Harvard Business Review cited a report that said: Plumbers who advertise on Google are 3X more likely to get Better Business Bureau complaints than other plumbers.
The conclusion: “Because of an inability to establish lucrative relationships with long-term clients, low-quality firms have a greater incentive to rely on Internet search engines and other forms of advertising to aim at infrequent customers who aren’t willing to devote time to seeking out good companies.”
Planet Perry member @RickyMagana asked for my thoughts. Here they are:
Coming to a city near you: Bubble wrap + mandatory 24/7 bicycle helmets for every citizen. City workers will be installing rails on all streets and highways, so you can only drive your car on predetermined lanes. Thus eliminating any possibility of car accidents.
Written by Brian Woodruff Note from Perry: You can make a LOT more money from your existing list than you’re making right now. The 80/20 Curve shows you how. What follows will force you to THINK, but it’ll be some of the most profitable thinking you do this year. Pay close attention – this is […]
Poodles get their food and water bowl filled every day. They sleep on the couch, watch Seinfeld reruns with the kids. Their owners take them for trots down the sidewalk.
Wolverines live in the woods, brave ice and snow, mark out large territories, sleep in the wild, eat what they kill.
Poodles live in cubicles.
Wolverines live free.