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Upcoming Events

  • Trust-Based Selling on Tuesday, April 29 @ 9pm Eastern - Do customers seem to run away, hide, disappear? Learn how a change in your selling mindset can easily make you at least an additional $10K in new sales over the next 12 months.
  • 4-Man Intensive on June 5-6 & September 18-19, 2014 - Come to a 4-Man mastermind at Perry's home office & re-invent your business in 48 hours.
  • The Star Principle Seminar with Richard Koch on September 28-30, 2014, Chicago - Author of “The 80/20 Principle” teaches the formula that catapulted his wealth from $4 million to $228 million in less than 25 years

A Clever Direct-Response Marketing Method


VIDEO: Perry Shares the Story of a Clever Direct-Response Marketing Method Utilizing an iPod, Sent via FedEx.

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NOT the smartest guy in the room


I spent a week at “Fantasy Drum Camp” in Cleveland. I’m a drummer and it was 5 days of in-your-face, 14 hours a day immersion.

The teachers were the best in the world. Like Steve Smith who played on all the famous Journey songs, which don’t even hint at his jazz skills, and Peter Erskine with 600 albums including Steeli Dan, Diana Krall, Joni Mitchell and Linda Ronstadt.

I spent all day in class with each instructor. Then played music with them at night. Awesome.

You know what the best part of the whole thing was?

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Why Smart People Make Dumb Financial Decisions


You see an ad in a magazine. It’s get-rich-in real estate. Confident-looking alpha male. Chiseled features and confident gaze. Rolex watch and Gucci shoes. His right leg is perched on the bumper of a Rolls Royce, parked on the curved brick driveway of a McMansion.

The headline says, “You Can Achieve Wealth and Financial Security With The Same Proven Plan I Discovered Just 18 Months Ago.”

That ad is CODE.

You know what it’s code for?

“Hey there

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How Teacher Bonds With Student – Eavesdrop on Roundtable


When you approach your student properly, you can start with ONE basic, mechanical thing….

….and create an entire universe.

Everyone author, speaker, consultant, teacher should listen to this recording. It’s from…

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YOUR Divine Entrepreneurial Spark


Entrepreneurs especially are endowed with a special kind of creativity. Entrepreneurs are artists. Business is ART. A great USP is ART. Copywriting is art. Design is art.

And art is divine. That is my conviction.

The particular spiritual stream I grew up in (think “Calvinist”) put far more emphasis on the brokenness of humanity than the divinity. Everyone had a grave distrust of that artist inside. If you desired something…

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