| For Anyone that Has Ever Lost Their Way in the Seemingly Endless Marketing Maze and Wondered “What Do I Do Next To Create Growth and Profits?”…
“For Just $39 I’ll Give You 6 of Plus, You’ll Get Simplified Flowcharts and The Basic Set of Resources You’ll Need to Conquer Your Own Little Corner of the Business World.” |
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| Dear Online Marketer,
In emails, consults, blog comments and phone calls I get questions:
“Perry, what’s the next step?!?” Knowing what the next step is… and being able to take it… is the magic. It’s the difference between solid profits being deposited in your bank account week after week, month after month, year after year, or feeling frustration, pain and disappointment because you tried to play ball online and failed… again. Profit is the anvil that separates the men from the boys. You stay in the game while everyone else gets cleaned out. Players with profit out-spend, out-advertise, out-compete, and out-last everyone else. (And, of course, it’s profit that lets people like you and me fire The Man and take control of our own destiny. No profit, no freedom from debt. No charity, no fun trips. No traveling with the fam. No profit and you’re stuck to the grindstone, licking somebody’s boots and punching the clock. Yeah, I know… it’s a cruel world, but them are the rules.) And, that, my friend, is why I’ve been able to dominate my little corner of the business world. Not because I figured out how to get top position on the right-hand side of Google searches… but because I figured out how to crank out killer profits and long-term customer retention. In other words, I figured out the next step formula and how the “Profit Puzzle” all fits together. Manufacture the Keys to Your Own Kingdom So what Kingdom do you want to be ruling in the next few years? Whatever it is, just pinning down adwords ain’t gonna do it for ya. You’ve need to know the whole online marketing puzzle and how it all fits together… and you need to know it now. Agreed? Of course you could stay in the thick marketing fog that blinds most players. Some of them even bump into enough “next steps” along the way that after 2 or 3 years they eventually figure it out and do OK. But most people never do figure it out. They just wind up out of money, out of time, and out of energy to really rock and roll online. The Man yanks their money chain and they end up staying with their “safe, secure” job. Ouch. Today I’m going to give you one of the simplest, most powerful tools that I’ve ever created. It eliminates the guess work and answers your question, “What should I do next to make serious profits?”… whatever stage of the game you’re currently in… but especially if you’re hungry to know “What’s step one… then step two… then step three…” to making solid, healthy profits online. You can own this plan 5 minutes from now if you want.
Years ago when I first looked at AdWords, I decided that if I was going to invest my life, time away from family, money, worry, and heartache into the PPC market, I wasn’t going to do it half-baked. I wasn’t going to just be a player and get by. Nope. I decided early on that I was going to dominate my market. But “deciding” and “doing” are two totally different things. You can look in the mirror all you want and say “I’m the dominant player in my space”, but unless you do the right things, it ain’t ever gonna happen. So, I had to figure out how to take the first step to owning my niche. And then the second and the third and the fourth, until I hit the top. The top is where the serious profits are… and there’s far less competition.
Over the years, I’ve boiled my system down to 6 fundamental steps. Once you have these step in hand… and use them right (which I’ll show you how to do)… I believe you can effectively dominate just about any market you choose. With these 6 simple, powerful steps, you’ll know how to…
Eliminate Information Overload and They say we live in the “Information Age” but I say it’s “The Age of Noise and Confusion”. There has never been a time when a person could make more BAD CHOICES in less time than right now. Wouldn’t it be cool to shut all those voices off and have the simplified, easy-to-follow version of advanced techniques that really work? I know it would… which is why I’ve chiseled all of my most powerful marketing techniques down to this simple guide. Not one drop of this is rhetoric, noise, or useless theory. I have personally hammered out each one of these six steps. I’ve tested, refined, proven, and used all of them. It is these very same steps that have propelled me to the top of my market. But, here’s the deal, I haven’t just tested them myself… My Simplified 6 Steps Have Never Been Available To date, the material in this package has been scattered across a half dozen seminars, coaching programs, 4-Man Intensives and private conversations. This is the first time it’s ever been assembled inside one product. There is honestly a part of me that resists putting this all in one place where someone can just read about it, without wading through a bunch of other material. It’s the exact same feeling I had about teaching Google AdWords back in 2003, when I was happily keeping my AdWords secrets all to myself. I can’t help but think, ‘a person ought to have to work a little to obtain knowledge like this.’ But as with the AdWords strategies, I think people will get a lot of benefit from this. And you know what, so will I. Joshua Boswell, one of my candidates for Content Czar, assembled this material as part of his product submission. He’s absolutely one of my sharpest students and Roundtable members. As an able freelance copywriter, joint venture partner and consultant, he absorbs concepts like a sponge and applies them with efficiency and effectiveness. He’s very much qualified to put his finger on the keys to marketing success. I gave him a pile of raw material and said “make a product from this” and he did a superb job. Using these simple, powerful six steps, I’ve seen people just like you…
I could go on and tell you hundreds of other stories just like these. The proven patterns I’ll give you inside the “Simplified Next-Step Guide” are essentially the same steps all of these people have taken to rapidly dominate their individual markets.
“The Simplified Next Step Marketing Guide” Over the years, I’ve done numerous seminars, calls, ebooks, workshops, and info products, each dealing with isolated aspects of these 6 crucial Steps. Twice a year, dozens of people pay $2,832 or more to be part of my famous Bobsled run for the chance to get a handle on these six simple, powerful steps. Some pay as much as $17,000 to come to my home office and learn about the six steps. Others fly from all over the world to come to seminars and workshops, hoping to understand the complete online marketing puzzle. Now, you neither need to fly to Chicago nor invest thousands to get the big picture. In its most basic form, you pay less than $40 to have all six steps clearly revealed to you and outlined in simple, easy-to-read flowcharts. I’ve Never Assembled My Secrets In A Single, Simple, Amazingly enough, with all the events, all the talks, all the teleseminars, all the books, I’ve never distilled my system down to a single simplified guide. Yes, I have given all of the steps to thousands of people, but usually it was one block at a time or spread out over my 12 week Bobsled run. Never has it been in one location that you could hold in your hands and digest in less than 5 minutes. For now, this is the only place you can see it all at a glance. The only place where I’ve taken all six steps and laid them out in simple, plain English with crystal clear charts to show you how it’s done. It’s Time For You To Dominate Your Corner of the World Since I don’t know how much info you’ll need to conquer your market, I’ve created three different versions of my “Next Step Guide” so you can pick the one that perfectly matches your level… Next Step Marketing Guide – Standard Edition $39
Next Step Marketing Guide – Digital Gold Edition $99 The Digital Gold Edition gives you everything in the standard edition, but adds the following elements:
Next Step Marketing Guide – Platinum Edition $399 With the Platinum Edition, you get everything in the Standard and Gold Editions, plus the following elements:
This is The Most Effective A-Z Marketing Because I’ve proven the profitability and power of the marketing steps outlined in my “Next Step Marketing Guide” a hundred times over, I’m not afraid to give you a three part personal promise:
If “The Simplified Next-Step Marketing Guide” does not live up to this bold, three part promise, then email my office and they’ll refund your money without question or quibble. But, I’m confident you’ll keep it and happily pay for “The Next-Step Guide”, because it delivers. I Restate the Guarantee: If you do not feel that The Simplified Next-Step Marketing Guide is the best All-Around Guide to Online Marketing that you have ever laid hands on – superior to any book or course you have ever spent money on – then contact my office for a full and courteous refund. This information is drawn from the best experiences of the most successful online marketers on the planet. I know this works because I follow these steps myself every day and I’ve seen them create stuff that’s nothin’ short of miracles for thousands of folks just like you. Now You Have a Choice. You can either continue to be frustrated and exasperated by noise and confusion… or you can clear the air, filter out the garbage, and get hammering on the few essential points that will allow you to dominate your corner of the world. Seriously, if you want confusion, just check your email box. There’ll be another email from somone else promising to show you the “real” secrets. But if you’ve ever bought anything from me, you know my “signal to noise” ratio is as least as good as anyone out there. I really think you’re going to feel this system is the most coherent STRATEGY for online marketing you’ve ever seen. My “Next-Step Guide” will give you the tools, resources, and steps to make profits happen in your business. You have the opportunity of a lifetime to rock your online business in 2010. Don’t let this pass you by. To Your Well-Deserved Success,
Perry Marshall P.S. I thought you might enjoy a few success stories from people that have used the marketing steps I’m giving you here… Success Stories
** “Perry Marshall is the best kept secret in marketing today.” -Alex Mandossian, Heritage House Publishing, San Rafael, CA – Sales psychologist for Internet and Television advertising – consultant to QVC, Time/Life, Home Shopping Network & Rodale Press www.alexmandossian.com
** “Perry Marshall is a nationally recognized expert on using the Internet to sell computer networking products.” -Ken McCarthy, Amacord, Tivoli NY – Internet marketing specialist, held the world’s first Web Marketing seminar in 1994 with Marc Andreeson of Netscape www.amacord.com
** From 3 Million to 10 Million Dollars In One Year… Being involved with Perry Marshall has generated terrific returns for the businesses that I help with AdWords and other web marketing aspects. We have built one business from being worth a couple of million dollars, maybe 3 million tops, to being a 10 million dollar enterprise. And it ensures I can keep racing cars! -Jim McKinnon, Victoria Australia
*My clickthrough rate went from 0.9% to 2.1% from using a simple strategy I learned in the AdWords seminar. You saved me from throwing in the towel. I can't thank you enough!" -Steve Coggerwww.ReadinStyle.com
** These are my results, they speak for themselves – here’s what happened since I started working with you at the end of December: Dec: $5,000 online Jan: $10,000 online Feb: $15,000 online Mar: $21,000 online April: $25,000 online And in October I crossed the $100,000 mark. I’ve made so many optimization changes based on your recommendation it’s hard to keep track. Each piece of advice made a positive difference, from something as simple as reducing the size of my site masthead and improving the download speed, to dissecting my conversion process in detail and then reconstructing it. -Ari Galper, www.UnlockTheGame.com Sydney, Australia
**I 'Bobsledded' my business and made $19,346.54 in 12 weeks… and I have $10,020 more in pending sales that should go through in the next 16 days. -Lucas Rockwood Koh Samui, Thailand www.yogabodynaturals.com
**Baby on the way, wife wants to come home from work… Scrapping entrepreneur enters Bobsled Run & ratchets his sales from $25,600/month to over $42,000/month in two months… When I came on board and signed up for the Bobsled Run, it was just like you say, “your wife thinks your crazy for spending “that kind of money” on a dream.” However, I already knew that online business works great. Previously, November was our biggest month ever at over $24,000. That was a good month. However, January topped it at $25,600. Feb: over $30,000 (we finally broke the $30,000 a month level!!! My wife and I knew that once we broke this level, we could do some serious things for our lifestyle, and not just reinvest a lot back into the business.) March: $42,000. This was huge and about doubled what we were making before. We did it in only 2 real months of work. April: At the point of this writing, it is Apr 23,07 and we have a whole week left in the month and we will break the March record of $42,000. Over this past weekend, we took in $3000 in new orders. We have projections to be over $60,000 to $70,000 a month in under 5 months as our Conversion Rate keeps going up and we are spending the same amount on PPC. Needless to say, my wife is not going back to work in the fall. Which is a good thing. James Prout www.Document-Do-It-Yourself-Service.com> www.RapidAdoption.com Holt, Michigan
**”On February 23 I changed the landing page according to your instructions. Before, my average conversion rate was almost 3.5%. Since that date, it’s a crazy 10.7%! Thanks again!” - Rob van Andel, Appeldoorn, The Netherlands
** $18,000 in 4 Days Bryan, that advice that you gave me was probably some of the best marketing advice that I received all year. I promoted an affiliate product last month and made about $18,000 in 4 days. Thanks!” -Patrick Jackson New Rochelle, NY
** 32 of my text Ads have now hit 3% or higher, with 13 of them now pulling better than 9%. Before the Bobsled run i was lucky to have 2 or 3 over 3%. This change in my campaigns will pay for the Bobsled course ten times over. I have significantly increased my clicks and lowered my costs. This i am sure is a direct result of the efforts over the past 12 weeks. With my clicks increasing my spend dropped just over $500 this week. A potential annual saving of $26,000, which also almost pays for the Bobsled course ten times over!” Peter Morrissey Annagrove, Australia
**From Feb 1st to April 30th, our ROI for all the campaigns have been about 411%. Prior to the Bobsled run, we made zero sales from Google AdWords. From Feb to the end of April, we generated 433 sales for a total value of a little over $34,000 all via AdWords. **In terms of sales growth, compared to our sales in January 2008, our sales in April increased by $38,158.63 over January! Jason and David Chung www.Baghaus.com Pico Rivera, CA
** Even by the most absolutely conservative estimate, skewing the numbers the worst possible way, my numbers still come out more than 1200% better than my very best prior month. My net profit for every click increased 50X. I’ve grown my numbers and cut my ad cost, by doing a whole lot less selling and a whole lot more relationship building. -Sunny Hills, Maui, Hawaii
**One idea Perry gave me to add to our hurricane promotion resulted in the single largest sales day ever - over $1,100 for one product in one day. Another copywriting idea he gave me shot response over 35% on a one page sales letter. The concepts he teaches go far beyond Google and AdWords. Russ Benefield, Key West, Florida (formerly Hillsboro Beach, FL). Frequently Asked Questions Q. How can I be sure my niche is really profitable, before sinking tons of money and time into it? A. Every online business needs traffic to survive. And one of the first things I’ll show you is: how to find “streams” of traffic worthy of further investigation. The good thing is, once you learn what to “look” for and where to find it, you’ll never again have to guess about profitability. Q. How can I be sure I’m not paying for the wrong keywords, or that I’m spending too much? A. To understand what keywords will work in your niche, you need to have a bullseye on your market. I teach you how to read them like an open book so you always know exactly what they’re looking for and why they want it. Q. I already have a list of 120 solid keywords. Why should I bother learning more? A. I can tell you right now, about 18-22 of those words will out-perform the rest by a landslide. Do you want to take 3-4 months and thousands of dollars to figure it out on your own, or would you like to save all that time and money and frustration with a few simple, quick tools? Q. I have good Ads with excellent click-thrus but I keep losing the customer somewhere after they hit my sales page. How can I stop the hemorrhaging and make the campaigns profitable? A. First you need to know where you’re bleeding. I teach you how to find the leaks, then apply first aid in the form of testing, tweaking and maximizing your sales message at every point of the game. Q. How can I avoid the Google “Happy Clickers” who run up my account then vanish without a trace? A. Keep doing what you’re doing and Google stock will be recession-proof! Don’t worry, you’re obviously not alone, which is why this information is going to rock your online world. You need to attract the right kind of click-through traffic. This guide teach you how, better than any other. Q. Just answer one more question. What one thing should I change to get the greatest impact on my business? A. Here’s a simple hint (that almost everyone misses), it all begins with your words. I’ll show you how to craft the perfect message which begins way before the first click, and walks them through to your download page. |
What People “Practical, Easy-to-Implement Strategies That Work” I’ve invested tens of thousands of dollars in marketing books, home-study courses, teleseminar series and seminars. Perry’s Google AdWords guide is easily in the top 5 in terms of products that deliver practical, easy-to-implement strategies that WORK. I wouldn’t even think of trying to set up an AdWords campaign without it. -Jenny Hamby, SeminarMarketingPro.com “Master of the Content Mix” You are a master of the content mix, giving away enough to help people make some money to afford to spend some 1-1 time with you. Congrats on what you’ve accomplished. -John Hollner,
“You Deliver The Goods.” I really appreciate all of the free stuff you’ve always given away AND for all the stuff I purchase from you. I’ve spent thousands on you and couldn’t be happier about it. Really! And I’m not just trying to be an ass-kisser here. You deliver the goods. -Susan Ohtake “Truly It Was Eye Opening” The great part about your seminars and live groups are not only do you realize that you aren’t alone but not everyone is doing your business. My brother and I were amazed at how many didderby kinds of business models thrived on the internet with your help. Truly it was eye opening. -Joseph Bridges “You Over-Deliver On The Products” I’m continually amazed at the quality and quantity of information you freely give away as well as with how you over-deliver on the products that I’ve purchased from you. And very grateful that you’ve chosen to deliver much of it “in bulk” rather than as one-to-one because if it were only available on an individual basis, I never would have been exposed to it. -Joyce Zborower “Value I’ve Never Questioned” I will attest to the the high value of all the free stuff you provide, as well as all the benefit I receive for the small price I pay you each month. I’ve spent a lot of money with gurus in 2008, and you’re one of the few whose value I’ve never questioned -Dave Vranicar “You Are Worth Every Cent” If you’re ever in Amsterdam I’ll pay you $725 for one hour, buy your lunch and won’t even ask you for advice. It will simply be a thank you for cutting my advertising costs in half and providing me with endless streams of extremely precise, relevant and entertaining information. You are worth every cent. -Melody Rocca “I Have Been Using It” Perry is a great example of the old quote: “Find a way to serve many. Because service to many leads to greatness.” For years you have been sending me good information. I have been using it and I make well over 6 figures a year. -Jay F Grissom “One Of The Nicest, Most Generous People I’ve Ever Met” I am one of the few that have known Perry from the bad old days when he was a very poor, struggling Sales Rep. I can honestly say that he hasn’t changed a bit in those 15 years. He’s still one of the nicest, most generous people I’ve ever met. He is someone we’d all do well to pattern ourselves after. -John Rinaldi “I Am Sincerely Grateful” I’ve been on your list for nearly 3 and 1/2 years, and that’s the longest period of time I’ve been on any list. -Randy Hogan “Nothing Short Of An Inspiration” Thanks Perry for all the insightful tips you provide. You are nothing short of an inspiration, as you emails are both compelling and well spoken. As I mentioned before, when I can afford it, you are my “Go To Guy”. -Jill McGoldrick “You Rock!” As someone who has been one of your subscribers for over two years, and having purchased one of your $1,000 consulting packages, YOU ROCK! -Ramon E. Dees “Continually Astounds Me” Frankly, the value you provide in your emails and newsletters continually astounds me. -David Gruttadaurio “Better Than Some Of The $5000 Coaching Programs” All I ever bought from you was your original Adwords ebook. I found it to be better than some of the $5000 dollar coaching programs floating around. -Elisha Goodman “Results From Adwords Increased Four Fold” Hi Perry, Thanks for sharing your insights with small business guys like me. When I first implemented your suggestions, my results from Adwords increased four fold and my monthly bill from Google dropped by 50%. I think I owe you a free lunch. -Jim Dalton “My Kids Read it Too – Good Education.” Certainly anything from Planet Perry is located, bought read, absorbed and tested by me . . my kids read it too – good education. I did your “blue” course and got a lot of good stuff straight from you (and your merry men) while trying not to hog the phone line! -Mark Baker “It Was Worth More Than We Paid” I have had the pleasure to meet you once and attend your Autoresponder seminar. The fee for the seminar was more than my brother and I had ever paid for a seminar and you know it was worth more than what we paid. In fact as a result of the level of your training and coaching I judge others by the standard you have set and most fall extremely short. -Joseph Bridges “Enormous Value” I consistently received good FREE information which I valued enormously. I therefore came to realise how much more I could be getting by taking my involvement with you a step further and I joined your Renaissance Club. I am amazed at the enormous value you offer for such a small price per month. I am actually struggling to read, listen, absorb and put into action all of what you have offered. -Maree Harris “Saved Me $1,000″ “Wonderful and absolutely fascinating! You have already saved me $1,000 in advertising for my domain registration service in just two days!” -Guy Edrington
“Within 20 Minutes, I Got A 1,000%+ ROI” “The teleseminar was superb! Within just the first 20 minutes, I got a 1,000%+ ROI of my registration fee because after hearing Perry and Don’s advice on the most profitable bidding strategies, I immediately went into my AdWords account and adjusted my bids accordingly. That’s just one of the many ideas I got from the call. Bravo!” -Bill Harrison “You Just Saved Me 57%” “All I can say is WOW – you guys just saved me packet on AdWords costs! “By sharing your analysis with us on the best position to be in, you just saved me 57% of my monthly PPC advertising budget. That’s 5 times more than my investment for the webinar just for this week – that’s what I call excellent value for money. “You guys seriously over-delivered. Many, many thanks.” -Mike Spencer “Real Deal” Perry, thank you for your insights, lessons and information, that given freely as lead generation as well as by purchase. You don’t need me to tell you that you are a “Real Deal,”but it is recognized by others. -Kevin Halloran “Clickthrough Rate Went From 0.9% to 2.1%” “My clickthrough rate went from 0.9% to 2.1% from using a simple strategy I learned in the AdWords seminar. You saved me from throwing in the towel. I can’t thank you enough!” -Steve Cogger “Knowing The 'Sweet Spot’ In Adwords” “What you have shared in the Advanced Google AdWords Webinar has saved me $174.75! “The tool you recommended for DNS redirects and multiple URL testing just floored me. Building and linking 5 sites at a time I was using a service that charged me $34.95 per domain so this one advanced tactic saved me a bundle. “The other piece that was extremely helpful was the AdWords Bid Price Comparison Chart. Knowing the 'sweet spot’ in AdWords and why you need to be there was an eye-opening key.” -Rodney Boettger “32% Increase In Clickthrough Rates Over The Last 48 Hours” “I thought I was fairly proficient with Google AdWords. But the secrets Dan Crowther revealed leave me stunned and excited. I implemented just one of the secrets, and have already seen a 32% increase in clickthrough rates over the last 48 hours alone. Once I get to work implementing everything I’ve learned, my AdWords results are set to take a Quantum Leap for sure!” -Asoka Selvarajah “Make More Money, While Spending Less” “I can’t remember the last time I received so much incredible and actionable information, in such a short period of time. Already, I’ve applied some of Perry and Don’s strategies to my Google AdWords campaign and have seen immediate, amazing improvements in my CTR, with LOWER click costs. You guys gave me the best of both worlds… a way to make MORE money, while spending LESS on advertising. AWESOME!” -C.J. Dougan “Saved Me Several Hundred Dollars” “Thanks for the great webinar – 'Bombshell #3′ saved me several hundred dollars in web-site programming and hosting fees.” -Robert Jennings
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It’s actually easier to be #1 in your market than to be #4 or #5. It’s less stressful, less grind, less precarious. And far more profitable. You get better clients and fewer “nightmare” customers. You get more money for your time and more respect. It’s the best of ALL worlds.
Satisfy your customers’ desires in such a way that they happily join your list and stay on your list for years and years, all the while being thankful that you’re up-selling, cross selling, and side-selling them new products at ever increasing price points.
Take a small “mom and pop around the kitchen table” chocolate business and explode it to where they now operate out of a large modern warehouse in Georgia.




