Dear Marketing Professional,

     Hi, my name is Perry Marshall. During the last three years I’ve written over 100 white papers and magazine articles. And I’m here to tell you that writing a white paper doesn’t have to be a dreary chore. It can be straightforward, pleasant, and remarkably effective. 

     A white paper is your company’s statement about how a problem should be solved. So if you sell any kind of complex or technical product or service - if you have an elegant solution to a challenging problem - then a well-written, well-publicized white paper may be the missing link in your sales and marketing strategy.

     To help you write your white paper and get it into the hands of prospective customers, I’ve written a FREE five-day e-mail course. It answers the following questions:

• What’s the proper length for a white paper? I’ll answer that question for you, and also show you a clever variation on the concept, based on simple 1- and 2- page documents
  
  
• How do you include adequate technical content without boring your reader to death? Most white papers are either too dry, or else cheesy and overly commercialized. Discover how to strike the proper balance
  
  
• Why having a good white paper, all by itself, is almost useless - and a list of six mechanisms you can use to get web traffic and press exposure
  

     Again, the course is free and the first installment starts right away: