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Money / Success / Adwords vs Your Critter Brain

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My team brought my attention to R.C. Peck, an independent investment advisor. I loved his analysis of the “Critter Brain” which I myself often refer to as “Lizard Brain.” It’s the part of us that’s tempted to act like an animal when we need to think clearly and act rationally.

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A Tribute to Basketball Coach John Wooden, 1910-2010

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One of the true giants of sports – and truly great human being – past away yesterday. John Wooden was the coach of the UCLA basketball team at time when they won TEN NCAA championships, including SEVEN IN A ROW. At one point they won 88 straight games. No team or coach has ever even come CLOSE to any of those numbers. He was beloved by all who knew him and if you read the quotes below you’ll get an idea why.

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One conspiracy I do believe in….

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….is the conspiracy to suffocate you in paralyzing mental garbage and global negativity.

I don’t generally buy into conspiracy theories… but I do believe in cosmic episodes of stupidity and planned mass mediocrity.

The #1 conspiracy of the modern world is…

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Obama’s Social Media Strategy, De-Constructed

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In the last 24 months, Facebook and Twitter have gone Supernova. We now have a “Social Media Expert” almost literally on every street corner.

While everyone else was tweeting and jumping up and down and yelling about it, David Bullock went DEEP. He exhaustively catalogued of Barack Obama’s social media campaign on his hard drive. While it was happening, in real time, before it disappeared forever.

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“Squeeze” Pages & the Case for Conversion Optimizer

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If you use Google’s conversion code on your thank-you pages to track actions, leads, opt-ins or sales, Google Conversion Optimizer allows you to bid on the cost of the lead instead of the cost of the click.

You set your target Cost Per Action and Google’s bots go out and look for more traffic that converts at that price.

So let’s say you normally pay $1.00 per click…

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