and other online marketing strategies. His training is perfect for the do-it-yourselfer who wants to learn to master online lead attraction. Perry’s an expert at integrating personality and emotional appeal with technical information and sales.
AdWords For Dummies
by Howie Jacobson
“Perry Marshall of www.perrymarshall.com shares a wallet-walloping calculation that should convince you to spend a lot of quality time working on your landing pages:
Let’s say you pay 50 cents for a click and Barbara in Oregon goes to your Web site and spends eight seconds seeing what you’re selling…then leaves.
50 cents divided by 8 seconds is $225.00 per hour.
Barbara in Oregon’s attention is pretty expensive, wouldn’t you say?
Now, maybe Barbara was never your customer. She clicked because your ad aroused her curiosity, or was cute, or implied or promised something for nothing. Oh, well, can’t win them all. But most Web site owners are told to be satisfied with conversion percentages that are pathetically low: half a percent, one percent. The Web is a numbers game, they’re told. Get enough traffic and even a mediocre site can pay the rent.”
The Ultimate Guide to Pay-Per-Click Advertising
by Richard Stokes
When Google Adwords Is The Least Effective Way
To Reach Your Target Customer
Co-author, The Ultimate Guide to Google Adwords
“Because I’m the author of some of the most popular books on Google Adwords, my clients are surprised to hear me say that sometimes Google might be the last on your list of best ways to sell your product. Let me give you some examples that lend insight into Google’s place in the world…
Keyword-based advertising only works when people know they have a problem, can describe it to themselves, and believe that somebody on the internet has a solution. But many people have severe problems they don’t even realize they have. If that’s the case, search engine marketing isn’t a very good way to reach them. You need to interrupt them instead. So again, direct mail, ads in magazines they read, TV, radio – all of those media might be better. Search engine marketing only gets you people who are proactively looking to solve their problems right now.”
Guerrilla Marketing Goes Green
by Jay Conrad Levinson and Shel Horowitz
“The Internet millionaire Perry Marshall calls business a form of alchemy:
Converting worthless things into items necessary and valuable. Moving resources from areas of low return to high return. Harnessing the forces of nature to produce food and wealth for everyone. Politics may be about the endless arguments about how the pie should be sliced – but entrepreneurship is about baking more pies.
Take two of the most successful companies of the last decade – Intel and Microsoft. Intel takes desert sand – worth less even than lead – and turns it into Pentium chips – which are worth more than gold.”
The Ultimate Marketing Plan
by Dan S. Kennedy
“Let’s say you sell cordless phones. Go to www.google.com, click on “advertising programs,” and open an AdWords account. You write an ad, then pick a list of keywords that trigger the ad to appear – such as “cordless phone.” You set a bid price, which is the maximum price you’ll pay for a “click” on your ad. Ten minutes later, your ad starts to appear, driving traffic to your Web site.
Underneath this simple explanation, there’s a very sophisticated game of keywords and bidding strategies, and the rules seem to change daily. There’s also terrific opportunity to quickly and cheaply test different ads and offers. That’s where Perry Marshall comes in. He’s a consummate player of this game, optimizing response for his clients and teaching others how to do it for themselves.”
Click Here To Order: Stories Of The World’s Most
Successful Internet Marketing Entrepreneurs
by Joel Comm and Mark Joyner
“If you are new to Internet Marketing in general, or know nothing about cost-per-click, all that might have made your head spin. Fortunately for guru Perry Marshall, that’s a common response. See, while some people call me Dr. AdSense, Marshall is Professor AdWords.
The Great Formula: For Creating Maximum Profit
With Minimal Effort
by Mark Joyner
Perry Marshall is an author, speaker, and consultant in Chicago. He is known as “The Wizard of Google AdWords” and is one of the world’s leading specialists on buying search engine traffic. Google advertisers who use his methods generate over half a billion clicks per month (conservative estimate).
Success Secrets of the Online Marketing Superstars
by Mitch Meyerson
“Another very successful AdWords ad is shown in Figure 7.3. This is an ad that pops up when people type “Google AdWords” into Google. It’s the work of Perry Marshall, who, for my money, is the preeminent authority on using this advertising medium to get results.
Perry’s headline is clever, in a productive way. “Beat the AdWords System” implies there is a system, which of course, most people don’t know about; that it’s possible to beat the system (which is inherently appealing, all by itself); and that he can show you how.
And, once again, there’s a word in the headline (“AdWords”) that was already on the prospect’s mind (because that’s what he or she typed into the search form in order for the ad to come up). That’s very important.”
Get Your Black Belt in Marketing: 81 Power Moves to Outperform,
Outmaneuver, and Outsmart the Competition
by Ali Pervez
“You can either do banner advertising or run conventional Web advertising to buy traffic. It’s expensive and similar to running conventional newspaper ads. One of the best ways to get traffic to your site is to use Google Ads. This is called pay-per-click advertising. You only pay for the people that actually visit your site. The guru of Google Ads is Perry Marshall, who wrote Ultimate Guide to Google Adwords. I highly recommend that you read this book.”
The Ultimate Guide To Network Marketing: 37 Top Network Marketing Income-Earners Share Their Most Preciously-Guarded Secrets To Building Extreme Wealth
by Dr. Joe Rubino
Online Marketing Heroes: Interviews With
25 Successful Online Marketing Gurus
by Michael Miller
“Perry Marshall is an entrepreneur, a published author, and a recognized Google AdWords expert. He’s sold products on the web, he’s started and sold companies, and he’s offered all manner of consulting and educational services.
All of this makes Perry a good person to go to if you want to learn more about using Google Adwords to promote your business. In fact, Perry was using Google AdWords before it became a big thing when Google was still an upstart search engine competing with the mighty Yahoo! behemoth.”
App Savvy: Turning Ideas Into iPad and iPhone
Apps Customers Really Want
by Ken Yarmosh and John Jantsch
“Both search engines and Facebook offer some of the better ways to target the type of customer you are looking for and also bring your survey of the most visibility. Search engine marketing can feel overwhelming for those who haven’t done it before. To keep it simple, you’ll be bidding on keywords that will display advertisements on search engines results pages. Start slow and consider only spending $20 to $50 per day with keywords that cost you less than $2 per click.
Since your budget is small, focus on Google AdWords, which will give you the highest distribution. Google’s Inside AdWords blog has some great tips and resources to help you get started: http://adwords.blogspot.com/. If you want to invest more heavily in learning about paid search marketing through Google AdWords, check out Ultimate Guide to Google AdWords, Second Edition, by Perry Marshall and Bryan Todd (Entrepreneur Press).”
From Cubicle Slave To The Next Internet Millionaire
by Jaime Luchuck and Joel Comm
“Perry is known as “The Wizard of Google AdWords.” He is one of the world’s leading specialists on buying search engine traffic. In fact, he’s so good, that Google advertisers who use his methods generate over half a billion clicks per month… and that’s a conservative estimate! Perry runs a consulting firm, Perry S. Marshall & Associates, and has published dozens of articles on sales, marketing and technology. Guerilla Marketing for hi-Tech Sales People and The Definitive Guide to Google Adwords are a couple of his works. He also speaks at conferences around the world.”
The Craft Artist’s Legal Guide: Protect Your Work,
Save On Taxes, Maximize Profits
by Richard Stim Attorney
The Ultimate Guide to Google AdWords is listed as a Resource under the section:
The (Very) Basics of Driving Traffic to Your Craft Site.
Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies For Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines
by Eugene Mordkovich, Boris Mordkovich
“Perry Marshall, Google AdWords Expert
Perry S. Marshall & Associates
Ultimately, buying traffic reduces a complex process to a simple question: “How much can you afford to pay for a visitor and still make a profit?” At first, you don’t know how many visitors you need to make a sale. To find out – fast – buy traffic and test it.
Here’s a checklist to improve visitor value:
- Does your web page have: (1) an attention-getting, benefit-driven headline, (2) a statement of unique value, (3) an office, (4) a definite call to action, and (5) an easy way to respond?
- Can you improve the headline? This determines whether the person continues to read or not.
- Does page one offer something specific? Visitors need a simple, clearly written page that tells them what they’ll get if they respond today.
- What are you offering to test response? Simply by changing the payment terms, including a bonus gift, or adding a gift-wrap option, you could double your sales.
- Can visitors opt-in and give you their name and email address? Also get their postal address, phone, fax number. Reward them with a free gift. If you do a good job for an opt-in, you can get a 5%-40% response, and a chance to sell to them later.”
Mastering the World of Marketing
by Eric Taylor & David Riklan
“Perry Marshall is the best-selling author and most quoted authority in the world on the subject of Google advertising. He has helped over 100,000 advertisers save billions of dollars in Adwords’ “stupidity tax.”
His Chicago company, Perry S. Marshall & Associates, consults online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results.
Prior to his consulting career, he helped grow a tech company from $200,000 to $4 million in sales in four years, and the firm was to a public company for $18 million.
He’s published hundreds of articles on sales, marketing, and technology, including The Ultimate Guide to Google Adwords (Entrepreneur Press, 2010), which is the world’s most popular book on Google advertising. He is also the author of Industrial Ethernet (ISA, 2004).
He’s spoken at conferences around the world and consulted in over 200 industries, from computer hardware and software to high-end consulting, from health and fitness to corporate finance.”
Running A Side Business
by Richard Stim Attorney and Lisa Guerin J.D.
The Ultimate Guide to Google AdWords is listed as a Resource under the section:
The (Very) Basics of Driving Traffic to Your Site.
Mastering Online Marketing
by Mitch Meyerson and Mary Eule Scarborough
“The best advice I can give you is before you consider setting up a pay-per-click campaign, study it carefully and create a well-thought-out plan. If you want to learn all of the ins and outs of pay-per-clicks, there’s no one better to consult than Perry Marshall, AdWords expert and author of The Ultimate Guide to Google AdWords.”