So many small businesses have entrusted their website to marketing staff and creative agencies who think a website is just an online brochure of pretty pictures, maps to your office and plain-vanilla "About Us" pages.
Not only can Google NOT read pictures, so many of the sites I've evaluated were so poorly constructed, you'd almost think companies were purposely trying to be invisible to Google.
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To most people, Google's content network is this big fuzzy cloud that generates some kind of clicks from somewhere – and you really don't know where. (…)
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Google is beta-testing their new Search-Based Keyword Tool. It does a lot, but here's one function you can use right now: Search your own website to find out what keywords you could be bidding on to send clicks to your site, but aren't yet.
You can use it to pinpoint …
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…is a deep appreciation for the work of the great marketing masters, especially those of the early 20th century. (…)
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There’s good news and bad news for copywriters.
The Bad News: A UCLA Study Shows That Word Meanings Are Less Than 10% Of A Message.
The Good News:
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