Words change the course of history. They alter the very consciousness of mankind.
Words are keys that unlock new realities. When the right words get planted in the soil of humanity, they world is changed forever. Yes, ignorance is bliss… but you can't un-learn a truth.
Consider these words, and how they've literally changed the world:
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Most people think they've tested 20 ads. Actually they've just tested 2 ads 10 times.
Most people have never explored the possibilities of what they might say in a super-effective Google ad.
In Orlando at Roundtable last week, Howie Jacobson (author of "Google AdWords for Dummies") walked us all through an ingenious small-group brainstorming process.
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At 2pm Central Time Friday January 29, Jonathan Mizel is going to join me on a teleseminar and he'll explain:
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Whenever you target a certain niche of people for a specific type of product, you ALMOST ALWAYS find those customers also share some odd, otherwise unpredictable idiosyncrasy.
The ability to recognize this separates the men from the boys in marketing. Today, three examples:
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If you spend more than $5000/month on Google traffic then I owe you an apology.
The apology is:
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