4 Man Intensive
– The 48-Hour Mastermind –
“At my home office in Chicago, you and I and three others will sit down and force your website to overcome every obstacle that’s been freezing, holding back, frustrating you.
We’re going to fix it, change it around, look at every detail of your marketing plan & sales funnel, and at the end of 48 hours you’ll be rolling out a glistening new, brushed up, totally brainstormed, kick-ass sales machine.
One that’s already been proven (within the 48 hours you’re here) to bring in more traffic and increase sales.”
Upcoming Dates: May 30 – 31 & August 1 – 2
Small Business Funding
Churches & Ministries
Job Search Services
Voice Mail Systems
Search Engine Analysis
Lead Generation Brokerage
PPC Management Firms
Each person is from a different industry and brings completely different experiences to the 4-Man Intensive. The diversity of business experience in the room creates a powerful synergy and fascinating, unpredictable discussions. Each Intensive is as unique as the combination of people who attend. You can bring a spouse, partner, or team members and it’s an experience that none will forget.
Dear Online Marketing Professional:
Before I tell you about the 2-day, 4-man workshops I’m hosting in my home this year, I’d like you to hear from Mark Ingles, a 28 year-old guy who came from sunny Florida to my class in f-r-e-e-z-i-n-g Chicago in January for this same workshop. It was about 15 degrees here. (Yes, he’s insane just like the rest of us.) But it’s hard to argue with success:
“In January my business partner and I flew from warm, sunny Florida to meet Perry and 4 other Adwords marketers in snowy, windy Chicago. As soon as we arrived, I knew we were in for a treat. We were surrounded by the best marketing wisdom of the last 100 years on Perry’s bookshelves, and we had some razor-sharp marketers as other students. It was an amazing experience to have 4 uninterrupted hours picking apart my marketing campaigns. It wasn’t just Google, but everything to do with taking my business from ordinary to extraordinary.
I’d been trying to make the content network profitable since it came out, and for 4 years, I couldn’t make it work. Within the first few minutes, Perry gave me concise, detailed steps on how to make it work. After that, I learned how to stop leaving 80% of the money on the table in my market. Finally, I took away a few more “golden nuggets” of info. Any single one of those would have made the trip worthwhile.
Over the two days, I listened to the other members of the session and was able to relate their experiences to mine in a sort of mini-mastermind. Even though our businesses were completely unrelated, it’s amazing how I could apply things they were doing to what I needed to do.
“Knocking Myself Off”
One of the best pieces of advice I got was how to knock myself off.
My existing site was making money selling with a certain USP about printing. The average CPC was around $1.80. My cost/lead was around $40. (Initially, my cost per lead was around $180, but that was before your help.)
2 and a half weeks ago I launched another site with a different USP. To my shock and horror, my average CPC was around $7.50 for the same keywords and a “keyword rich” landing page.
Then I remembered something you said about being in position 1: Google (well, really the market) doesn’t like a lot of change. It favors stability. Now I wasn’t trying to be in position 1. I was actually shooting for position 8 so I could be on the first page.
But it made sense. Positions 1-12 or so are usually the same advertisers, so Google made it harder for me to break into the group. Once I realized this, I was really excited. I knew once I got “over the hump” it’d be even more difficult to dislodge me from the first page.
2 weeks later my avg bid price is down to $2.20ish. My sales have gone from 0 to just over $3000/day. Most importantly, this new site is making money.
Finally, my biggest takeaway is something I got from testing different URLs. I’ve found a new USP for my next “knockoff” site that will allow me to sell a SUBSTANTIALLY higher prices than ever before. Hopefully I can get that launched in the next 2 weeks.”
Mark Ingles, St. Petersburg, FL
Left to right: Outsourcing Consultant Allan Watton from UK, Foreign Language Program Owner Jimmy Crangle from Scotland via Thailand, Tony Varbanov from Los Angeles, me, Radio Distributor Ben Burns and Alex Thompson from Los Angeles, and Judith Bohren from Great Britain.
An eclectic bunch, to be sure. And never a dull moment!
From Rick Davies in Ontario:
“I gotta say, I was a real doubting Thomas.
I am in a HYPER-competitive market of work at home business opportunities. Many of my keywords were in excess of $3.00 a click for positions 1-3.
I was going through a hockey-sock full of money each month with little reward, but I did it because as an online marketer, I felt obligated to at least TRY and make it work.
You see, I was throwing BIG money away on AdWords (sometimes $500.00 a day) and pitifully trying to convince myself that some day a little pay-per-click fairy will come and magically transform my campaigns into winners.
On a great day I might break even.
Eventually, even the mention of AdWords gave me a sore stomach and a lump in my throat.
To be quite specific, I was at times spending $100.00 to make $50.00. I did little except tweak a campaign here, or add a keyword or two there.
Then I implemented just a few of your general tips and saw a marked improvement. The I received an email about your (4 Man Intensive) Accelerated Gold Program.
I was satisfied that my trip to Chicago to be mentored by you was either my last attempt at AdWords, or my first success .
After all, I was squandering far more than the cost of your coaching each month on AdWords, not to mention how much I wasn’t making by not having a good AdWords campaign working for me.
I wanted to settle the AdWords mystery once and for all in my head.
Even though I am an extremely lazy beast by nature, I have implemented just a few of the suggested changes and now I have keywords that actually return $20.00 for every $2.00 that I invest, and every single one of my campaigns are profitable!
No loser campaigns left in my AdWords stall.
I know I can still improve my CTRs by using custom domain names, and laser-targeted landing pages, and I am working on it. I hope to be able to release a summary of suggested terms, keywords and ads that will work for my affiliates too!
Imagine…and American showing a Canadian how to bobsled….go figure!
Thank you Perry!”
Rick W. Davies, Profitmart, Wooler, Ontario, Canada
It’s one thing to read books and e-books, to listen to CD’s and MP3′s and teleconferences… and even attend live seminars and hear people talk about winning marketing strategies.
It’s an altogether different experience to sit down with a world-class pro and just do it. On your project, not somebody else’s.
Which is why I’m inviting you to come visit me in just a few weeks, at my home office right here in Chicago and spend a couple of days with me. You and I will roll up our sleeves and work together. Before you go home, your website, your sales process, your Google Ad campaigns and your marketing strategy are going to be measurably, demonstrably superior.
I’ve cleared slots on my calendar: May 30 – 31 & August 1 – 2
I’m taking teams of four people who will come to my home office in Chicago and get personal help from me. You and three other entrepreneurs (no more than that) will get together here and I’ll help each of you – and you’ll help each other – execute and perfect your sales and marketing.
I’m limiting each team to 4. Three others, plus yourself (a spouse or a partner is OK too) – a very small group. Small enough that I will have plenty of time to sit down with you personally and physically help you with your stuff. Yet, because it’s a small group, it has all the advantages of small group interaction: More minds focused on problem solving, more ideas, more inspiration.
We’ll meet for two days, 9am to 5pm each day. We’ll hone in on anything you want to talk about. We’ll work on any project you bring with you. We’ll do keyword research, build your AdWords campaigns, craft sizzling copy, write emails and autoresponders, set up testing and tracking systems, orchestrate big-picture plans… whatever it is that you need to move ahead at maximum speed, so that this year is a killer year for your business.
You get to share this experience with three other online entrepreneurs. Not run-of-the-mill wannabes, but top-1% performers. You’ll get inspiration from what they’re doing, from their experience, from the questions they ask. In just 48 hours you’ll acquire a much deeper understanding of successful online marketing strategies.
You’ll Also Have Access To: My library, my swipe files, literally thousands of pages of reference material that I’ve accumulated during the last 10 years. If it can help you and I have it, it’s at your disposal while you’re a guest at my home.
You cannot easily obtain this kind of expertise at any price. I’ve been paid as much as $5,000 to write a single email message, and I don’t offer my services as a freelance-copywriter at all. I haven’t done AdWords campaign management for outside customers since 2004 and right now my time bills at $1300 per hour. I’ve got the qualifications to help you move your biz forward.
Now that I think about it, I can’t really think of anyone else who’s doing this. There’s just no substitute for getting this kind of help, in person, from a world-class practitioner.
I’ve been on the inside of literally hundreds of successful online businesses and I know what makes ‘em tick. I know their idiosyncrasies, I know the odd success signals to look out for and I know the hidden pitfalls. Two days with me can change your life and your business. The confidence boost you get from this alone could make the difference, all by itself.
This is What You Get When You Come to 4-Man Intensive:
- 2 days with me and 3 other entrepreneurs
- For 1/2 day the entire group will be exclusively focused on YOUR business
- You get 3 personal coaching calls with me, scheduled as you desire, so you get thorough follow up. This is not a one-time head buzz. This is a way to apply lasting, strategic changes in your business.
- You get access to a Personal AdWords Coaching 12 Week Session (“Bobsled Run”) included at no extra charge. The next Bobsled Run starts September 2012 and you get recordings too.
- The Bobsled Run is a wholesale fine-tuning of your Google campaigns, your landing pages, your sales process, and your emails, autoresponders and follow-up systems. Members commonly increase their businesses 10% to 100% in 12 weeks.
- Between the 4 Man Intensive and the 3 month Personal Coaching “Bobsled Run” we will re-engineer your business from the inside out
- At the intensive you will probably get your greatest discoveries from listening to the other members’ hot seats
If You Wish, You Can Also Apply to my Highest Level Coaching Group, Renaissance Club Roundtable:
4-Man Intensive is the most popular on-ramp to Roundtable, my highest level coaching group. Roundtable extends the Mastermind Concept to a larger pool of entrepreneurs: 9 to 14 razor-sharp online entrepreneurs gather together (2-3 days at a time) 3 times a year… and we beat each others’ brains out, reaching for higher and higher levels of success… Roundtable applicants submit additional information about their business and provide 2 personal references. To apply for Roundtable, click HERE.
“Why Should I Be In YOUR Mentoring Group Instead Of Anybody Else’s?”
The main reason to come to an Intensive or join Roundtable is NOT so I can teach you about Google AdWords! (Seldom do we spend any more than 15% of our time talking about Pay Per Click anyway.)
No, the reason to come is so you can dominate your market – the way I prevail in the über-competitive AdWords market.
At 4-Man, I walk you through the market-domination minefield.
My students collectively generate over a billion clicks a month. There’s probably not a single person surfing the Internet who hasn’t seen an ad I helped someone write. I’m literally one of the most influential people on the web today. I’ve taught more than 300,000 people how to improve their AdWords results, and if you understand the 80/20 rule, that’s almost everybody that matters.
Once I was going to be in Mountain View, California and I called Google to see if I could stop by and visit with somebody. Left a voice mail message. An hour later, got a call back with an appointment already booked with senior AdWords management. They know me too. (From time to time I’ve even noticed them bidding on my name.)
AdWords is the biggest thing in advertising today (you know that already) but what’s most important to you is this:
It attracts the hottest new opportunities, and sharpest entrepreneurs in the world. That’s why my coaching groups are a magnet for extraordinary talent and that’s why Roundtable meetings are so much fun. You’re in the company of the very best and brightest, the best experts in their respective fields.
The Ultimate Guide to Google AdWords (my brick-and-mortar bookstore book, published by Entrepreneur Press) is consistently one of the top ranking marketing and advertising books on Amazon and is also the #1 book title on Google advertising.
As of today there are 574,000 references to me and my work on the Internet:
At seminars and conferences around the world I’ve shared the stage with Les Brown, Zig Ziglar, Harvey McKay, Dan Kennedy, Gary Halbert, Ken McCarthy and Jay Abraham. I’m one of the most influential people in Affiliate Marketing, even though I don’t talk about it a great deal. (I’ve got over 10,000 affiliates myself).
My first-ever seminar had 300 people in attendance and I gave away almost two hundred Apple MacBook Pro notebook computers. I’ve consulted in over 200 different industries, from restaurants to psychotherapy, from cosmetic surgery to hi-tech manufacturing. I’ve seen some of the strangest and most unusual businesses, and my site overflows with testimonials.
I don’t really talk about this much, but I’m the only “Internet Guru” who owns a topic. There’s not one single copywriting expert who’s head and shoulders above all the rest. Or SEO expert. Or Affiliate marketing expert. Or email marketing expert. You could say that Jeff Walker owns product launches, but there is only one AdWords specialist who stands apart.
And it’s not like the landscape isn’t littered with would-be AdWords experts. Some of them are actually worth listening to. But the reason I’m positioned so well is: I know positioning. I know copywriting. And testing and tracking. And publicity. And speaking and Joint Ventures. And offline marketing, even print advertising and direct mail. I’m no one-trick pony. I’m successful because I practice what I preach in all these different areas.
You wanna dominate your market the way I dominate mine? Roundtable is the place to master that craft. Honestly, it’s the only place you’re going to discover some of the things I know. It’s the only-place where I hold nothing back.
Here’s a progress report from Greg Marsden:
“20 Million Clicks And 6 Billion Impressions”
I hit 2 BIG milestones back to back this week. On Wednesday morning my MCC AdWords client manager account broke 20,000,000 clicks and today it also broke 6,000,000,000 impressions. Those are pretty big numbers by most standards but what’s really remarkable is how much of that came since September when I started my first bobsled run.
At that point it was already at 9,000,000 clicks and 1.5 billion impressions but that took over 18 months to reach. Since my first run clicks have more than doubled in half the time and impressions Quadrupled! Here’s the highlights of how that happened:
1. Separated content and search traffic into different campaigns and learned how to write different ads for searchers vs. website browsers. For example for one popular product the structural changes led to 83% more website visitors, a 39% increase in sales, and a 65% increase in profits – all for $16,000 less in ad spend.
|Q3 (combined campaigns)||48,504,657||430,159||$198,293||$567,653|
|Q4 (total of separated campaigns)||140,664,215||789,886||$182,280||$792,362|
2. Having learned how to attract the right kind of content clicks by lots of experience focusing on them in the last few months I then was able to breakthrough with several “jet stream” ads on the content network this last 3 months. Some of my ads get 70,000,000 impression and 10,000 clicks a day when this happens so the ad needs to be razor sharp to attract just the right prospects and not a load of ‘curious’ clicks or you’ll wipe out in a hurry with a big bill to pay. Get it right and you get mass traffic at an incredibly low CPC.
3. Getting that part right was more a cumulative result of all the marketing insight that I gained from your program that went well beyond AdWords to sales copy, market research, testing methods and more fundamentally what marketing is really all about. Markets. How to identify them, understand them and how to reach them with the right message that attract buyers.
Overall my experience has been very much like a Bobsled run where I’ve just keep accelerating faster and faster. I’ve had a few bumps and plenty of bugs in my teeth but this has been one great ride so far and extremely rewarding to my bank account balance to boot!”
Greg Marsden, Grand Rapids, Michigan
I have planned several of these 4-man intensives this year, here are the upcoming dates:
May 30 – 31 & August 1 – 2. (We take women too. Women with Moxie, of course.)
Only 4 people per date can be accommodated. Seats are filled on a first-come, first-served basis.
To be considered for Roundtable, you must first attend a 4-Man Intensive. We only open slots in the Fall of every year. Fees will be discussed at the time of your application.
At Roundtable meetings we beat each others’ brains out, but we sure have a good time doing it. You can read more about Roundtable HERE.
So what am I looking for in 4-Man participants?
I want people who:
- Are givers and not just takers. People who positively contribute to group discussions, who desire to help others and derive personal satisfaction by doing so
- Love the exhilaration of the hunt, the joy of challenge, the risk of failure and the thrill of success
- Steadily implement ideas and changes between each meeting and personally embrace Kaizen, continuous improvement
- Genuinely appreciate corrective advice from others. There’s an old Jewish proverb that says, “Correct a fool and he will hate you; instruct a wise man and he will be still wiser.” When I joined Carlton’s Insider’s Club in 2002, I told him: “John, give it to me straight, no sugar coating.” After he sent back the first critique, I asked if there was anything else. He said “Well, yes…” and beat me up some more.
Made me rewrite the whole thing. Some people really don’t want that! But I expect that from my peers and mentors. And I want Roundtable members who also want that from their peers and mentors.
- People who are not “whiners” and do not introduce negative-energy into the group. In the exceedingly unlikely instance where someone is a problem, I’ll ask that person to leave; it’s just better for everyone that way.
- Maintain confidentiality
- keep private information private, and don’t “steal” opportunities from others. We’re going to be discussing confidential matters in the group, and everyone needs to be confident their information will be kept safe.
Your 4-Man Intensive purchase entitles you to participate in my 12-week Bobsled Run coaching program, at no extra charge. You may not know this, but every one of the Bobsled Runs is different from the last. Though the essential topics are similar, the material constantly changes. The material I presented on copywriting, for example, was considerably different this time than last. And it’ll be MUCH MORE different next time. So one of the things Alumni Club members get is ongoing participation in the group coaching calls I do this fall and in the future.
Also included: a 30-day trial Alumni Club membership. Alumni Club includes access to my monthly newsletter and twice-monthly Mastermind webinar, plus ongoing, live participation in future Bobsled run webinars, hot seats, and handouts (for as long as your membership is active). Whether you want to listen or read later, or jump on the call and get some hot seat space, you get continuous updates. The first 30 days are free, $199/mo thereafter. Cancel at any time. You can read more about Alumni Club HERE.
My Final Thoughts…
If you’re completely satisfied with your business, your marketing and your current direction, and you feel you are on track to reach all the goals you’ve set for yourself,… well if you felt that way, I doubt you’d have read this far.
Undoubtedly you understand the value of Roundtable. And you know that as you harvest the rewards of this group, your life will improve in so many ways.
I hope, having gone this far, that you won’t stop short, for whatever reason–skepticism, procrastination, cost–whatever the reason may be. You’ve gotten this far, and it’s now time to take action. Apply for Roundtabletoday and shortly after that, I’ll let you know whether or not your application has been approved. I’d hate to have to inform you that your application was not received in time. I look forward to receiving your application. But more than that, I look forward to working with you and coaching you.
4 Man Guarantee
I look forward to working with you for 2 intense-days here in my Chicago office. It’s a fun place!
Perry S. Marshall