Bill McClure, founder of www.Coffee.org is a serial online entrepreneur, going all the way back to eFlowers.com and FlowersDirect.com which he sold in ’02. He’s also a Roundtable member. When Bill investigated the coffee market, he considered several existing websites that were available for sale. One of them was doing $3 million per year in sales with a tiny staff and strong profitability. ON PAPER, it was a superb business.