Find a Guerilla Marketing System
That's Designed for Your Industry -
And WIN.
If you're in Business-To-Business and/or Hi-Tech Sales - if you sell solutions to complex problems, if you sell new technology, components, equipment or sophisticated services - then Perry Marshall’s Marketing Toolkit & Coaching System is the best education available on the subject. It teaches extremely practical methods for advertising, publicity, internet marketing and sales lead generation.
However if you're specifically in financial planning, insurance, real estate, mortgage brokering, MLM or retail sales, then there are marketing systems which are specific to those industries. They teach the same principles, but with techniques and examples that are appropriate to specific markets:
The Ultimate, All-Purpose Marketing System – especially for business-to-consumer sales of all kinds. If you’re in any kind of non-technical business, Dan Kennedy’s Ultimate Marketing Kit is without equal. Dan’s toolkit has hundreds of excellent examples and templates for professional practices like doctors and dentists; retail stores, consultants, restaurants, insurance and financial planners, and companies in all kinds of niche markets. Visit http://www.tannah.net/magmarketing and Perry Marshall will tell you the story about how his own sales career began to turn around after he purchased this same system in 1997.
Financial Planning - Barry Kay has a great system for financial planners, from a home study course to sophisticated coaching programs. www.leads4insurance.com.
Insurance - if you're specifically in property and casualty insurance, Michael Jans has an excellent system. www.mjans.com.
Mortgage Industry - Take yourself over the top with Reed Hoisington's excellent system. www.reedhoisington.com.
Real Estate - Craig Proctor is the #8 Re/Max agent worldwide, and he teaches his savvy marketing methods to thousands of far-above-average agents. www.quantumleapsystem.com .
Retail Sales - Bill Glazer is the top guerilla marketing consultant in the retail industry. He owns the most successful chain of independent men's clothing stores in Baltimore and is widely published in retail industry trade journals: www.billglazermarketing.com.
MLM - If you're in Network Marketing, then you know the drudgery, trudgery and sludgery of cold calling and rejection. Check out Dan Kennedy's powerful book Prospecting Sucks.
