Discover exactly how the sharpest marketers are achieving record sales growth, raking in hot sales leads, generating free publicity and getting stampedes of web traffic… and meet a new generation that's leaving the old guard in the dust

Get Hot New Material from Jay Abraham's Power to Profit Seminar, with 5 CD's, 5 Special Reports, and an Arsenal of Tools, Strategies and Support each and every Month - So You Outsmart, Out-Maneuver and Outsell Your Competitors in 2005

Dear Marketing Professional,

Nobody said that selling is a fair game. It's always unfair: It either tilts unfairly in your favor… or someone else's.

You alone decide: Are you going to play the game to win? Or just be average? The changes on the web, in your business, and in your market, will only accelerate.

To a person, every expert in this business will tell you that I deliver rock solid information and state-of-the-art advice on getting web traffic, generating sales leads, and closing sales in the marketing mosh pit of 2005. And you know now that staying on top of this game is not a one-time event, it's a daily challenge.

People who make-believe as though the Internet world is an easy magic carpet ride to instant wealth will find me irritating. I tell it like it is. I’m also expensive: This year I’ve raised my rate to $725.00 per hour (up from $650.00 in 2004).

But for progressive thinkers who accept the realities of 21st century marketing, I am a fierce ally. My approach to marketing is ruthlessly pragmatic, effective, and produces smashing results.

Here's your chance to get a substantial pile of extremely valuable and applicable resources that will drive you past current barriers into a new level of success: my "Quicksilver System."

So What’s In the Quicksilver System?

Jay Abraham, Ken McCarthy, Perry Marshall and Brad Fallon: Special Seminar on The Dynamics of Internet Marketing in 2005 - World-renowned marketing and business consultant Jay Abraham asked me, Ken McCarthy and Brad Fallon to prepare a special presentation on web marketing for a live seminar in April 2005. Jay patched us in via conference call and we conducted a 2-1/2 hour session followed by Q&A from the audience.

I've spoken at LOTS of seminars. I've coached and trained LOTS of people. And I just say this was probably the most relevant content on web marketing I've ever seen given in such a short amount of time. There is SO much to learn about selling on the web, what is it that *really* matters? That's what Jay asked us to present.

Ken McCarthy: "The Essential that 20% that Produces all the Serious Results." 80% of what most people know about web marketing is almost useless and often borders on dangerous. The other 20%, usually fraught with errors. In this talk, Ken walks you through the history of web marketing and points to the five key technologies that have emerged for reliably generating traffic - and Ken's criteria for judging winners from losers. With so much hype and so many "tricks" and techiques out there, it's rare to ever hear what really matters. In this session, Ken gives his timeless formula for separating the cream from the crap.

"Scientific Advertising, Pay Per Click and Advertising on the World Wide Web" - in 1918 Claude Hopkins wrote his legendary book Scientific Advertising. Whether they know it or not, all successful web marketers today build their buisness on Hopkins' foundation. In this talk I connect 19 timeless principles from Hopkins' work to the present, showing what has stayed exactly the same during the last 100 years - and also what is completely new and different. Success today depends on having a firm grasp of both. Jay Abraham's audience paid thousands to hear this, you get it as part of my Renaissance Club.

Brad Fallon on "Just What You REALLY Need to Know About Search Engine Optimization." First, a confession: To me, SEO for the organic listings is a byzantine, constantly changing, endlessly confusing maze. Most of the time I just avoid the subject altogether. I certainly don't write about it very much. In this seminar, Brad Fallon, one of the nation's reigning experts on SEO strategy, reduced the entire subject to - count 'em - EIGHT things you need to do. Just eight. (None of them includes the complex, abstract voodoo that most SEO guys talk about - everything here is simple.) This was hands down the most enlightening talk on SEO that I've ever heard, and it only took an hour.

Quasi-experts make things complicated. True geniuses make it simple. This is the simplest explanation of SEO you've ever heard! Brad got a thunderous ovation when he was done - the clarity of his presentation was unmatched.

I'm giving you this seminar with Jay, Ken, me and Brad on three audio CD's, just for giving my newsletter and Renaissance Club a good college try.

I'm also giving you my thoroughly re-written and updated Definitive Guide to Google AdWords, which incorporates all the major changes Google has made in recent months: Keyword States and Minimum Bids, Site Targeting for AdSense (which is very cool!), 2005 Affiliate Policy, and all the changes in strategy that these innovations require.

“How to Dig Rocks out of the Cold, Hard Ground and Sell Them for Lots of Money.” How does a company go from $1 million in sales to $20 million in 18 months? How do you operate in an industry that's so cut-throat competitive that it triggers images of Mafia thugs? How do you de-commoditize a total commodity business? Jade Sullivan and I share a deceptively simple, counter-intuitive method for separating yourself from the pack and selling at much higher margins than everyone else. This one interview will single-handedly revolutionize your business.

“An Intent to Act, A Triumphant Sperm, and a Scrape with Death” with Tom Hoobyar, CEO of ASEPCO. During his 63 years Tom Hoobyar has had no less than 40 careers (!) including his present post, where he has achieved 90% market share in the pharmaceutical valve market, shutting out vastly larger companies like ITT. Tom ranks as one of the most insightful street psychologists on the scene, and on this CD, Tom shows the difference between what people plan to do and what we actually do, and the procrastination eliminator that makes all the difference. Discover his "Triumphant Sperm" philosophy, and what happened when, despite his fine physical condition, he was rushed to the emergency room. Hear about his terrifying encounter with the Grim Reaper - and the new resolve he got from this experience.

These interviews are edgy and provocative. They contain the most insightful, most stimulating conversations you’ve ever heard about marketing and selling in this or any business.

You'll get my personal, hands-on assistance

It is virtually impossible to make serious headway in this business without putting your very best foot forward whenever and wherever you advertise. That’s why I’m also including Two Advertising Critique Certificates valued at $200 each: You can send me any email message, web page, ad, sales letter, press release, brochure or newsletter, and I will carefully review it and give you my insight and recommendations about how to make it more effective. Most of my customers realize 20% to 200% improvements in response after seeking my input. Getting my help with your advertising is like having a license to print money.

Five Special Reports on Crucial Marketing Topics

On top of the advertising help and the six interviews, I’m including five special reports to help you fatten your profit margins, melt sales resistance like butter, and jam your email box, your fax machine and your voice mail with more sales leads than ever before:

#1: “How to Attain Unfair Credibility Over Your Competitors, by Charging for Information Everyone Else is Giving Away Free” – In my industrial marketing days, I grew weary of giving “free lunch & learns” and arguing with doubting-Thomas prospects who greeted new technology they desperately needed with skepticism and apathy. So I created and launched a revolutionary seminar called DeviceNet Boot Camp. It was a runaway success. While our competitors were giving away free information and not being taken seriously, we had General Motors, Anheuser-Busch and Applied Materials paying $1500 a head to attend our training classes. Then we really hacked off our competition when a major trade organization, ODVA, licensed our course. How did a tiny company with only 15 employees pull this off? Find out exactly how in this special report, which includes our marketing materials and the entire strategy that made this possible. Your competitors will be furious, too.

#2: “How to Generate Hot Sales Leads and Eliminate Cold Calling with Education-Based Marketing” – Everything you need to attract new customers, get interested prospects to raise their hands, and pay close attention to you, is already in your possession. In this report I’ll show you exactly how to leverage this existing resource and make your website, email, direct mail, print advertising and publicity far more effective for you than it is right now.

#3: “Selling and Marketing on a ZERO Budget” – A rep with a shoestring budget and ‘no official authority to really do anything at all’ asked me for a simple, inexpensive marketing solution to help him generate sales leads, despite the limitations imposed by his principals. Tough situation, eh? In this report, you see exactly how to meet this challenge, with almost no money and no political clout. Problem solved.

#4: “How to use Savvy Direct Marketing Techniques to Land a New Job, On Demand, Anytime, Anywhere, with No Begging, No Career Counseling and No Monster.com” – Whether you’re an entrepreneur or an employee, you’ll eventually face an employment crisis of some kind. Are you going to land on your feet or face a serious personal and financial disaster? A close friend of mine had four kids and a wife eight months pregnant when he got fired from his job. I devised this method for him, and he got three job offers in two weeks. For most people, losing a job is a fearsome, traumatic, and ever-present possibility. But for me it’s just a marketing problem that’s fairly easy to solve. With this plan in your possession, you’ll never again feel like you’re walking the tightrope without a net.

#5: “How to Reinvent a Service & Consulting Business with a Single Sheet of Paper” – I devised this strategy for an Information Technology consultant who came to me for help. In the space of one hour, I gave him a piece of paper and a simple plan that immediately landed him $30,000 of new business. This technique can be applied to most product businesses and any service business. This report gives you a stunningly effective, counter-intuitive strategy for winning the hearts of more customers, commanding higher fees, and doing business on your terms, not theirs.

Getting the Quicksilver System Is Easy.

I’m going to give you all this – the New Definitive Guide, our web marketing session from Jay's Power to Profit seminar, Five CD’s and Five killer reports, and $400 of one-on-one consulting – tools which before now I have sold for no less than $640.00 - just for giving my $29.95/month Marketing Newsletter a good college try.

Why am I doing this?

Because the environment you sell in every day is changing fast. It is ruthless, sometimes even cutthroat. Some people reading this letter this year will be out of business by this time next year. DOA. 404 ERROR – PAGE NOT FOUND. Others will have made major advances in playing the game, securing their position and leaving competitors further and further behind.

So why am I going negative, sending you all these reports and CD's just for trying this newsletter? Because you need this now. Not later. And I'm betting you're going to be like my other subscribers who rip this thing open as soon as it shows up in their mailbox every month, and devour it.

I want to make as easy as possible for you to get my help and advice, and thrive. The Perry Marshall Marketing Letter is me climbing up on your desk each and every month and instruct, provoke, challenge and even nag. Showing you new ways to generate sales leads, seize free publicity opportunities, get more results from your website, get more business from trade shows. Helping you take techniques that are working like gangbusters in other industries, and apply them to your own.

And you don’t just get my newsletter every month. Here’s what you also get:

• Membership in my Renaissance Club. 500 years ago the world was rocked by a revolution in science, art, literature and learning we now call the Renaissance. It signaled the transition from medieval to modern times. My Renaissance club is the 21s century, online equivalent of this transforming period in history. Most businesses – and most of your competition - wander around cluelessly, following the advice of ad agencies, PR firms and media reps. And they’re following people who are following people who are lost. But… you know where you’re going because my network of subscribers and I keep your finger on the pulse of what is working right now. Up-to-the-minute, even up-to-the-second advice. Hundreds of members supply with me reports on what’s going on as they apply my methods. Private mastermind meetings with my peers in the marketing profession ensure successful integration of new techniques with sound principles.

Not only do I work with clients and coaching members every day, I read dozens of newsletters and publications, attend far more seminars than almost anyone you’ve ever met, and spend upwards of $20,000 per year being educated myself and staying abreast of the latest trends. I have access to knowledge sources that most people don’t even know exist, and every month I share this information with you. You get the benefit of all my effort and years of experience.

• Free Consulting Call-In Days: Two to four times a year, I schedule “Open Call-In Days” exclusively for my Renaissance Club Members. You’re given a special number for that purpose and invited to call during certain hours. These scheduled days give you an opportunity to call in and personally discuss your advertising, sales organization, marketing or entrepreneurial challenges with me. If you're well-organized, we can conquer a pile of problems in 10 minutes. By the way, I charge $650 an hour for consulting – and my available time is generally booked solid – so your 10 minute chunk is a $105 value. I offer these three times, sometimes even more often, each year. You can call every time and get $200 per year or more in consulting!

• Instant MP3 download: Two Killer interviews with direct marketing veteran and Internet pioneer Ken McCarthy. (1) "Former engineer, sales rep and Dilbert Cube occupant becomes entrepreneur, speaker and consultant," and (2) "Perry Marshall, armchair business philosopher": Branding vs. direct marketing; Powerful ways to squeeze more money from your database; implications of the Pay Per Click revolution;a Hollywood screenwriter's rant; sensible selling in a degenerate, over-communicated culture; and a brand new marketing strategy based on Red Jell-O.

• “My Career as an Enthusiastic, Naive Ambot” - Instant PDF download of the most raved-about newsletter issue in my catalog. Yeah, much as I hate to admit it, I was in Amway for… years. I believed everything they told me and drank the Pink Kool-Aid–the whole pitcher. And I've discovered that a lot of entrepreneurs today are Ex- "MLM Junkies," most of whom are still trying to untangle the web of lies they were told.

If you spent any time in that world, you acquired a bunch of good habits and skills, indiscriminately mixed together with a lot of crippling mental garbage. In this newsletter, I de-construct those lies and describe the selling skills that did lead to success. And how I de-programmed myself of all the insidious nonsense.

There's a LOT of snake-oil and scam artists in the business world, and millions of people are "bizop scam victims." So one of the greatest gifts is the ability to sort fact from fiction, keep what's valuable, and discard the rest. That's exactly what I do here. Regardless of your background, you're going to relate to this special issue. You'll get it instantly after you order, in Adobe Acrobat.

For just $29.95 I will enroll you in my Renaissance club, send you a complete welcome kit including $540 of FREE bonuses – and you’ll participate in ALL membership benefits, including FREE Consulting Call-In Days, instant downloads - the works. And every month you’ll get my acclaimed newsletter, alternating between print and audio CD.

This is your invitation to the insider’s club. To get a powerful shot of marketing acumen in your mailbox each and every month, and get hands-on assistance from one of the most respected marketing specialists in the country. This is the breakthrough you’ve been waiting for.

There is absolutely no risk. You can NOT possibly lose or waste a penny. With my ballsy Double Guarantee there is no downside, only opportunity to make dramatic, breathtaking improvements in your marketing, advertising and sales.

I absolutely guarantee your satisfaction Two Ways:

One: If, after getting your Quicksilver Kit, bonuses, and first issue of the Perry Marshall Marketing Letter, you do not wish to continue – for any reason – just return everything within 21 days for a full refund of your $29.95. No questions, no waffling, no hard feelings. I know you’ll be thoroughly impressed and enthused. And eager to apply some of the ideas immediately. But you alone are judge and jury. If you’re not happy, send it all back, “cancel”, I refund your $29.95, and you have no further obligation whatsoever.

Two: You have no continuing commitment either. You can cancel at any time.

Here’s the only catch, and there’s only one: I have to hear from you right now. I’m making this only as a limited offer for the folks in our 8-week Personal Coaching Intensive.

Click here to join my Renaissance Club and get the newsletter and the 6 CD’s, Five Reports, the instant downloads and the consulting. I promise you won’t be disappointed.

Sincerely,

Perry Marshall

PS: Extra Bonus! As supplies permit, I’ll see that you get a recent back issue or two, to sort of “catch you up.” Just one strategy from one of these issues alone could replace your $29.95 a hundred times over.

PPS: If you can turn this down, you’re either oblivious to the changes and challenges of today’s market, or else your sales and affiliate checks are so fat you can’t possibly spend them. This is an unprecedented opportunity to have me as your staunch ally in the Marketing Mosh Pit of 2005, as your mentor and coach. For pocket change. Heck, for the price of a couple of trips to Starbucks a week, you can infuse your business with the most effective marketing strategies and techniques currently available. Click here to get started.

What my Customers are Saying:

"I have a couple of successes I would like to share. The best one is selling a $225,000 equipment project from a 5 cent Google click. It's true. There is no way the guy would have known of us or our equipment if he hadn't clicked on our Google ad. He was trolling for used equipment (he bought ours new). I would have never written such a page before buying your program.

"I also did a mailer with the same page followed with a post card and got a 6% response. I have several quotes outstanding that surely will turn into at least another order. That whole campaign cost about $150!"

-Scott Seversin, Leo Halverson & Co., LLP, Madison , WI

"I have been in technical sales for 47 years and got so excited about using the laser approach to reaching interested prospects on the Internet. I sent folks to an obscure URL address on our website and got 37 downloads of my boss' technical paper the first day. Result: The company is going to divert advertising money from Overture to Google AdWords. This is going to be fun!"

-Gene Ort, Bryan , Texas

"Just a quick note of thanks! I know your marketing materials are generally intended to improve businesses rather than create them from scratch, but it appears to work for start-ups anyway. The results are amazing. And they've just started. I came up with my business idea two days before Christmas, wrote and sent my press release to 30 magazines, wrote up the accompanying papers between Christmas and New Years, and am receiving requests by the bucketful today (January 10th). Incredibly, I'm already thinking that I may have to raise my prices to keep from being overwhelmed with customers. A few folks have actually asked how to make a purchase BEFORE I directly offered my service for sale. I'm a fan forever!"

-Susan Kennison, Harpers Ferry , West Virginia

Click here to join my Renaissance Club and get the newsletter and the 7 CD’s, Five Reports and the consulting. I promise you won’t be disappointed.

What People are Saying…

In December of last year, our sales were non existent. We changed everything to match exactly what you said.

I literally had days I could not write quotes because I was too busy writing up orders. People did no longer contact us wondering what they need but they already knew exactly what they needed from our website. People I never heard from on Monday, ordered $50,000 worth of equipment by Wednesday.

We just had the highest sales month in the companies history!

Juergen Flachowsky, Abacus Label Applications, Maple Ridge, BC

$30,000 on the spot

"Perry, I haven't had time to fully implement everything we discussed, because business has already grown dramatically. After organizing my preliminary sales message and guarantee, I showed it to some prospects to get their reaction. One said "You're the first I.T. guy I've ever met who really understands customer service" and booked $30,000 of project work on the spot.

The materials you provide and the lessons they teach are quite easily worth a heck of a lot more that the sum you charge for them."

-Ciro M. Centrangolo, President, IntegrationWorks, Inc., Crystal Lake, IL

Not Skeptical Anymore….

"I was extremely skeptical of Perry's claims, but then I started to use his methods. I had an opportunity to send an announcement to an opt-in email list for an industry trade journal and decided to try Perry's model for email.

I followed his recommendations, and the results were shocking. We got more than 8% response, all positive replies asking us for more information. Our cost per sales lead was only $5.60.

We are now discussing product applications with dozens of potential new customers. I'm not skeptical anymore!"

-Christoph Schmidt, FRABA Corp., Lawrenceville, NJ

Too Many Sales Leads…

"I have used Perry's system to start a successful consultancy business from scratch. I have only just started to experiment with his systems, and I am struggling to keep up with the leads coming in, seriously. So the only caution I offer is that if you are going to fit a turbo-charger like his system to your business, make sure you have a chassis that can handle it!"

-Terence Dove, Terence Dove Transport, Wellingborough, UK

“The leads are starting to roll in. This is awesome.”

-Dan Scheff, Founder, Backstage Development, Framingham, MA

Best Week of Sales in 13 Years….

“THE RESULTS I AM STARTING TO SEE ARE NOTHING SHORT OF AMAZING. Perry Marshall has helped me get to a point where I have daily emails from people who want to buy our products and services - prospects I have a terrific chance of closing. I have increased my prices 50% over our main competitors with no decrease in sales. In fact we have just had our best week of sales in the last 13 years!”

-John Rinaldi, President , Real Time Automation Inc., Wauwatosa, WI

Big-Ass Results…

"Thank you for your marketing insight. As you and I both know, there are very few who understand that the right marketing can propel a company—no matter what product they sell or make—to great heights and profits."

-Bill Buell, Big Ass Fans, Lexington, KY

"Well Worth The Investment"

“With the high costs of postage, ad space, sales collateral development, field sales calls—it is imperative that marketing materials and marketing plans be done correctly. Perry Marshall's kit will teach you how to do it correctly. There are other related similar products out there but they are more generic. If you are in biz-to-biz, Perry's is the most relevant, specific kit I have seen.

I make buying decisions like this one based on what it will take to recover my investment. This package is well worth the investment if you do almost anything it explains.”

-Rob Northrup, Co-Founder, Advanced Extrusion Solutions, Norcross, GA

"Response was Incredible"

“I put together a pre- trade show postcard mailing to announce a new product. The cards were sent to an in-house list of approx. 450-500 of mostly inactive clients. Several days after the cards were mailed, the calls started coming in and the response at the show itself was incredible. Sales of the new products have continued to grow since the show. People should know that this stuff works!”

-Jeff Gardner, President /strong>, DK&G Creative Services, New York, NY

"A Bit Infuriating"

"I decided to make some major changes in my company, and lot has changed since we talked a few months ago! As exciting as this is, it's admittedly a bit infuriating to think how long I had done things the hard way (i.e. cold calling) to get customers."

-Andy Frickel, President, Red Rover Marketing, Bonney Lake, WA

"This Crap Works!"

“I just had an exciting "win" based on my letter-writing and a couple things I gleaned from the tape you sent me. I wrote this e-mail to a prospect, and a day or two later, left him a phone message. Today he both CALLED and E-MAILED me (TWICE)! I had a lengthy conversation with him, during which HE asked ME for event information, and he literally told me that I'd be getting a LOT of business out of him when his new budget comes in.

This crap works!”

-Carol Schafer, Director of Trade Show Sales, ISA, Research Triangle Park, NC

"Wouldn't Have Happened Without…"

“In the short period of time of implementing these methods, it's reaping great rewards.

In my prior JOB (read slave), I was responsible for selling into the public education market space for a major computer company. With less than 5% run-rate and a 168% growth goal in a single quarter, it was the six page sales letter that you helped tweak that accounted for attaining over half that goal! It wouldn't have happened without it.”

-Erich Prinz, Georgetown, TX

"Wouldn't be Caught Dead Without It"

“Do I see value in belonging to your Inner Circle? Absolutely! As long as our company is directly selling software, I wouldn't be caught dead with an expired subscription to your service.”

-Clate Mask, Infusion Software & Consulting, Mesa, AZ

$100,000 in 90 Days…

“Your program works!”

I created an Executive Briefing white paper which generated 109 qualified, ready-to-act leads in less than three months. Of those, we closed 4 large deals.

Also, I wrote five press releases using your formula and three of them were published in our trade pubs. Already we've collected over $16,000 in implementation fees and booked over $100,000 in orders.

Your program is brilliant!

I am, to say the least, thoroughly impressed with your marketing acumen, I rabidly devour your newsletters and have been on just about every tele-seminar you have offered. You are truly a marketing master in-the-making.”

-Eric Ruth, VP of Business Development, DMI, Herndon, VA

"A Must Read"

Perry Marshall's marketing newsletter is rapidly becoming a 'must read' publication for entrepreneurial direct marketers everywhere, online and off."

-Ken McCarthy, The System Seminar, Tivoli, NY