I’ve been getting emails and blog comments much like the message you see below, several times a month for years. This just in from a long-time Planet Perry student, Marylin Adamson, director of EveryStudent.com:
“Last week I came to the realization that of all the marketing people I’ve read, subscribed to, watched…they really are white noise for me. My inbox was full every day with stuff to read, watch, act on, and eventually all it did was stress me out, feeling I couldn’t possibly do it all…YouTube, Twitter, Pinterest, etc.
“And it did not take long for me to realize that you are the only one who has, and consistently, has had an enormous impact on EveryStudent.com’s effectiveness. Anything that has moved us leaps and bounds ahead has come from you. (Your new 80/20 book reminded me of that fact.) I can’t tell you how indebted I am to you. Google Adwords, AR series, 80/20 mindset, and more. I unsubscribed to every other marketing avenue. Every single one. If I apply 10% of what I learn from you I’m light years ahead of where I was. (And I’m applying far more than 10%!) So…another sincere thank you from me.”
Director, EveryStudent.com, Orlando Florida
Question for my subscribers: MOST people go bankrupt listening to bad advice. They never figure out who to listen to, the way Marilyn did.
How do I communicate this to NEW people, so they don’t have to spend three years stumbling down blind alleys before they figure out who’s worth listening to and who’s not?
Post your comments below.
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