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Do ya know the story of King David and Bathsheba? Bathsheba is bathing, unclothed, on her roof (why she’s doing that, we’re not told) and David is relishing every minute of the view.
He invites her to the palace, sleeps with her, gets her pregnant, and arranges for her husband to accidentally, uh, get cut down in battle.
His #1 trusted advisor hears about it. It’s a lesson that every copywriter, everyone who aspires to be a Strong Persuader should burn into memory. Here’s what happens next:
Google is making *major* revisions to AdWords with “Enhanced Campaigns.” This is huge because it allows you to mix and match
Geo Targeting
Mobile Advertising
Tablets
PC’s
as you wish. It’s a drastic re-shuffle.
I specifically think that the Geo-Targeting options have huge implications…
If you’ve truly escaped the Dilbert Cube – and not merely created a new one for yourself – then Monday really IS the new Friday.
Every day where you get to wake up and do what YOU decide is important to you is Friday. Even a cloudy, rainy Monday in March.
Dirty little secret:
Some songs sound quaint and dated after just a few years. A precious few are eternally young.
What’s the difference?
Boston’s first album, which in 1976 was the best selling debut of any band in history, offers a clue in the liner notes, which are printed on the back of the LP:
Being small is not a contribution. And I am NOT talking about your business staying small, though that’s part of it.
I’m talking about YOU being small. YOU being less than who you really are. Who God made you to be. Who you are on the inside.
Someone pays you a wonderful compliment. Maybe you get a standing ovation because you absolutely ROCKED the house. What are most of us TEMPTED to say?
I’ll tell you what I’m tempted to say:
"$1.00 Per Day & Making Sales"
Not knowing what I was doing, I was about to spend $300 a day on Google ads just to test them, but then stopped myself and read your book first. "Actually, I only skimmed it. Now I'm spending ONE DOLLAR a day and seeing sales. I'm now reading all of your book and it is a masterpiece. "You didn't ask for this endorsement, but I'm giving it anyway. Thank you for saving my butt. You're a genius."
Joe Vitale, President
Hypnotic Marketing, Inc.
"I can't believe it."
"$1600 worth of business in the FIRST DAY and I only spent $5.51 in google advertising - I can't believe it.My business partners and I are super-charged with excitement that we haven't felt in many months (months spent cold calling over and over and over).
That's success."
Joshua
North Glenn, CO
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