The #1 asset in your business is your customer list.
Therefore your #1 business tool is the software you use to manage and talk to your customer list.
Choosing a platform for this job is no trivial decision. The importance of this cannot be overstated. The ease and profitability of everything you do in your business over the next few years rides on it.
CRM (Customer Relationship Management) is a huge industry: SAP, PeopleSoft, Goldmine, SalesLogix, ACT!, Oracle, Salesforce.com, SAS. Big companies.
Online, there is the whole issue of sending emails out to customers. Managing and delivering email is a whole world unto itself. That’s why companies like Constant Contact and Aweber exist. Those companies are email-only CRM and they’re growing like crazy.
Why? Because keeping yourself off spam blacklists and getting your email delivered is a full time job.
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