Dear Online Marketing Professional:

Google’s job is to THIN the herd.

My job is to fatten it.

Which is why I have totally re-engineered the Bobsled Run.

This is what we are doing to help YOU prevail in even the most adverse conditions. This is my top-level, 12 week intensive personal AdWords coaching program. We start you at just before the first click and run you through the online marketing and sales process until you can successfully find traffic, get people on your list, sell them something, make a profit, and up-sell your customers well into the future.

That’s the Bobsled Run. It’s your 12 week secret weapon to exploding your business. When I started the Bobsled Run 6 years ago, there was nothing like it. We took my exclusive “Google Code Cracking Matrix”, combined it with my personal coaching, and ran advertisers and marketers through a 12 week, focused success gauntlet.

The aim was to double, triple or even quadruple my customers’ businesses in just 12 short weeks. It worked. And I’ve got hundreds of stories and testimonials to prove it as you’ll see in a minute. Every Bobsled Run is unique, shifting as the market changes and molding itself around the custom needs of each group.

Bobsled Run: Re-engineered for you, right now. Dramatically Re-Engineered, including my brand new “Swiss Army Knife” formula for Bionic Google Ads.

But this session, I’ve decided to totally re-engineer things because Google, the market, and the economy have so radically changed the landscape that a more targeted, more refined, more precision matrix is needed to help you win. If you are planning on success using AdWords, you must understand the new lay-of-the-land and how to dominate. Here’s what I’ve done to help you…

• 12 week program starts at 2pm Tuesday September 27th and runs through December 20. Each week we cover ONE major topic which you then implement. I’ve made it color by numbers, step by step. Targeted. Simplified.
  • Each week, the format alternates between large group calls, Team Action Group calls (you’ll be assigned to a small “Team” of like-minded, compatible participants to get more hands on time and develop synergy), and private 1-on-1 consultations with my coaches.
• Guarantee #1: If you complete the weekly assignments and don’t recoup your investment (from decreased click cost and increased sales) by the end of the 12 week course, contact our office get your money back. Plus $1,000 for your trouble.
• Guarantee #2: If you do the weekly assignments and don’t increase your income by a bare minimum of $25,000, then one year from today let us know and we’ll give you your money back plus $1,000.
  • NOTE THIS: I have offered this guarantee for several years because it works. Economic conditions have only strengthened my guarantee. A small percentage of students invoke the guarantee but not many. Because advertisers who take this course and follow the simple steps I teach predictably make major gains.
• I am heart-attack serious about delivering principled information, customized to your needs and your business. Stop living in fear. I want to help you PREVAIL, especially in the present uncertainty.
• We start at the beginning of your sales funnel – BEFORE the first Google click – and work our way down to the final sale and beyond. Personal AdWords coaching covers market research, AdWords for both Search and Content Network, Landing Pages, Sales Pages, Emails, Autoresponders, Upsells, Cross-Sells, Pricing Strategies and my list of “Key Economic Factors” that determine your ultimate success.
• I will give you a set of guidelines on how I manage my time, my opportunities and my email box and how you can do the same. This 12 weeks will become a “protected zone” for high productivity and major progress – even if it’s long eluded you.
• Two Membership Levels to Choose From…
  • Membership Option #1 – BLUE Team: Group coaching with me (including open Q&A/Hot-seat time), personal coaching with Sunny Hills, Bryan Todd and my hand-picked staff and experts
  • Membership Option #2 – Bobsled Run PLUS the 4-Man Intensive: All the intense results of Bobsled Run, PLUS a two-day personal coaching session at my home in Chicago, that I call the “4-Man Intensive” (details on the 4-Man Intensive are below…). All of your coaching and 1-1 calls are with me, and none other. FAIR WARNING: Qualifications to be accepted into this level are higher and assignments are more rigorous. This is not for the timid. But, you’re also guaranteed much higher results and returns. (One year sales increase guarantee is $50,000, as compared to $25,000 with the Blue Team Level)
• Unlimited Access to the Bobsled Run Success Library. The “Library” includes “The Definitive Guide to Google AdWords™” , “Ultra-Advanced AdWords Strategies”, “AdWords Beginner Basic Conference Calls” by Bryan Todd, “100 Unique Angles on Increasing Your CTR”, “Power Leverage With the 95/5 Rule” by Bryan Todd, “How to Diagnose Quality Score Problems”, and more…
• Sign up EARLY and as soon as you’re accepted I’ll give you digital access to my AdWords Boot Camp course. AdWords Boot Camp is a thorough, A to Z education on both basic and advanced AdWords tactics. You get instant download as soon as your application is approved.

The Fall 2011 Bobsled Run Summary: 12-Week Intensive Coaching Program from first Google Click to Sale to Upsell Weekly conference calls, access to Perry and team, MP3 recordings, international-students welcome. 3 Levels: Blue Team, Blue+4MI & 4-Man Intensive Call-in times accommodate people all over the world: North America, Europe & Australia. Two-Part Guarantee that is if you do the assignments, document your progress and don’t (1) recoup your investment before the end of 2011 and (2) within a year, make an extra $25,000, you’ll be entitled to a courteous refund AND I’ll pay you an extra $1,000 for your trouble.

Week-by-week description of exactly what you’ll get as a

Bobsled Run Member

Week 1:

Starting on Tuesday, September 27th, 2011, you’ll get a simple, powerful outline of how you are to manage your time and attention during the next 12 weeks – so it’s a High-Productivity Protected Zone. Then I’m going to give you the Unlimited Traffic Technique, the Traffic Conversion Anvil and the 95/5 rule – and we’re going to assail your Google campaigns with all my top strategies.

These concepts are foundational to my own business, and they’re going to inform absolutely everything we do together from the word go. The endgame for you is unlimited traffic and the ability to outspend, out-promote and out-perform everyone else on advertising, so that competitors are completely at your mercy.

But that’s not all. We’re going to do a full frontal assault on your Google campaign, with every trick in the book. I don’t care how much you’ve slaved over your campaigns (or if you haven’t) we’re going to squeeze new life out of them. Higher click-rates, lower bid prices, and a bigger, sharper edge. And of course we’re going to talk about our very latest intelligence on getting the max out of Google’s system, including all the new changes they’ve just unrolled.

Finally, we will conclude with “Every trick in the book for improving your Google Ads.” A source of new keywords that 99% completely overlook. Advanced bidding strategies for maximizing profitability – three distinctly different strategies, each one perfect for a unique kind of situation. Google AdSense and syndication? sometimes a blessing, sometimes a curse. I will make sure you pay not a penny more than you need to for syndicated traffic!

Week 1 Part 2:

The Swiss Army Knife for Bionic Google Ads!

In March 2010 I held an already-legendary seminar in Maui Hawaii called “The Google AdWords Elite Master’s Summit.” Students paid up to $5,000 to attend this seminar and I promised a bombshell revelation in the first hour of the seminar.

It was, hands down, the most advanced training on Pay Per Click marketing ever offered in the history of the world. Three of my speakers re-wrote their presentations at the last minute because they were taken aback at the sophistication of the audience. Students had to prove they spend upwards of $5K per month on PPC just to be let in the door. And I delivered on my bombshell promise with the Swiss Army Knife presentation.

The Swiss Army Knife is a 16 blade approach to writing control-beating Google ads. It’s derived from linguistics, NLP, information theory and evolutionary biology. People buzzed about it for the next 3 days of the seminar. Beginners may have a hard time appreciating its power. But more advanced Google users and experienced advertisers are slack-jawed by its power and simplicity.

I am doing an extra bonus session during Week 1 to teach you the Swiss Army Knife formula. It will immediately and dramatically expand the CTR and power and reach of your Google ads. And it goes FAR beyond Google ads. It impacts EVERY communication you have with your customers. You’ll be delighted at how simple and easy to apply it is.

Note: On weeks 4, 8 and 12, TEAM ACTION GROUPS will meet (read on to the next section to learn more) and on weeks 2, 6 and 10, you’ll call me, Sunny or Bryan for a 30-minute private session. So…

Week 2:

You get a personal 30-minute coaching call to help you implement the systems we covered in the previous group session. We’ll log into your Google account and help you sharpen your game, fine-tune your ads, bids and keywords, and uncover previously hidden opportunities.

I’ll help you interpret your results, suggest new ideas, eliminate options that would only waste your time, and help you identify the most productive things you can test. I think it’s vitally important to have this stuff in place, therefore I dedicate time to getting this right. This will payoff for you for years.

Week 3:

6 Pivotal Concepts that Will Rock Your World. I’m not going to tell you what they are now – you’ll have to wait until week 5. But every one of these 6 concepts is profoundly simple; each one of the 6 relates directly to the other 5; and every one of them directly impacts your ability to achieve unlimited traffic.

We used to make this the last installment, but I decided it’s so important, I put it at nearly the beginning. Before I moved it to the front, I would say: “Even if we’ve already improved your sales process by 50 to 500 percent, Six Concepts will give you the tools to double it again.”

Week 4:

On Week 4 you and your TEAM ACTION GROUP (max. 12 students per call) will meet for an interactive, small-group teleconference. Your Team Action Group will be customized to your chosen topic area: Affiliate Marketing, Copywriting, Information Marketing, Physical Products, or B2B.

At the beginning of the course, you’ll get contact information for all your Team Action Group members so you can buddy up with like-minded people, talk on the phone, exchange emails, match up complementary skills, do things together.

The Internet is a lonely place sometimes, but it’s not gonna be lonely anymore. I’m sure that out of these groups alliances and friendships will come that will last for years.

Together we’ll tackle homework assignments, discuss Google strategies, compare and critique websites, get valuable feedback from each other, and just get things done. During these Team Action Group sessions, each member will have the opportunity to receive personal advice and recommendations from your instructor (me, Sunny, Bryan).

Please understand that by applying for personal AdWords coaching you are making a commitment to your Team Action Group, to contribute to group conversations, to complete your homework assignments, to stay on top of things and to share your successes and failures.

The road to success is a jagged path and the group will hold you accountable; you will hold them accountable. You are NOT expected to “open your kimono” to everyone, but you are expected to contribute to your group!

Week 5:

Unique Selling Proposition and Market Research: In my experience this is the murkiest and most troublesome part of “Google AdWords” because it’s the most elusive aspect of marketing itself. I just had a gentleman come to a 4-Man Intensive and I looked over his Google campaigns and he was doing everything right within his Google account. Everything. He should have been, he’s built many dozens of campaigns for clients and he was working for a very well known, highly regarded guru whose name you would likely know.

But for a couple of projects he was getting no conversions at all even though his opt-ins were plentiful. I drew him a map of his market and how it related to keywords and market research and suddenly he could see it. I said, “THIS is what’s difficult about Google AdWords. It’s not the mechanics – it’s the markets that trip you up!” In this segment, Bryan and I will walk you through this process and show you how to crack the code of your market.

Week 6:

It’s one thing to show you how to double your response rate, but we’re going to work together and do it in your personal, one-on-one coaching session. You can use this time anyway you choose, but most people will want to use this session to fine tune opt-in and landing pages to make them exceptionally productive.

Week 7:

“Opt-In Arson” – How to Light Your Landing Pages & Opt-In Pages On Fire. You can have the most brilliantly engineered Google campaign on the planet, but if your customer isn’t delighted when she gets to your site, she’s gone in nanoseconds. This is where most people really drop the ball. Should you sell something? Generate a sales lead? Ask for their email address? What happens next?

What do you offer them?

• A report?
• A white paper?
• A mini-course?
• Free download?

How much content vs. how much teaser? Those are questions I’m an expert in answering.

I’ve generated over a million sales leads for myself and my clients. I know how to organize your sales process into smoothly flowing, logical steps that effortlessly pour visitors from one stage of interest and delight to the next, and I’m going to show you how this is done. This murky, confusing, maddening aspect of web marketing will come into sharp focus. I’ll show you how to double, triple, quadruple your response with simple tweaks.

Week 8:

You and your coach get together again with your Topic Focus Team Action Group and strategize together to magnetize your sales story. Sometimes an outside perspective can unlock the profit potential of your business – untapped resources that were sitting there all along, unrecognized. What potential lies within? We’ll find it and harness it in this group call.

Week 9:

We’re going to implement, with astonishing ease, EASY Testing and Tracking. This is the one thing that holds more promise for transforming your Internet business than anything else: A really simple system for testing and tracking the important things that happen with your traffic. Most people are intimidated by this, and for good reason.

You say, “Test and track” and eyes glaze over. Hot romances turn cold. Visions of airline cockpit instrument panels and pages of JavaScript cause otherwise courageous people to flee for the door. But not this time! This is, like I said, really simple.

More than any other thing, this session is going to set you up for 150%, 200%, even 500% gains in the coming weeks, without you having to know a single thing about programming or statistics or whatever. What would a 200% improvement in your sales do for your profitability? It’s not as hard as you think. From now on, improving your opt-in pages and sales letters will be almost as easy as writing a new Google ad to beat the old one…

Week 10:

One-on-One personal call with me, Sunny or Bryan (depending on which level you choose) where we talk about anything you want to talk about. Maybe it’s your sales copy. Maybe it’s Analytics. Maybe it’s your Google campaigns or autoresponders or testing and tracking. We’ll work together to make sales flow like water.

By this time, if you’ve kept up with the homework assignments, you’ll be seeing dramatic improvements in sales, ad cost and profitability.

Week 11:

Building the Maze: Using Email and Autoresponders to transform that first click into a long-term prospect and lifetime customer.

A lot of people think my own key to success is my skill with Google AdWords. There’s truth to that, but more important is my ability to use email effectively. Email is the glue that holds all of this together. And frankly I know even some highly regarded gurus who are just terrible at it. Email is such a sensitive medium, and it has to be handled with the greatest of care. But done properly, it can work wonders.

I’ve been paid as much as $5,000 to write a single email message. But I haven’t taught very much of what I know about Email marketing, and never in public. This is where I take the secrets out of the vault and trot them out for members of this coaching club. Don’t miss this.

Week12:

Team Action Group meets again. Once again we strategize together to build your maze- we’ll integrate your email strategy, your messages and your autoresponders into an orchestrated, cohesive force – and we’ll make this part of your business more magnetic, more persuasive and more memorable.

Course Options – Choose The One That Makes

The Most Sense For You:

Option #1: Bobsled Run – BLUE Team:

I’ve named this team the BLUE team because BLUE is the color of a hyperlink. To me, blue means “People are clickin’.” Which of course is the name of the game on the web. The BLUE team will experience 6 sessions of group coaching with me (open tele-conference line with lots of interaction) and receive personal-coaching from my staff members, Bryan Todd and Sunny Hills.

Over the alternate weeks you’ll get a total of three 30-minute personal, one-on-one scheduled coaching sessions from Bryan or Sunny in which you’ll get help implementing everything I’ve taught during the coaching calls. The goal here is speed of implementation so you can get absolute maximum benefit from every minute and every dollar you invest in this.

All team members will also receive: 1) MP3 downloads, transcripts, and handouts of the group coaching calls; 2) Recordings of all scheduled 1-on-1 coaching calls, and 3) Participation in Team Action Groups, niched to your chosen topic. These calls will be recorded for you. Here are our Minimum Requirements for being accepted to BLUE:

• You’ve been running the Google AdWords campaign(s) in question for 3 months or more.
• You’re spending a minimum of $600 a month on AdWords clicks.
• You’re generating a minimum of $400 a month in sales from those Google clicks. (Yes, you can be in the red, but you can’t be “doing zero.”)
• This is your business and your products (or your direct client’s business and products), and you have full control and authority over the AdWords campaigns and the copy and functionality of the website, to make alterations, do split testing, create or add or remove products, change any and all pricing, and implement new ideas immediately. This means
• No businesses that are direct-linking-only affiliate promotion – you must own some ‘web property’
• No MLMs or network business opportunity models

NOTE: Seats at the table are limited and people have been turned away before. With these challenging times, Bobsled run promises to fill up fast. Applying early is highly advisable.

In addition, we reserve the right to decline any business that we’re personally uncomfortable with. This includes porn, sexual enhancement, speed-seduction, gambling, spam operations or any other questionable models.

Option #2: Bobsled Run PLUS the 4-Man Intensive:

Intensive attendees will experience the same 6 group coaching sessions as the BLUE team, but with 3 important extensions.

First, you will come to Chicago and meet with me and 3 other top-level entrepreneurs, one on one, for 2 days. And you’ll receive all your personal coaching from me – no one else. One on one, with me tracking your progress on three 30-minute scheduled calls. I will also handle your Team Action Group calls.

Your investment to become a Bobsled Member

• If you are accepted, the price of Bobsled Run – BLUE Team is 4 payments of $944 or 1 payment of $3200.
• If you are accepted, the price of Bobsled Run PLUS the 4 Man Intensive is 4 payments of $2350 or 1 payment of $7776.
• If you implement instructions and do well you may be eligible to join my Roundtable Club – my highest level coaching and mentoring program. Roundtable Club meets 3 times a year and members enjoy a monthly 1-1 call with me personally. If admitted to Roundtable Club, the first 4 months are free and after that the membership is $1350 per month. Roundtable is a 1 year commitment.
• Alumni of personal AdWords coaching are automatically enrolled in the ALUMNI CLUB – an exclusive club for those who have successfully completed the Bobsled Run. This meets every month on a Mastermind call. Every month you are also able to schedule a 15 minute consulting call with my friend and colleague Matt Gillogly. It gives you access to future Bobsled Run coaching sessions (some people have taken this 2X or 3X and gotten loads of benefit from every single pass). You can cancel at any time. Fee for Alumni club is $199/month starting the 4th month after the course begins.

Bobsled Run Members are going to master Internet marketing in an entirely new way. While tens of thousands of others are floundering and getting their teeth kicked in by Google and the competition, as a Bobsled Run Member, you’ll be weilding all the right tools, getting clear, simplified, focused guidance on how to overcome and dominate your market.

With the water-level rising, can you really afford to navigate these waters alone and without a Master Mariner by your side? Don’t miss this unique experience. I look forward to transforming your web business during this fast-moving 12-week odyssey.

Sincerely,

Perry Marshall

Frequently Asked Questions

Q: When does it start and end?

A: The first session will start on Tuesday, September 27, 2011. The last session will be the week of December 20. Then all members continue in Alumni Club which meets every month on a Mastermind call. Every month you are also able to schedule a 15 minute consulting call with me.

Q: I have your Definitive Guide, your AdWords Black Belt course and have listened in on some of the group coaching calls. What am I going to learn here that I don’t already know?

A: I will be presenting some new strategies for AdWords that I have not presented before, and insights on the brand new changes they’re rolling out. In particular there is one strategy that I have NEVER taught anywhere that can increase CTR’s by 50% after you’ve tried everything else I teach. It’s radical. Still, if you’ve really really been paying attention, and implementing everything I teach, MOST of the Google AdWords specific information will NOT be new to you.

However – the major focus of this personal coaching (fully two thirds of the material) is getting your visitors to buy and perfecting those elusive aspects of sales psychology that make online marketing so tricky. What most people don’t know is that it’s less difficult to make $1 million online than to make $50,000. The real objective is to get you past the tipping-point where success becomes easy and fun, and you earn the right to be arrogant about it. (And you don’t have to admit to your friends that it’s actually easy to do seven figures!)

Q: What kinds of financial results are your students getting?

A: Students who do little, achieve little. Students who dig in with a vengeance achieve dramatic results. Click These Links for reports from my grads: (they open in a new window)

• From $25,000 per month to $76,000 per month in three months
• $38,000 Increase in Sales from January to April
• 90 Days: Grew Monthly Sales by $55,000, Cut Sales Cost by 31%
• Baby on the way, Wife comes home from work
• 156% Growth in Four Months
• $10 Million Business Grows Profits An Additional 18% in Six Months
• Affiliate Grows Commission Checks to $6000
• Killer Results in a Hyper-Competitive Market
• 30% boost in 14 days
• From Negative $2500 per month to Positive $9,000 per month
• 30X in 1 year
• From Negative $15,000 per month to Positive $16,000 per month
• From $5,000/month to $100,000 a month in 10 months
• 15 minute change earns extra $39,745
• $19,000 in 6 Weeks
• $182K in Equity in 12 Weeks
• 9 Ah-Ha!s, Each one worth a few thousand
• 168X Business Growth
• $6,959 to $13,102 in 1 Month, during a Florida Hurricane
• From 3 Million to 10 Million Dollars In 1 Year
• From 61 sales per month to 221 in 4 months

Q: What are your standards and requirements for approving applicants?

A: Maybe you’ve got a big e-commerce business, maybe you’ve got a small one. But the most important criteria is that you’re not starting from scratch. Because I’m offering such an outrageous guarantee, I want to be absolutely sure that if we give you the help we’re promising, you’ll get the results.

What I’m looking for is an existing something that can be improved upon, in a market that you understand. Small operations can expect dramatic multiples in sales conversion, literally several hundred to several thousand percent improvement. Larger businesses may get lower results percentage-wise, but of course it’s the profit that counts.

I’m guaranteeing a bare minimum of $25,000 improvement for the next 12 months, growth you know you wouldn’t have gotten without this program – with you as sole judge and jury. Some people will make hundreds of thousands more this year, because of this 12-week personal-coaching intensive. If we feel you’re in a tight market that doesn’t give you the legitimate potential to grow your business as we’re describing here, we’ll tell you up front.

Now there are some kinds of businesses that are outside the scope of this training; we won’t be accepting businesses that sell porn, gambling, ‘speed seduction,’ or any services that we’re personally uncomfortable with. To become a member of BLUE, we require that

(1) You’ve been running Google AdWords campaigns for 3 months or more;

(2) You’re spending a minimum of $600 a month on AdWords clicks;

(3) You’re generating a minimum of $400 a month in sales from those Google clicks;

(4) This is your business and your products (or your direct client’s business and products), and you have full control and authority over the AdWords campaigns and the copy and functionality of the website, to make alterations, do split testing, create or add or remove products, change any and all pricing, and implement new ideas immediately.

Q: What are my options if I don’t qualify for Blue (or 4 Man Intensive)?

A:We provide acceptance to our Auditors’ Program, for folks who don’t qualify for Blue or Gold. You get full access and participation in all of the major full-group calls and member resources; you get one 30-minute 1-on-1 coaching call with Bryan Todd, and participation in one of the Blue group’s regular Team Action Group calls.

The only requirement for acceptance into Auditors is that you have a real business that we do not find objectionable (i.e., no porn, sexual enhancement, speed-seduction, gambling, spam operations, etc.). The price for the Auditors’ Program is $1497.00 (installments available).

The Auditors’ Program does not come with my standard income guarantee. I do not offer refunds of any kind for this program. Once you’re in, you’re in.

Q: What if I’m doing affiliate marketing with the GoogleCash method and don’t have a website?

A: We do accept a small number of “pure direct link” affiliate marketers into the program. However, before the coaching starts, you will need to have a website set up and operating, because my strategy is to use GoogleCash as a market research tool, then start building real assets – with a website, email lists, carving out for yourself a dominant position in a market.

During the coaching we’ll help you secure your position and build those assets. It’s very important that you’re not just a regular “garden variety” affiliate marketer, but that you’re an ambitious business person, building quality online assets of your own, with a long-term strategy and the necessary resources to take your clients and your business to the next level.

Q: What if I’m promoting an MLM or a Network Marketing program?

A: We do not accept applicants who are promoting MLM businesses. The MLM business model is, in our experience, too problematic. Sorry, just tellin’ you like it is.

Q: Where do I get an application form?

A: As soon as you submit the $100 application fee, you’ll be taken to a download page with an application form that you can e-mail or mail in. You can expect to hear back from us within a few days. If your application is not accepted, you’ll get your application fee back. If your app is accepted, then hang on, ‘cuz you’re in for a wild-ride.

Q: Who is Sunny Hills? Who is Bryan Todd? Are these guys even qualified to be coaching me on this high-level stuff? Do they have successful websites and track records of their own?

A: Yes to both. Sunny Hills won the grand prize in our very first Bobsled Run (Ari Galper took 2nd place and Jeff Hughes, who now owns Rocket Clicks, took 3rd) and he has managed my own AdWords campaigns. Sunny has the skills and experience to diagnose Google campaigns, invent sales hooks, magnetize web pages, generate sales leads and build ongoing relationships with online customers.

Sunny has consulted in over a dozen markets and has also mastered the art of AdWords Arbitrage – buying clicks from Google, selling clicks back to Google, and making money with it. And Bryan Todd is my personal, behind-the-scenes secret weapon.

After I write copy, I pay Bryan to test, track, and beat my controls with better sales letters. He’s been doing copywriting projects for me and using Google AdWords for more than 6 years now and has built campaigns in some of the most ruthlessly competitive markets, including areas like golf and weight loss. Oh, and the current version of the Definitive Guide to Google AdWords™?

Bryan wrote about two-thirds of it. (Seriously.) He’s co-author of the Ultimate Guide to Google AdWords, our bookstore book, which is the #1 trade published AdWords book in the world today. Both of these guys have the mojo to take you and your business to the next level of success.

Q: How many hours of phone calls will I be listening in on each week?

A: The group coaching calls will usually run 2-3 hours. The Team Action Group calls, about 90 minutes – with a chance for everyone to get individual attention. The personal coaching calls on alternate weeks are 30 minutes. You receive MP3 recordings of your personal calls in addition to the transcripts and recordings of the group sessions, so you can refer back to the specific advice and ideas you get.

Q: What time will the calls be held?

A: One of the questions on the application form is “What time of the day and week do you want to hold the calls?” We will set the times accordingly. Also, if you miss a call, you’ll get MP3′s and a transcript of every group coaching call. And you get audio recordings of the 30-minute personal coaching calls.

Note to international customers: This program is designed to accommodate people in the US, Europe, Asia and Australia. Group-wide calls rotate evenly between 8am CST US time, 2pm and 7pm, which means they’ll be convenient for almost everyone two thirds of the time. Team Action Group and 1-on-1calls will be scheduled according to YOUR preferences so you don’t miss anything. And again, group calls are recorded and distributed so you can listen later.

Group wide calls are also transcribed.

Q: How many one-on-one phone calls will I be on?

A: You’ll get three one-on-one calls and three Team Action Group calls. I also have a follow-up system for alumni, and in my experience this is very adequate for accomplishing a steady increase in improvement of everything you’re doing in the 12 week span.

Q: Geeze, do I have to be making mega bucks to qualify for this?

A: No, you don’t. Many members will be small and in some cases struggling businesses. But what all will have in common is that they have something we know we can make dramatic improvements to. (Can’t steer a parked car.) We’ll tell you up front if we don’t think we can. Remember, the guarantee is, if you’re accepted, we’re going to help you make massive improvements to your sales and profitability.

Q: Do you have a scaled-down version of this for folks like me who may not quite qualify yet for this level of coaching, but who are still making middling to good income on the web?

A: If you’re making a middling to good income on the web, then this is definitely for you. The object of the game is to take your business, as it is, and make it scream. If your application is not accepted, we will recommend other options that would be more suitable for where you’re at.

Q: What if I get through the first few sessions and suddenly realize that I’m in over my head?

A: That’s what the guarantee is for. If you get to week 3 and it’s too much for you, you can keep what you’ve already received and cancel the remaining payments.

Q: What if something comes up (family emergency, health crisis, hurricane, a horrible, crippling blizzard) and I can’t make a session or miss a series of calls, or I have to stop halfway?

A: That’s why we record the calls and send them to you. You will want to refer to these recordings and transcripts multiple times, because they are very dense with valuable strategies. And again, the whole thing is guaranteed. If something severe comes up, you can discontinue the course and we’ll stop the payments. And if you want to continue in a later coaching program you can do that.

Q: Can I quit and get a refund?

A: This is not one of those deals where you get 8 weeks into the semester, miss half your classes and meetings, then ask for a refund and get it. Your local community college doesn’t offer that deal and I don’t either. The deal is, you keep up with the assignments. You show up to class. You do the homework. You follow the advice.

Refunds are for those rare cases (and they are rare) when the advice doesn’t work. Hey, we don’t know everything, and we can’t solve every marketing problem in the universe. But as you can see from the testimonials, we’ve got some pretty happy grads. If you’re willing to do the work, we’re willing to guide you.

Q: How many websites, Google accounts etc. can I get coaching for?

A: As many as you want – the coaching time is yours to allocate as you see fit.

Q: What are you actually guaranteeing me?

A: Since I can’t sit at your computer and build your marketing machine for you, I can’t guarantee a specific financial result; your success, after all, depends on what you do. However I can guarantee this: I can guarantee you that

1) If you’re accepted into the program, and if you follow the specific coaching instructions we provide you on your private calls, that you’ll recover your tuition in advertising savings and increased sales by the end of the session, or your money back. Plus $1,000.

And I will also guarantee you that..

2) If you implement the plans we give you and you don’t make at least $25,000 more than you would have made without our help, then you can receive a full refund of your tuition, one year from today, plus $1,000. I think that’s a very reasonable offer. (Kind of a no-brainer, actually.)

Q: What’s the difference between BLUE and the 4-Man Intensive?

A: All levels get the group coaching calls with Perry that were just described, covering these 6 vital topics, plus the Niche Topics. Team Action Groups are very small-format coaching call swith no more than 12 people on the line (often only 4-6!), so everybody gets time to discuss their projects. All levels participate in those too.

The Blue team gets personal coaching from Sunny Hills and Bryan Todd. Their Team Action Group calls will also be handled by Sunny and Bryan. 4-Man Intensive team members get all of that’ gets all their personal phone coaching from Perry Marshall, on the 1-on-1 calls, the Team Action Group calls, and they attend a 2-Day 4-Man private workshop at Perry’s home in Chicago.

You may continue in Roundtable, from the 4-Man Intensive. Round table members continue to meet three times per year in the most elite coaching program I currently offer. This special small-group format affords a level of interaction and accountability that is rare, with some of the world’s sharpest online marketers. Almost to a person, every member dominates their chosen market.

Q: If I select Option #2 and participate in the 4-man intensive and then later qualify for Roundtable, where are the 2 day meetings for Roundtable?

A: At my home in Chicago. You can fly into your choices of Chicago’s Midway or O’Hare airports, easy-in, easy-out and fairly cheap (i.e. Southwest Airlines) from almost anywhere. When you apply you can submit your date preferences. You’ll receive detailed travel information upon acceptance to Roundtable, after the Bobsled Run is over.

Q: What preparation materials do I get when I sign up?

A: First, as soon as your application is accepted you’ll get access to my latest Definitive Guide to Google AdWords™ and my Ultra-Advanced Black Belt course. I would strongly encourage you to rollup your sleeves and dive into these guides right away. You’ll even get an email telling you what order to tackle ‘em all in.

Q: What kind of follow up do I get after the “Bobsled Run” is over?

A: Learning and improvement are an ongoing process so after the 12-week Bobsled Run is over, you continue in Alumni Club. The Club meets via teleseminar every month on the Mastermind call. The club also gives you an individual coaching consultations, access to group calls during future coaching runs (the content is always changing as the Internet evolves) and the membership is $199/month. (You can cancel at any time before, during or after the Bobsled run.)

Q: How much does it cost?

A: The BLUE team tuition is four monthly payments of $944. Tuition for the 4-Man Intensive is four monthly payments of $2350. There is a discounted price for paying all at once. Intensive members who have graduated from the Bobsled run pay $1350 per month. Roundtable itself, should you choose to continue, is a 1-year commitment. I’m looking forward to helping you overcome barriers and achieve enormous success in 2012.

Click These Links for reports from my grads: (they open in a new window)

• From $25,000 per month to $76,000 per month in three months
• $38,000 Increase in Sales from January to April
• 90 Days: Grew Monthly Sales by $55,000, Cut Sales Cost by 31%
• Baby on the way, Wife comes home from work
• 156% Growth in Four Months
• $10 Million Business Grows Profits An Additional 18% in Six Months
• Affiliate Grows Commission Checks to $6000
• Killer Results in a Hyper-Competitive Market
• 30% boost in 14 days
• From Negative $2500 per month to Positive $9,000 per month
• 30X in 1 year
• From Negative $15,000 per month to Positive $16,000 per month
• From $5,000/month to $100,000 a month in 10 months
• 15 minute change earns extra $39,745
• $19,000 in 6 Weeks
• $182K in Equity in 12 Weeks
• 9 Ah-Ha!s, Each one worth a few thousand
• 168X Business Growth
• $6,959 to $13,102 in 1 Month, during a Florida Hurricane
• From 3 Million to 10 Million Dollars In 1 Year
• From 61 sales per month to 221 in 4 months

From 61 sales per month to 221 in 4 months:

As of March, Google adwords clicks are 3.8X the November numbers, cost per sale is 2.5X the November number (November was my lowest number ever @ $8.29) and cost per sale is starting to trend lower.

November had 61 sales, March (so far) has 221 sales.

Had to talk with my drop shipper to move them from a credit card to a check card (credit card hit the limit). She said something like “You must have a really nice website, I’ve never seen one sell this well.”

Richard Mouser

Houston TX

From 3 Million to 10 Million Dollars In One Year

We have built one business from being worth a couple of million dollars, maybe 3 million tops, to being a 10 million dollar enterprise.

In just over 12 months.

1st Month Coaching Signups Improved By 5.7%. Site Usage (We have a search based site, so defined by number of searches, views) Improved By 14.5%

2nd Month Coaching Signups Improved By 9.9% Over Previous Month Site Usage Improved By 23.7% Over Previous Month

So at the 2 month mark, the real increase to this site from the application of the bobsled principles is a massive 41.6% increase in site usage, and a 14.5% increase in total signups.

-Jim McKinnon, Victoria Australia

Most of these testimonials are from our Bobsled Run contest winners. They typically represent the results of the top 5-10% of students who take the class. For “average” results see my statement here.

Grew sales from $6959 in October to $13,102 in November – During a Florida Hurricane that Destroyed His House

We are on target to have our best month ever ($25,000+) and I haven’t even had a steady place to live. I’ve been traveling the last 4 weeks to Orlando for 2 weeks, then down to Key West buying a new home. Thank you Perry for your awesome class and I mean that in more ways than one : )

One idea Perry gave me to add to our hurricane promotion resulted in the single largest sales day ever – over $1,100 for one product in one day. Another copywriting idea he gave me shot response over 35% on a one page sales letter. The concepts he teaches go far beyond Google and AdWords.

-Russ Benefield,

Key West, Florida (formerly Hillsboro Beach, FL).

$25,000/month Sales Increase

I achieved 5.50 CTR up from 2.32. CPC decreased from .65 to .49 (average). Achieving a lower CPC allowed us to receive more clicks with the same monthly budget.

Sales for March last year – 1044 Transactions. Sold 3027 items

Sales for March this year – 1459 Transactions. Sold 4192 items and sales up over 25%!

-Jason Trump,

God4Me.com,

East Stroudsburg, PA

7 “Ah-Ha!”s, Each one worth a few thousand dollars…at least

1. I immediately went from a 3-5% opt-in rate to just shy of 20%. That’s 4x the subscribers….which has turned into MORE than 4x the customers over time.

2. Took my average traffic from 93 clicks (1.91% CTR) during a ten-day period to 1,097 clicks (and just shy of a 5% CTR) during another ten-day period just months later.

The funny thing is that I occasionally look at my old ads and wonder what life would be like if they were still running. 10X the traffic…times 4X the opt-ins… can you say 40X?

3. The difference between the #1 and #6 url was a 1.44% CTR or 39.6% more traffic. Tell someone your CTR went up by 1 and a half percent, they may not be impressed. Tell them you increased your business by 40% just on a url alone…now we are talking.

4. I can easily afford to pay my affiliates (who are my competitors) as much or more for a conversion than they can GROSS for one themselves.

5. I tested price a few times only to find that almost every time I raised the price, conversions actually went up not down! That price increase amounts to roughly a 6.5 times multiplier to gross…which incidentally is all net.

My competitors (those guys in the bullet above) are still charging $30 or less. Guess who can afford to pay more for a customer? Are we having fun yet?

6. if you are going to fail…fail fast. Well, I took your advice and guess what? I failed on one project. In total, it cost me 2 weeks of testing and less than $50. No crying…no spilt milk…next!

I rolled out another project according to that model it has now grossed over $15,500 in less than a month. Yes…I am glad I am not pouring any more money or time into the failed idea.

7. I have a list of new lead generators: magazines, articles, newspapers, radio, google, yahoo, msn, affiliates, speaking, direct mail, JVs.

4X, 40X, 40% increase, 6.5X, killing dead projects fast, surveying the market, crushing competitors by making them beg to work for you, a strong guarantee, and diversification.

I’d say I got my money’s worth.

Ed Rush

San Diego, California

$19,000 in 6 Weeks

I ‘Bobsledded’ my business and made $19,346.54 in 12 weeks… and I have $10,020 more in pending sales that should go through in the next 16 days.

I immediately cut my ad budget from $750/month to $125/month. And here’s the best part: this took me about 3 hours, tripled my traffic, and doubled the quality of my leads.

I say double to be conservative, but I used to bid on the stupidest keywords you can imagine (like 1,000 random terms), so now, my leads are probably 3 or 4 times more valuable at a fraction of the cost.

-Prospects are now emailing me! I went from receiving 1 or 2 emails a month to receiving 6-14 emails a day from highly- motivated clients, baited by auto-responders, and on the verge of a buying decision.

-For the first time EVER, prospects are calling me! In my business, if someone calls you, there’s about a 50/50 chance they’ll buy, and no one has ever called me before. Never!

-My WORST landing pages get 20% opt-ins, and my best come in over 30%.

-The average time spent on my Web site went from 01:24 to over 04:30. Why? It’s simple: better keywords, better ads, better landing pages—all things Bobsled taught me.

-I Improved my Quality Score from Poor, to Great/Good on over 200 keywords simply by printing out all of Perry’s tips and tricks PDFs and studying them like war plans.

Lucas Rockwood

Koh Samui, Thailand

www.yogabodynaturals.com

3X newsletter signups & 15 minute change earns extra $39,745 in ONE promotion:

We already tripled our newsletter leads with AdWords, and another tip on your private call will help us grab another 1/3.

I spent 15 minutes setting up a test with some new copy. Day 3 the new version’s converting 37.5% better than original. After more than 450 visitors ‘vote’, we pull the plug on the old version. It loses by 58.4%!

The dollars: At the $616 average sale price, that’s $107,800 total sales. We’d have gotten only $68,055 had we stuck with the first version, something that would have happened before your AdWords course.

That’s $39,745 we scooped up by implementing a simple, 15-minute change! Pays for the course… like, 10 times over.

Plus roll the numbers forward as we sell the next 250 sets… we’re easily looking at a +$100k impact this year for this one product.

Ralph Charlton

Sequim, Washington

Most of these testimonials are from our Bobsled Run contest winners. They typically represent the results of the top 5-10% of students who take the class. For “average” results see my statement here.

From $5,000/month to $100,000 a month in 10 months:

These are my results, they speak for themselves – here’s what happened since I started working with you at the end of December:

Dec: $5,000 online

Jan: $10,000 online

Feb: $15,000 online

Mar: $21,000 online

April: $25,000 online

And in October I crossed the $100,000 mark. I’ve made so many optimization changes based on your recommendation it’s hard to keep track.

Each piece of advice made a positive difference, from something as simple as reducing the size of my site masthead and improving the download speed, to dissecting my conversion process in detail and then reconstructing it.

-Ari Galper,

Unlock The Game,

Sydney, Australia

From negative $15,000 to positive $16,000:

February and March are the slowest months for our business. Yet, due in large part to you, Perry, we have been profitable the last few months. To give you an example, in February (1 year ago Pre-Perry), we lost $15,959.78.

This February (Post-Perry) we were profitable $16,059.91. Last March, it was negative $13,964.56 and this March it is at plus $5,227.22 as of today with a $8,000 to $10,000 check coming on Thursday via direct deposit.

These are real numbers. Without question, this class and the materials I have obtained have been the best business investments I have ever made. I can hardly wait to see what you will come out with next.

-Jeff Hughes,

Menomonee Falls, WI

Doubles sales in 2 months, 30X in one year:

I started with a 9% conversion of visitors to leads, and we increased conversion to 24.5%. Our most targeted groups of keywords are converting at around 40%. The result is increased of visitors to leads by over 160%.

Our sales have increased nearly 50% since we started the coaching program. My estimate is that we will double our business within the next 2 months.

-Conrad Feagin,

Garland, TX

450% improvement:

“My Google click to opt-in rate has made a 450% improvement and I’m picking up 300 new emails a day. I’m getting 4-6 sales per day. I can use what I’ve learned in this course to build a consultancy for my fiancée and myself too. I’m truly thankful for this coaching program.

-Ernest Jones,

Chicago IL

Increased his profit by almost $5,000 per month:

“I have increased the amount of traffic to my site by over 400 clicks per day, and I’ve increased my opt-in rate from 3% to 12%. For me this means an extra 4 sales a day, which is an extra $160.00 per day in profits.”

-David Nevogt,

St. Charles, IL

Took in an additional $10,000 almost immediately:

“You gave me a great tip on lead generation and positioning. Result: 15 new leads and a consulting engagement worth $10,000.”

-Scott Braden,

Richardson, TX

From Negative $2500 per month to Positive $9,000 per month

I was able to turn the rate for two of my best keywords from an average 1.5% click thru rate, to an astounding 10.5% click thru rate by the end of the 8 week course!! 10.5%!! That’s huge!! I ended up with an average click thru rate of 2.5% for all of my keywords – over 2 X better than when I started!!

I started with 2,000 clicks / day, giving me a LOSS of $2,500 / month on the site. I managed to increase my sales conversion rate by 3.8 X my original.

I increased my traffic to around 4,000 clicks / day. I am now on target for a PROFIT of over $9,000 / month for this sales page – and MORE, once I start branching out beyond Google to other forms of advertising!!!

-Garreth Hach,

Hoffman Estates, IL

30% boost in 14 days:

I am estimating (not had a chance to crunch the numbers properly yet) that we have had a 30% increase at least in the past 14 days, without any significant increase in traffic to the site (our PPC CTR averages around 11%, with many ad groups getting 60%+).

Conversions have increased from 1.5% to over 6% in the past four months. CTR is highest in the industry. Everything very cool.

The course is paid for, the trip to Chicago is paid for, the business is beautiful. In the words of one your country’s least culturally valuable exports, “I’m lovin’ it!”

-Mark Attwood,

Manchester, England

168X Business Growth…

With all the other internet marketing programs I was always spending money and getting nowhere and it was like a carrot at the end of a stick, always just a little out of reach.

Before Perry’s program, I was happy to just be making more than my ad cost and building my list. But if you compare the two months before I started the program to the two months in his program, my profits increased 168 fold.

Even by the most absolutely conservative estimate, skewing the numbers the worst possible way, my numbers still come out more than 1200% better than my very best prior month.

My net profit for every click increased 50X. I’ve grown my numbers and cut my ad cost, by doing a whole lot less selling and a whole lot more relationship building.

-Sunny Hills, Maui, Hawaii

Killer Results in a Hyper-Competitive Market

(Bidding against 700+ rivals on AdWords, and only the top 11 advertisers get to appear on the first page)

“I gotta say, I was a real doubting Thomas.

I am in a HYPER-competitive market of work at home business opportunities. Many of my keywords were in excess of $3.00 a click for positions 1-3.

Thanks to the Bobsled Run even though I am an extremely lazy beast by nature, I have implemented just a few of the suggested changes and now I have keywords that actually return $20.00 for every $2.00 that I invest, and every single one of my campaigns are profitable!

Imagine…and American showing a Canadian how to bobsled….go figure!

Rick W Davies

ProfitMart.com

Wooler, Ontario, Canada

$18,000 in 4 Days:

“Bryan, that advice that you gave me was probably some of the best marketing advice that I received all year. I promoted an affiliate product last month and made about $18,000 in 4 days. Thanks!”

Patrick Jackson

New Rochelle, NY

Tripled Response:

“On February 23 I changed the landing page according to your instructions. Before, my average conversion rate was almost 3.5%. Since that date, it’s a crazy 10.7%! Thanks again!”

Rob van Andel,

Appeldoorn, The Netherlands

$10 Million Business Grows Profits An Additional 18% in Six Months:

“See the attached report created from our REAL company stats that shows an 18% increase in net PROFIT over the last 6 months (since I signed up for Perry’s bobsled run 12 week course…hmm.. coincidence?)

And for anyone who thinks this stuff just works for guinea pig supplies or other minor “niche” markets maybe I should mention that the actual # ‘s used to create that % graph are all 7-10 figure #’s.

Yesterday I spent $24,495 on Google Adwords. The call center is overloaded, product is out of stock… MISSION ACCOMPLISHED! “Greg, we need to change our foucus” our company president (now partner!) finally said.

The people I work with think I’m kind of a genius too, but the only real genius I needed to be successful in internet marketing was knowing who to listen to and what ideas of their’s to fuse together for my needs. That, I learned from my old Jazz Sax teacher when I was just 17! I haven’t needed much else when I just do that.”

Most of these testimonials are from our Bobsled Run contest winners. They typically represent the results of the top 5-10% of students who take the class. For “average” results see my statement here.

Greg Marsden

Grand Rapids, Michigan

Baby on the way, wife wants to come home from work… Scrapping entrepreneur enters Bobsled Run & ratchets his sales from $25,600/month to over $42,000/month in two months

I went into the Bobsled Run with high hopes and expectations because of some of the other testimonies in the previous Runs. They stated 5X increases and so forth. I was pretty skeptical about our business making a 5X increase in so short a time.

But I could live with a 2X increase. I actually said to my Wife, “If we can get a 2X increase in the next few months, then keep growing it from there, you wouldn’t have to go back to work in the Fall.” (background: my wife is a school teacher). Talk about pressure.

In January, just before the Bobsled Run started, you sent out an email to help us get our Google Campaigns to look good and do the Peel and Stick method. I did that the day after I got the email, so I had about 10 days in January with the new Peel and Stick setup and had our biggest month ever by $1400 dollars.

-Previously, November was our biggest month ever at over $24,000. That was a good month.

-However, January topped it at $25,600.

-Feb: over $30,000 (we finally broke the $30,000 a month level!!! My wife and I knew that once we broke this level, we could do some serious things for our lifestyle, and not just reinvest a lot back into the business.)

-March: $42,000. This was huge and about doubled what we were making before. We did it in only 2 real months of work.

-April: At the point of this writing, it is Apr 23 and we have a whole week left in the month and we will break the March record of $42,000. Over this past weekend, we took in $3000 in new orders.

James Prout

www.Document-Do-It-Yourself-Service.com

www.RapidAdoption.com

Holt, Michigan