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The power of Chinese Water Torture

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“Chinese Water Torture” is the term I affectionately use to describe the drip-drip-drip of a great autoresponder.

A powerful autoresponder carves deep grooves in your marketplace. It leaves permanent, indelible marks.

Chinese Water Torture eventually gave us the Grand Canyon.

It will give YOU the Grand Canyon, too.

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Straight talk about email marketing, shopping carts and CRM software

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The #1 asset in your business is your customer list.

Therefore your #1 business tool is the software you use to manage and talk to your customer list.

Choosing a platform for this job is no trivial decision. The importance of this cannot be overstated. The ease and profitability of everything you do in your business over the next few years rides on it.

CRM (Customer Relationship Management) is a huge industry: SAP, PeopleSoft, Goldmine, SalesLogix, ACT!, Oracle, Salesforce.com, SAS. Big companies.

Online, there is the whole issue of sending emails out to customers. Managing and delivering email is a whole world unto itself. That’s why companies like Constant Contact and Aweber exist. Those companies are email-only CRM and they’re growing like crazy.

Why? Because keeping yourself off spam blacklists and getting your email delivered is a full time job.

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Father’s Day Rant and a message of honor

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There’s no better day than Father’s day to publicly acknowledge:

Sometimes dads get the short end of the stick.

I remember when I was about 11 years old I bought a hilarious issue of MAD magazine. You know, MAD – the satire mag with the picture of Alfred E. Newman on the cover.

One particular article was mocking the media, and had this cartoon of the typical dad as he’s usually portrayed on TV:

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600,000 people losing their jobs, and the dream of Entrepreneurship

Yesterday I heard an interesting statistic that jobs are being lost at a clip of 600,000 per month…

AND new businesses are being started at exactly the same rate: about 600,000 per month.

Uncle Sam is not going to save anybody’s bacon, despite all the claims to the contrary. There are a lot of dying industries in America and all the duct tape and bailing wire in the world won’t save ‘em.

You know what’s going to save peoples’ bacon?

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Alternate ways to think about wealth and money

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My “professor of harsh reality,” Dan Kennedy, was a great teacher of marketing techniques when I was an up-and-coming Marketing Maniac.

Most people can learn most of the marketing techniques they really need to know in a few years.

The reason I still hang out in Planet Dan after 12 years is because Dan is also a great business philosopher.

Some Dan-isms that have deeply affected my own thinking about money, wealth and prosperity:

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