The LOWEST Point of My Career

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1984-1985_Honda_Civic_sedan_eLaura and I drove from Chicago to Nebraska over a steamy hot 4th of July weekend.

We were driving our $1200 1985 Honda Civic whose engine had just $$$$ blown out 3 months before.

We were buying gas on whatever fumes were left on our credit cards.

I’d been demoted from my sales job to production manager at a tiny manufacturing company. Now I was earning zero sales commission. To try make up the difference I took home “outsourced assembly” projects from work.

My project that weekend was tiny screw assemblies. We took the box of parts with us and one of us would assemble while the other drove. We got paid 4 cents for each one. 5000 assemblies, 200 bucks. Woo-hoo!

In the middle of Iowa, our car engine started sputtering. Had to stop for the night. No money for a hotel. My brother in law knew some people in Cedar Rapids and we stayed at their house.

He made some comment like, “Hey I thought a young sales exec like yourself was supposed to be earning big commissions.” Bit my lip. Built screw assemblies and watched TV.

Took an extra day for somebody to fix the fuel filter. Had to call my boss & explain why I wasn’t coming into work that day. One more step closer to getting the boot.

Who’s gonna hire a sales guy who’s been at it for 2 years and hasn’t hardly sold anything? What engineering company is going to hire an engineer who’s left engineering and spent the last 2 years in sales?

DANG. THIS TOTALLY SUCKS. I felt totally, completely trapped.

~

Fast forward 6 months.

It’s 6:30 in the evening on a freezing cold January night in Chicago. Everyone else has gone home. There’s only 2 people in the office, me and my new boss Mike. It’s been a good sales day. I’ve just gotten my December check and it’s the biggest commission of my life.

I’m going to be late getting home from work. . . but Laura’s not going to be upset with me this time. I know that when I come in the office tomorrow there’s going to be more fresh hot sales leads waiting. More opportunities, more adventure.

"What should I do next to grow my business this year?" Take my 2-minute quiz and I'll show you where you'll get the most bang for your buck.

The conversation Mike’s having with me is: “OK Perry, so what do we need to do to get you to stick around???”

In 180 days my life had done a complete 180.

I’m saying to myself: “Self, you and I sure could get used to this. Are you sure this is really happening?”

Yes, it was really happening. There were no words for the elation I felt. And it was only the beginning of a new and rewarding season. Of finally being useful to somebody, finding my groove, and digging myself out of the giant hole I’d created.

Drayton Bird, the great UK advertising legend, said, “Good times breed bad habits. Bad times breed good habits.” How true.

It was at that low point in Iowa that I finally began to throw the useless cargo off the ship.

It didn’t *seem* useless at the time. But it was holding me back. When you begin to ask yourself the questions you’ve been afraid to ask, when you start listening to the right people, situations change. And they can change *fast*.

Some people are doing extraordinarily well right now. But admittedly, most people are wrangling with tight credit, reluctant customers and broken systems.

Now is the time to fix those systems. The marketplace is beckoning you to move from where you’ve been to something new… and it’s asking you to do it with existing resources.

The good news is, you aren’t confined to your existing knowledge. Almost every problem you need to solve has already been solved by somebody else, somewhere. Within the existing resources you have is some new configuration that offers 10X more value to others than what you’re doing now.

Within your reach is someone for whom your skills and your offerings are highly prized.

Six months from today you can look back on your 180 day 180. My friend, you win in the end. IF you ask yourself the right questions. IF.

Don’t be afraid of those questions. And don’t let anyone steal your victory. It will be yours to keep and celebrate forever.

Perry Marshall

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About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.

5 Comments on “The LOWEST Point of My Career”

  1. Thank you Perry….your comments are so spot one…. the Drayton Bird quote “Good times breed bad habits. Bad times breed good habits.”…wow does that ring true. I’ve developed some bad habits….I’d prefer to voluntarily nurture some good habits before the need is imposed on me….Cuyler and I have been having helpful conversations. Look forward to meeting you in person soon.

  2. Hi Perry, I am a solopreneur and I’ve spent a lot of money on coaching and lessons.

    I am now in the process to launch a product, it’s going to blow up with customers, and I am seeking, as you just said above that jumped out at me, “Within your reach is someone for whom your skills and your offerings are highly prized.”

    I would like to speak to see if there is a committed reach?

    I am signed up for one of your courses and I believe my contact information is there and I have also emailed you from this email address.

    Thanks.

    Michael Volsansky

  3. Just on the upswing of our low point. Our three cars together are probably worth $1200 with TWO broken engines, not that it is a competition.

    I was surprised more people haven’t commented on this post, but then again, on reflection it’s not surprising. That feeling when your face hits the tarmack is what most people are running away from. They don’t want to share it.

    Fr Seraphim Rose said that God reveals himself to the human heart when a person is in suffering. I think it it is a personal form of “getting to the bottom of the swimming pool”, where you find out who you are.

    Thank you for your comments. That Drayton Byrd quote about bad times breeding good habits is spot on.

    Here’s to the bottom of the swimming pool and giving a good, firm push off the bottom to get to the surface.

  4. Hi Perry

    We are a manufacturing company.

    You have been there!

    We are looking for marketing coaching/mentoring … specific … to manufacturing our widgets.

    Have you got a program?

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