You don’t become influential by copying everybody else.
You don’t become influential by being a “nice guy.”
You don’t become influential by sidestepping whatever you’re afraid of.
You don’t become influential by obsessing about…
What’s the most irresistible Unique Selling Proposition? What immediately, automatically sets you apart from every other person in the entire world?
Is it your…
Guarantee?
Pricing?
Features?
Technology?
Systems?
Ain’t nothing wrong with any of these. But ALL can be replicated, imitated, knocked off.
There is one thing that can never be knocked off, however:
The movie trailer for Iron Man 3 (it’s worth watching!) opens with our fearless hero saying, “I build neat stuff, I’ve got a great girl, and occasionally save the world. So why can’t I sleep?”
This line, the setup of the movie, the plot and the arc of the story, all point to THE central question every Influential Writer must answer for his or her readers.
Almost every man who walks the earth asks that question:
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Last week in the Mastermind Forum, “Mister L” posted this question:
Hi Planet Perry,
I’m kinda freaking out and just need a little perspective from you seasoned veterans.
Bottom line as of today for 2013: my client base is down 23%; revenue is up 43%.
Now, I know that sounds great on paper. I know I should be doing naked chart wheels, but…
I’m freaking out a little.
Why?
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One of the great virtues of possessing longevity as an Influencer is:
You don’t have to re-do everything month after month and year after year.
Mark Twain only had to write The Adventures of Tom Sawyer once. Shakespeare only had to write Romeo and Juliet once. Moses only had to write Genesis once. Heck, people are still arguing about it 3500 years later.
Cosmopolitan magazine hasn’t produced a single original idea in 20 years, but they still have to re-shuffle their headlines and supermodels every 30 days.
How do you get off the Cosmo merry-go-round and create something that lasts 10 or 20 years or even a century?
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