New Word: "Googan"

PerryMarketing Blog8 Comments

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Googan refers to a rogue fisherman:

A fishing term for lowlife, shore fishermen who bait fish typically without a license, regard to regulations, and etiquette towards other people, especially other fishermen following the rules.

Example: “I couldn’t find a spot at the river yesterday. It was totally full of googans hogging up the place, dropping f-bombs, and snagging fish.”

Prompted by Roundtable member John Timur, who is an avid fisherman and online marketer, I am assigning a new definition:


An Internet term for lowlife webmaster who posts ads and web pages typically with no meaningful content, no regard for Google copywriting, or consideration for other people, especially those who click on promising-looking links.

"What should I do next to grow my business this year?" Take my 2-minute quiz and I'll show you where you'll get the most bang for your buck.

Example: “I couldn’t find any argyle socks yesterday, the search results were totally full of spam web pages hogging up the place, dropping spyware and Googans snagging people with pop-up ads.”

As a mentor of Google advertisers, I hereby renew my commitment to rid the world of Googans.

Add this word to your vocabulary and use it to stamp out Googan-like behavior wherever you may find it.

Also, go to Urban Dictionary’s page for the word “Googan” and cast your Thumbs-Up vote to support this important new word!

Perry Marshall

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About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.

8 Comments on “New Word: "Googan"”

  1. Hilarious, The word has been used as an insult in Gloucester for ages to mean either someone who doesn’t know anything about fishing or boats. More idiot than outlaw.

  2. Half the boaters in Palm Beach County are Googan’s. LOL
    Learn the rules and boating etiquette Googan’s!
    Stay off of Ch. #16 for radio checks and bridge openings.

  3. Jimmy never follows corporate rules for attendance, he has always got an excuse for missing work on payday (direct deposits) and he steals other employees food from the break room and is the first person to grab a piece of cake from the office party before the pictures are taken ! What a “Googan!”

  4. The word Googan is a great way to narrow down the many ways in which a person can be a douchebag.

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