My wife’s close friend Amber really and truly had a 36-24-36 body. She wasn’t a fashion model, but she was as attractive as anyone could expect a 30 year old mommy to be. The perfect combination of slim, trim and curvy.
Suddenly one day, the bulimia she had in high school returned with a vengeance. Literally on a Tuesday afternoon in November. SLAM!
She descended into a death spiral. 2 months later she’s down to 82 pounds.
Please indulge me in a few moments of pure, unadulterated Geek-ness as I attempt to convey a profoundly important life lesson.
In this month’s Renaissance Club Newsletter, which just hit the streets, I said:
Yesterday I had lunch yesterday with Mike, the last guy I worked for before escaping the Dilbert Cube.
Since most entrepreneurs are chronically unemployable to begin with, a LOT of us leave our last job with bridges burning behind us with 100 foot flames…. and a dose of “I’m gonna show that guy if it’s the last thing I do…!”
Jack Born came up with a brilliant device called the Tactical Triangle. It shows the relationship between the three fundamental ingredients of marketing:
I don’t know if you’ve been paying attention to this, but lately there’s a battle raging between Google and the Chinese government.
It’s kind of interesting when a company is big and influential enough to wage a political battle with the biggest government in the world, eh?
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“$1.00 Per Day
& Making Sales”
"Not
knowing what I was doing, I was about to spend $300 a day on Google ads just
to test them, but then stopped myself and read your book first. "Actually, I
only skimmed it. Now I'm spending ONE DOLLAR a day and seeing sales. I'm now
reading all of your book and it is a masterpiece. "You didn't
ask for this endorsement, but I'm giving it anyway. Thank you for saving my
butt. You're a genius."
Joe Vitale, President
Hypnotic Marketing, Inc.
"I can't believe it."
"$1600 worth of business in the FIRST DAY and I only spent $5.51 in google advertising - I can't believe it. My business partners and I are super-charged with excitement that we haven't felt in many months (months spent cold calling over and over and over).
That's success."
Joshua
North Glenn, CO
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