"WANTED: Slightly obsessive ADHD person with 2-5 years experience in as many of the following fields as possible: Alchemy, Multi-Tasking, Creative Writing, Strategic Planning, Project Management, Salesmanship, Website Design, Pay Per Click Advertising, Direct Marketing, Quality Control, Purchasing, Product Development, Management of Psychotic People, and Herding of Cats. Apply between 10:30 pm and 2:30 am any weeknight…."
As best I can guess, that's pretty much YOUR job description right now, as it would appear in a classified ad.
Right?
Only an entrepreneur would be crazy enough to apply for such a job.
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Live teleseminar today. PG-13, at least, maybe R. Not for the squeamish. It's this afternoon, Friday June 12 2009, at 2pm Central Time with Tom Hoobyar.
People are going through a lot of @#$% right now. Not just economically, but in all realms. The battle is real and it's not for pussies. Tom is going to take the gloves off and share some things he's never shared in public before.
It's plenty gritty. Stories you'll hear:
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There are two aspects to marketing:
1) The Mechanics. Things like knowing how to build a pay-per-click campaign or a web page; knowing how to write copy; knowing how to research a market; knowing a market itself.
2) Alchemy. It's the creativity, the thing that makes customers' heads turn in joyful surprise, the ability to conjure up compelling offers, to take undervalued and seemingly unrelated things and combine them together.
People who understood "the mechanics" gave the world MP3 players.
People who understood "Alchemy" gave the world the iPod and the iPhone.
Notice how those products skillfully blend hardware, software, user experience, and even completely new services like iTunes (where you can pay three bucks and instantly watch a movie on your PC) to create something that's irresistible.
I recorded a video where I talk about two of my most successful promotions and where they actually came from. Both of these had that alchemy element which is why they worked so beautifully.
The video is here on my blog:
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Long ago alchemy was the bold, if naïve attempt to turn lead into gold.
Every day you and I do something that's much, much more valuable than that. We transform things that are worth less than lead and make them MORE valuable than gold.
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Fraternities are well known for "hazing" – forcing new recruits to endure grueling punishments and all manner of shameful behaviors before being accepted as members of the tribe.
"OK, you guys have to drink a pint of Vodka, spend 10 minutes on the merry-go-round, then run nekked from the park to the Frat House without getting arrested…."
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