Someone said, “How you do anything is how you do everything.”
It’s true. Musicians do everything in a musical way. Engineers do everything in a methodical way. Comedians do everything in a cynical way.
(John Paul Mendocha says, never invite 3 comedians to your party, cuz they’ll gang up on your friends and everyone will go home depressed.)
Which is to say…
The editor at Google doesn’t necessarily even care about the money. She only cares about keeping her job.
And Google doesn’t care about you. They don’t care about your business. They don’t care whether you win, or if the other guy does. What difference would it make to them? They’re a $20 billion mega-corporation with thousands of employees.
1. If you sell coffee as a commodity, it’s worth 2 cents a cup. If you sell it as a good, it’s worth 25 cents a cup. If you sell it as a service it’s worth $1.00 a cup. If you sell it as an experience, it’s $5.00 a cup. A 250:1 difference between commodity and experience.
I just returned from Maui Hawaii, 100+ customers from a dozen countries face to face and palm to palm for 3 days. It was immensely energizing to shake everyone’s hand and hear war stories and spend time together.
In that conference room you heard every kind of story you can imagine. There were people there who literally made a million dollars last month. There was probably somebody who LOST a million dollars last month. I have no doubt.
The Maui seminar kicks off Monday morning March 1 and I’m flying to Hawaii as you read this.
Our seminar was ready to go, and then…. Chile had an earthquake and Hawaii was suddenly threatened with IMMINENT DESTRUCTION.
My SEO guy, Donovan Kover, narrowly escaped to safety on the side of a volcano. He waited with baited breath as the deadly waters poised to strike him dead.
Then….
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Jack Carroll, President
Mentor Executive Search
Dana Point, CA
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Beverly Hills, CA
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"I know one thing I learned: you give your customers more than they expect, and you will create customers for life. I am your customer for life... once I absorb all the info you gave me I am going to get your advanced course. Thanks."
Matthew Savage
Hilliard, OH
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