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Google is tightening the screws on advertisers – again. One of the most effective methods for increasing your CTR and lowering your cost per acquisition is under fire. Download this MP3 for a teleseminar that tells you what to do about it: perrymarshall_adwords_changes_feb09.mp3 (I hope you’ve come to expect this. The race goes to the [...]
Google is ratcheting down on advertisers once more. A heads up, a rant, and the perspective from Planet Perry:
Newspapers everywhere are in agony. Big time. My local daily just announced huge layoffs. Even our good friend the Publicity Hound Joan Stewart, a former newspaper editor herself, has long since pushed her fellow hounds to get ahead of the changing trends and go seeking publicity not just in the (declining) newspaper and print media [...]
My wife is reading Malcolm Gladwell’s new book “Outliers” and she loves it. The theme is: What makes a “genius” like Bill Gates or the Beatles is not superior DNA or raw talent, but the right opportunity to clock in 10,000 hours of experience, prior to a world debut.
Most people think Web 2.0 is about “The Conversation.” Nope. It’s really about harnessing talent. Six weeks ago I started taking applications for a Content Czar. Someone who would help me take 1000 pages of raw, unpublished or under-utilized content, hours of audios and videos, and turn it all into products; assist with product strategy [...]
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