How do you take somewhere to a place when they not only have not asked to go there, they don’t even know it exists?

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There are seasons of life when ideas swirl around in your head aimlessly and you grope for answers.

And there are moments in life when puzzle pieces suddenly snap into place and you have instants of total clarity.

Joshua Boswell tells one such story in an MP3 interview – he came to an event and suddenly in a single moment everything just came together in perfect clarity.

Have you had those moments? I know I have. J.K. Rowling has described how the entire plot for the Harry Potter series came to her in the same way, almost entirely at once. I guess that’s why “epiphany” is one of my favorite words. Because when you have one, it’s unforgettable and it can change everything.

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I have a personal friend who lost her job at a major newspaper 6 months ago. This morning we were composing possible opening statements for her “sales letter”, using the strategy I devised:

Dear Mr. Jones:

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There are two kinds of people in your audience you need to especially consider when you write copy and collect testimonials.

1) The Skeptic. The guy who ain’t going to believe a thing unless he actually walks on the water for himself.

2) The Hopeful. The guy who is yearning so badly for a solution to his ugly, horrible, desperate problem that he’s hungry and thirsty for salvation in any form.

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Got his note from a frustrated customer this morning:

Perry:

I have spent hundreds and hundreds of dollars on all kind of products that supposed to show how to make money with Google Adwords. I have followed thru on all the products, but in the end, they all did the same, nothing.

My family lost our beautiful daughter very suddenly and unexpected. She was only 31 years young. Since her loss, I have been trying to make a living with Google Adwords, but with no luck.

I have about come to the conclusion that the only ones who are making money are the ones selling these plans.

Since our daughter’s death, I have been trying to use Google Adwords to make money so I can find more time to spend with my family. Can you make any suggestions as to what I can do to get started making money with Adwords?

Sam

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