I have friends who are on 47 different marketing email lists. They know what everybody out there in marketing-land is doing, and if I want to know, all I have to do is ask ‘em.
A couple of those guys are really successful, and I don’t knock anything that works for people. However even the ones with the radar cranked up the highest still actually only take advice from a small handful of people.
For every one person who can pay attention to 10 or 20 or 50 streams of advice, I know 1000 others who are just drowning in information and ideas with no sense of coherence or direction. It’s just the idea-of-the-day club and it gets people nowhere.
I have never been that way. I’ve never paid serious attention to more than 3 or 4 people…
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