Apply now to be accepted into our premier sales funnel makeover training we call
“The Bobsled Run”

Become one of the 50 students in this Once-A-Year training, and get a brand NEW iPad2 with HOT private content never sold before…

If you make the cut, your business will
never be the same!

Dear Online Marketing Professional:

Google’s job is to THIN the herd.

My job is to fatten it.

Which is why I have totally re-engineered the Bobsled Run — AGAIN.

This is what we are doing to help YOU prevail in even the most adverse conditions. This is my top-level, 12 week intensive personal AdWords coaching program. We start you at just before the first click and run you through the online marketing and sales process until you can successfully find traffic, get people on your list, sell them something, make a profit, and up-sell your customers well into the future.

You know how competitive AdWords is. Well, it’s not going away. And nothing is going to replace it anytime soon.

Sure, you can shrink back from the demands of building a kick-ass sales machine, but if you do, where will your business be one year from now? You can run…. or you can rise to the challenge.

Do you know what happens if you accept this challenge?

At some point, the tipping point kicks in. Almost-boiling water at 211 degrees becomes superheated steam at 212. Only one degree of difference, but 1600 times more volume. Locomotive trains chug up mountain passes, power plants light up cities and whirring turbines convert heat into electricity.

That’s the Bobsled Run. It’s your 12 week secret weapon to exploding your business. When I started the Bobsled Run, there was nothing like it. We took my exclusive “Google Code Cracking Matrix”, combined it with my personal coaching, and ran advertisers and marketers through a 12 week, focused success gauntlet.

The aim was to double, triple or even quadruple my customers’ businesses in just 12 short weeks. It worked. And I’ve got hundreds of stories and testimonials to prove it as you’ll see in a minute. Every Bobsled Run is unique, shifting as the market changes and molding itself around the custom needs of each group.

There is STILL nothing like it.

Bobsled Run: Re-engineered for you, right now. Including my brand new “Swiss Army Knife” formula for Bionic Google Ads.

But this session, I’ve decided to totally re-engineer things because Google, the market, and the economy have so radically changed the landscape that a more targeted, more refined, more precision matrix is needed to help you win. If you are planning on success using AdWords, you must understand the new lay-of-the-land and how to dominate.

12 week program starts at 2pm Thursday September 27th and runs through mid-December. Each week we cover ONE major topic which you then implement. I’ve made it color by numbers, step by step. Targeted. Simplified.

Each week, the format alternates between large group calls, Team Action Group calls (you’ll be assigned to a small “Team” of like-minded, compatible participants to get more hands on time and develop synergy), and private 1-on-1 consultations with my coaches.

Guarantee: If you complete the weekly assignments and don’t recoup your investment (from decreased click cost and increased sales) by the end of the 12 week course, contact our office get your money back. Plus we’ll give you $1,000 for your trouble.

I have offered this guarantee for several years because it works. Economic conditions have only strengthened my guarantee. A small percentage of students invoke the guarantee but not many. Because advertisers who take this course and follow the simple steps I teach predictably make major gains.

Stop living in fear. I want to help you PREVAIL, especially in the present uncertainty. I am heart-attack serious about delivering principled information, customized to your needs and your business.

We start at the beginning of your sales funnel – BEFORE the first Google click – and work our way down to the final sale and beyond. Personal AdWords coaching covers market research, AdWords for both Search and Content Network, Landing Pages, Sales Pages, Emails, Autoresponders, Upsells, Cross-Sells, Pricing Strategies and my toolbox of “Key Economic Factors” that determine your ultimate success.

I will give you a set of guidelines on how I manage my time, my opportunities and my email box and how you can do the same. This 12 weeks will become a “protected zone” for high productivity and major progress – even if it’s long eluded you.

Two Membership Levels to Choose From…

Membership Option #1 – BLUE Team: Group coaching with me (including open Q&A/Hot-seat time), personal coaching with Sunny Hills, Bryan Todd and my hand-picked staff and experts

Membership Option #2 – Bobsled Run PLUS the 4-Man Intensive: All the intense results of Bobsled Run, PLUS a two-day personal coaching session at my home in Chicago, that I call the “4-Man Intensive” (details on the 4-Man Intensive are below…). All of your coaching and 1-1 calls are with me, and none other.

FAIR WARNING: Qualifications to be accepted into this level are higher and assignments are more rigorous. This is not for the timid. But, you’re also guaranteed much higher results and returns.

Unlimited Access to the Bobsled Run Success Library. The “Library” includes “The Definitive Guide to Google AdWords™”, “Ultra-Advanced AdWords Strategies”, “AdWords Beginner Basic Conference Calls” by Bryan Todd, “100 Unique Angles on Increasing Your CTR”, “Power Leverage With the 95/5 Rule” by Bryan Todd, “How to Diagnose Quality Score Problems”, and more…

Sign up EARLY and as soon as you’re accepted I’ll give you digital access to my AdWords Boot Camp course. AdWords Boot Camp is a thorough, A to Z education on both basic and advanced AdWords tactics. You get instant download as soon as your application is approved.

Here’s exactly What You Get:

Week 1:

Starting on Thursday, September 27th, 2012, you’ll get a simple, powerful outline of how you are to manage your time and attention during the next 12 weeks – so it’s a High-Productivity Protected Zone.

Then I’m going to unfurl the Unlimited Traffic Technique, the Traffic Conversion Anvil and the 95/5 rule – and we’re going to assail your Google campaigns with all my top strategies.

These concepts are foundational to my own business, and they’re going to inform absolutely everything we do together from the word go. The endgame for you is unlimited traffic and the ability to outspend, out-promote and out-perform everyone else on advertising, so that competitors are completely at your mercy.

But that’s not all. We’re going to do a full frontal assault on your Google campaign, with every trick in the book. I don’t care how much you’ve slaved over your campaigns (or if you haven’t) we’re going to squeeze new life out of them. Higher click-rates, lower bid prices, and a bigger, sharper edge. And of course we’re going to talk about our very latest intelligence on getting the max out of Google’s system, including all the new changes they’ve just unrolled.

Advanced bidding strategies for maximizing profitability – three distinctly different strategies, each one perfect for a unique kind of situation. Google AdSense and syndication? sometimes a blessing, sometimes a curse. I will make sure you pay not a penny more than you need to for your Display traffic!

Week 1 Part 2:

The Swiss Army Knife for Bionic Google Ads!

I held a legendary seminar in Maui Hawaii called “The Google AdWords Elite Master’s Summit.” Students paid up to $5,000 to attend this seminar and I promised a bombshell revelation in the first hour of the seminar.

It was, hands down, the most advanced training on Pay Per Click marketing ever offered in the history of the world. Three of my speakers re-wrote their presentations at the last minute because they were taken aback at the sophistication of the audience. Students had to prove they spend upwards of $5K per month on PPC just to be let in the door. And I delivered on my bombshell promise with the Swiss Army Knife presentation.

The Swiss Army Knife is a 16 blade approach to writing control-beating Google ads. It’s derived from linguistics, NLP, information theory and evolutionary biology. People buzzed about it for the next 3 days of the seminar. Beginners may have a hard time appreciating its power. But more advanced Google users and experienced advertisers are slack-jawed by its power and simplicity.

I am doing an extra bonus session during Week 1 to teach you the Swiss Army Knife formula. It will immediately and dramatically expand the CTR and power and reach of your Google ads. And it goes FAR beyond Google ads. It impacts EVERY communication you have with your customers. You’ll be delighted at how simple and easy to apply it is.

Note: On weeks 4, 8 and 12, TEAM ACTION GROUPS will meet (read on to the next section to learn more) and on weeks 2, 6 and 10, you’ll call me or Sunny for a 30-minute private session. So…

Week 2:

You get a personal 30-minute coaching call to help you implement the systems we covered in the previous group session. We’ll log into your Google account and help you sharpen your game, fine-tune your ads, bids and keywords, and uncover previously hidden opportunities.

I’ll help you interpret your results, suggest new ideas, eliminate options that would only waste your time, and help you identify the most productive things you can test. I think it’s vitally important to have this stuff in place, therefore I dedicate time to getting this right. This will payoff for you for years.

Week 3:

How to engineer your sales message so it commands immediate attention even in the most crowded marketplace.

Hint: Most people can never win on Google, based on their existing sales message. Almost everyone needs help cracking this code.

The good news is, your sales message can be vastly better with only a few adjustments. Bryan, Sunny and I will walk you step by step through a process we’ve devised for cleanly and powerfully differentiating yourself from anyone and everyone else.

We do this by putting together a series of small, punchy offers from teaser ad all the way to shopping cart. This is based on a technology that Glenn Livingston and Terry Dean developed. With this method, you have the ability to go into brand new markets that you’re not even familiar with and achieve a 70-90% success rate. It works even better in a market that you’re in every day.

Week 4:

On Week 4 you and your TEAM ACTION GROUP will meet for an interactive, small-group teleconference. At the beginning of the course, you’ll get contact information for all your Team Action Group members so you can buddy up with like-minded people, talk on the phone, exchange emails, match up complementary skills, do things together.

The Internet is a lonely place sometimes, but it’s not lonely anymore. I’m sure that out of these groups alliances and friendships will come that will last for years.

Together we’ll tackle homework assignments, discuss Google strategies, compare and critique websites, get valuable feedback from each other, and just get things done. During these Team Action Group sessions, each member will have the opportunity to receive personal advice and recommendations from your instructor (me, Sunny, Bryan).

By applying for personal AdWords coaching you are making a commitment to your Team Action Group, to contribute to group conversations, to complete your homework assignments, to stay on top of things and to share your successes and failures.

The road to success is a jagged path and the group will hold you accountable; you will hold them accountable. You are NOT expected to “open your kimono” to everyone, but I expect you to contribute to your group!

Week 5:

Landing page designs that convert & achieve sales with Bnonn Tennant. This makes your site convert that expensive traffic into even more valuable buyers. This is what separates the men from the boys in online marketing. This material applies equally whether you’re an info business, services business or ecommerce site – all are represented here. Live hotseats + Q&A too. Bnonn is one of our fave Planet Perry estudiantes, from New Zealand. Get optins, build your list, capture everyone you can capture.

I’ve generated over a million sales leads for myself and my clients. Bnonn has his own substantial track record in dozens of industries. We know how to organize your sales process into smoothly flowing, logical steps that effortlessly pour visitors from one stage of interest and delight to the next. We’re going to show you how this is done. This murky, confusing, maddening aspect of web marketing will come into sharp focus. I’ll show you how to double, triple, quadruple your response with simple tweaks.

Week 6:

It’s one thing to show you how to double your response rate, but we’re going to work together and do it in your personal, one-on-one coaching session. You can use this time anyway you choose, but most people will want to use this session to fine tune opt-in and landing pages to make them exceptionally productive.

Week 7:

6 Pivotal Concepts that Will Rock Your World. I’m not going to tell you what they are now – you’ll have to wait until week 7. But every one of these 6 concepts is profoundly simple; each one of the 6 relates directly to the other 5; and every one of them directly impacts your ability to achieve unlimited traffic. Even if we’ve already improved your sales process by 50 to 500 percent, Six Concepts will give you the tools to double it again.

Most people say that this one was a total, world-shifting eye opener.

Week 8:

You and your coach get together again with your Topic Focus Team Action Group and strategize together to magnetize your sales story. Sometimes an outside perspective can unlock the profit potential of your business – untapped resources that were sitting there all along, unrecognized. What potential lies within? We’ll find it and harness it in this group call.

Week 9:

We’re going to implement, with astonishing ease, EASY Testing and Tracking. This is one thing that holds more promise for transforming your Internet business than almost anything else: A really simple system for testing and tracking the important things that happen with your traffic. Most people are intimidated by this, and for good reason.

You say, “Test and track” and eyes glaze over. Sizzling romances turn wet and cold. Visions of airline cockpit instrument panels and pages of JavaScript cause otherwise courageous people to flee for the door. But not this time! This is, like I said, really simple. Customer Feedback Loops: What if your sales funnel inherently, naturally brought intelligence about what your customers want – their unscratched itches and unfulfilled desires – right to your doorstep? That knowledge is seamlessly integrated into this session.

More than any other thing, this session is going to set you up for 150%, 200%, even 500% gains in the coming weeks, without you having to know a single thing about programming or statistics or whatever. What would a 200% improvement in your sales do for your profitability? It’s not as hard as you think. From now on, improving your opt-in pages and sales letters will be almost as easy as writing a new Google ad to beat the old one…

Week 10:

One-on-one personal call with me, or a review of your AdWords account or sales process with Bryan (depending on which level you choose). This is where we apply 80/20 to your sales funnel to get results. Maybe it’s your sales copy. Maybe it’s Analytics. Maybe it’s your Google campaigns or autoresponders or testing and tracking. We’ll work together to make sales flow like water.

By this time, if you’ve kept up with the homework assignments, you’ll be seeing dramatic improvements in sales, ad cost and profitability.

Week 11:

Building the Maze: Using Email and Autoresponders to transform that first click into a long-term prospect and lifetime customer. Frankly, THIS is my secret sauce (not Google AdWords). I capture people when they’re searching on a whim… maybe they stumble onto my site “by accident” but I’ve still got their attention two years later. This is powerful. It’s probably got a LOT to do with you you’re reading this right now. It’s the ability to turn one 10-second “drive by” and convert it into a long-term relationship.

Email is the glue that holds all of this together. And frankly I know even some highly regarded gurus who are just terrible at it. Email is such a sensitive medium, and it has to be handled with the greatest of care. But done properly, it can work wonders. I’ve been paid as much as $5,000 to write a single email message.

While it’s obvious that this can be done by an info marketer, teacher, consultant or guru, you can even do this if you sell ordinary ecommerce merchandise.

This is where I take the secrets out of the vault and trot them out for members of this coaching club. Don’t miss this.

Week 12:

Team Action Group meets again. Once again we strategize together to build your maze- we’ll integrate your email strategy, your messages and your autoresponders into an orchestrated, cohesive force – and we’ll make this part of your business more magnetic, more persuasive and more memorable.

Very Special Bonus:

An iPad 2 loaded with never-released content from my London Economic Comeback Seminar!

(Only for the first 50 to register)

All Blue Team members who pay up front get a very special Apple iPad which is pre-loaded with video from one of the most powerful seminars I have ever done. The most powerful part of all was a Swiss Army Knife lab where we went d-e-e-p into systematic advertising creativity for three different businesses. Never at any one time have I done such a thorough treatment of SAK.

I dare you to watch even one hour of this unique event (held in central London) and not have your mind explode with ideas of how to break your business communication out of its boring, existing box. Module 1: The “Gravitational Slingshot” – The Voyager 1 space probe gained the energy to escape the Sun’s gravity completely by performing Gravitational Slingshot maneuvers around Jupiter and Saturn. Each slingshot around a planet increases its speed by as much as 2X.

If you could eliminate bottlenecks in your business and generate 2X multiples at will like the Voyager slingshot, what would happen to your sales and profits? Module 2: Pay Per Click 2.0 We have reached a stage where standard PPC skills that were considered “advanced” not long ago are now mandatory just to get your foot in the door.

And all they’ll do for you is… get your foot in the door. They won’t take you to market dominance. Not in highly competitive markets anyway. Find out what it takes now.

Module 3: The Swiss Army Knife – the most thorough treatment I’ve ever given it in a single place. Live lab with real businesses where we tear the business apart then re-evolve it with evolutionary Swiss Army Knife tools.

Module 4: “Right Angle Marketing” – the Domain of Advertising Jedi Masters. This is a powerful back door that you can use when all the front doors are overcrowded and too well-known. It’s the concept behind my Facebook advertising book.

Module 5: “Give me a place to stand on, and I will move the Earth.” This is a take on 80/20, guarantees and sales funnels that you have simply never seen before. Hyper-effective marketing campaigns pack 1000:1 leverage into simple, lethal offers that cannot be ignored. It takes more than word smithing. This is where you capture that missing ingredient.

Module 6: Chinese Water Torture This is a behind-the-scenes look at the email marketing strategy I devised for a long-time client. In this after-dinner session I roll you through sometimes hilarious, often surprising and daring re-invention of an otherwise boring product, with autoresponders.

Module 7: Conquering Extreme Skepticism and Indecision with Extreme Proof – Even with the Toughest Customers! A lot of gurus don’t know how to successfully sell to “real” people. Let alone hardened skeptics and results-driven executives and decision makers. They only know how to sell to crackheads. But a minority of my marketing guru friends – and myself – cut their teeth in highly conservative, genuinely tough markets. Industries where hype is almost unheard of because it gets you absolutely nowhere.

That relentlessly demanding environment births a different breed of marketer. One who is fully prepared for allthe challenges of the real world. Who can survive in any market, not just gullible ones. I have never released this content for sale – it’s been in the vault, waiting for the right time. I’m making it available now. It contains simplifications and streamlined know-how that will save you hundreds of hours of zig-zags during the next year or two.

As soon as you have paid BLUE tuition in full (or the first $5K of 4 Man Intensive) you’ll get your iPad, loaded with video from the London Economic Comeback Seminar.

Course Options – Choose The One That Makes The Most Sense for You:

Option #1: Bobsled Run – BLUE Team: I’ve named this team the BLUE team because BLUE is the color of a hyperlink. To me, blue means “People are clickin’.” Which of course is the name of the game on the web. The BLUE team will experience 6 sessions of group coaching with me (open tele-conference line with lots of interaction) and receive personal-coaching from my staff members, Bryan Todd and Sunny Hills.

Over the alternate weeks you’ll get a total of two 30-minute personal, one-on-one scheduled coaching sessions from Sunny Hills where you’ll get help implementing everything I’ve taught during the coaching calls.

Then you’ll get a full, personal, written account or sales funnel review from Bryan Todd where he goes carefully through key places in your sales process and gives you detailed, pointed action steps to get significant results quickly. The goal here is speed of implementation so you can get absolute maximum benefit from every minute and every dollar you invest in this.

All team members will also receive: 1) MP3 downloads, transcripts, and handouts of the group coaching calls; 2) Recordings of all scheduled 1-on-1 coaching calls, and 3) Participation in Team Action Groups, niched to your chosen topic. These calls will be recorded for you. Here are our Minimum Requirements for being accepted to BLUE:

• You’ve been running the Google AdWords campaign(s) in question for 3 months or more.
• You’re spending a minimum of $600 a month on AdWords clicks.
• You’re generating a minimum of $400 a month in sales from those Google clicks. (Yes, you can be in the red, but you can’t be “doing zero.”)
• This is your business and your products (or your direct client’s business and products), and you have full control and authority over the AdWords campaigns and the copy and functionality of the website, to make alterations, do split testing, create or add or remove products, change any and all pricing, and implement new ideas immediately. This means
• No businesses that are direct-linking-only affiliate promotion – you must own some ‘web property’
• No multi-level network business opportunity models

NOTE: Seats at the table are limited and people have been turned away before. With these challenging times, Bobsled run promises to fill up fast. Applying early is highly advisable.

In addition, we reserve the right to decline any business that we’re personally uncomfortable with. This includes porn, sexual enhancement, speed-seduction, gambling, spam operations or any other questionable models.

Option #2: Bobsled Run PLUS the 4-Man Intensive:

Intensive attendees will experience the same 6 group coaching sessions as the BLUE team, but with 3 important extensions.

First, you will come to Chicago and meet with me and 3 other top-level entrepreneurs, one on one, for 2 days. And you’ll receive all your personal coaching from me – no one else. One on one, with me tracking your progress on three 30-minute scheduled calls. I will also handle your Team Action Group calls.

Your investment to become a Bobsled Member

• If you are accepted, the price of Bobsled Run – BLUE Team is 2 payments of $2695 or 1 payment of $4900.
• If you are accepted, the price of Bobsled Run PLUS the 4 Man Intensive is 4 payments of $2350 or 1 payment of $7776.
• If you implement instructions and do well you may be eligible to join my Roundtable Club – my highest level coaching and mentoring program. Roundtable Club meets 3 times a year and members enjoy a monthly 1-1 call with me personally. Roundtable is a 1 year commitment.
• Alumni of personal AdWords coaching are automatically enrolled in the ALUMNI CLUB – an exclusive club for those who have successfully completed the Bobsled Run. This meets every month on a Mastermind call. Every month you are also able to schedule a 15 minute consulting call with my friend and colleague Matt Gillogly. It gives you access to future Bobsled Run coaching sessions (some people have taken this 2X or 3X and gotten loads of benefit from every single pass). You can cancel at any time. Fee for Alumni club is $199/month starting the 4th month after the course begins.

Bobsled Run Members are going to master Internet marketing in an entirely new way. While tens of thousands of others are floundering and getting their teeth kicked in by Google and the competition, as a Bobsled Run Member, you’ll be weilding all the right tools, getting clear, simplified, focused guidance on how to overcome and dominate your market.

With the water-level rising, can you really afford to navigate these waters alone and without a Master Mariner by your side? Don’t miss this unique experience. I look forward to transforming your web business during this fast-moving 12-week odyssey.

Sincerely,

Perry Marshall

Frequently Asked Questions

Q: When does it start and end?

A: The first session will start on Thursday, September 27, 2012. The last session will take place mid-Decemer. Then all members continue in Alumni Club which meets every month on a Mastermind call. Every month you are also able to schedule a 15 minute consulting call with me.

Q: I have your Definitive Guide, your AdWords Black Belt course and have listened in on some of the group coaching calls. What am I going to learn here that I don’t already know?

A: I will be presenting some new strategies for AdWords that I have not presented before, and insights on the brand new changes they’re rolling out. In particular Swiss Army Knife can increase CTR’s by 50% after you’ve tried everything else I teach. It’s radical. Still, if you’ve really really been paying attention, and implementing everything I teach, MOST of the Google AdWords specific information will NOT be new to you.

However – the major focus of this personal coaching (fully three fourths of the material) is getting your visitors to buy and perfecting those elusive aspects of sales psychology that make online marketing so tricky. What most people don’t know is that it’s less difficult to make $1 million online than to make $50,000. The real objective is to get you past the tipping-point where success becomes easy and fun, and you earn the right to be arrogant about it. (And you don’t have to admit to your friends that it’s actually easy to do seven figures!)

Q: What kinds of financial results are your students getting?

A: Students who do little, achieve little. Students who dig in with a vengeance achieve dramatic results. Click These Links for reports from my grads: (they open in a new window)

• From $25,000 per month to $76,000 per month in three months
• $38,000 Increase in Sales from January to April
• 90 Days: Grew Monthly Sales by $55,000, Cut Sales Cost by 31%
• Baby on the way, Wife comes home from work
• 156% Growth in Four Months
• $10 Million Business Grows Profits An Additional 18% in Six Months
• Affiliate Grows Commission Checks to $6000
• Killer Results in a Hyper-Competitive Market
• 30% boost in 14 days
• From Negative $2500 per month to Positive $9,000 per month
• 30X in 1 year
• From Negative $15,000 per month to Positive $16,000 per month
• From $5,000/month to $100,000 a month in 10 months
• 15 minute change earns extra $39,745
• $19,000 in 6 Weeks
• $182K in Equity in 12 Weeks
• 9 Ah-Ha!s, Each one worth a few thousand
• 168X Business Growth
• $6,959 to $13,102 in 1 Month, during a Florida Hurricane
• From 3 Million to 10 Million Dollars In 1 Year
• From 61 sales per month to 221 in 4 months

Q: What are your standards and requirements for approving applicants?

A: Maybe you’ve got a big e-commerce business, maybe you’ve got a small one. But the most important criteria is that you’re not starting from scratch. Because I’m offering such an outrageous guarantee, I want to be absolutely sure that if we give you the help we’re promising, you’ll get the results.

What I’m looking for is an existing something that can be improved upon, in a market that you understand. Small operations can expect dramatic multiples in sales conversion, literally several hundred to several thousand percent improvement. Larger businesses may get lower results percentage-wise, but of course it’s the profit that counts.

If we feel you’re in a tight market that doesn’t give you the legitimate potential to grow your business as we’re describing here, we’ll tell you up front.

Now there are some kinds of businesses that are outside the scope of this training; we won’t be accepting businesses that sell porn, gambling, ‘speed seduction,’ or any services that we’re personally uncomfortable with. To become a member of BLUE, we require that

(1) You’ve been running Google AdWords campaigns for 3 months or more;

(2) You’re spending a minimum of $600 a month on AdWords clicks;

(3) You’re generating a minimum of $400 a month in sales from those Google clicks;

(4) This is your business and your products (or your direct client’s business and products), and you have full control and authority over the AdWords campaigns and the copy and functionality of the website, to make alterations, do split testing, create or add or remove products, change any and all pricing, and implement new ideas immediately.

Q: What are my options if I don’t qualify for Blue (or 4 Man Intensive)?

A:We provide acceptance to our Auditors’ Program, for folks who don’t qualify for Blue or Gold. You get full access and participation in all of the major full-group calls and member resources; you get one 30-minute 1-on-1 coaching call with Bryan Todd, and participation in one of the Blue group’s regular Team Action Group calls.

The only requirement for acceptance into Auditors is that you have a real business that we do not find objectionable (i.e., no porn, sexual enhancement, speed-seduction, gambling, spam operations, etc.). The price for the Auditors’ Program is $1997.00.

The Auditors’ Program does not come with my standard income guarantee. I do not offer refunds of any kind for this program. Once you’re in, you’re in.

Q: What if I’m doing affiliate marketing with the GoogleCash method and don’t have a website?

A: We do accept a small number of “pure direct link” affiliate marketers into the program. However, before the coaching starts, you will need to have a website set up and operating, because my strategy is to use GoogleCash as a market research tool, then start building real assets – with a website, email lists, carving out for yourself a dominant position in a market.

During the coaching we’ll help you secure your position and build those assets. It’s very important that you’re not just a regular “garden variety” affiliate marketer, but that you’re an ambitious business person, building quality online assets of your own, with a long-term strategy and the necessary resources to take your clients and your business to the next level.

Q: What if I’m promoting an MLM or a Network Marketing program?

A: We do not accept applicants who are promoting MLM businesses. The MLM business model is, in our experience, too problematic, cutthroat and unstable. Sorry, just tellin’ you like it is.

Q: Where do I get an application form?

A: As soon as you submit the $100 application fee, you’ll be taken to a download page with an application form that you can e-mail or mail in. You can expect to hear back from us within a few days. If your application is not accepted, you’ll get your application fee back. If your app is accepted, then hang on, ‘cuz you’re in for a wild-ride.

Q: Who is Sunny Hills? Who is Bryan Todd? Are these guys even qualified to be coaching me on this high-level stuff? Do they have successful websites and track records of their own?

A: Yes to both. Sunny Hills won the grand prize in our very first Bobsled Run (Ari Galper took 2nd place and Jeff Hughes, who now owns Rocket Clicks, took 3rd) and he has managed my own AdWords campaigns. Sunny has the skills and experience to diagnose Google campaigns, invent sales hooks, magnetize web pages, generate sales leads and build ongoing relationships with online customers.

Sunny has consulted in more than a hundred markets, charging $500 to $1,000 per hour, and has more than 70 companies on his waiting list. He’s also mastered the art of AdWords Arbitrage – buying clicks from Google, selling clicks back to Google, and making money with it. And Bryan Todd is my personal, behind-the-scenes secret weapon.

After I write copy, I pay Bryan to test, track, and beat my controls with better sales letters. He’s been doing copywriting projects for me and using Google AdWords for more than 10 years now and has built campaigns in some of the most ruthlessly competitive markets, including areas like golf and weight loss. Oh, and the current version of the Definitive Guide to Google AdWords™?

Bryan wrote about two-thirds of it. (Seriously.) He’s co-author of the Ultimate Guide to Google AdWords, our bookstore book, which is the #1 trade published AdWords book in the world today. Both of these guys have the mojo to take you and your business to the next level of success.

Q: How many hours of phone calls will I be listening in on each week?

A: The group coaching calls will usually run 2-3 hours. The Team Action Group calls, about 90 minutes – with a chance for everyone to get individual attention. The personal coaching calls on alternate weeks are 30 minutes. You receive MP3 recordings of your personal calls in addition to the transcripts and recordings of the group sessions, so you can refer back to the specific advice and ideas you get.

Q: What time will the calls be held?

A: One of the questions on the application form is “What time of the day and week do you want to hold the calls?” We will set the times accordingly. Also, if you miss a call, you’ll get MP3′s and a transcript of every group coaching call. And you get audio recordings of the 30-minute personal coaching calls.

Note to international customers: This program is designed to accommodate people in the US, Europe, Asia and Australia. Group-wide calls rotate evenly between 8am CST US time, 2pm and 7pm, which means they’ll be convenient for almost everyone two thirds of the time. Team Action Group and 1-on-1calls will be scheduled according to YOUR preferences so you don’t miss anything. And again, group calls are recorded and distributed so you can listen later.

Group wide calls are also transcribed.

Q: How many one-on-one phone calls will I be on?

A: You’ll get three one-on-one calls and three Team Action Group calls. I also have a follow-up system for alumni, and in my experience this is very adequate for accomplishing a steady increase in improvement of everything you’re doing in the 12 week span.

Q: Geeze, do I have to be making mega bucks to qualify for this?

A: No, you don’t. Many members will be small and in some cases struggling businesses. But what all will have in common is that they have something we know we can make dramatic improvements to. (Can’t steer a parked car.) We’ll tell you up front if we don’t think we can. Remember, the guarantee is, if you’re accepted, we’re going to help you make massive improvements to your sales and profitability.

Q: Do you have a scaled-down version of this for folks like me who may not quite qualify yet for this level of coaching, but who are still making middling to good income on the web?

A: If you’re making a middling to good income on the web, then this is definitely for you. The object of the game is to take your business, as it is, and make it scream. If your application is not accepted, we will recommend other options that would be more suitable for where you’re at.

Q: What if I get through the first few sessions and suddenly realize that I’m in over my head?

A: That’s what the guarantee is for. If you get to week 3 and it’s too much for you, you can keep what you’ve already received and cancel the remaining payments.

Q: What if something comes up (family emergency, health crisis, hurricane, a horrible, crippling blizzard) and I can’t make a session or miss a series of calls, or I have to stop halfway?

A: That’s why we record the calls and send them to you. You will want to refer to these recordings and transcripts multiple times, because they are very dense with valuable strategies. And again, the whole thing is guaranteed. If something severe comes up, you can discontinue the course and we’ll stop the payments. And if you want to continue in a later coaching program you can do that.

Q: Can I quit and get a refund?

A: This is not one of those deals where you get 8 weeks into the semester, miss half your classes and meetings, then ask for a refund and get it. Your local community college doesn’t offer that deal and I don’t either. The deal is, you keep up with the assignments. You show up to class. You do the homework. You follow the advice.

Refunds are for those rare cases (and they are rare) when the advice doesn’t work. Hey, we don’t know everything, and we can’t solve every marketing problem in the universe. But as you can see from the testimonials, we’ve got some pretty happy grads. If you’re willing to do the work, we’re willing to guide you.

Q: How many websites, Google accounts etc. can I get coaching for?

A: As many as you want – the coaching time is yours to allocate as you see fit.

Q: What are you actually guaranteeing me?

A: Since I can’t sit at your computer and build your marketing machine for you, I can’t guarantee a specific financial result; your success, after all, depends on what you do. However I can guarantee this: I can guarantee you that

If you’re accepted into the program, and if you follow the specific coaching instructions we provide you on your private calls, that you’ll recover your tuition in advertising savings and increased sales by the end of the session, or your money back. Plus $1,000.

Q: What’s the difference between BLUE and the 4-Man Intensive?

A: All levels get the group coaching calls with Perry that were just described, covering these 6 vital topics, plus the Niche Topics. Team Action Groups are very small-format coaching call swith no more than 12 people on the line (often only 4-6!), so everybody gets time to discuss their projects. All levels participate in those too.

The Blue team gets personal coaching from Sunny Hills and Bryan Todd. Their Team Action Group calls will also be handled by Sunny and Bryan. 4-Man Intensive team members get all of that’ gets all their personal phone coaching from Perry Marshall, on the 1-on-1 calls, the Team Action Group calls, and they attend a 2-Day 4-Man private workshop at Perry’s home in Chicago.

You may continue in Roundtable, from the 4-Man Intensive. Round table members continue to meet three times per year in the most elite coaching program I currently offer. This special small-group format affords a level of interaction and accountability that is rare, with some of the world’s sharpest online marketers. Almost to a person, every member dominates their chosen market.

Q: If I select Option #2 and participate in the 4-man intensive and then later qualify for Roundtable, where are the 2 day meetings for Roundtable?

A: At my home in Chicago. You can fly into your choices of Chicago’s Midway or O’Hare airports, easy-in, easy-out and fairly cheap (i.e. Southwest Airlines) from almost anywhere. When you apply you can submit your date preferences. You’ll receive detailed travel information upon acceptance to Roundtable, after the Bobsled Run is over.

Q: What preparation materials do I get when I sign up?

A: First, as soon as your application is accepted you’ll get access to my latest Definitive Guide to Google AdWords™ and my Ultra-Advanced Black Belt course. I would strongly encourage you to rollup your sleeves and dive into these guides right away. You’ll even get an email telling you what order to tackle ‘em all in.

Q: What kind of follow up do I get after the “Bobsled Run” is over?

A: Learning and improvement are an ongoing process so after the 12-week Bobsled Run is over, you continue in Alumni Club. The Club meets via teleseminar every month on the Mastermind call. The club also gives you an individual coaching consultations, access to group calls during future coaching runs (the content is always changing as the Internet evolves) and the membership is $199/month. (You can cancel at any time before, during or after the Bobsled run.)

Q: How much does it cost?

A: The BLUE team tuition is 2 payments of $2695 or 1 payment of $4900. Tuition for the 4-Man Intensive is four monthly payments of $2350 or one payment of $7500. I’m looking forward to helping you overcome barriers and achieve enormous success in 2012.