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  • Trust-Based Selling on Tuesday, April 29 @ 9pm Eastern - Do customers seem to run away, hide, disappear? Learn how a change in your selling mindset can easily make you at least an additional $10K in new sales over the next 12 months.
  • 4-Man Intensive on June 5-6 & September 18-19, 2014 - Come to a 4-Man mastermind at Perry's home office & re-invent your business in 48 hours.
  • The Star Principle Seminar with Richard Koch on September 28-30, 2014, Chicago - Author of “The 80/20 Principle” teaches the formula that catapulted his wealth from $4 million to $228 million in less than 25 years

How to Nuke a Promotion In 4 Easy Steps

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Last week I made a mistake.

I let a promotion go out the door without full vetting the details and making sure all the t’s were crossed and i’s dotted. I caught some heat and deservedly so. We rushed something and it blew up on us.

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“Maybe it’s NOT the economy, stupid.”

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On April 15 my wife contacted our accountant to make sure he’d remembered to file an extension for our taxes.

Three days later she got an email back from him that said, “Yes, I did file the extension, and of course I went home at 6pm on April 15.”

An accountant who goes home at 6pm on tax day?

Are you kidding me?

That sounds like a punch line to some kind of stupid joke.

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The power of Chinese Water Torture

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“Chinese Water Torture” is the term I affectionately use to describe the drip-drip-drip of a great autoresponder.

A powerful autoresponder carves deep grooves in your marketplace. It leaves permanent, indelible marks.

Chinese Water Torture eventually gave us the Grand Canyon.

It will give YOU the Grand Canyon, too.

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Straight talk about email marketing, shopping carts and CRM software

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The #1 asset in your business is your customer list.

Therefore your #1 business tool is the software you use to manage and talk to your customer list.

Choosing a platform for this job is no trivial decision. The importance of this cannot be overstated. The ease and profitability of everything you do in your business over the next few years rides on it.

CRM (Customer Relationship Management) is a huge industry: SAP, PeopleSoft, Goldmine, SalesLogix, ACT!, Oracle, Salesforce.com, SAS. Big companies.

Online, there is the whole issue of sending emails out to customers. Managing and delivering email is a whole world unto itself. That’s why companies like Constant Contact and Aweber exist. Those companies are email-only CRM and they’re growing like crazy.

Why? Because keeping yourself off spam blacklists and getting your email delivered is a full time job.

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Father’s Day Rant and a message of honor

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There’s no better day than Father’s day to publicly acknowledge:

Sometimes dads get the short end of the stick.

I remember when I was about 11 years old I bought a hilarious issue of MAD magazine. You know, MAD – the satire mag with the picture of Alfred E. Newman on the cover.

One particular article was mocking the media, and had this cartoon of the typical dad as he’s usually portrayed on TV:

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