Finn Peacock of Australia is one of the graduates of my personal AdWords coaching “Bobsled Run.” He’s an engineer turned entrepreneur, who started out selling a highly technical e-book on a very specialized topic. (“PID Loop Tuning” in case you’re wondering.)

After polishing his marketing campaigns he exceeded his income as an engineer, and essentially saturated his tiny market.

All of this is completely automated with Google ads, to the point where he’s barely touched that business in 2 months. It runs on autopilot.

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I was a desperately struggling sales rep in 1997 and I drove to Peoria Illinois for a big “Success” event with speakers like Norman Schwarzkopf and Zig Ziglar. I first encountered Dan Kennedy there. Dan was the last speaker of the day and he talked about replacing cold-calling grunt work with cost-effective advertising and marketing.

Since I was spending most of every day pounding the phone, this news was oxygen to a drowning man. I was mesmerized. I found a credit card that still had some room on it and bought his Magnetic Marketing System.

It changed my life.

Fast forward one year: I’ve found a new job where they’ll actually let me use some of Dan’s ideas (the previous boss thought I’d bought swampland in Florida, and told me to get back to work) and the new marketing techniques were working. I was getting sales leads for my industrial hardware and software products from our website every day.

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Today I’m known all over the world as “The Google AdWords Guy” but I was hanging out in Planet Dan before Google even existed. Let me tell you something I learned from Dan early on, that helped me when Google ads suddenly came on the scene.

Dan started doing infomercials when they were brand-spanking new. A law had changed which suddenly allowed TV stations to sell big chunks of airtime to advertisers. Prior to that, TV stations just went dark at night.

Suddenly for a few hundred bucks, a TV stations was willing to leave the lights on and stick a videotape in the tape machine.

I remember this one time – I’m guessing it was 1984 or something – I was watching TV late one night and…

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Maybe you’ve hard my story of John Carlton turning me over his knee and spanking me (in a non-sexual way, of course) to pound the principles of great salesmanship into my brain. (“Perry, this copy is just horrible. Geez, you’ve gotta take your inner salesman out for a walk every now and again.”)

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In Part 1 I told you the story of getting in everyone’s face at a ‘friendly’ company dinner party, and how if they didn’t do their friggin’ research they’d fall flat on their happy faces.

In Part 2 I told you about getting in El Presidente’s face about the fact that they weren’t even running an actual business because after 2 1/2 years they still had not demonstrated that they knew how to MAKE ONE DOLLAR.

Then in Part 3, El Presidente struck back, accusing me of being a small-time player whose only expertise is creating income, not building real companies. He offers to buy my stock back for $100,000 at the end of the year, which would be a nice ROI.

I write the board members:

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