Bombshell 3.0

On March, 14 I dropped 3 Bombshell Traffic Strategies. Unheard of before now.

Bombshell #1: 200-500% ROI Boost for a Physical Goods E-Commerce Client. Works on all major advertising platforms. Technology based.

Bombshell #2: Obsoletes 120 years of marketing tradition. Turns 6 of the most universal assumptions about advertising completely upside down. Strategy.

Bombshell #3: Slashed Cost Per Conversion by 40-60% for Major Affiliate. Got me 1¢ clicks on Google Search, previously impossible. Also technology based.

If you spend real money on clicks, this 2 hours is essential to your survival.

Dear Marketing Professional:

Just got off the phone with a Roundtable member. Sells physical products (machine parts) via e-commerce. He’s beta testing a new targeting technology. This technology was borrowed from an obscure corner of the direct mail industry but here it works entirely online.

Result: A sizable fraction of his traffic is suddenly converting at 200%-500% better ROI. Old cost per sale, $15-20. New cost per sale: $1.50 to $6.00.

His conversions on Google rose by multiples, yet in many cases his cost per click stayed the same or only increased slightly. Worst-case ROI boost was 1.5X. Best case, 15X.

This technique causes non-buyers to cling to your competitors like barnacles on a ship. It draws buyers to YOU.

Most online businesses in most markets are eligible, and many offline businesses as well. Those who employ this will reap immediate and substantial benefit.

Advertisers not in the know will watch helplessly as their conversion rates sink into the mud. They will have no idea what you are doing to them because this method is nearly impossible to detect from the outside.

This is not restricted to the Internet, by the way. It does work outstandingly well with Google AdWords. Also works with Bing, Facebook, and several ad networks.

That’s Bombshell #1. I’ll deliver #1 during the first 30 minutes of my live webstream from Maui. If you’re spending a few thousand dollars a month or more on traffic, not knowing this will be very costly to you in the next 6-12 months.

Even if you’re watching from your flat halfway ‘round the world in London – you’ll be spellbound by minute 30 of Maui 2011. And it’s just the beginning.

Bombshell #2:

Everything You Thought You Knew Is Wrong.

If you’re frustrated that even “the hottest marketing techniques in the universe” have grown stale, you’re not alone. You can read all the ebooks in the world, you can buy into all the $2,000 product launches in the world, but most are re-hashed versions of me-too techniques.

If you crave a substantial edge you simply must look elsewhere.

2009-2011: When direct marketing geniuses became commodities.

As little as 3 years ago, if you mastered very basic copywriting, split testing and direct response concepts; if you knew how to buy clicks on the search engines; if you knew how to write decent bullets and headlines, you possessed an edge that placed you head and shoulders above untold millions of business owners.

Today, DM knowledge isn’t the secret to success. It’s merely the basics of bare-knuckles survival. The symptom is, many 9^th degree black belts and gurus in the marketing biz are gasping for breath and going under. (I know, I’m an insider. I hear all the gossip. Layoffs, businesses closed down. No different online than main street.)

Tens of thousands of aspiring entrepreneurs, armed with an advertising education that would easily net a six-figure income in 2007, are struggling to make car payments in 2011. Legions of copywriters, once promised wealth and fortune, are scrounging $50 jobs off Craig’s List.

Sure, this has everything to do with the real estate crash and the banking crisis, catastrophes that have little to do with marketing per se. But chaos and desperation have forced everyone to the web for advertising. Even good ol’ Madison Avenue must justify its existence.

Now that “split testing” is a household word, you must elevate yourself to a much higher level of thinking if you’re going to survive. My friend, I’m sorry but a 2008 marketing education won’t get you very far anymore. Incremental improvements on the old model are still only incremental improvements.

It’s time for a completely new paradigm.

Are you ready for it?

I will deliver three new paradigms on March 14. Bombshells.

Am I going to tell you what they are here?

No.

But I will give you some clues.

1. In 2006 I introduced the concept of the “Jet Stream”: That’s my name for a Google ad and offer so thoroughly tested, so killer, it goes “viral.” One pristine, exquisitely tuned ad drew billions of impressions and millions of clicks. The Jet Stream generated millions of dollars for their creators in a few short months. The Jet Stream made many of my students rich.

The Jet Stream still exists… but not in a form you would recognize now. Today it manifests itself in a new, strange way. My paradigm explains what now attracts millions of eyeballs and actions in 2011. It’s the traffic strategy I am using now, in the wake of previous approaches that fatigued.

You might have been doing bits and pieces of this by accident. But you’ll have far more mojo when you do it on purpose.

2. HAL 9000 is here. Bots are taking over. Are the bots working for you, or against you? Google Conversion Optimizer and numerous 3^rd party tools all supersede old-school Pay Per Click skills, making them obsolete. The new paradigm feeds the reactor with nuclear power rods. If you only have a 2008 education, you’re battling bots. You lose almost every time.

I can’t overstate the gravity of this. The casual new advertiser who walks into a thick market is fixin’ to get his clock cleaned. His meager skills are no match for the sophistication that top players use. Even reasonably talented PPC managers will be stymied. Ordinary PPC folks are in for tough sledding in 2011-2012. But not my Maui subscribers.

If you’re not entirely sure what I’m talking about – if the bots aren’t already on your side right now, then you’re already on the losing side of this nasty equation. You’re in for tough sledding, pal.

3. Because of my frustration with the inadequacies of past business models, I have largely stopped listening to other marketers. I don’t get their emails. I don’t read their newsletters. I pay attention to precious few, because I just got tired of rehash. 2 years ago I began searching for an answer in completely different corners of the world. I’ve been intensively studying nature. Trees, seashells, bacteria. DNA strands, dandelions, flowers. Roots, arteries, lungs, neurons.

I’ve got a stack of books right here by my computer, several of them written more than 50 years ago. They describe algorithms used by plants, animals and bacteria to survive even the harshest of conditions. I’ve uncovered a wealth of strategies that I’ve now applied to marketing and search engines.

I scoured the Internet to see if others have made the discoveries I’ve made. I found NOTHING. Not a single marketer has bridged the gap between advertising and ecology in the manner that I have.

It’s is a virgin field of exploration. It’s bio-mimicry applied to advertising. Biomimicry is examining nature, its models, systems, processes, and elements for the purpose of emulating them. Taking inspiration from nature to solve human problems.

Example….

Here’s a picture of a solar powered street sign. Take a look at this photo, and then I want to ask you a question.

In this picture there are two solar powered devices, not one.

One is the street sign.

The other is the tree right behind it.

Here’s the question:

Which of these two solar devices do you think makes most efficient use of sunlight?

The one made by humans, or the one made by nature?

Did you know this tree actually turns its leaves towards the light automatically? And that’s the least I can say. The tree is hyper-effective at harnessing scarce resources.

The reasons for this are many. Nature has such a treasure of tools she wants to lavish upon us, yet rarely do we stop and ask her really insightful questions.

When you look at the street sign, can you see any lessons borrowed from nature?

I sure don’t see many. The sign wastes tons of energy. The tree doesn’t.

Hint: 99% of advertising is like this road sign. It wastes 3/4ths of its space and energy. Believe me my friend, you pay for EVERY BIT of that wasted energy and space.

When you use energy the way the tree does – instead of the way the sign does – you get a lot more propulsion for the same amount of money.

4. In the middle of this sunflower are hundreds of seeds. You don’t have to look very hard to see layers of beautiful spiral patterns:

Isn’t it beautiful? I think so. But the algorithm that placed these seeds serves a very practical purpose as well. It packs an optimum number of seeds into a very tiny space. And it uses Fibonacci numbers to do it. If you count you’ll see groups of 13, 21, 34 and 55 seeds, depending on which spiral you follow.

No other arrangement packs more seeds into a smaller space. It’s based on the Golden Ratio 1.618. The Golden Ratio and Fibonacci numbers also appear in the stock market, in a pattern called the Elliott Wave. Currency traders, Forex specialists and futures buyers have relied on this for years to sharpen the accuracy of their predictions. The Elliott Wave defines a natural vibration in the trading marketplace.

I’m fascinated by the Golden Ratio. In 2010 I assisted French AIDS researcher and computer scientist Dr. Jean-Claude Perez. We published a landmark DNA paper in Interdisciplinary Sciences / Computational Life Sciences.

This work explores the Golden Ratio and Fibonacci numbers in the genetic code.

The advertising marketplace is eerily similar to trading and the stock market. But to my knowledge, nobody has applied these beautiful patterns in the advertising marketplace.

Until now.

What if your advertising harnessed pixels, impressions and emotions as efficiently as this sunflower uses space for its seeds?

What if you engaged naturally occurring patterns and forces to consistently get an edge, a natural efficiency, that’s invisible to others?

Standard advertising practices waste…

• Words
• Impressions
• Pixels
• Emotional Energy
• Time
• Peoples’ receptiveness to opportunity
• Money

In Maui I will show you how natural patterns like Fibonacci apply to all these dimensions of your business performance.

You don’t have to be any sort of math genius to use this. You just have to follow the steps and apply the patterns. I’ll give you those patterns on a silver platter March 14. They will extend your reach, put your ads in nooks and crannies that competitors will never find, and draw visitors and customers you would never otherwise get.

Three years ago, I don’t think people would have been open to this. Too much “easy money.” But things have changed. And if list building matters to you, this is an earthquake.

5. In Business, the name of the game is maximum use of EVERY asset. You pay your pennies and you only get so many pixels, so many exposures, so much space. How do you optimize the translation from pixels and impressions to customers and profits?

My friend, it’s sure never gonna happen by accident. This builds on all the other things I’ve taught – the 80/20 principle, the Swiss Army Knife, the Tactical Triangle – and extends your access, cuts your cost per customer by acquisition by 10% to 50%, and reaches customers you would never otherwise capture.

6. If you’ve been following me for an extended period of time, you’ve added a bunch of tools to your toolbelt. Have any of these concepts been helpful to you?

• The 80/20 Principle
• Peel And Stick
• The “Maze” Strategy for Autoresponders
• Content-Rich, Story-telling emails
• Cheat Sheets, White Papers, Lead Generation Magnets
  
• The E-T-C “Tactical Triangle”
• Discovery Contracts
• Right Angle Marketing
• The Unlimited Traffic Technique
• The Swiss Army Knife

Consider how you’ve taken any or all of these concepts and eliminated waste, sharpened your focus, and leapt from losing to making money. Remember how you added multiple layers of profit to your business by applying these tools again and again.

I’m about to put 3 NEW tools in your belt. These tools are just as powerful, just as useful as the ones in the list above. But not one Google advertiser in 10,000 possesses them. These tools build on the other ones, enhancing and strengthening them.

In 120 minutes I will turn your traffic-buying world upside down. Existing resources you were previously unsure how to apply will suddenly avail themselves to you. You will be able to put this to use within 48-72 hours and you’ll see the impact on your traffic and conversion within a week.

The cost to attend this live stream is $1000.

If you wish, you can stick around for the rest of the Maui presentations – all stellar content, all state-of-the-art, for only $697 more. The total $1697 package is the best value.

If you take the $1697 live stream now, you get all of the digital streaming Maui content for the whole 3 days and you get DVD’s as well.

Why Am I Offering This At Such an Affordable Price?

Live attendees paid up to $7000 to physically be at this event in Maui. Plus hotel and air fare. Many are flying six, eight, ten time zones from places as far as Europe and Asia. Ten grand total for many.

It would be wrong of me to give you what I’m giving them at a steeply discounted rate. So why am I giving this away so affordably?

In the interest of full disclosure, there will be a few times when we shut off the cameras. The cameras will be on 100% of the time during the Bombshell Session, but other speakers may want to embargo some content. So I need you to be OK with that.

Aside from that, the reason I’m opening this up is:

• Some folks simply could not travel. Quite a few customers are corporate employees whose companies will not send them.
• Some people have been hit h-a-r-d by the economy and $10,000 is simply out of their range.
• I’ve said for years: Google’s job is to thin the herd – my job is to fatten the herd. MY herd. You’re part of my herd and it’s meal time. I’m ringin’ the dinner bell. Want some grub? It’s getting served up March 14.
• I want to give my speakers more exposure. I’ve got literally the world’s most crackerjack team of PPC experts. Affiliate genius Mike Colella. Facebook maven Thomas Meloche. Conversion ninja Kirt Christensen. Richard Stokes, president of AdGooRoo. Two guys from Rocket Clicks. Jonathan Mizel, master of media buys. Social Media monster Don Crowther. I want you to hear how smart they are. I want you to benefit from their knowledge.

My advisers have suggested that I sell this for 2X more. I resisted because I have a lot of great students who need this information more than ever right now. As I’ll explain in a minute, I’m screening everyone who attends remotely and requiring non-disclosure.

3 Training Sessions + Accountability…

These methods so far out on the cutting edge, most people will need some assistance implementing them. For this reason I’m holding a virtual study group after the seminar – we’ll gather online in April, May and June. All will be welcome to share their discoveries in a safe environment. No doubt applications will be found for this that I have never thought of. This is a very exciting group to be part of.

All Maui attendees, both live and digital, who are members of Mastermind Club, will get access to these sessions and the archives.

I want you to cream your competition. I will make sure that the most successful students of Pay Per Click marketing are Perry Marshall customers.

If you have to give blood plasma to attend this, then get yourself over to the plasma place and let’s roll. The viability of your business hangs in the balance.

I’ve made wrong predictions a few times. But not many.

In late 2002 I had a conversation with Bryan Todd about the prospects of Google ‘taking over the world.’ I mused that a search engine could become like Ebay – such a powerful consort of buyers and sellers that no one could displace them.

Bryan started singing the WHO song that says, “Here comes the new boss, same as the old boss…” We were both right about that. 10 years ago Microsoft was king, today Google.

In 2004 I introduced Taguchi (multivariate) testing to the world, with David Bullock. I predicted that Taguchi would be universal, a household word, in just a few years.

It’s only used by advanced marketers. Not everyone by any means. I was wrong with that prediction.

(It might be used by Google Conversion Optimizer but I’m honestly not sure.)

For YEARS I warned affiliates that the days of summer could grind to a screeching halt at any time. Most people ignored me. Then they got slapped, banned, slapped and banned again. Those who listened built slap-proof businesses and survived the earthquake.

For years I told people the cost of PPC would go up and up until it was as expensive as other media. Today PPC costs as much in some markets, per impression, as broadcast television.

Today I predict that tens of thousands of advertisers will be snowed under by technological advances and “viral” advertising methods such as I’m teaching in Maui. They won’t know what hit them. The water level will rise until they simply drown.

You can bet that I’ll be wrong.

But I don’t recommend making that bet.

My promise:

If you have any kind of real business, you’ll get far more than your money’s worth in the first 2 hours.

Furthermore I promise that it’s the best 2 hours of business education you’ve gotten since the fall of 2008 when Leman Brothers went belly up and the U.S. economy crashed.

If you don’t feel that this was the best, most relevant 2 hours of marketing instruction you got in the last three years, you can ask for your money back.

That said, I have expectations to set and some stipulations:

1. This is not for beginners. PERIOD. If you’re just getting started this is not for you. No way, no how. The attendees at the live seminar paid up to $7,000 to attend. They had to prove they’re spending $5K+ per month just so we would take their money. They’re all big boys.

2. This is not some mindless copy/paste thingy like adding quotes and brackets to your keywords or something. No, you will be forced to really THINK about your business and your customers in order to make this work. Then and only then will this produce to its full potential.

To put this to use you will need to lock yourself in a room with a yellow pad of paper, without your computer, for at least 2 hours. Then you and your team will need at least 1-2 more days to work to implement this strategy.

This will produce fast results, but it will only come to full fruition over a period of weeks and months.

3. I have zero patience for students who are not willing to think, not willing to work. I am first and foremost a TEACHER and I have high expectations of my students. I love nothing more than a diligent estudiante who puts things into action.

If you are that diligent estudiante then this is worth your thousand bucks.

If you are not, you might as well hang it up now and get yourself a job.

Your success matters to me.

That’s why my staff will discuss your plan to implement this information with you when you call to place your order. They will literally ask you to mark your calendar and block your time to implement what you discover on March 14. They will check in with you after the live stream, and nudge you to put this in place.

4. I am asking you to sign a Non Disclosure Agreement. You may not turn around and teach this material after you have learned it. You can physically implement it for clients, but you cannot publicize it. You will need to keep your clients dark as to how this works. Frankly if you’re a PPC consultant it’s to your advantage to do that anyway. You need to be the tail that wags the dog.

I do not want the power of this to get diluted. The more people possess this knowledge, the less of an advantage it gives you. When I charge $7,000 for a seminar I deliver the goods. You’re gonna get the goods. This information must be kept inside of Planet Perry. Loose lips sink ships. Respect yourself and the opportunity you have purchased.

5. I’m actively screening serial refunders and riffraff, so I’m not accepting orders online. In order to sign up, you need to talk to someone in my office. They’ll ask you questions and see if you qualify for this. Some will be turned away. If you’re for real you have nothing to worry about. My staff will love to hear from you.

This is what you get:

• 3 Bombshell Pay Per Click Discoveries, Live Stream from Maui Hawaii, March 14, 2011. 12pm-2:30pm Central Time.
• DVD’s shipped after the conference, and videos in the PerryMarshall.com members area.
  
• Entire 3 day conference live stream, $697 additional if purchased before March 14. [BEST VALUE!]
  
• Remainder of conference $697 additional if purchased after the stream begins.
• All buyers are added to Mastermind Club ($99/month) which entitles you to 3 private study group sessions with Perry Marshall in April, May and June, to help you implement these Bombshell strategies. You can cancel any time.
  
• Non-disclosure agreement required. Guaranteed to be the most virile 2 hours of marketing education you’ve received in the last 3 years or your money back.
• To register for this paradigm-shifting 120 minutes, call this number:

(866)674-5440.

Outside the US, call +1 (312)386-7459.

Phone lines may be jammed. If you get voice mail, leave a message and one of my team members will call you back.

If you know you need this, don’t cheat yourself.

Can’t wait to have you in my virtual classroom March 14.

Perry Marshall