Perry Marshall interviews John Fox of Venture Marketing:
Painful lessons learned growing Companies from $1 million to $100 million
John Fox has been involved in hundreds of startup companies, including hiring me for my last post in the Dilbert Cube world.
- What you do when you can't go see a customer
- The Boy Scount Mantra - applying caution to helping businesses survive
- When a marketing program has to support an active sales team
- How to give customers a fair comparison between competing choices - and use it to your own selling advantage
- Running through the Vendor Relationship Gauntlet - when it takes longer than it should
- The FLOYD Test for customer policy decision-making
- Fast-growing companies and their need for agile employees
- #1 way that tech companies trip up in hiring sales people
- Home base sales force vs. remote offices
John offers a suite of free marketing tools and guides on his website for Perry Marshall customers. Go grab 'em.
