Last night, after an exhilarating, exhausting Sunday, my buddy Nathan and I went out for burgers at 10pm. We were relaxing and unwinding at Bar Louie, bantering, philosphizing, solving the problems of the world.
Nathan says, "What if we're aweseomer than we think we are?"
I smile and look at him. "Yeah… what if?"
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Most of us are walking around with a set of lies in our head that we're only beginning to unravel.
Everything I'm about to share with you, you've already known all your life, at some deep level. Today, the confirmation you were looking for:
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Back in my "baloney sandwiches and ramen soup" days I was an engineer and I knew I wanted to succeed in sales.
Engineering all by itself was too boring and tedious. My paychecks as a salesman were really SKINNY. I felt like a total misfit. A 2-headed monster.
One time I had lunch with a head hunter.
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I've studied a LOT of successful Google ads. Rich Stokes' company AdGooRoo systematically compiles data on Google ads.
And there's one ingredient I've seen in more successful Google ads than anything else. Do you know what it is?
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The power of your ads has a LOT to do with how fast they bypass "thought processes" and nail core emotions.
This is precisely why there are so many ads on TV with scantily clad women. Cleavage bypasses all thought and strikes core emotions hard-wired in men.
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