There’s nothing harder to obtain – or more valuable to possess – than a few minutes of your prospect’s exclusive focus.
To get it, you don’t have to shout or be annoying or obnoxious. All you need is ONE clever idea, one arresting hook. Then suddenly she is listening to you intently.
On Thursday July 22 I’m doing a teleseminar on how to make that happen.
Yesterday I heard from a very reliable source that Facebook has triggered a sea change in the nursing home industry. This comes from a client of one of my business mentors.
The #1 reason people die is their friends have died or been dispersed to the four winds; their family doesn’t visit them anymore, and they have no more reason to get up in the morning. I’m sure all of us have visited long-term care facilities and seen the blank stares and hopelessness of aged people living out their last days.
Facebook has changed that.
When I was getting started in marketing, my favorite part was all the “unbelievably cool super flashy” stuff that I saw the masters do. Riveting headlines, ballsy copy, daring offers.
The problem was, when I tried to do the same thing with my customers it just didn’t sound right. It was almost like trying to stick a fancy drum solo in the middle of a country music song.
Us marketers have a real interesting relationship with bean counters: We use them the wrong way. In 2 areas:
A few years ago in the “AdWords Gold Rush,” there was a fierce battle for which Google guru was gonna land on top of the heap. A new Google e-book came out literally every 3 days and it was brutal. My most formidable competition then was Don Crowther of Racine Wisconsin. Razor sharp marketing guy if there ever was one.
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“$1.00 Per Day
& Making Sales”
"Not
knowing what I was doing, I was about to spend $300 a day on Google ads just
to test them, but then stopped myself and read your book first. "Actually, I
only skimmed it. Now I'm spending ONE DOLLAR a day and seeing sales. I'm now
reading all of your book and it is a masterpiece. "You didn't
ask for this endorsement, but I'm giving it anyway. Thank you for saving my
butt. You're a genius."
Joe Vitale, President
Hypnotic Marketing, Inc.
"I can't believe it."
"$1600 worth of business in the FIRST DAY and I only spent $5.51 in google advertising - I can't believe it. My business partners and I are super-charged with excitement that we haven't felt in many months (months spent cold calling over and over and over).
That's success."
Joshua
North Glenn, CO
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