Discover exactly how the sharpest companies in this industry are achieving double- and triple-digit growth, raking in hot sales leads, generating free publicity and creating stampedes of traffic at trade shows... and meet a new generation of marketers who are leaving the old guard in the dust

How to Outsmart, Out-Maneuver and Outsell Your Competitors and Achieve Record Growth in 2005, Even in the Sluggish, Uncertain Industrial Market

Dear Sales Professional,

If you are a CEO, marketing director, sales manager or owner of a company that sells technology to conservative, change-resistant customers – if you know you could be doing better than you’re doing right now – then the rest of this letter is extremely important. You’re about to discover what the most successful people in this business are doing different than everybody else. Why 5 percent of the players are taking home 95% of the profits, and what they’re doing different.

Nobody said this was a fair game. But you still have to play. And you alone can decide: Are you going to play the game to win? Or just be average? The changes in this business are only going to accelerate. The laggards will die, and only the ones with cutting edge marketing tactics will thrive.

Finding this stuff on your own is near to impossible and takes a long time. So read the rest of this letter and discover:

What the successful people in this business are doing
That everyone else is not

For the last three years I’ve been in the business of knowing the exact answer to this very question. The short answer is, they’re better at four things:

1. Generating more sales leads from hot, qualified prospects
2. Getting an “unfair publicity advantage” from magazines & trade journals
3. Creating traffic stampedes at trade shows and industry events
4. Charging money for things most everyone else is giving away free

Most companies in this business are marketing the same way they did three, five, even ten years ago. But there’s so much that has changed. The guys who stay ahead of the curve are reaping huge rewards; those who bury their heads in the sand and live in a fog of “business as usual” fall further and further behind with each passing year.

If you talk to the average sales or marketing manager in the automation business – if you have a beer with the average rep or distributor – if you corner the average CEO – it doesn’t take long to find out the good ol’ days are long gone. Product lines are becoming commodities. Your customers are too rushed and overworked to see you anymore. They don’t answer their phones and they don’t even reply to your emails.

When you go to trade shows, every other conversation is a rant about how there’s not enough traffic and all the visitors are tire kickers.

But it’s not that way for everyone. And it certainly doesn’t have to be that way for you. There is a savvy minority of people in this business who are prospering magnificently. Despite the rush to move all the factories to China. Despite the commoditization of everything. Despite the fact that jobs formerly done by $10,000 racks of gear are now performed by $400 software packages. Despite the Internet.

Most companies in our business are achieving far less than they know they could. Many sales people are frustrated at how hard they have to work to get in front of customers these days, and at how fast things are changing. How about you?

After doing well over a million dollars of marketing, consulting, speaking and publishing in the last three years, I have assembled know-how and case studies from some of the sharpest marketers in this business, as well as eminently qualified experts outside this business, to create the unique Quicksilver System for Industrial Marketers. This assembles the very best shortcuts for selling your technology and services into conservative, change-resistant markets.

“Who is this guy, anyway?”

My name is Perry Marshall, and for the last seven years I’ve been one of the most progressive marketers in the entire automation business. As sales and marketing manager at Synergetic Micro Systems, I took a fledgling $200,000 product business (we sold industrial networks – think “brutal missionary work”) to $4 million in less than 4 years. We sold the company for $18 million in 2001 and since then I’ve become a leading marketing consultant not only in the automation industry, but in the entire world of direct marketing.

As author of ISA’s Industrial Ethernet Pocket Guide, and as contributing editor at Sensors Magazine, having written articles in Control Engineering, InTech and Machine Design magazine, not only am I one of the world’s top experts on selling technology, I am also the leading author and consultant on the largest advertising system on the Internet, Google AdWords.

My customers’ advertisements are seen over five hundred million times per month, directly influencing nearly 10% of all traffic on the Internet. I’ve spoken at marketing seminars around the world, sharing the stage with some of the most respected people in sales and marketing today including Les Brown, Gary Halbert and Dan Kennedy.

But be warned: I am edgy and opinionated. I have no concern for political correctness, and people who still act like business is the same as it was in 1995 will find me irritating and bombastic. I’m also expensive: For 2005 I’ve raised my rate to $725.00 per hour (up from $650.00).

But for progressive thinkers who accept the new business realities of 2005, I am a fierce ally. My approach to marketing is ruthlessly pragmatic, effective, and produces smashing results. While most people in this business are moaning and whining, one of my industrial clients, after 23 years in operation, has posted nearly 70% growth in the previous two years.

“What’s In the Quicksilver System for Industrial Marketers?”

“Confessions of a Big-Ass Marketing Guy” with Bill Buell of Big Ass Fans. Virtually unknown just three years ago, Big Ass Fans is possibly the fastest growing company in the entire Industrial market, posting triple digit growth and advertising now in over 60 trade magazines. Behind this company’s humorous name is a finely tuned marketing machine and a rock solid sales story. Listen to this interview (peppered with some gut-busting funny anecdotes and instructive lessons) and learn how they get hundreds of prospects to line up at their trade show booth while all the other vendors groan and complain. Discover the secret of taking a “dreadfully dull” product and not only advertising it with flair, but devising a persuasive sales argument that’s almost impossible to say no to.

“A Savvy Entrepreneur Makes His Mark in the Pharmaceutical Industry” with Tom Hoobyar, CEO of ASEPCO. You think the industrial market is conservative? Try the pharmaceutical industry, where one slip-up means patients die and the Feds shut you down cold for six weeks. This is not a place where new technology or new ideas are welcome. But Tom Hoobyar has achieved 90% market share in the pharmaceutical valve market, shutting out vastly larger companies like ITT. Out maneuvering, out-thinking and out-selling them at every turn.

“Advanced Strategies for Making Your Website Pay.” How does an industrial company capture hundreds of livewire sales leads in 48 hours, for less than $1500? How do you send an email blast that gets a 27% response? How to you double, triple, even 10X the sales leads you collect from your website? Ken McCarthy hosted the first Internet Marketing seminar in 1994 with Netscape founder Marc Andreeson, and today he continues to be one of the leading pioneers in this critical advertising medium. Ken and I share a deceptively simple, counter-intuitive method for converting visitors into sales leads and sales. This one interview will single-handedly revolutionize your business.

"How to Infuse Your Presentations With Poise, Confidence and Persuasive Energy, Every Time You Speak to an Audience - Whether it's Two People or Two Thousand." Burt Dubin has trained hundreds of professional speakers to hone their craft, and in this seminar, Burt applies these same techniques to selling in person. He shows you how to turn the tables on intimidating sales situations, take confident command and take your prospects where you want them to go.

“How to Exponentially Increase Trade Show and Direct Mail Response.” Mitch Carson is a nationally known expert on using premiums, grabbers and “lumpy mail” to multiply results. In this Interview, Mitch discloses his formula for getting 20, 50, even 80% response to pre-trade show mailings. Jamming your trade show booth with hot, highly qualified prospects, and making your switchboard light up with your next direct mail piece. The spectacular results you get from the first 2 hours of your next trade show will pay for an entire year’s subscription to my Marketing Letter.

“From Squalor to Splendor: Philippe Matthews and the SHOCK Philosophy for Breaking Mental Barriers” - Philippe Matthews was born on the South Side of Chicago, grew up in an alcoholic family, lost both parents at age 14 and should have ended up as an inner city statistic. But today he has a publishing company, a speaking career, a television program and a success story. What made the difference? Listen and discover why the latest, State-Of-The-Art sales and marketing techniques are only half the equation, and Phillippe’s system for achieving business breakthroughs.

These interviews are not like those boring panel discussions you hear at trade shows. They’re edgy and provocative. They contain the most insightful, most stimulating conversations you’ve ever heard about marketing and selling in this business.

I’ll Make Your Advertising Pay, Too

It is virtually impossible to make serious headway in this business without being rigorous and results-oriented with your advertising. That’s why I’m also including Two Advertising Critique Certificates valued at $200 each: You can send me any ad, sales letter, press release, brochure, newsletter or web page, and I will carefully review it and give you my insight and recommendations about how to make it more effective. Most of my customers realize 20% to 200% improvements in response after seeking my input. Getting my help with your advertising is like having a license to print money.

Five Special Reports on Crucial Marketing Topics

On top of the advertising help and the six interviews, I’m including five special reports to help you fatten your profit margins, melt sales resistance like butter, and jam your email box, your fax machine and your voice mail with more sales leads than ever before:

#1: “How to Attain Unfair Credibility Over Your Competitors, by Charging for Information Everyone Else is Giving Away Free” – During the heat of the network standards battles, I grew weary of giving “free lunch & learns” and arguing with doubting-Thomas prospects who greeted new technology they desperately needed with skepticism and apathy. So I created and launched a revolutionary seminar called DeviceNet Boot Camp. It was a runaway success. While our competitors were giving away free information and not being taken seriously, we had General Motors, Anheuser-Busch and Applied Materials paying $1500 a head to attend our training classes. Then we really hacked off our competition when a major trade organization, ODVA, licensed our course. How did a tiny company with only 15 employees pull this off? Find out exactly how in this special report, which includes our marketing materials and the entire strategy that made this possible. Your competitors will be furious, too.

#2: “How to Generate Hot Sales Leads and Eliminate Cold Calling with Education-Based Marketing” – Everything you need to attract new customers, get interested prospects to raise their hands, and pay close attention to you, is already in your possession. In this report I’ll show you exactly how to leverage this existing resource and make your website, email, direct mail, print advertising and publicity far more effective for you than it is right now.

#3: “Selling and Marketing on a ZERO Budget” – A Manufacturer’s
Rep with a shoestring budget and ‘no official authority to really do anything at all’ asked me for a simple, inexpensive marketing solution to help him generate sales leads, despite the limitations imposed by his principals. Tough situation, eh? In this report, you see exactly how to meet this challenge, with almost no money and no political clout. Problem solved.

#4: “How to use Savvy Direct Marketing Techniques to Land a New Job, On Demand, Anytime, Anywhere, with No Begging, No Career Counseling and No Monster.com” – Whether you’re an entrepreneur or an employee, you’ll eventually face an employment crisis of some kind. Are you going to land on your feet or face a serious personal and financial disaster? A close friend of mine had four kids and a wife eight months pregnant when he got fired from his job. I devised this method for him, and he got three job offers in two weeks. For most people, losing a job is a fearsome, traumatic, and ever-present possibility. But for me it’s just a marketing problem that’s fairly easy to solve. With this plan in your possession, you’ll never again feel like you’re walking the tightrope without a net.

#5: “How to Reinvent an IT Consulting Business with a Single Sheet of Paper” – I devised this strategy for an Information Technology consultant who came to me for help. In the space of one hour, I gave him a piece of paper and a simple plan that immediately landed him $30,000 of new business. This technique can be applied to most product businesses and any service business. This report gives you a stunningly effective, counter-intuitive strategy for winning the hearts of more customers, commanding higher fees, and doing business on your terms, not theirs.

Getting the Quicksilver System Is Easy.

I’m going to give you all this – Six CD’s and Five killer reports, and $400 of one-on-one consulting – tools which before now I have sold for no less than $640.00 - just for giving my $19.95/month Marketing Newsletter a good college try.

Why am I doing this?

Because the environment you sell in every day is changing fast. It is ruthless, sometimes even cutthroat. Some people reading this letter this year will be out of business by this time next year. DOA. 404 ERROR – PAGE NOT FOUND. Others will have made major advances in playing the game, securing their position and leaving competitors further and further behind.

So why am I going negative, sending you all these reports and CD's just for trying this newsletter? Because you need this now. Not later. And I'm betting you're going to be like my other subscribers who rip this thing open as soon as it shows up in their mailbox every month, and devour it.

I want to make as easy as possible for you to get my help and advice, and thrive. The Perry Marshall Marketing Letter is me climbing up on your desk each and every month and instruct, provoke, challenge and even nag. Showing you new ways to generate sales leads, seize free publicity opportunities, get more results from your website, get more business from trade shows. Helping you take techniques that are working like gangbusters in other industries, and apply them to your own.

And you don’t just get my newsletter every month. Here’s what you also get:

• Membership in my Renaissance Club. 500 years ago the world was rocked by a revolution in science, art, literature and learning we now call the Renaissance. It signaled the transition from medieval to modern times. My Renaissance club is the 21s century, business-to-business equivalent of his transforming period in history. Most companies – and most of your competition - wander around cluelessly, listening to ad agencies, PR firms and media reps. They’re following people who are following people who are lost. But… you know where you’re going because my network of subscribers and I keep your finger on the pulse of what is working right now. Up-to-the-minute, even up-to-the-second advice. Hundreds of members supply with me reports on what’s going on as they apply my methods. Private mastermind meetings with my peers in the marketing profession ensure successful integration of new techniques with sound principles.

Not only do I work with clients and coaching members every day, I read dozens of newsletters and publications, attend far more seminars than almost anyone you’ve ever met, and spend upwards of $20,000 per year being educated and staying abreast of the latest trends. I have access to knowledge sources that most people don’t even know exist, and every month I share this information with you. You get the benefit of all my effort and years of experience.

• Free Consulting Call-In Days: Two to four times a year, I schedule “Open Call-In Days” exclusively for my Renaissance Club Members. You’re given a special number for that purpose and invited to call during certain hours. These scheduled days give you an opportunity to call in and personally discuss your advertising, sales organization, marketing or entrepreneurial challenges with me. If you're well-organized, we can conquer a pile of problems in 10 minutes. By the way, I charge $650 an hour for consulting – and my available time is generally booked solid – so your 10 minute chunk is a $105 value. I offer these three times, sometimes even more often, each year. You can call every time and get $200 per year or more in consulting!

For just $19.95 I will enroll you in my Renaissance club, send you a complete welcome kit including $540 of FREE bonuses – and you’ll participate in ALL membership benefits, including FREE Consulting Call-In Days, the works. And every month you’ll get my acclaimed newsletter, alternating between print and audio CD.

This is your invitation to the insider’s club. To get a powerful shot of marketing acumen in your mailbox each and every month, and get hands-on assistance from one of the most respected marketing specialists in the country. This is the breakthrough you’ve been waiting for.

There is absolutely no risk. You can NOT possibly lose or waste a penny. With my ballsy Double Guarantee there is no downside, only opportunity to make dramatic, breathtaking improvements in your marketing, advertising and sales.

I absolutely guarantee your satisfaction Two Ways:

One: If, after getting your Quicksilver Kit, bonuses, and first issue of the Perry Marshall Marketing Letter, you do not wish to continue – for any reason – just return everything within 21 days for a full refund of your $19.95. No questions, no waffling, no hard feelings. I know you’ll be thoroughly impressed and enthused. And eager to apply some of the ideas immediately. But you alone are judge and jury. If you’re not happy, send it all back, “cancel”, I refund your $19.95, and you have no further obligation whatsoever.

Two: You have no continuing commitment either. You can cancel at any time.

Here’s the only catch, and there’s only one: I have to hear from you right now. I’m making this only as a limited offer for industrial marketers.

Click here to join my Renaissance Club and get the newsletter and the 6 CD’s, Five Reports and the consulting. I promise you won’t be disappointed. (*Note:  I'll accept all the major credit cards. Sorry, cannot take PayPal payments for this product.)

Sincerely,

Perry Marshall

PS: Extra Bonus! As supplies permit, I’ll see that you get a recent back issue or two, to sort of “catch you up.” Just one strategy from one of these issues alone could replace your $19.95 a hundred times over.

PPS: I have NEVER made this generous an offer to anyone, ever. Never. If you can turn this down, you’re either oblivious to the changes and challenges of today’s market, or else your commission checks are so fat you can’t possibly spend them. This is an unprecedented opportunity to have me as your staunch ally in the Marketing Mosh Pit of 2005, as your mentor and coach. For pocket change. Heck, for the price of a couple of trips to Starbucks a week, you can infuse your business with the most effective marketing strategies and techniques currently available. Click here to get started. (*Note:  I'll accept all the major credit cards. Sorry, cannot take PayPal payments for this product.)

"I have been in technical sales for 47 years and got so excited about using the laser approach to reaching interested prospects on the Internet. I sent folks to an obscure URL address on our website and got 37 downloads of my boss' technical paper the first day. Result: The company is going to divert advertising money from Overture to Google AdWords. This is going to be fun!"

-Gene Ort, Bryan , Texas

"I have a couple of successes I would like to share. The best one is selling a $225,000 equipment project from a 5 cent Google click. It's true. There is no way the guy would have known of us or our equipment if he hadn't clicked on our Google ad. He was trolling for used equipment (he bought ours new). I would have never written such a page before buying your program.

"I also did a mailer with the same page followed with a post card and got a 6% response. I have several quotes outstanding that surely will turn into at least another order. That whole campaign cost about $150!"

-Scott Seversin, Leo Halverson & Co., LLP, Madison , WI

"Just a quick note of thanks! I know your marketing materials are generally intended to improve businesses rather than create them from scratch, but it appears to work for start-ups anyway. The results are amazing. And they've just started. I came up with my business idea two days before Christmas, wrote and sent my press release to 30 magazines, wrote up the accompanying papers between Christmas and New Years, and am receiving requests by the bucketful today (January 10th). Incredibly, I'm already thinking that I may have to raise my prices to keep from being overwhelmed with customers. A few folks have actually asked how to make a purchase BEFORE I directly offered my service for sale. I'm a fan forever!"

-Susan Kennison, Harpers Ferry , West Virginia

Click here to join my Renaissance Club now.

(*Note:  I'll accept all the major credit cards. Sorry, cannot take PayPal payments for this product.)