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  • The Marketing Evolution Seminar (UK) - Economic comeback formula, Perry's 7 best marketing strategies + live hot seats September 10 - 12, London.
  • Bobsled Run - September 28th - Rocket your Google clicks, sales conversions and visitor value in just 12 weeks.
  • 2-Day Four Man Intensive - October 20th - 21st - I'm taking teams of four people who will come to my home office in Chicago and get personal help from me.

‘Zen’ on being ‘stuck’ & the value of a 10-cent screw

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Your motorcycle breaks down. In order to fix it, you need to open a little compartment in the engine.

The compartment is held shut by a screw whose threads have been stripped off and you are unable to open it because of a stupid 10 cent screw.

The famous book “Zen and the Art of Motorcycle Maintenance” describes this exact scenario:

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Where Small Businesses Fit in the World: Excerpt from the 4-Man Intensive

At yesterday’s 4 Man Intensive, we got into a conversation about where small businesses fit in between the “long tail” and the Wal-Marts of the world. Niche marketing vs. mass marketing and what the 80/20 rule tells you about where you can compete and where you can’t. There’s a sweet spot where small businesses can [...]

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Untold Secrets of Google’s Content Network

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Glenn Livingston and Jered Klima of Rocket Clicks had a fascinating discussion about little-known gotchas and opportunities in Google’s content network. It’s a very worthwhile 26 minute interview, it includes a handy free PDF cheat sheet and it’s here: http://www.payperclicksearchmarketing.com/content-network-curse/ Quick and dirty summary: Pausing content campaigns is a big no-no. Find out why, and [...]

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Vital Info on Negative Keywords! Tuesday 4/28, 11am Central

Negative keywords are one of the most overlooked factors of success in Pay Per Click. If your ads are well-written, you may not get much garbage TRAFFIC. However, you may still get LOTS of garbage *searches*. People who have no business seeing your ads see them anyway. Most advertisers never visualize how much this is [...]

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Category Filtering For AdSense – How it impacts Content Targeting Advertisers

AdSense publishers are fed up with the spammy diet ads and make money ads. They are tired of trying to keep up with filtering those sites out individually (much like site negatives with content targeting) and they have asked for a better way to stop those ads so Google is going to give them the option to exclude entire categories from showing ads, much like category negatives in content targeting.

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