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The appearance of a business vs. a REAL business

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Bill McClure, founder of www.Coffee.org is a serial online entrepreneur, going all the way back to eFlowers.com and FlowersDirect.com which he sold in ’02. He’s also a Roundtable member. When Bill investigated the coffee market, he considered several existing websites that were available for sale. One of them was doing $3 million per year in sales with a tiny staff and strong profitability. ON PAPER, it was a superb business.

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Playing with fire in a room full of gunpowder

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One day when I was 9 years old I was caught walking around in this basement where my friend’s father made shotgun shells. I was igniting a cigarette lighter in a room full of gunpowder. The flames danced deliciously from that silver metal tip as I pranced around the room.

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A Quality Score Checklist, Mastering Motivation in 2009, a Photographer’s USP, and “Goodnight Mrs. Calabash.”

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There will be no ongoing story about Google or AdWords that generates more angst and frustration than Quality Score. That is a fact and will continue to be so. And this is too important for Perry and me underemphasize in 2009. On Tuesday evening this last week I did a 60-minute Bootcamp teleseminar with new [...]

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End Of Year Special – December 31 Hard Deadline

During October, November and December I did a very special series of calls with four elite AdWords specialists. The information in these calls is absolutely state-of-the-art and will put you head and shoulders above your competition on Google – NO MATTER HOW THICK. Even if you’re duking it out with 500 other advertisers for the [...]

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Gratitude is short. Grudges are long.

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My wife got the following Facebook update from her nephew Ben yesterday: “Ben will be buying Japanese for the rest of forever. *@#&ing Jeep.” Reminds me of when I was a kid…. for years we drove this big blue rusty 1974 Chevy Caprice. A nasty boat of a car. Consumed more gas than a Hummer, [...]

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