Perry discusses niche marketing and some of the emotional obstacles that Entrepreneurs often need to overcome.
- 4-Man Intensive on June 5-6 & September 18-19, 2014 - Come to a 4-Man mastermind at Perry's home office & re-invent your business in 48 hours.
- The Star Principle Seminar with Richard Koch on September 28-30, 2014, Chicago - Author of “The 80/20 Principle” teaches the formula that catapulted his wealth from $4 million to $228 million in less than 25 years
I got this note from long-time Planet Perry member and copywriter Nick Neilson. Nick always asks great questions:
In the software company I’ve started, I was torn between re-learning to code or hiring it out. I learned to code several years ago, but I’ve never been great at it. No doubt, there are middle school kids that can code circles around me. But I do know the theory of OOP and have the capacity to pick it back up.
I had a choice – do I maximize my existing strengths and stick with the marketing (my inner Dan Kennedy is screaming this at me) or do I expand my understanding of mathematics and technical understanding of my product (a perhaps malformed version of my inner Perry is gently persuading.)
I spent a week at “Fantasy Drum Camp” in Cleveland. I’m a drummer and it was 5 days of in-your-face, 14 hours a day immersion.
The teachers were the best in the world. Like Steve Smith who played on all the famous Journey songs, which don’t even hint at his jazz skills, and Peter Erskine with 600 albums including Steeli Dan, Diana Krall, Joni Mitchell and Linda Ronstadt.
I spent all day in class with each instructor. Then played music with them at night. Awesome.
You know what the best part of the whole thing was?