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Get my
Highly Acclaimed, Up-To-Date Definitive Guide to Google
AdWords,
and a Giant Stack of Cool Bonuses Shipped to Your Door, Just for Giving
my "Renaissance Club" Membership and Monthly Newsletter a Good College
Try
Get Hot New Material from Jay Abraham's Power
to Profit Seminar,
with 5 CD's, 5 Special Reports, and an Arsenal of Tools, Strategies and
Support each and every Month - So You Outsmart, Out-Maneuver and
Outsell Your Competitors in 2008
Dear
Marketing Professional, Nobody
said that selling is a fair game. It's always unfair: It either tilts
unfairly in your favor... or someone else's.
You
alone decide: Are you going to play the game to win? Or just be
average? The changes on the web, in your business, and in your market,
will only accelerate. To a
person, every expert in this business will tell you that I deliver rock
solid information and state-of-the-art advice on getting web traffic,
generating sales leads, and closing sales in the marketing mosh pit of
2008. And you know now that staying on top of this game is not a
one-time event, it's a daily challenge. People
who make-believe as though the Internet world is an easy magic carpet
ride to instant wealth will find me irritating. I tell it like it is.
I’m also expensive: I’ve raised my rate
to
$725.00 per hour (up from $650.00). But
for progressive thinkers who accept the realities of 21st century
marketing, I am a fierce ally. My approach to marketing is ruthlessly
pragmatic, effective, and produces smashing results. Here's
your chance to get a substantial pile of extremely valuable and
applicable resources that will drive you past current barriers into a
new level of success. So What’s In the
Quicksilver System? Jay Abraham, Ken McCarthy, Perry Marshall
and Brad Fallon: Special Seminar on The Dynamics of Internet Marketing
Today
- World-renowned marketing and business consultant Jay Abraham asked
me, Ken McCarthy and Brad Fallon to prepare a special presentation on
web marketing for a live seminar. Jay patched us in via conference call
and we conducted a 2 1/2 hour session followed by Q&A from the
audience. I've spoken at
LOTS
of seminars. I've coached and trained LOTS of people. And I just say
this was probably the most relevant content on web marketing I've ever
seen given in such a short amount of time. There is SO much to learn
about selling on the web, what is it that *really* matters? That's what
Jay asked us to present. Ken McCarthy: "The Essential
that 20% that Produces all the Serious Results."
80% of what most people know about web marketing is almost useless and
often borders on dangerous. The other 20%, usually fraught with errors.
In this talk, Ken walks you through the history of web marketing and
points to the five key technologies that have emerged for reliably
generating traffic - and Ken's criteria for judging winners from
losers. With so much hype and so many "tricks" and techiques out there,
it's rare to ever hear what really matters. In
this session, Ken gives his timeless formula for separating the cream
from the crap. "Scientific Advertising, Pay
Per Click and Advertising on the World Wide Web" - in
1918 Claude Hopkins wrote his legendary book Scientific
Advertising.
Whether they know it or not, all successful web marketers today build
their buisness on Hopkins' foundation. In this talk I connect 19
timeless principles from Hopkins' work to the present, showing what has
stayed exactly the same during the last 100 years - and also what is
completely new and different. Success today depends on having a firm
grasp of both. Jay Abraham's audience paid thousands to hear this, you
get it as part of my Renaissance Club. Brad Fallon on "Just What You
REALLY Need to Know About Search Engine Optimization." First,
a confession: To me, SEO for the organic listings is a byzantine,
constantly changing, endlessly confusing maze. Most of the time I just
avoid the subject altogether. I certainly don't write about it very
much. In this seminar, Brad Fallon, one of the nation's reigning
experts on SEO strategy, reduced the entire subject to - count 'em -
EIGHT things you need to do. Just eight. (None of them includes the
complex, abstract voodoo that most SEO guys talk about - everything
here is simple.) This was hands down the most enlightening talk on SEO
that I've ever heard, and it only took an hour. Quasi-experts
make things complicated. True geniuses make it simple. This is the
simplest explanation of SEO you've ever heard! Brad got a thunderous
ovation when he was done - the clarity of his presentation was
unmatched. I'm
giving
you this seminar with Jay, Ken, me and Brad on three audio CD's, just
for giving my newsletter and Renaissance Club a good college try.
I'm also giving you my thoroughly
re-written and updated Definitive Guide to Google AdWords, which
incorporates all the major changes Google has made in recent months:
Google Slap, Keyword States, Quality Scores and Minimum Bids - with all
the changes in strategy that
these innovations require. The
bonus package that gets shipped to you also includes: “How
to Dig Rocks out of the Cold, Hard Ground and Sell Them for Lots of
Money.”
How does a company go from $1 million in sales to $20 million in 18
months? How do you operate in an industry that's so cut-throat
competitive that it triggers images of Mafia thugs? How do you
de-commoditize a total commodity business? Jade Sullivan and I share a
deceptively simple, counter-intuitive method for separating yourself
from the pack and selling at much higher margins than everyone else.
This one interview on CD will single-handedly revolutionize your
business. “An Intent to Act, A Triumphant
Sperm, and a Scrape with Death” with Tom Hoobyar, former CEO
of ASEPCO.
During his 63 years Tom Hoobyar has had no less than 40 careers (!)
including a post as high-tech CEO, where he achieved 90% market share
in the pharmaceutical valve market, shutting out vastly larger
companies like ITT. Tom ranks as one of the most insightful street
psychologists on the scene, and on this CD, Tom shows the difference
between what people plan to do and what we actually
do, and the procrastination eliminator
that makes all the difference. Discover his "Triumphant Sperm"
philosophy, and what happened when, despite his fine physical
condition, he was rushed to the emergency room. Hear about his
terrifying encounter with the Grim Reaper - and the new resolve he got
from this experience. These
interviews are edgy and provocative. They contain the most insightful,
most stimulating conversations you’ve ever heard about
marketing
and selling in this or any business. Five
Special Reports on Crucial
Marketing Topics On
top of the advertising help and the six interviews, I’m
including
five special reports to help you fatten your profit margins, melt sales
resistance like butter, and jam your email box, your fax machine and
your voice mail with more sales leads than ever before: #1: “How
to Attain Unfair Credibility Over Your Competitors, by Charging for
Information Everyone Else is Giving Away Free”
– In my industrial marketing days, I grew weary of giving
“free lunch & learns” and arguing with
doubting-Thomas
prospects who greeted new technology they desperately needed with
skepticism and apathy. So I created and launched a revolutionary
seminar called DeviceNet Boot Camp. It was a runaway success. While our
competitors were giving away free information and not being taken
seriously, we had General Motors, Anheuser-Busch and Applied Materials
paying $1500 a head to attend our training classes. Then we really
hacked off our competition when a major trade organization, ODVA,
licensed our course. How did a tiny company with only 15 employees pull
this off? Find out exactly how in this special report, which includes
our marketing materials and the entire strategy that made this
possible. Your competitors will be furious, too. #2: “How
to Generate Hot Sales Leads and Eliminate Cold Calling with
Education-Based Marketing”
– Everything you need to attract new customers, get
interested
prospects to raise their hands, and pay close attention to you, is
already in your possession. In this report I’ll show you
exactly
how to leverage this existing resource and make your website, email,
direct mail, print advertising and publicity far more effective for you
than it is right now. #3: “Selling and
Marketing on a ZERO Budget”
– A rep with a shoestring budget and ‘no official
authority
to really do anything at all’ asked me for a simple,
inexpensive
marketing solution to help him generate sales leads, despite the
limitations imposed by his principals. Tough situation, eh? In this
report, you see exactly how to meet this challenge, with almost no
money and no political clout. Problem solved. #4: “How
to use Savvy Direct Marketing Techniques to Land a New Job, On Demand,
Anytime, Anywhere, with No Begging, No Career Counseling and No
Monster.com” – Whether
you’re an
entrepreneur or an employee, you’ll eventually face an
employment
crisis of some kind. Are you going to land on your feet or face a
serious personal and financial disaster? A close friend of mine had
four kids and a wife eight months pregnant when he got fired from his
job. I devised this method for him, and he got three job offers in two
weeks. For most people, losing a job is a fearsome, traumatic, and
ever-present possibility. But for me it’s just a marketing
problem that’s fairly easy to solve. With this plan in your
possession, you’ll never again feel like you’re
walking the
tightrope without a net. #5: “How to
Reinvent a Service & Consulting Business with a Single Sheet of
Paper”
– I devised this strategy for an Information Technology
consultant who came to me for help. In the space of one hour, I gave
him a piece of paper and a simple plan that immediately landed him
$30,000 of new business. This technique can be applied to most product
businesses and any service business. This report gives you a stunningly
effective, counter-intuitive strategy for winning the hearts of more
customers, commanding higher fees, and doing business on your terms,
not theirs. Getting the
Quicksilver System Is Easy. I’m
going to give you all this – The New Definitive Guide, our
web marketing session from Jay's Power to Profit
seminar, Five CD’s and Five killer reports, and $400 of
one-on-one consulting – tools which before now I have sold
for no
less than $640.00 - just for giving my $29.95/month Marketing Newsletter
a
good college try.
(*Note:
I'll accept all the major credit cards. Sorry, cannot take PayPal
payments for this product.) Renaissance
Club or Mastermind Club? Click
Here to see a side-by-side comparison.
Why am I doing
this?
Because the environment you sell in every day is changing fast. It is
ruthless, sometimes even cutthroat. Some people reading this letter
this year will be out of business by this time next year. DOA.
404 ERROR – PAGE NOT FOUND.
Others will have made major advances in playing the game, securing
their position and leaving competitors further and further behind.
So why am I going negative, sending you
all these reports and CD's just
for trying this newsletter? Because you need this now. Not later. And
I'm betting you're going to be like my other subscribers who rip this
thing open as soon as it shows up in their mailbox every month, and
devour it. I want to make as
easy as possible for you to get my help and advice, and thrive. The
Perry Marshall Marketing Letter is me climbing up on your desk each and
every month and instruct, provoke, challenge and even nag. Showing you
new ways to generate sales leads, seize free publicity opportunities,
get more results from your website, get more business from trade shows.
Helping you take techniques that are working like gangbusters in other
industries, and apply them to your own. And you don’t just get my
newsletter every month. Here’s what you also get: • Membership
in my Renaissance Club.
500 years ago the world was rocked by a revolution in science, art,
literature and learning we now call the Renaissance. It signaled the
transition from medieval to modern times. My Renaissance club is the
21s century, online equivalent of this transforming period in history.
Most businesses – and most of your competition - wander
around
cluelessly, following the advice of ad agencies, PR firms and media
reps. And they’re following people who are following people
who
are lost. But… you know where you’re going because
my
network of subscribers and I keep your finger on the pulse of what is
working right now. Up-to-the-minute, even up-to-the-second advice.
Hundreds of members supply with me reports on what’s going on
as
they apply my methods. Private mastermind meetings with my peers in the
marketing profession ensure successful integration of new techniques
with sound principles. Not
only do I work with clients and coaching members every day, I read
dozens of newsletters and publications, attend far more seminars than
almost anyone you’ve ever met, and spend upwards of $20,000
per
year being educated myself and staying abreast of the latest trends. I
have access to knowledge sources that most people don’t even
know
exist, and every month I share this information with you. You get the
benefit of all my effort and years of experience. • Free
Consulting Call-In Days:
Two or more times a year, I schedule “Open Call-In
Days”
exclusively for my Renaissance Club Members. You’re given a
special number for that purpose and invited to call during certain
hours. These scheduled days give you an opportunity to call in and
personally discuss your advertising, sales organization, marketing or
entrepreneurial challenges with me. If you're well-organized, we can
conquer a pile of problems in 10 minutes. By the way, I charge $650 an
hour for consulting – and my available time is generally
booked
solid – so your 10 minute chunk is a $105 value. I offer
these
three times, sometimes even more often, each year. You can call every
time and get $200 per year or more in consulting! • Instant
MP3 download: Two Killer interviews with direct marketing veteran and
Internet pioneer Ken McCarthy. (1) "Former
engineer, sales rep and Dilbert Cube occupant becomes entrepreneur,
speaker and consultant," and (2) "Perry Marshall, armchair business
philosopher": Branding vs. direct marketing; Powerful ways to squeeze
more money from your database; implications of the Pay Per Click
revolution;a Hollywood screenwriter's rant; sensible selling in a
degenerate, over-communicated culture; and a brand new marketing
strategy based on Red Jell-O. • “My
Career as an Enthusiastic, Naïve Ambot” - Instant
PDF
download of the most raved-about newsletter issue in my catalog. Yeah, much as I hate to admit it, I was in,
um, Amway for... years. I believed everything
they told me and drank the Pink Kool-Aid--the whole pitcher. And I've
discovered that a lot of entrepreneurs today are
Ex- "MLM Junkies," most of whom are still trying
to untangle the web of lies they were told. If
you spent any time in the MLM world, you acquired a bunch of good
habits and skills, indiscriminately mixed together with a lot of crippling
mental garbage.
In this newsletter, I de-construct those lies and describe the selling
skills that did lead to success. And how I de-programmed myself of all
the insidious nonsense. There's
a LOT of snake-oil and scam artists in the business world, and millions
of people are "biz-op scam victims." So one of the greatest gifts is
the ability to sort fact from fiction, keep what's valuable, and
discard the rest. That's exactly what I do here. Regardless of your
background, you're going to relate to this special issue. You'll get it
instantly after you order, in Adobe Acrobat. • “Rant
From a Frustrated Marketer - And Brutally Honest Advice to Beginning
Marketers About Choosing Your Niche, Using Your Gifts, and Finding Your
Groove." I got
an absolutely burning
rant from a frustrated subscriber about all the snake oil that goes
around in the Internet marketing business, and how it seems almost
impossible to go out and buy something and get actual results.
He
makes a series of excellent points and I respond to them in turn,
showing how you will find your own unique path in the marketplace.
And create a
success story that nobody else can replicate.
I added this to the package on request of my friend and
mentor,
Dr. Paul Hartunian, who said this newsletter was killer.
Instant
download after you order, in PDF. For
just $29.95 per month I will enroll you in my Renaissance club, send
you a
complete welcome kit including $540 of FREE bonuses – and
you’ll participate in ALL membership benefits, including FREE
Consulting Call-In Days, instant downloads - the works.
And every month you’ll get my acclaimed newsletter,
alternating between print and audio CD.
This is your invitation to the insider’s club. To get a
powerful
shot of marketing acumen in your mailbox each and every month, and get
hands-on assistance from one of the most respected marketing
specialists in the country. This is the breakthrough you’ve
been
waiting for. There is no
downside, only opportunity to make dramatic, breathtaking improvements
in your marketing, advertising and sales. I promise your satisfaction. You have no continuing commitment.
You can discontinue your subscription at any time.
Note: We do not offer refunds on
Renaissance Club memberships. (If $29.95 per month is a big
risk for you, you really shouldn't be trying to sell on
the Internet.) However, you may discontinue your subscription at any
time. Simply contact our office 7 or more days prior to your next
billing date, and you won't be charged for the following month.
Click
here to join my Renaissance Club and get the
newsletter, the new Definitive Guide, and the 5 CD’s, Five
Reports, the instant downloads and the consulting. I promise you
won’t be disappointed. (*Note:
I'll accept all the major credit cards. Sorry, cannot take PayPal
payments for this product.) Renaissance
Club or Mastermind Club? Click
Here to see a side-by-side comparison.
Sincerely, Perry Marshall PS:
Extra Bonus! As supplies permit, I’ll see that you get a back
issue, to sort of “catch you up.” Just one strategy
from
this alone could replace your $29.95 per month a hundred times over.
PPS:
If you can turn this down, you’re either oblivious to the
changes
and challenges of today’s market, or else your sales and
affiliate checks are so fat you can’t possibly spend them.
This
is an unprecedented opportunity to have me as your staunch ally in the
Marketing Mosh Pit of 2007, as your mentor and coach. For pocket
change. Heck, for the price of a couple of trips to Starbucks a week,
you can infuse your business with the most effective marketing
strategies and techniques currently available. Click
here to get started. (*Note:
I'll accept all the major credit cards. Sorry, cannot take PayPal
payments for this product.)
Renaissance
Club or Mastermind Club? Click
Here to see a side-by-side comparison.
What my Customers are Saying:
"I
have a couple of successes I would like to share. The best one is
selling a $225,000 equipment project from a 5 cent Google click. It's
true. There is no way the guy would have known of us or our equipment
if he hadn't clicked on our Google ad. He was trolling for used
equipment (he bought ours new). I would have never written such a page
before buying your program. "I
also did a mailer with the same page followed with a post card and
got a 6% response. I have several
quotes outstanding
that surely will turn into at least another order. That whole campaign
cost about $150!" -Scott
Seversin, Leo Halverson & Co., LLP, Madison , WI "I
have been in technical sales for 47 years and got so excited about
using the laser approach to reaching interested prospects on the
Internet. I sent folks to an obscure URL address on our website and got
37 downloads of my boss' technical paper the first day. Result: The
company is going to divert advertising money from Overture to Google
AdWords. This is going to be fun!" -Gene
Ort, Bryan , Texas "Just
a quick note of thanks! I know your marketing materials are generally
intended to improve businesses rather than create them from scratch,
but it appears to work for start-ups anyway. The results are amazing.
And they've just started. I came up with my business idea two days
before Christmas, wrote and sent my press release to 30 magazines,
wrote up the accompanying papers between Christmas and New Years, and
am receiving requests by the bucketful today (January 10th).
Incredibly, I'm already thinking that I may have to raise my prices to
keep from being overwhelmed with customers. A few folks have actually
asked how to make a purchase BEFORE I directly offered my service for
sale. I'm a fan forever!" -Susan
Kennison, Harpers Ferry , West Virginia Click
here to join my Renaissance Club
and get the New Definitive Guide, the Newsletter and the 5
CD’s, Five Reports and the consulting. I promise you
won’t
be disappointed. (*Note:
I'll accept all the major credit cards. Sorry, cannot take PayPal
payments for this product.)
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