Perry Marshall & Ben Hunt – "Spirituality, Marketing, Business & Money" [Video]

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About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.

12 Comments on “Perry Marshall & Ben Hunt – "Spirituality, Marketing, Business & Money" [Video]”

  1. Thank you Perry for this making this video available.

    In your conversation, you mentioned that you don’t think God wants us all to be wealthy. Just to make a clear distinction to that answer, if you will.

    I believe according to the scriptures that God gives us (believers) power to create wealth. And Jesus was rich but for our sakes (believers) He became poor so that we through His poverty MIGHT become rich.

    Would you also agree that this is an individual’s choice?

  2. Getting way more than I bargained for here with you Perry. Wow! Came for consulting tips and BUH-BAM… hard core philosophy. Very cool.

    Anyway, what I wanted to say is, this type of dialogue is opening me up to spirituality again especially if I was able to bounce questions of people like yourself. Outside of “very lightly” dipping my toe in some eastern philosophy, I have dismissed spirituality/religion almost entirely.

    From kindergarten through 9th grade I went to a Lutheran school where, looking back, “I feel” I was force fed other peoples beliefs which I believe contributed to close-mindedness and intolerance(which ironically, now that I think about it am intolerant of).

    For example, early on after leaving the “safe” confines of the Lutheran school I would be exposed to many different people and ideas, I remember arguing with people or disliking them for no other reason than I was taught that the Catholics were wrong, Jews killed Christ or homesexuals were sinful and the list goes on (and this is the same organization that had me reciting “Judge not lest ye be judged”). I felt betrayed by that line of thinking and hate that I was like that.

    This is the same reasons I am afraid to even bring up anything related to religion to some, especially “religious” people. Most in my experience just aren’t willing to try and see it from different angles. Blinded by this bias.

    Many in my family are very disappointed that I do not send my kids to this school and are constantly trying to get me to. It is too bad that I can’t because, outside of religion, I thought the education I received was top notch. I told them I would consider sending my kids there if they would offer classes on other philosophies (you can imagine how that went over).

    Bottom line, You have your opinions fore sure but just the fact that you are willing to say Intelligent Design and Evolution in the same sentence is refreshing and I wanted to give you props. Hopefully I will run into you or someone like you someday to run you through the question grinder.

  3. In the video you mention that your “80/20 Sales and Marketing” book was inspired by “The 80/20 Principle” book by Richard Koch.

    I’ve purchased and read both books from my local bricks and mortar bookstore – it’s called Indigo/Chapters here in Canada.

    Both were eye-opening reads that changed how I think about a bunch of things… including the importance of 80/20’ing (or 95/5’ing) your daily activity to isolate that elusive 5% minority of strengths-based activities that have the potential to produce 95% of your results.

    I didn’t realize that Richard has written 20 books, and that he spends most of his time writing… while his empire grows at a double-digit clip.

    Here is a quote related to this topic that blew me away:

    “Isaac Asimov wrote 400 books, on a manual typewriter, with no access to modern productivity tools.”

    What dis Isaac know that we don’t about how to increase writing productivity?

    What secrets about the true nature and benefit of writing does Richard Koch know that he hasn’t yet written about?

    My entire focus is writing.

    It aligns perfectly with my best strengths.

    I’m a fast starter and finisher with minimal patience for endless editing.

    I get energized by having a spark of inspiration, absolutely ripping through a post, quickly editing it, and then publishing. I have no interest in sitting in front of the keyboard for 8+ hours meticulously spotting every single letter that’s out of place.

    I’ll get back to the point, which is Richard Koch, his relationship with money, and why he writes.

    I believe it’s because he truly enjoys it.

    This is what you’re getting at with 80/20.

    Perhaps it’s almost a spiritual calling for him to write.

    Is it a spiritual calling for you as well Perry?

    I find writing to be something that I must do. There isn’t really any choice. It’s what I have to do.

    For that reason, I think writing might be a spiritual calling for me as well.

    Call me crazy, but this is what I think.

    Great interview on a somewhat esoteric topic that’s tremendously important and quite interesting (haven’t heard many people cover it from this specific angle – great USP for the interview!)

    Looking forward to speaking with you sometime soon Perry about some more obscure topics like those from the video that do relate back 80/20 but aren’t directly related to direct marketing or Adwords.

    Have a good one!


      1. Why do you feel compelled to write Perry?

        Do you feel it’s your strongest natural strength, method of persuasion and way of thinking according to your preferred information processing and learning style?

        Perhaps it’s more than that.

        “Neither a lofty degree of intelligence nor imagination nor both together go to the making of genius. Love, love, love, that is the soul of genius.”

        ? Wolfgang Amadeus Mozart

        We never got into the soul of it all Perry, but perhaps that’s what we mean when we say writing is a spiritual calling.

        Maybe it’s all about the soul.

  4. Perry,

    This conversation was just what I needed for the day.
    Thank you.
    One thing that REALLY hist me was what you said about “exploiting the entrepreneur.” As a person who has started thinking about B2 services, I have that exact fear – I dont want to be perceived as an entrepreneur-exploiter. I know I am not. However, I can see that if I am cold-calling, I will be perceived this way. Also, I would LOVE to be able to offer a guarantee. But I know its not always 100%, and it could fail down the line once the money has been invested. If I offer a guarantee, I am afraid I would go out of business.
    Thanks for being real and honest. -Roger

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