Do ya know the story of King David and Bathsheba? Bathsheba is bathing, unclothed, on her roof (why she’s doing that, we’re not told) and David is relishing every minute of the view.
He invites her to the palace, sleeps with her, gets her pregnant, and arranges for her husband to accidentally, uh, get cut down in battle.
His #1 trusted advisor hears about it. It’s a lesson that every copywriter, everyone who aspires to be a Strong Persuader should burn into memory. Here’s what happens next: