Bill Crawford of Lisle Illinois won first prize in our Bobsled Run. In less than 6 months he transformed his local basement waterproofing business.
He spiked his leads 272%, cut his cost per lead 70%, and flooded his cash register with sales. Read his entire report here.
Last month I went to “Fantasy Drum Camp” in Cleveland. A drummer’s dream. 14 hours a day of nothing but music and learning with the best guys in rock and jazz.
Chris Coleman, who’s played with Prince, Chaka Khan and New Kids on the Block, gave the most valuable piece of advice of all.
He says, “Let’s say there’s this really amazing song you want to play…
When I was 13 my mom bought me a subscription to an obscure magazine, “Audio Amateur.” It was for people who like to build stereo equipment.
The editor, Ed Dell, would always point out that the old-school definition “Amateur” was – someone who does something for the LOVE of it, not for the money. Not to be confused with the more recent connotation which is “a part-timer who does sloppy work.”
In the HyperEvolution course I was helping a student re-invent his construction company. He came to 4-Man Intensive the other day and he had a new landing page that was, well, just kind of weird.
Last week Sam, my music teacher, came over. He just graduated with a Master’s degree in jazz and he’s looking for work. He was frustrated because doors kept slamming and thought I might be able to help.
We sit down and convo awhile. I dig into his USP. Turns out he has one. (Most people do, but they don’t know it.) Inevitably, the question comes: “Sam, how can you PROVE – to a music department or anybody else – that you really do have a badass USP and you can deliver the goods?”
Hint: A resume and cover letter won’t do it.
The answer is…
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“$1.00 Per Day
& Making Sales”
"Not
knowing what I was doing, I was about to spend $300 a day on Google ads just
to test them, but then stopped myself and read your book first. "Actually, I
only skimmed it. Now I'm spending ONE DOLLAR a day and seeing sales. I'm now
reading all of your book and it is a masterpiece. "You didn't
ask for this endorsement, but I'm giving it anyway. Thank you for saving my
butt. You're a genius."
Joe Vitale, President
Hypnotic Marketing, Inc.
"I can't believe it."
"$1600 worth of business in the FIRST DAY and I only spent $5.51 in google advertising - I can't believe it. My business partners and I are super-charged with excitement that we haven't felt in many months (months spent cold calling over and over and over).
That's success."
Joshua
North Glenn, CO
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