You wanna make a boatload of money selling information products?
Go to aspiring, not-quite-graduated-from-kindergarten wanna-be business people. Then sell them a big, bright-red “Easy” button. Some turn-key opportunity where someone’s figured everything out for you. Tell ‘em they just need to work the system.
That sells.
Trouble is, it hardly ever works.
Why?
I’ve been banging on pots and pans since I was 11 or 12 years old. An incurably rhythmic guy.
A few years ago on my birthday, I finally admitted to myself that I was a drummer at heart. I said, “I have no idea where this is going and I’ll probably never make a dime playing drums. Well screw it, I love music and I’m just going to buy myself a drum set for my birthday.”
(Ever have trouble giving yourself permission to just have fun? Ever have to talk yourself into just doing something you enjoy?)
I’ve written on numerous occasions about the marketing wizardry of Big Ass Fans, the Kentucky company who made an otherwise boring product into a highly successful brand personality.
From time to time I get photos like this one from UK AdWords consultant David Rothwell, who’s on vacation in Florida. A company called Bad Ass Coffee:
We’ve all been working too hard lately. Time to do something fun today. Today, an ad that was posted on Craig’s List:
Seeking someone to live my life for six months
We all know about the proverbial “shelf help” guy who buys all kinds of books and courses and never does anything with them. We’ve ALL been that person, even the best of us.
What if you only implemented 5% and skipped the other 95%? Would you be a shiftless lazy loser?
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“$1.00 Per Day
& Making Sales”
"Not
knowing what I was doing, I was about to spend $300 a day on Google ads just
to test them, but then stopped myself and read your book first. "Actually, I
only skimmed it. Now I'm spending ONE DOLLAR a day and seeing sales. I'm now
reading all of your book and it is a masterpiece. "You didn't
ask for this endorsement, but I'm giving it anyway. Thank you for saving my
butt. You're a genius."
Joe Vitale, President
Hypnotic Marketing, Inc.
"I can't believe it."
"$1600 worth of business in the FIRST DAY and I only spent $5.51 in google advertising - I can't believe it. My business partners and I are super-charged with excitement that we haven't felt in many months (months spent cold calling over and over and over).
That's success."
Joshua
North Glenn, CO
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