Dave Frees: Selling to the Reptilian Brain

PerryMarketing Blog

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LAW-david-freesMost people drastically underestimate what it takes to calm their prospects’ fear — especially when it’s something they REALLY WANT. If you’re wondering why your customers don’t buy when your offer is so delicious, this audio will give you a big clue.

I held a 4-Man Intensive last week. In attendance was a certain Dave Frees, a Pennsylvania attorney who’s also expert in communication and persuasion. A marketing ninja in his own right.

What is "80" and what is "20" for your business right now? Take my 2-minute quiz and I'll show you where you'll get the highest compound interest on your time and money!

Dave was talking to another member of the 4-man about selling and he went into this awesome rip about “selling to the reptilian brain.”

Enjoy this! 4 minutes long:

Download MP3

Note: After the next 4-Man Intensive, which is being held August 1-2, 4-Man is being pulled off the market and will be revamped, upgraded and re-introduced later at a higher price. If you’d like 4-Man at the current price of $7500, grab your seat now.

 

 

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About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.